Schnittwerk
Schnittwerk is an independently owned hair salon in Ginsheim-Gustavsburg, Germany, offering haircuts, color services, Great Lengths extensions, keratin smoothing, and styling to individual consumers, complemented by an online shop for professional hair care products.
- Company typePrivate
- Founded-
- HeadquartersGinsheim-Gustavsburg, Germany
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Schnittwerk does
Schnittwerk is an independently owned, single-location hair salon located in Ginsheim-Gustavsburg, Hesse, Germany, operated by owner-proprietor Stefanie Doobe and a team of approximately eight named stylists plus assistants (11 employees total per firmographic records). The salon delivers professional hairdressing services across haircuts for women, men, and children; color services including Balayage, Ombre, toning, and full coloring; Great Lengths hair extensions (the salon has been a Platin Partner since 2014); keratin smoothing treatments; and styling and make-up including bridal services. Multiple team members hold differentiated certifications, including Master of Great Lengths and Callygraphy Cut qualifications, which form the core technical differentiator.
Revenue is generated through two main streams: in-salon service fees and retail product sales. Services are priced on a per-unit basis and bookable via an online appointment system; a parallel e-commerce shop sells professional hair care products from Kevin Murphy, Alcina, Olaplex, ghd, and Acca Kappa, plus gift vouchers. The customer base is exclusively individual consumers (SMB/retail), with no disclosed enterprise or B2B accounts. Marketing relies on Facebook and Instagram organic social, a content blog covering hair care tips and product reviews, an email newsletter, and in-salon events such as after-work shopping pop-ups. The business is privately held with no external investment, no parent company, and no subsidiaries; it is a local-services operation with a digital layer rather than a tech-enabled platform.
Schnittwerk firmographics
Firmographics- Name
- Schnittwerk
- Legal name
- Schnittwerk
- Website
- https://haare-aus-leidenschaft.de
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Schnittwerk is an independently owned hair salon in Ginsheim-Gustavsburg, Germany, offering haircuts, color services, Great Lengths extensions, keratin smoothing, and styling to individual consumers, complemented by an online shop for professional hair care products.
- Ownership category
- akta.pro rank
Schnittwerk industry classification
Industry- Product category
- Hair Salon Services
- NAICS
- Beauty Salons (812112), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro industry
- Haircutting & Styling ServicesProfessional Hair Styling & FinishingProfessional Hair Care (Shampoo, Conditioner, Treatments)Special Occasion Hair & Makeup Services (Non-Bridal)Texturizers & Chemical Services (Relaxers, Perms, Keratin)
Keywords
Where Schnittwerk is headquartered
LocationHeadquarters
- HQ city
- Ginsheim-Gustavsburg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Schnittwerk business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Hair Services: In-salon hair services including haircuts, coloring, extensions, keratin straightening, and styling. Services for women, men, and children. Includes bridal services and special occasion styling.
- Product Sales: Online shop selling professional hair care products including Kevin Murphy, Alcina, Olaplex, ghd, Acca Kappa brushes. Also sells hair accessories and gift vouchers.
- Gift Vouchers: Sale of gift vouchers for salon services, available for online purchase.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Service-based pricing - individual services priced separately |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Schnittwerk product offering
Product offeringCore offering
Schnittwerk is a professional hair salon offering haircuts for women, men, and children, hair coloring services (Balayage, Ombre, tinting, dyeing), Great Lengths certified hair extensions, chemical-free keratin straightening, and styling and makeup services including bridal. The salon also operates an online shop selling professional hair care products from brands such as Kevin Murphy, Alcina, Olaplex, ghd, and Acca Kappa.
Product overview
Schnittwerk is a hair salon offering professional hairdressing services including haircuts for women, men, and children, Great Lengths hair extensions (as Platin Partner), color services (Balayage, Ombre, toning, coloring), keratin smoothing treatments, and styling/make-up services. The salon operates an e-commerce platform selling professional hair care products including Kevin Murphy, Alcina, Olaplex, ghd, and Acca Kappa brands. Services and retail products are integrated through in-salon sales and online shopping capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Haircut Services (Haarschnitt) Professional haircut services for women, men, and children, delivered by trained stylists at the Schnittwerk salon.
- Great Lengths Hair Extensions Great Lengths hair extensions offered as Platin Partner, providing complete transformations from full changes to effect strands.
- Color Services (Farbservice) Hair color services including Balayage, Ombre, toning, coloring, and color refinement.
- Balayage and Ombre Coloring Hand-painted coloring technique for natural-looking highlights and gradient color effects, including Balayage and Ombre styles.
- Keratin Straightening (Keratinglättung) Permanent hair smoothing treatment without chemicals for long-lasting straightening results.
- Styling and Make-Up Services Professional styling services including updos, bridal services, Summerwaves, and makeup application.
- Schnittwerk Gift Vouchers (Gutschein) Gift vouchers available for purchase online for visits to the salon.
- Online Shop Online e-commerce platform for purchasing professional hair care products including Kevin Murphy, Alcina, Olaplex, ghd, Acca Kappa, and gift vouchers.
Companies that use Schnittwerk
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Schnittwerk technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Schnittwerk partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Great LengthscoreSchnittwerk is a Great Lengths Platin Partner (since 2014), indicating the highest level of partnership and certification in providing Great Lengths hair extension services. Multiple team members are certified as Master of Great Lengths or Great Lengths Experts. The salon specializes in complete hair transformations using original Great Lengths extension products.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Schnittwerk competitors and assessment
Company assessmentBroad incumbents
- Intercoiffure: International cooperative of premium hair salons founded in Germany with members across Europe and beyond. Broad incumbent providing similar high-end services through a member-based network rather than company-owned stores.
- Franck Provost: French-founded European salon chain with extensive international footprint. Broad incumbent offering similar hair services through a franchise model across multiple countries, including Germany.
- Jean Louis David: Major European salon chain founded in France with significant German market presence. Broad incumbent offering similar cutting, coloring, and styling services at scale through franchise and company-owned locations.
- Toni&Guy: UK-originated international salon brand with strong global recognition and German presence. Broad incumbent offering similar premium hair services through franchise locations worldwide.
- Friseur Klier: Germany's largest hair salon chain with hundreds of locations nationwide. Broad incumbent offering overlapping cutting, coloring, and styling services but competing on volume rather than premium specialization.
Direct peers
- Hairdreams: Austrian-founded premium hair extension specialist that sells directly to consumers and operates affiliated salons in German-speaking markets. Directly comparable to Schnittwerk given shared focus on premium extensions and overlapping DACH-region customer base.
- Great Lengths: Italy-headquartered premium hair extension brand with a global network of certified partner salons (Platin, Gold, Silver tiers). Comparable as both a supplier-partner to Schnittwerk and as a competitor operating an affiliated salon network centered on premium extensions.
Others
- Schwarzkopf Professional: German professional hair care brand owned by Henkel with deep salon-channel presence globally. Comparable as a major supplier/ecosystem participant whose professional color and care products shape the retail assortment Schnittwerk offers.
- Wella Company: One of the world's largest professional hair care companies (German heritage, now owned by Coty). Comparable as the leading supplier/ecosystem participant whose professional products (including Kevin Murphy) sit inside Schnittwerk's retail assortment.
- La Biosthetique: French-German professional hair care brand with affiliated salons across Europe. Comparable as a supplier/ecosystem participant offering similar professional products to salons, including Alcina lines that Schnittwerk retails.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Schnittwerk social profiles
Digital presenceSchnittwerk financial estimates
Financial estimateRevenue estimate
Valuation estimate
Schnittwerk leadership team
Management profileNumber of profiles
Profiles8 records
Schnittwerk funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Schnittwerk M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Schnittwerk
What does Schnittwerk do?
Schnittwerk is a professional hair salon offering haircuts for women, men, and children, hair coloring services (Balayage, Ombre, tinting, dyeing), Great Lengths certified hair extensions, chemical-free keratin straightening, and styling and makeup services including bridal. The salon also operates an online shop selling professional hair care products from brands such as Kevin Murphy, Alcina, Olaplex, ghd, and Acca Kappa.
Is Schnittwerk a public or private company?
Schnittwerk is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Schnittwerk founded?
Schnittwerk was founded in -1. It employs 11 to 50 people.
Where is Schnittwerk based?
Schnittwerk is headquartered in Ginsheim-Gustavsburg, Germany, in the Europe region.
How does Schnittwerk make money?
Three revenue lines are on record. Hair Services are the primary driver. The others are product Sales and gift Vouchers.
Who are Schnittwerk's main competitors?
Broad incumbents on record are Intercoiffure, Franck Provost, Jean Louis David, Toni&Guy and Friseur Klier. Direct peers are Hairdreams and Great Lengths. Others are Schwarzkopf Professional, Wella Company and La Biosthetique.
Does Schnittwerk have an API?
No public API is recorded for Schnittwerk.
What industry is Schnittwerk in?
Schnittwerk's product category is Hair Salon Services. Its primary akta.pro industry code is HSALAAAD, Haircutting & Styling Services, with a secondary code of CRABALAC, Professional Hair Styling & Finishing. Its NAICS code is 812112 and its SIC code is 2844.