What HabiJax ReStore does

HabiJax ReStore is a single physical retail thrift and donation center located in Jacksonville, Florida, operating under the Habitat ReStore brand framework administered by Habitat for Humanity International and owned by the local Habitat for Humanity affiliate (HabiJax). The store accepts donated new and gently used furniture, appliances, home goods, and building materials from individuals and businesses, then resells these items to the general public at a fraction of comparable retail prices. Sales proceeds flow to the local affiliate to fund the construction, rehabilitation, and repair of affordable homes in the Jacksonville community.

Operationally the business is low-tech: inventory is sourced through physical donation drop-offs and scheduled pickup services, items are manually priced and tagged, and merchandise is sold via in-store point-of-sale transactions. There is no proprietary software, no mobile app, no e-commerce checkout, no API, and no disclosed AI or data systems; the only supporting digital surface is the parent organization's habitat.org website, which provides a ZIP-code-based ReStore locator that routes shoppers and donors to local affiliates including HabiJax. The store is staffed by approximately 5 employees, supplemented by volunteers.

Revenue is generated entirely through retail merchandise sales on a one-time, per-item basis at the point of sale. The customer base is split horizontally between individual consumers seeking affordable home improvement goods, furniture, and appliances, and individual donors offloading surplus reusable household items and building materials. There are no enterprise contracts, no subscriptions, and no recurring revenue streams. HabiJax differentiates from conventional thrift stores by specializing in home improvement and building materials rather than general apparel, and by tying each purchase and donation to the charitable mission of affordable housing, which is enabled by the parent organization's 501(c)(3) tax-exempt status.

Name

HabiJax ReStore

Legal name

Habitat for Humanity International

Website

https://habijax.habitatrestores.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

HabiJax ReStore is a single Habitat-affiliated thrift and donation retail store in Jacksonville, Florida, reselling donated furniture, appliances, home goods, and building materials at reduced prices to fund affordable housing construction by the local Habitat for Humanity affiliate.

Ownership category

akta.pro rank

Product category

Reuse Home Improvement Retail

NAICS

Used Merchandise Retailers (459510), Home Furnishings Retailers (44912)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Refurbished/Upcycled Home Furnishings Retail (CRAIANAN)

Keywords

• Reuse home improvement retail
• Donated furniture resale
• Building materials thrift
• Affordable housing fundraising
• Home goods donation center

Headquarters

HQ city

Various (North America)

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Retail merchandise sales: Habitat ReStores generate revenue by selling donated new and gently used furniture, appliances, home goods, building materials, and other household items to the public at a fraction of retail prices. The sales proceeds support Habitat for Humanity's home building, rehabilitation, and repair programs for families in need.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

HabiJax ReStore is a nonprofit reuse retail store operated by the local Habitat for Humanity affiliate (HabiJax) in Jacksonville, Florida. It accepts donated new and gently used furniture, appliances, home goods, and building materials from individuals and businesses, then resells them to the public at a fraction of retail prices. Sales proceeds fund Habitat for Humanity's mission of building, rehabilitating, and repairing affordable homes for families in need.

Product overview

Habitat ReStores operates as a network of independently owned home improvement retail stores and donation centers. The primary offering is the Habitat ReStore retail operation, which sells donated furniture, appliances, home goods, building materials, and salvaged renovation items at discounted prices. Proceeds from sales directly fund Habitat for Humanity's mission to build, rehabilitate, and repair safe and affordable homes in local communities and globally. The organization also facilitates donations from individuals and businesses, offers volunteer opportunities, and provides furniture donation pickup services.

Differentiator

Problem solved

Functional benefit

Products and services

• Habitat ReStore Retail Shopping Physical retail store where the public can purchase donated new and gently used furniture, appliances, home goods, and building materials at a fraction of retail price, with proceeds supporting Habitat for Humanity's affordable home construction mission. Available to individual consumers in the Jacksonville, Florida area.
• Donation Drop-off and Pickup Service Service allowing individuals and businesses to donate furniture, appliances, home goods, and building materials to the ReStore. Drop-off is available at the store and pickup services are offered for large items like furniture and building materials. Available to donors in the Jacksonville, Florida area.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Direct peers

• Community Forklift: Community Forklift is a reuse center in the Washington DC region that sells donated building materials and home goods to fund community programs; it is directly comparable to ReStore's building-materials and home-furnishings resale mix.
• Habitat for Humanity ReStores (other local affiliates): Other local Habitat ReStore affiliates operate the same donation-driven home-improvement resale model under the same brand; they are the closest direct peers because they share supply chain, brand, and operating standards with HabiJax ReStore.
• Salvation Army Family Stores: Salvation Army Family Stores are donation-based thrift retailers funding charitable programs; they overlap with ReStore on donated home goods, furniture, and appliances and compete for similar value-driven shoppers and donors.
• Big Reuse: Big Reuse is a New York-based nonprofit reuse center selling salvaged and donated building materials, furniture, and home goods; it shares ReStore's donation-driven, mission-funded resale model focused on home improvement.
• The Loading Dock: The Loading Dock is a nonprofit reuse retailer in Baltimore selling donated and salvaged building materials; it mirrors ReStore's specialty in reusable construction supplies with a charitable mission overlay.
• Goodwill Industries: Goodwill operates a national nonprofit thrift retail network that accepts donations and resells used goods to fund mission programs; it competes with ReStore for both donation supply and price-sensitive shoppers, though with a broader general-merchandise mix.
• Savers / Value Village: Savers/Value Village operates a large for-profit thrift chain purchasing donated goods from nonprofit partners and reselling them; it competes directly with ReStore for secondhand home goods customers across North America.
• Construction Junction: Construction Junction is a nonprofit reuse retailer in Pittsburgh specializing in used and surplus building materials, salvaged architectural elements, and home fixtures — a direct functional peer to ReStore's building-materials side.

Regional players

• ReStore Orange County (Habitat for Humanity of Orange County): Other regional Habitat ReStore affiliates, such as Orange County's ReStore, share the identical operating model and brand framework but serve different metropolitan geographies; they are useful regional comps for HabiJax ReStore.

Broad incumbents

• Habitat for Humanity International: Habitat for Humanity International is the parent nonprofit that sets ReStore brand standards, runs the central locator website, and channels proceeds toward home-building; it is the umbrella incumbent that HabiJax ReStore operates under.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/habijax-restore

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HabiJax ReStore