Havre Athletic Club

Name

Havre Athletic Club

Legal name

Havre Athletic Club

Website

https://hac-foot.com

Company type

Private

Founded year

1872

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Professional Football Club

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Association Football (Soccer) Leagues (MPAKAAAA)

Keywords

• Professional football club
• Match ticketing services
• Football merchandise
• Corporate hospitality
• Youth football academy

Headquarters

HQ city

Le Havre

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Match Ticket Sales: The club generates revenue through direct ticket sales for Ligue 1 McDonald's and Arkema Première Ligue matches at Stade CMA CGM Océane.
2. Merchandise Sales: Sale of official club merchandise including scarves, T-shirts, accessories, and lifestyle products through the online boutique.
3. Corporate Partnerships: The club generates revenue through premium and principal partnerships with companies like CMA CGM, Winamax, and Hummel, as well as institutional partnerships with local government bodies.
4. Hospitality Services: Corporate hospitality offerings including VIP experiences, seminars, and business packages for enterprises at the stadium.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Havre Athletic Club is a professional football club that operates men's (Ligue 1 McDonald's) and women's (Arkema Première Ligue) teams competing in the top tiers of French football. The club sells match tickets, official merchandise, corporate hospitality packages, and sponsorships, supported by a youth academy (Académie Ciel&Marine) and home venue (Stade CMA CGM Océane).

Product overview

Havre Athletic Club is a professional football club operating as a unified organization with multiple team tiers. The core offering consists of men's (Ligue 1 McDonald's) and women's (Arkema Première Ligue) professional teams competing in France's top football divisions. Supporting these are the Académie Ciel&Marine youth academy developing future talent across multiple age categories, and the Stade CMA CGM Océane home venue. Digital products include HAC TV for video content, Billetterie for ticketing services, and the Boutique merchandise store. HAC Citoyen represents community and social responsibility programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Billetterie (Match Ticketing Service) Online ticket sales service for Ligue 1 McDonald's and Arkema Première Ligue home matches at Stade CMA CGM Océane, available to individual fans and season ticket holders.
• Boutique (Official Merchandise Store)
• Corporate Hospitality (Entreprises)
• Académie Ciel&Marine (Youth Academy)
• HAC TV (Video Content)
• Men's Professional Team (Ligue 1 McDonald's)
• Women's Professional Team (Arkema Première Ligue)

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered flagship, core and general.

• CMA CGMflagshipStrategic or Co-development PartnerPremium partner of Havre Athletic Club. CMA CGM is a major French shipping company and the stadium is named Stade CMA CGM Océane.
• WinamaxcoreStrategic or Co-development PartnerPrincipal partner and betting sponsor. Winamax is a major online sports betting platform in France.
• HummelcoreStrategic or Co-development PartnerOfficial kit supplier and principal partner. Hummel provides official match kits, training apparel, and lifestyle products for the club.
• Ville du HavrecoreStrategic or Co-development PartnerInstitutional partner representing the city of Le Havre, the club's home city and primary stakeholder.
• Le Havre Seine MétropolecoreStrategic or Co-development PartnerInstitutional partner representing the metropolitan area of Le Havre.
• Seine-maritimecoreStrategic or Co-development PartnerInstitutional partner representing the Seine-Maritime department.
• NormandiecoreStrategic or Co-development PartnerInstitutional partner representing the Normandy region.
• SIMgeneralStrategic or Co-development PartnerOfficial partner specializing in employment and professional integration services.
• KIA GSCgeneralStrategic or Co-development PartnerOfficial partner and automotive sponsor (KIA dealership in Le Havre).
• DF (DF Industrie)generalStrategic or Co-development PartnerOfficial partner from the industrial sector.
• ParmentiergeneralStrategic or Co-development PartnerMajor partner specializing in habitat and housing solutions.
• Paris NormandiegeneralStrategic or Co-development PartnerMajor partner and regional newspaper/media outlet based in Normandy.
• ET2IgeneralStrategic or Co-development PartnerMajor partner, likely a local business or service provider.
• LH TraiteurgeneralStrategic or Co-development PartnerMajor partner and official caterer for club events and hospitality.
• Hervé thermiquegeneralStrategic or Co-development PartnerMajor partner specializing in thermal/hvac services.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Stade Brestois 29: Stade Brestois is a Ligue 1 club from a port city in western France with a comparable heritage profile, modest commercial footprint, and similar revenue mix (ticketing, regional sponsors, merchandise). A direct operating comparable to HAC.
• AJ Auxerre: AJ Auxerre is a French professional football club with a long heritage and a regional identity similar to HAC. Comparable in scale, with comparable reliance on Ligue 1 matchday income and partnership monetization.
• FC Lorient: FC Lorient is a Ligue 1 club from a mid-sized French city with a comparable operating model: regional identity, men's first team, academy, and reliance on matchday and partnership income. Closely comparable in scale and commercial structure to HAC.
• Angers SCO: Angers SCO is a Ligue 1 club from a mid-sized French city, comparable to HAC in commercial scale, regional supporter base, and revenue mix. Highly relevant peer for benchmarking a mid-market French football club.
• AS Saint-Étienne: ASSE is one of France's oldest and most heritage-rich football clubs with a regional supporter base and operating model closely aligned with HAC. Highly relevant peer given similar heritage positioning and Ligue 1/Ligue 2 status cycling.
• RC Lens: RC Lens is a fellow French professional football club competing in Ligue 1 with a similarly-sized supporter base anchored in a single industrial city. Highly comparable to HAC on model: regional club, men's top-flight team, ticketing/merch/partnership revenue, and stadium-anchored business.
• Montpellier HSC: Montpellier HSC is a Ligue 1 club with comparable scale, regional identity, and revenue mix. Provides a relevant benchmark for a mid-market French football club operating a top-flight men's team and academy.
• Stade de Reims: Stade de Reims is a Ligue 1 club with a long history and comparable mid-market commercial scale. Similar to HAC in operating a top-flight team, youth academy, and stadium-anchored matchday business in a regional French market.
• RC Strasbourg Alsace: RC Strasbourg is a Ligue 1 club with strong regional identity and a comparable operating footprint to HAC. Similar model: top-flight men's team, academy, regional sponsorship stack, and Stade de la Meinau as a comparable single-venue operation.
• Toulouse FC: Toulouse FC is a Ligue 1 club from a major regional French city with a similar multi-revenue-stream structure (ticketing, merchandise, partnerships, hospitality). Comparable in scale and business model to HAC.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/HAC_Foot
• YouTubeyoutube.com/user/HavreAthleticClub
• Facebookfacebook.com/HavreACFOOT
• LinkedInlinkedin.com/company/havre-ac-foot
• Instagraminstagram.com/hac_foot
• TikToktiktok.com/@hac_foot

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Havre Athletic Club