What BARDA does

BARDA (Barda Comunicación) is an Argentine boutique communication consultancy headquartered in Buenos Aires and founded and directed by Daniela Barbieri. The firm specializes in political communication, public opinion research, and strategic communication services, serving political figures, government institutions, and academic organizations in Argentina. Its named clients include senior politicians such as Julio Alak, Lucas Ghi, Verónica Magario, and Leonardo Grosso, along with institutional accounts including the Universidad de Buenos Aires (UBA) and the Municipio de Rada Tilly.

The firm delivers an integrated service portfolio spanning public opinion research, political consulting, communication strategy, creative services, social media management, brand communication, and audiovisual production. Notable project outputs include UBA's digital communication program and the UBA200 concert, demonstrating capability in both institutional and event-scale communications. The team comprises between 12 and 20 professionals with academic credentials from UBA, FLACSO, UTDT, and Universidad de Lomas de Zamora, several of whom also hold teaching positions.

BARDA operates a professional services model with a mix of project-based engagements and recurring retainers tied to political and institutional clients. No external funding has been disclosed; the firm is privately held and founder-financed. The business is dependent on Argentina's political and electoral cycle, with revenue concentrated among a small set of anchor accounts.

Name

BARDA

Legal name

Barda Comunicación

Website

https://hacemosbarda.ar

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

BARDA is an Argentine boutique communication consultancy in Buenos Aires, founded by Daniela Barbieri, providing political communication, public opinion research, strategy, and brand communication services to political figures, government institutions, and academic clients in Argentina.

Ownership category

akta.pro rank

Product category

Political Communication Consulting

NAICS

Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)

akta.pro primary industry

Public Diplomacy, Cultural Diplomacy & Strategic Communications (BPAIAIAE)

Keywords

• Political communication consulting
• Public opinion research
• Electoral campaign strategy
• Institutional communication services
• Strategic communication agency

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Strategic Communication Consulting: Professional consulting services for political campaigns, institutional communication, and public opinion research. Revenue is generated through project-based engagements with government institutions, political candidates, and public figures.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

BARDA is an Argentine communication agency that provides integrated strategic communication management to political candidates, government institutions, and public organizations. The agency's services span public opinion research, political consulting, communication strategy, creative development, social media management, brand development, and audiovisual production, delivered as customized project-based engagements combining social science research methodologies with practical political and institutional communication execution.

Product overview

BARDA is a communication agency offering integrated communication management services including public opinion research, political consulting, strategy, creativity, social media management, brand communication, and audiovisual production. The company operates as a unified service offering rather than a software platform, delivering projects such as the .UBA200 bicentennial campaign, electoral campaigns for political candidates (Julio Alak, Lucas Ghi, Leonardo Grosso), institutional communication for UBA, and city branding for Rada Tilly. The portfolio spans electoral campaigns, institutional campaigns, digital communication management, and audiovisual production.

Differentiator

Problem solved

Functional benefit

Products and services

• Opinión pública (Public Opinion Research) Research and analysis of public opinion for electoral campaigns, institutions, and governments, using quantitative and qualitative social research methodologies.
• Consultoría política (Political Consulting)
• Estrategia (Strategy)
• Creatividad (Creativity)
• Redes Sociales (Social Media)
• Marcas (Brands)
• Producción audiovisual (Audiovisual Production)

Quantifiable outcome

• Successful re-election campaign for Lucas Ghi in challenging national political context
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Carlos Fara & Asociados: Long-established Argentine political consultancy specializing in electoral strategy and public opinion research. Closely comparable to BARDA's political consulting and public opinion research services in the Argentine market.
• Tironi & Asociados: Chilean strategic communications consultancy offering corporate communication, public affairs, and brand strategy. Comparable to BARDA as a leading boutique LATAM strategic communications firm combining research with creative execution.
• Llorente & Cuenca (LLYC): Large Spanish-headquartered strategic communications firm with deep LATAM presence. Directly comparable to BARDA in political communication, public affairs, and corporate communication services across Spanish-speaking markets.
• Management & Fit: Argentine political and corporate image consultancy providing strategic communication, electoral campaigns, and crisis management. A direct Argentine-market peer to BARDA in political and institutional consulting.

Broad incumbents

• FTI Consulting (Strategic Communications): Global strategic communications consultancy with significant public affairs practice. Comparable to BARDA on public affairs and political communication services, but at much larger scale and broader geographic reach.
• BCW (Burson Cohn & Wolfe): Global public relations and communications agency with strong public affairs and political communication capabilities. Comparable to BARDA on political and institutional communication but operating at significantly greater scale across global markets.

Emerging players

• Berensztein: Argentine political and economic analysis consultancy led by economist Carlos Berensztein. Comparable to BARDA's polling and political analysis capabilities, with partial overlap on advisory work for political figures and institutions.
• Liebre Rebelde: Argentine creative agency with strong political campaign portfolio. Compares to BARDA on the creative production and digital campaign side of political communication, though with less emphasis on research.

Market position

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/hacemosbarda
• LinkedInlinkedin.com/company/hacemosbarda
• Instagraminstagram.com/hacemosbarda

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BARDA