Habitat Hospitality Bali

What Habitat Hospitality Bali does

Habitat Hospitality Bali is a privately-held, Bali-based hospitality consultancy founded in 2014 by Ben Karmadi that delivers end-to-end advisory and execution services for F&B and hospitality businesses across Bali and Lombok. The firm organizes its offering into five integrated service pillars: Creative & Communications (branding, social media, digital advertising, marketing management), Construction (commercial build-out, kitchen/bar design, interior design, PGB building permits, quality audits), Hospitality Operations & Pre-Opening (menu development, SOP design, recruitment, training), Administrative & Due Diligence (legal, accounting, tax, TouchBistro POS implementation, QuickBooks integration, cloud ICT), and Visa Immigration delivered through its wholly-owned subsidiary Live by Habitat Hospitality (L.I.V.E.), operating under PT. Samudra Wahatama Abadi.

Its core technology footprint is the deployment and integration of third-party SaaS tools — primarily TouchBistro (cloud-based POS) and QuickBooks (accounting) — implemented for client operations rather than developed in-house. The company has no proprietary platform, no patents, and no AI/ML capabilities; its competitive differentiation rests on the operating experience of its three-person leadership team (Ben Karmadi, founder/MD, ex-Sofitel Melbourne; Theo Poa, co-founder finance, ex-Hard Rock Cafe Bali; Maeve Nelligan, Marketing Director) and its portfolio of high-visibility client engagements including Cafe Del Mar Bali, Cocoon Day Club, Baba Bistro Ubud, Soul on the Beach, and Somewhere Lombok.

Habitat generates revenue through project-based professional services fees for hospitality consultancy, plus separately monetized visa and immigration services via the Live by Habitat subsidiary. Pricing is custom-quoted per project scope and not publicly disclosed. The go-to-market is sales-led B2B, relying on founder network referrals, Instagram/LinkedIn presence, WhatsApp consultation booking, and portfolio-driven inbound from the company website (habitatgroup.biz). Primary customer segments are hospitality & F&B businesses (restaurants, beach clubs, cafes, boutique resorts) and foreign investors requiring Indonesian business establishment, with a secondary segment in foreign entrepreneurs needing visa/immigration support.

Name

Habitat Hospitality Bali

Legal name

PT. Samudra Wahatama Abadi

Website

https://habitatgroup.biz

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Habitat Hospitality Bali is a Bali-based hospitality consultancy offering end-to-end advisory for restaurants, beach clubs, and resorts across Bali and Lombok, covering creative, construction, operations, administrative, and visa services through a 9-person team and its Live by Habitat subsidiary.

Ownership category

akta.pro rank

Headquarters

HQ city

Bali

HQ country

Indonesia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Hospitality Consultancy Services: Project-based consulting fees for comprehensive hospitality business advisory, covering brand concept, construction, operations, marketing, and legal compliance. Services are tailored to each client's specific needs.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Habitat Hospitality Bali is a Bali-based consultancy that advises and oversees hospitality and F&B businesses across the full project lifecycle. Its core services span brand concept and creative communications, commercial construction and design, pre-opening operations setup, administrative and legal due diligence, and visa/immigration support through its Live by Habitat subsidiary. Services are tailored to each client's needs and delivered on a project-based, direct-engagement basis across Bali and Lombok.

Product overview

Habitat Hospitality Bali is a Bali-based hospitality consultancy offering a comprehensive suite of services across the entire lifecycle of food and beverage businesses. The core offerings consist of five integrated service pillars: Creative & Communications (branding, marketing, social media, digital advertising), Construction (commercial space development, kitchen/bar design, permit procurement), Hospitality Operations & Pre-Opening (menu development, operations design, team building, training), Administrative & Due Diligence (legal, accounting, tax, POS/accounting software implementation), and Visa Immigration through the Live by Habitat subsidiary. These services work together to support clients from initial brand concept through construction, operations setup, and ongoing management.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative & Communications Branding and marketing service for hospitality and F&B clients covering brand strategy, concept development, market positioning, marketing plan execution across three months before and after opening, ongoing monthly marketing management, social media management, and digital advertisement management.
• Construction Commercial space construction service for hospitality clients including financial planning, specialized design and sourcing, kitchen and bar design, interior design implementation, quality surveys and audits, and PGB building permit procurement.
• Hospitality Operations & Pre-Opening Pre-opening and operations service for hospitality and F&B clients covering menu development, operation design with organizational charts and SOPs, sales channel optimization, team building and recruitment, and staff training and education services.
• Administrative, Company Set Up & Due Diligence Administrative and due diligence service for hospitality clients including legal advisory, visa services, accounting and financial services, tax advisory, F&B distribution license facilitation, TouchBistro POS implementation, QuickBooks integration, and cloud ICT technology implementation.
• Visa Immigration (Live by Habitat) Visa and immigration service for foreign nationals and investors in Indonesia, including business visas, work permits (KITAS/ITAS), investor KITAS, spouse/dependent KITAS, retirement KITAS, visa extensions, second home visas, social/tourist visas, KITAP permanent stay permits, and VIP airport services.

Named customers12 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• The Plan Do See Group (Japan)coreStrategic or Co-development Partner · 1 January 2014Collaborative partnership on The Sayan House project in 2014. Habitat provided service training, media invitations, brand development contributions, and operational support. The project established The Sayan House as a revered institution in Ubud.
• PT. Samudra Wahatama AbadicoreStrategic or Co-development PartnerParent/legal entity for Live by Habitat Hospitality subsidiary, providing legal, immigration, visa, and business establishment services.
• PT. Bali Nusantara Mulia UtamaminorStrategic or Co-development PartnerEntity associated with Marketing Director Maeve Nelligan, operating within the hospitality and marketing ecosystem.

Scale indicators1 record

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Cushman & Wakefield (Hospitality): Global commercial real estate services firm with a dedicated hospitality practice offering investment sales, valuations, and consulting — comparable as a hospitality advisory provider for investors and operators, but embedded in a much larger diversified firm.
• HVS: Global hospitality consulting and valuation firm serving hotels, resorts, and mixed-use developments worldwide — comparable in delivering hospitality-focused advisory (feasibility, operations, valuation) but at significantly larger scale and broader geographic footprint.
• JLL Hotels & Hospitality: Global real estate services division of JLL providing hospitality investment advisory, asset management, and operator-search services — overlaps with Habitat's investor-advisory value proposition but as part of a much larger, broader real-estate platform.
• Horwath HTL: Global hotel, tourism, and leisure consulting network offering feasibility, operator search, and asset management services — comparable in service scope (hospitality advisory across the asset lifecycle) but operates at global scale rather than a Bali niche.
• Knight Frank (Hospitality): Global real estate consultancy with hospitality and leisure advisory spanning hotels, resorts, and mixed-use — comparable in serving hospitality investors with advisory services, though operating as a broad real-estate incumbent rather than a niche specialist.
• Colliers International (Hospitality): Global professional services and investment management firm with hospitality advisory capabilities for hotels, resorts, and leisure assets — comparable in providing investor-facing hospitality advisory, but as part of a diversified global platform.
• Savills (Hotels): Global real estate advisory with a dedicated hotels team providing valuation, investment, and operational advisory — comparable in serving hospitality investors with project advisory, though at global scale rather than Bali-specific niche.

Direct peers

• Hotelivate: Hospitality consulting firm offering feasibility, technical services, and operational advisory across South and Southeast Asia — closely comparable as a regional specialist providing integrated consulting services to hotel and resort investors.
• C9 Hotelworks: Asia-Pacific hospitality consulting firm providing market research, advisory, and asset-management services to hotel and resort developers in markets including Thailand and Bali — directly comparable as a regionally focused hospitality consultancy serving resort and F&B investors.

Emerging players

• Bali Hospitality Group: Bali-based hospitality management and consulting services provider serving villa, hotel, and resort owners on the island — comparable as a local hospitality-services peer in the same Bali market, though specific company details and website are not confirmed in available data.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/habitat-hospitality-bali
• Instagraminstagram.com/habitathospitalitybali

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Habitat Hospitality Bali