Developer docs
API playgroundTry for free, no card

Search company profiles

Habitat Veterinary Hospital Boise

Full company profile

uuid004jm7r

Namestring
Habitat Veterinary Hospital Boise
Legal namestring
Habitat Veterinary Hospital
Company typeenum
Private
Founded yearint
2007
Descriptiontext

Habitat Veterinary Hospital Boise is a privately held, single-location full-service veterinary hospital founded in 2007 by Dr. Reed Linenberger and Dr. Sohaila Maleki. The practice operates from 3103 E. Barber Valley Dr., Boise, ID, serving pet owners in the Treasure Valley with a defined mix of wellness, dental, surgical, internal medicine, and senior care services. Its differentiator is an integrative medicine model that combines conventional Western veterinary care with Traditional Chinese Veterinary Medicine modalities including acupuncture, chiropractic, therapeutic laser, food therapy, and TCVM herbal therapies.

The hospital's underlying technology stack is clinical rather than digital: in-house pharmacy, in-house laboratory, digital radiology, digital dental radiology, an Intensive Care Unit, and a proprietary V.I.T.A.L.S.™ Culture Code framework for team operations. The clinical team comprises approximately 10 DVMs (one of whom, Dr. Baker, is on medical leave following a September 2024 stroke) plus a Chief of Staff and operational advocates, totaling 14 employees. Revenue is generated primarily through fee-for-service professional services paid at time of visit, supplemented by an in-house pharmacy, nutritional products, and an online prescription home delivery channel via VetSource. The practice markets through its website, social media, a monthly editorial column, and referral partnerships with the Idaho Humane Society, Pets Best Insurance, West Vet, and others. The founders have explicitly committed to remaining independent, with no disclosed institutional funding, parent company, or M&A activity.

Short descriptiontext

Habitat Veterinary Hospital Boise is a privately held, independent veterinary hospital in Boise, Idaho, founded in 2007, offering integrative Eastern and Western medicine for companion animals across wellness, dental, surgical, and specialty care.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersBoise, Idaho, United States
HQ citystring
Boise, Idaho
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
veterinary hospital services, integrative pet medicine, veterinary acupuncture therapy, veterinary dental radiology, pet wellness care
Industry3 codes
1General Practice Veterinary Clinics (Wellness & Primary Care)
CodeHLAMAAAAPrimaryYes
2Preventive Care & Vaccination Clinics
CodeHLAMAAABPrimaryNo
3Exotic Companion Animal Veterinary Clinics (Birds/Reptiles/Small Mammals)
CodeHLAMAAAHPrimaryNo
NAICS code1 code
  • Veterinary Services54194
SIC code2 codes
  • Services-Offices & Clinics Of Doctors Of Medicine8011
  • Services-Health Services8000
Product category
Veterinary Hospital Services
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model3 records
1Veterinary Medical Services
TypeProfessional Services
Description

The hospital generates revenue through providing veterinary medical services including wellness exams, vaccinations, dental cleanings, surgery, acupuncture, chiropractic care, internal medicine, and other veterinary treatments. Payment is collected at the time services are rendered.

habitatboise.com
2In-House Pharmacy and Products
TypeOne Time License
Description

Revenue from pharmaceutical medications, herbal medications, supplements, vitamins, and premium pet food products sold directly through the hospital's in-house pharmacy and online prescription home delivery service.

habitatboise.com
3Nutritional Products
TypeOne Time License
Description

Sale of all-natural premium diets, treats, and whole food supplements for optimal pet health.

habitatboise.com
Marketing channels6 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels4 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components6 values
Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales
Pricing details1 tier
1Standard veterinary service rates
ModelOtherBilling cadencePay-as-you-go
Notes

Quote-based / Not publicly disclosed. Specific fees for services are not listed on the website.

habitatboise.com
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

Habitat Veterinary Hospital is a full-service independent veterinary hospital in Boise, Idaho that provides integrative medical, surgical, and dental care for dogs, cats, rabbits, pocket pets, birds, and exotic species. Its core offering combines conventional Western veterinary medicine with Traditional Chinese Veterinary Medicine, including acupuncture, chiropractic, therapeutic laser, food therapy, and TCVM herbal therapies. The hospital operates an in-house pharmacy, laboratory, digital radiology, digital dental radiology, Intensive Care Unit, and an online prescription home delivery service, enabling single-location comprehensive pet care from preventive wellness through senior and end-of-life services.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 2 values shown
  • In-house laboratory and digital radiology enable same-visit diagnosis reducing time to treatment
+1 more record
Product overview1 text field

Habitat Veterinary Hospital Boise operates as a full-service veterinary hospital providing integrative, compassionate care for dogs, cats, rabbits, pocket pets, birds, and exotic species. The hospital offers a unified suite of services combining Eastern and Western veterinary medicine traditions, including primary care, alternative therapies (acupuncture, chiropractic, therapeutic laser, TCVM herbal therapies), surgical services, dental care, digital radiology, in-house laboratory, pharmacy, and wellness/preventive care. The hospital features an in-house pharmacy, laboratory, radiology facilities, and Intensive Care Unit enabling comprehensive single-visit pet medical care.

Product and service1 record
1Integrative Pet Care
Description

Comprehensive integrative veterinary care combining Eastern and Western traditions including acupuncture, chiropractic care, therapeutic laser, food therapy, and TCVM herbal therapies to treat the whole animal (mind, body, spirit). For pet owners seeking alternative and integrative treatment options for dogs, cats, rabbits, pocket pets, birds, and exotic species in the Boise area.

Scale indicator1 record

Each record includes

Type, Value, Description, Source

Partnership5 partners
Strategic tierMinorTypeStrategic or Co-development Partner
Description

Dr. Linenberger works alongside The Peregrine Fund at the World Center for Birds of Prey, helping care for some of the world's most endangered birds. This partnership reflects the practice's commitment to wildlife conservation and avian medicine expertise.

Strategic tierMinorTypeStrategic or Co-development Partner
Description

Dr. Bailey and Dr. Dardis completed their rotating internships at West Vet in Boise, a locally owned and operated veterinary laboratory and emergency/specialty hospital. West Vet also provides advanced laboratory tests for Habitat.

Strategic tierMinorTypeStrategic or Co-development Partner
Description

Dr. Jessica Zehr completed a rotating internship at VSC of Seattle, gaining specialized experience that she brings to the Habitat team.

Strategic tierMinorTypeGTM or Marketing Partner
Description

Pets Best Insurance, a Boise-based national pet insurance company, is listed as a recommended resource for pet owners, indicating a referral/marketing partnership relationship.

5The Idaho Humane Society
Strategic tierMinorTypeGTM or Marketing Partner
Description

The Idaho Humane Society is listed as a recommended pet adoption resource. Aubree, a Habitat team member, also volunteers fostering kittens through the organization.

habitatboise.com
Recent move13 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight8 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

Veterinary clinic chain offering general practice with a membership model and integrated app-based client experience. Comparable to Habitat as a modern, experience-focused GP practice targeting pet owners willing to pay for premium care.

2West Vet (Boise)
TypeRegional player
Description

Locally owned veterinary specialty and emergency hospital in Boise with a reference laboratory. Directly comparable to Habitat as a regional player; Habitat actively partners with West Vet for advanced lab work and case referrals, making it both a partner and a partial competitor for high-acuity work.

TypeBroad incumbent
Description

Network of specialty and emergency veterinary hospitals operated by Mars Petcare. Comparable to Habitat only as a service-line alternative — BluePearl is where Habitat currently refers complex, specialty, and ER cases rather than a direct competitor.

TypeBroad incumbent
Description

Mars Petcare-owned chain of primary care veterinary hospitals with a widely-known wellness plan subscription model. Comparable to Habitat as a competing GP provider, but operating under a corporate, standardized care model that contrasts with Habitat's independent integrative positioning.

TypeDirect peer
Description

Membership-based primary care veterinary practice delivering elevated standard GP services with a focus on client experience and digital convenience. Comparable to Habitat's brand of relationship-led, premium-positioned primary care.

TypeBroad incumbent
Description

PE-backed consolidator of general practice, specialty, and emergency veterinary hospitals across the US. Comparable to Habitat as a competitive GP operator with growing scale, and as a representative of the consolidation wave that Habitat has chosen to remain independent of.

TypeBroad incumbent
Description

Veterinary specialty and emergency hospital network with locations across the US. Comparable to Habitat as a regional specialty/ER provider that competes for the same complex case referrals that Habitat currently routes to West Vet.

TypeDirect peer
Description

Modern primary care veterinary clinic chain offering general practice services with design-forward clinics and a tech-enabled client experience. Comparable to Habitat as a contemporary GP model competing for relationship-driven pet owners in specific urban/suburban trade areas.

TypeEmerging player
Description

Veterinary service provider operating wellness clinics and mobile vet services in retail-adjacent locations. Comparable to Habitat as a competing GP provider targeting pet owners seeking convenient, lower-cost wellness and preventive care.

TypeBroad incumbent
Description

Largest US network of veterinary hospitals, owned by Mars Petcare, offering general practice, specialty, and emergency services. Comparable to Habitat as a competing GP provider, though VCA is a national consolidator with the scale Habitat has explicitly chosen not to pursue.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers1 record

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature6 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles5 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Habitat Veterinary Hospital Boise

Veterinary Hospital Serviceshabitatboise.com

Habitat Veterinary Hospital Boise is a privately held, independent veterinary hospital in Boise, Idaho, founded in 2007, offering integrative Eastern and Western medicine for companion animals across wellness, dental, surgical, and specialty care.

What Habitat Veterinary Hospital Boise does

Habitat Veterinary Hospital Boise is a privately held, single-location full-service veterinary hospital founded in 2007 by Dr. Reed Linenberger and Dr. Sohaila Maleki. The practice operates from 3103 E. Barber Valley Dr., Boise, ID, serving pet owners in the Treasure Valley with a defined mix of wellness, dental, surgical, internal medicine, and senior care services. Its differentiator is an integrative medicine model that combines conventional Western veterinary care with Traditional Chinese Veterinary Medicine modalities including acupuncture, chiropractic, therapeutic laser, food therapy, and TCVM herbal therapies.

The hospital's underlying technology stack is clinical rather than digital: in-house pharmacy, in-house laboratory, digital radiology, digital dental radiology, an Intensive Care Unit, and a proprietary V.I.T.A.L.S.™ Culture Code framework for team operations. The clinical team comprises approximately 10 DVMs (one of whom, Dr. Baker, is on medical leave following a September 2024 stroke) plus a Chief of Staff and operational advocates, totaling 14 employees. Revenue is generated primarily through fee-for-service professional services paid at time of visit, supplemented by an in-house pharmacy, nutritional products, and an online prescription home delivery channel via VetSource. The practice markets through its website, social media, a monthly editorial column, and referral partnerships with the Idaho Humane Society, Pets Best Insurance, West Vet, and others. The founders have explicitly committed to remaining independent, with no disclosed institutional funding, parent company, or M&A activity.

Habitat Veterinary Hospital Boise firmographics

Firmographics
Name
Habitat Veterinary Hospital Boise
Legal name
Habitat Veterinary Hospital
Website
https://habitatboise.com
Company type
Private
Founded year
2007
Operating status
Operating
Headcount range
11–50 employees
Short description
Habitat Veterinary Hospital Boise is a privately held, independent veterinary hospital in Boise, Idaho, founded in 2007, offering integrative Eastern and Western medicine for companion animals across wellness, dental, surgical, and specialty care.
Ownership category
akta.pro rank

Habitat Veterinary Hospital Boise industry classification

Industry
Product category
Veterinary Hospital Services
NAICS
Veterinary Services (54194)
SIC
Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)
akta.pro primary industry
General Practice Veterinary Clinics (Wellness & Primary Care) (HLAMAAAA)
akta.pro secondary industries
Preventive Care & Vaccination Clinics (HLAMAAAB), Exotic Companion Animal Veterinary Clinics (Birds/Reptiles/Small Mammals) (HLAMAAAH)

Keywords

  • Veterinary hospital services
  • Integrative pet medicine
  • Veterinary acupuncture therapy
  • Veterinary dental radiology
  • Pet wellness care

Where Habitat Veterinary Hospital Boise is headquartered

Location

Headquarters

HQ city
Boise, Idaho
HQ country
United States
HQ region
North America

Offices1 record

Markets served

Habitat Veterinary Hospital Boise business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

  1. Veterinary Medical Services: The hospital generates revenue through providing veterinary medical services including wellness exams, vaccinations, dental cleanings, surgery, acupuncture, chiropractic care, internal medicine, and other veterinary treatments. Payment is collected at the time services are rendered.
  2. In-House Pharmacy and Products: Revenue from pharmaceutical medications, herbal medications, supplements, vitamins, and premium pet food products sold directly through the hospital's in-house pharmacy and online prescription home delivery service.
  3. Nutritional Products: Sale of all-natural premium diets, treats, and whole food supplements for optimal pet health.

Pricing tiers

ModelBillingPrice
OtherPay-as-you-goStandard veterinary service rates

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Habitat Veterinary Hospital Boise product offering

Product offering

Core offering

Habitat Veterinary Hospital is a full-service independent veterinary hospital in Boise, Idaho that provides integrative medical, surgical, and dental care for dogs, cats, rabbits, pocket pets, birds, and exotic species. Its core offering combines conventional Western veterinary medicine with Traditional Chinese Veterinary Medicine, including acupuncture, chiropractic, therapeutic laser, food therapy, and TCVM herbal therapies. The hospital operates an in-house pharmacy, laboratory, digital radiology, digital dental radiology, Intensive Care Unit, and an online prescription home delivery service, enabling single-location comprehensive pet care from preventive wellness through senior and end-of-life services.

Product overview

Habitat Veterinary Hospital Boise operates as a full-service veterinary hospital providing integrative, compassionate care for dogs, cats, rabbits, pocket pets, birds, and exotic species. The hospital offers a unified suite of services combining Eastern and Western veterinary medicine traditions, including primary care, alternative therapies (acupuncture, chiropractic, therapeutic laser, TCVM herbal therapies), surgical services, dental care, digital radiology, in-house laboratory, pharmacy, and wellness/preventive care. The hospital features an in-house pharmacy, laboratory, radiology facilities, and Intensive Care Unit enabling comprehensive single-visit pet medical care.

Differentiator

Problem solved

Functional benefit

Products and services

  • Integrative Pet Care Comprehensive integrative veterinary care combining Eastern and Western traditions including acupuncture, chiropractic care, therapeutic laser, food therapy, and TCVM herbal therapies to treat the whole animal (mind, body, spirit). For pet owners seeking alternative and integrative treatment options for dogs, cats, rabbits, pocket pets, birds, and exotic species in the Boise area.

Quantifiable outcome

  • In-house laboratory and digital radiology enable same-visit diagnosis reducing time to treatment
  • +1 more outcomes

Companies that use Habitat Veterinary Hospital Boise

Customer profile

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Habitat Veterinary Hospital Boise technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature6 records

Habitat Veterinary Hospital Boise partnerships and signals

Strategic signal

Partnerships

Five partnerships are on record, tiered minor.

  • The Peregrine Fund at the World Center for Birds of PreyminorStrategic or Co-development PartnerDr. Linenberger works alongside The Peregrine Fund at the World Center for Birds of Prey, helping care for some of the world's most endangered birds. This partnership reflects the practice's commitment to wildlife conservation and avian medicine expertise.
  • West Vet (Boise)minorStrategic or Co-development PartnerDr. Bailey and Dr. Dardis completed their rotating internships at West Vet in Boise, a locally owned and operated veterinary laboratory and emergency/specialty hospital. West Vet also provides advanced laboratory tests for Habitat.
  • VSC of Seattle (Veterinary Specialty Center)minorStrategic or Co-development PartnerDr. Jessica Zehr completed a rotating internship at VSC of Seattle, gaining specialized experience that she brings to the Habitat team.
  • Pets Best InsuranceminorGTM or Marketing PartnerPets Best Insurance, a Boise-based national pet insurance company, is listed as a recommended resource for pet owners, indicating a referral/marketing partnership relationship.
  • The Idaho Humane SocietyminorGTM or Marketing PartnerThe Idaho Humane Society is listed as a recommended pet adoption resource. Aubree, a Habitat team member, also volunteers fostering kittens through the organization.

Scale indicators1 record

Recent moves13 records

Expansion highlights8 records

Habitat Veterinary Hospital Boise competitors and assessment

Company assessment

Direct peers

  • Modern Animal: Veterinary clinic chain offering general practice with a membership model and integrated app-based client experience. Comparable to Habitat as a modern, experience-focused GP practice targeting pet owners willing to pay for premium care.
  • Small Door Veterinary: Membership-based primary care veterinary practice delivering elevated standard GP services with a focus on client experience and digital convenience. Comparable to Habitat's brand of relationship-led, premium-positioned primary care.
  • Bond Vet: Modern primary care veterinary clinic chain offering general practice services with design-forward clinics and a tech-enabled client experience. Comparable to Habitat as a contemporary GP model competing for relationship-driven pet owners in specific urban/suburban trade areas.

Regional players

  • West Vet (Boise): Locally owned veterinary specialty and emergency hospital in Boise with a reference laboratory. Directly comparable to Habitat as a regional player; Habitat actively partners with West Vet for advanced lab work and case referrals, making it both a partner and a partial competitor for high-acuity work.

Broad incumbents

  • BluePearl Pet Hospital: Network of specialty and emergency veterinary hospitals operated by Mars Petcare. Comparable to Habitat only as a service-line alternative — BluePearl is where Habitat currently refers complex, specialty, and ER cases rather than a direct competitor.
  • Banfield Pet Hospital: Mars Petcare-owned chain of primary care veterinary hospitals with a widely-known wellness plan subscription model. Comparable to Habitat as a competing GP provider, but operating under a corporate, standardized care model that contrasts with Habitat's independent integrative positioning.
  • Thrive Pet Healthcare: PE-backed consolidator of general practice, specialty, and emergency veterinary hospitals across the US. Comparable to Habitat as a competitive GP operator with growing scale, and as a representative of the consolidation wave that Habitat has chosen to remain independent of.
  • MedVet: Veterinary specialty and emergency hospital network with locations across the US. Comparable to Habitat as a regional specialty/ER provider that competes for the same complex case referrals that Habitat currently routes to West Vet.
  • VCA Animal Hospitals: Largest US network of veterinary hospitals, owned by Mars Petcare, offering general practice, specialty, and emergency services. Comparable to Habitat as a competing GP provider, though VCA is a national consolidator with the scale Habitat has explicitly chosen not to pursue.

Emerging players

  • PetIQ (now PetIQ/Trupanion-affiliated vet services): Veterinary service provider operating wellness clinics and mobile vet services in retail-adjacent locations. Comparable to Habitat as a competing GP provider targeting pet owners seeking convenient, lower-cost wellness and preventive care.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Habitat Veterinary Hospital Boise social profiles

Digital presence

Habitat Veterinary Hospital Boise financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Habitat Veterinary Hospital Boise leadership team

Management profile

Number of profiles

Profiles5 records

Habitat Veterinary Hospital Boise funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Habitat Veterinary Hospital Boise M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Habitat Veterinary Hospital Boise

What does Habitat Veterinary Hospital Boise do?

Habitat Veterinary Hospital is a full-service independent veterinary hospital in Boise, Idaho that provides integrative medical, surgical, and dental care for dogs, cats, rabbits, pocket pets, birds, and exotic species. Its core offering combines conventional Western veterinary medicine with Traditional Chinese Veterinary Medicine, including acupuncture, chiropractic, therapeutic laser, food therapy, and TCVM herbal therapies. The hospital operates an in-house pharmacy, laboratory, digital radiology, digital dental radiology, Intensive Care Unit, and an online prescription home delivery service, enabling single-location comprehensive pet care from preventive wellness through senior and end-of-life services.

Is Habitat Veterinary Hospital Boise a public or private company?

Habitat Veterinary Hospital Boise is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Habitat Veterinary Hospital Boise founded?

Habitat Veterinary Hospital Boise was founded in 2007. It employs 11 to 50 people.

Where is Habitat Veterinary Hospital Boise based?

Habitat Veterinary Hospital Boise is headquartered in Boise, Idaho, United States, in the North America region.

How does Habitat Veterinary Hospital Boise make money?

Three revenue lines are on record. Veterinary Medical Services are the primary driver. The others are in-House Pharmacy and Products and nutritional Products.

Who are Habitat Veterinary Hospital Boise's main competitors?

Direct peers on record are Modern Animal, Small Door Veterinary and Bond Vet. West Vet (Boise) is listed as a regional player. Broad incumbents are BluePearl Pet Hospital, Banfield Pet Hospital, Thrive Pet Healthcare, MedVet and VCA Animal Hospitals. PetIQ (now PetIQ/Trupanion-affiliated vet services) is listed as an emerging player.

Does Habitat Veterinary Hospital Boise have an API?

No public API is recorded for Habitat Veterinary Hospital Boise.

What industry is Habitat Veterinary Hospital Boise in?

Habitat Veterinary Hospital Boise's product category is Veterinary Hospital Services. Its primary akta.pro industry code is HLAMAAAA, General Practice Veterinary Clinics (Wellness & Primary Care), with a secondary code of HLAMAAAB, Preventive Care & Vaccination Clinics. Its NAICS code is 54194 and its SIC code is 8011.

Unlock the full company data

50 free credits on sign-up, no credit card required.

Contact sales