What Stade de Reims does

Stade de Reims is a privately held French professional football club founded on June 18, 1931, organized as a Société Anonyme (SA Stade de Reims) with a separate Association Stade de Reims governing amateur, youth, and women's sections. The club competes in Ligue 2 BKT for the 2026-2027 season and plays home matches at Stade Auguste Delaune, a 21,044-seat municipal stadium in Reims. Its headquarters and training operations are based at the Centre de vie Raymond Kopa in Bétheny, a 25-hectare facility ranked among the top 3 training centers in France, with 15 pitches and over 6,100 m² of dedicated infrastructure for professional, academy, and women's teams.

The club's revenue model is multi-stream and direct-to-consumer: matchday revenue through a proprietary ticketing platform (billetterie.stade-de-reims.com) and on-site sales at Stade Auguste Delaune, broadcasting rights delivered through beIN Sports under a Ligue 2 BKT distribution agreement, merchandise sales through an online and physical boutique, sponsorship and licensing income from PUMA (kit sponsor) and regional commercial partners (Transports CAILLOT, Leclerc Reims, Lustral, Charvet, OMP, Jacqueson), and player trading income via transfers and loans. The club also generates event revenue by opening the stadium's parvis stage to external artists and hosting corporate hospitality. Customer segments include local and national football supporters, youth footballers and their families (through academy and sport-études programs), and corporate partners seeking regional brand association.

The club owns no AI, software, or proprietary technology products; its technology footprint is confined to standard ticketing, e-commerce, and content delivery platforms. Governance is stable and long-tenured, with President Jean-Pierre Caillot (in office since May 2004) overseeing a management team that includes a General Director, Sporting Director, and directors across commercial, administrative, financial, and security functions. The club has no parent company, no external investors, and no disclosed funding rounds.

Name

Stade de Reims

Legal name

SA Stade de Reims

Website

https://stade-de-reims.com

Company type

Private

Founded year

1931

Operating status

Operating

Headcount range

101–250 employees

Short description

Stade de Reims is a privately held French professional football club founded in 1931, competing in Ligue 2 BKT and playing at Stade Auguste Delaune in Reims. It serves supporters, youth players, and corporate partners through matchday, broadcasting, merchandise, sponsorship, and player trading revenue streams.

Ownership category

akta.pro rank

Product category

Professional Football Club

NAICS

Sports Teams and Clubs (711211), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Spectator Sports (7112)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Association Football (Soccer) Leagues (MPAKAAAA)

akta.pro secondary industries

Arena & Stadium Operations (Large-Capacity Venues) (MPAGALAA), Licensing, Merchandising & Co-Branded Products (Sponsored Merchandise, Collabs) (MPAKALAE)

Keywords

• Professional football club
• Matchday ticketing
• Football youth academy
• Sports merchandise retail
• Football broadcasting rights

Headquarters

HQ city

Bétheny

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Matchday Revenue: Ticket sales for home matches at Stade Auguste Delaune (capacity 21,044), including season tickets and individual match tickets through the official billetterie platform.
2. Broadcasting Rights: Television and media rights revenue from Ligue 2 BKT, with matches broadcast on beIN Sports on Fridays (20h), Saturdays (14h or 20h), or Mondays (20h45).
3. Merchandise and Retail: Online boutique selling official club merchandise including jerseys, apparel, and accessories. Physical boutique at Stade Auguste Delaune open Tuesday to Saturday 10h-19h.
4. Player Transfers: Transfer fees from player sales and loans, such as Malcolm Jeng's loan with option to purchase to FC Groningen.
5. Sponsorship and Commercial Partnerships: Kit sponsor PUMA, regional partners (CAILLOT transport, Leclerc Reims, Lustral, Charvet, OMP, Jacqueson), and institutional partners (Grand Reims, Grand Est, Reims city).
6. Event Revenue: Revenue from events at the stadium including concerts, corporate hospitality, and venue rentals. The club opens the parvis scene for artists to perform on match days.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Stade de Reims is a professional French football club competing in Ligue 2 BKT, selling matchday tickets for home games at Stade Auguste Delaune, official club merchandise via an online boutique and physical store, broadcast rights through beIN Sports, and operating a youth academy plus women's football program. Revenue is generated through ticketing, broadcasting rights, merchandising, sponsorship deals (kit partner PUMA), player transfers, and corporate hospitality at the stadium.

Product overview

Stade de Reims is a professional French football club offering a portfolio of products and services centered around matchday experiences and football operations. The core offerings include an official ticketing platform for Stade Auguste Delaune stadium (capacity 21,044), an online merchandise boutique, and SDR TV YouTube channel with match highlights and club content. Supporting services include a football academy with youth recruitment programs spanning from École de Foot through U19 and a dedicated female section with sport-études program. The club operates from the Centre de Vie Raymond Kopa, a top-3 ranked training facility in France spanning over 25 hectares. Match broadcasts are available through beIN Sports partnership for Ligue 2 BKT fixtures. The professional male first team competes in Ligue 2 BKT for the 2026-27 season.

Differentiator

Problem solved

Functional benefit

Products and services

• Official Ticketing Platform (Billetterie) Online ticket sales platform for individual matches and season subscriptions for home Ligue 2 BKT fixtures at Stade Auguste Delaune (capacity 21,044). Targets supporters and individual fans.
• Official Merchandise Boutique (Boutique) Official online and physical store selling official Stade de Reims merchandise including jerseys, apparel, accessories, and collectibles. Targets fans and supporters.
• Football Academy and Youth Recruitment Structured football development program covering grassroots through elite youth levels, including a sport-études program with Lycée Jean Baptiste Colbert and a women's section. Targets aspiring young footballers and their families.
• Season Ticket Subscription (Abonnements 2026-2027) Annual subscription season tickets granting priority access to all home Ligue 2 BKT matches, exclusive events, and free Grand Reims Mobilités public transport on matchdays. Targets committed local supporters.

Quantifiable outcome

• 5,000 young Champenois touched directly by club citizen actions annually
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Twelve partnerships are on record, tiered core, regional and minor.

• PUMAcoreGTM or Marketing PartnerPUMA is the official kit sponsor of Stade de Reims, providing match kits and training apparel for all teams including men's, women's, and academy squads. The partnership appears on the club's official website as a key sponsor.
• beIN SportscoreGTM or Marketing PartnerOfficial broadcaster for Stade de Reims Ligue 2 BKT matches. Matches are scheduled and broadcast on Fridays (20h), Saturdays (14h or 20h), or Mondays (20h45). The broadcaster's subscription service gives fans access to all club matches.
• Transports CAILLOTregionalGTM or Marketing PartnerLocal transport company partner providing logistics and transportation services for the club. Located in the Champagne region.
• Leclerc ReimsregionalGTM or Marketing PartnerRegional retail partner of Stade de Reims, appearing as a sponsor on the club's official website and communications.
• LustralminorGTM or Marketing PartnerRegional partner appearing as a sponsor on the club's official website.
• Charvet Digital MediaminorGTM or Marketing PartnerDigital media partner appearing as a sponsor on the club's website.
• OMP RacingminorGTM or Marketing PartnerMotorsport and racing equipment partner appearing as a sponsor on the club's website.
• Autocars JacquesonregionalGTM or Marketing PartnerCoach and bus transport partner for the club, providing team transportation services.
• Grand Reims MobilitésregionalGTM or Marketing PartnerPublic transport authority partnership offering free travel for season ticket holders 2 hours before and 2 hours after matches on presentation of their subscriber card. Part of the club's sustainability and supporter convenience initiatives.
• Ville de ReimsregionalOthersThe city of Reims is a key institutional partner, with the Stade Auguste Delaune owned by the municipality and the club maintaining strong local government relations.
• Région Grand EstregionalOthersRegional council partner of Stade de Reims, appearing as an institutional sponsor on the club's official website.
• Agglomération du Grand ReimsregionalOthersMetropolitan area partner of the club, appearing as an institutional sponsor on official communications.

Scale indicators5 records

Recent moves8 records

Expansion highlights12 records

Direct peers

• AS Saint-Étienne: Historic French football club currently in Ligue 2 with a similarly large legacy fan base and 10 Ligue 1 titles. Directly comparable as a former elite French club now competing in Ligue 2 BKT, with comparable stadium size and historic brand.
• Red Star FC: Historic Parisian football club currently in Ligue 2 BKT. Comparable as a direct Ligue 2 competitor with a different geographic base but similar historic brand positioning in French football.
• EA Guingamp: Ligue 2 BKT club with renowned academy output (similar model to Stade de Reims). Comparable in scale, market size, and academy-driven value creation, particularly in player transfer revenue.
• Montpellier Hérault SC: Ligue 2 BKT competitor with a recent Ligue 1 title (2012) and similar trajectory of promotion/relegation. Comparable as a former top-flight French club with regional identity now competing in the second division.
• FC Nantes: Historic French club (8 Ligue 1 titles) currently in Ligue 2 BKT with strong academy tradition. Comparable in brand heritage, academy focus, and current second-division status — directly competitive in the same 2026-27 Ligue 2 season.
• RC Lens: Historic northern French club with similar working-class industrial-city identity, comparable stadium size (~38,000), and historical Ligue 1 pedigree. Now back in Ligue 1, providing a peer benchmark for what promotion can unlock commercially.
• AS Nancy Lorraine: Another Grand Est club competing in Ligue 2 BKT. Comparable as a regional French club with historic Ligue 1 pedigree, similar mid-sized market dynamics, and similar recent promotion/relegation trajectory.
• FC Metz: Ligue 2 BKT club from the Grand Est region with similar geographic catchment, stadium scale (~26,000), and history of Ligue 1 promotion/relegation cycles. Direct competitive peer in the 2026-27 Ligue 2 season.
• FC Sochaux Montbéliard: Ligue 2 BKT competitor with similar regional positioning and historical Ligue 1 pedigree. Comparable in scale, market size, and current second-division status.

Broad incumbents

• OL Reign / Olympique Lyonnais: One of France's top-flight clubs with a renowned academy, women's team model, and large commercial operations. Provides a comparable reference point for the scale a successful French academy-driven club can achieve, though operating at a much larger market and budget.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/StadedeReims
• YouTubeyoutube.com/c/StadedeReimsOfficiel
• Facebookfacebook.com/SDROFFICIELLE
• LinkedInlinkedin.com/company/stade-de-reims
• Instagraminstagram.com/stadedereims
• TikToktiktok.com/@stadedereims

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stade de Reims