Hallelujah Acres Lifestyle Center Lake Lure, NC

What Hallelujah Acres Lifestyle Center Lake Lure, NC does

Hallelujah Diet, operating from the Hallelujah Acres Lifestyle Center in Lake Lure, NC, is a privately held, family-owned wellness company founded in the 1970s by Rev. George Malkmus after a personal health transformation attributed to a whole-food, plant-based diet rooted in Genesis 1:29. The company markets a unified dietary program around living, raw, organic plant foods, complemented by a portfolio of proprietary supplements — including the trademarked BarleyMax organic barley grass juice powder, Organic Juice Powders, Digestive Health & Probiotics, Immune Boosters, and Joint & Mobility Health lines — packaged most prominently as a $69.95 Get Started Kit.

Revenue is generated across five streams: one-time and subscription supplement sales via a Shopify storefront (myhdiet.com), a $57 six-week online Foundations Class, week-long in-person Health Retreats at the Lake Lure headquarters, an Auto Delivery subscription service, and a Wholesaler reseller program. Distribution combines direct-to-consumer e-commerce with international shipping, toll-free phone customer care, the immersive retreat experience, and a community of trained Health Ministers who advocate within their networks. The business is bootstrapped with no disclosed external funding or institutional shareholders; current leadership rests with founder's son Paul Malkmus (President) and Ann Malkmus, operating under three registered trademarks (Hallelujah Diet, BarleyMax, "Fall In Love With Food Again").

Name

Hallelujah Acres Lifestyle Center Lake Lure, NC

Legal name

Hallelujah Diet

Website

https://hacres.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

1–10 employees

Short description

Hallelujah Diet is a family-owned, Lake Lure, NC-based wellness company selling a Genesis 1:29-anchored whole-food, plant-based dietary program to health-conscious consumers, via DTC supplements, starter kits, online courses, and in-person retreats.

Ownership category

akta.pro rank

Product category

Plant-Based Wellness & Nutritional Supplements

NAICS

Diet and Weight Reducing Centers (812191)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Medicinal Chemicals & Botanical Products (2833)

akta.pro industry

PRIMARYHSADAFAJ

Plant-Based & Vegetarian/Vegan Nutrition

Home & Personal Services/Fitness, Wellness & Personal Training/Nutrition Coaching & Weight Management

SECONDARYAFAFAEAH

Plant-Based Protein Shakes & Nutritional RTD (Non-Dairy)

Agriculture & Food Production/Beverage Production/Dairy-Based & Plant-Based Beverage Production

SECONDARYEDAAAHAA

Nutrition & Diet Education (Meal Planning, Macros, Healthy Cooking)

Education/Adult & Continuing Education/Health, Wellness & Lifestyle Education (Nutrition, Fitness, Mindfulness)

Keywords

• Plant-based nutrition
• Dietary supplements
• Wellness education
• Health retreats
• Holistic wellness programs

Headquarters

HQ city

Lake Lure

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales (Supplements & Kits): One-time and subscription-based sales of dietary supplements including organic juice powders, digestive health products, immune boosters, and joint/mobility health products. Includes starter bundles and get started kits.
2. Online Education (Foundations Class): Six-week online course providing daily guidance on food, rhythm, and biblical grounding. Priced at $57 for enrollment.
3. Health Retreats (In-Person): Week-long in-person health retreats featuring real food, real conversation, and lifestyle reset experiences.
4. Auto Delivery (Subscription): Subscription service for automatic product delivery, offering convenience and recurring revenue.
5. Wholesaler Program: Wholesale distribution program allowing independent sellers to resell Hallelujah Diet products.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

A whole-food, plant-based dietary program centered on the Hallelujah Diet and rooted in Genesis 1:29, offering proprietary dietary supplements (including the trademarked BarleyMax organic barley grass juice powder), a Get Started Kit for at-home adoption, the Foundations Class six-week online course, in-person week-long Health Retreats, and a Wholesaler and Health Minister community distribution network.

Product overview

Hallelujah Diet offers a unified plant-based dietary program centered on the Hallelujah Diet itself—a whole-food, plant-based eating approach rooted in Genesis 1:29. The offering spans multiple entry points: the core Get Started Kit for home use, the Foundations Class online course for systematic learning, and the Health Retreat for in-person immersive experiences. The product portfolio also includes a line of supplements (Organic Juice Powders, Digestive Health & Probiotics, Immune Boosters, Joint & Mobility Health), trademarked products like BarleyMax, and educational content through nutrition books. The company is headquartered at Lake Lure, NC, and is led by Paul and Ann Malkmus, continuing the mission started by founder Rev. George Malkmus in the 1970s.

Differentiator

Problem solved

Functional benefit

Brands

• BarleyMax: A trademarked organic juice powder product line
• Fall In Love With Food Again

Products and services

• The Hallelujah Diet
• Get Started Kit

Quantifiable outcome

• Over 30 years of documented results with thousands of lives changed
• +4 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MegaFood: MegaFood produces whole-food supplements including multivitamins and probiotics sold through DTC and natural retail channels. It is comparable to Hallelujah Diet because both sell plant-based nutritional supplements with a food-state sourcing philosophy and target health-conscious consumers seeking whole-food alternatives.
• Sunrider International: Sunrider manufactures plant-based herbal concentrates and nutrition products, historically sold through a direct-selling channel. It is comparable to Hallelujah Diet because both market plant-derived nutrition products with a philosophy-led, multi-product line and rely on community-driven distribution and education.
• Standard Process: Standard Process is a whole-food supplement company selling nutritional products through practitioner and direct channels. It is comparable to Hallelujah Diet because both position around whole-food, plant-based nutrition supplements, follow a philosophy-based nutritional framework, and rely on loyal community/customer bases rather than mass-market retail.
• Nature's Sunshine Products: Nature's Sunshine manufactures and sells herbal and whole-food supplements through direct and wholesale channels. It is comparable to Hallelujah Diet because both offer plant-based, herbal nutritional supplements positioned around natural health, with a long history of practitioner-style education and recurring product use.
• Juice Plus+: Juice Plus+ sells whole-food based plant nutrition products (fruit, vegetable, and berry juice powder concentrates) through a direct-selling network. It is comparable to Hallelujah Diet because both market encapsulated or powdered plant-based nutrition derived from fruits/vegetables and rely on subscription and community-based customer engagement.
• Dr. Mercola / Mercola Health Resources: Mercola.com is a long-running alternative health and supplement retailer built around a single practitioner's brand. It is comparable to Hallelujah Diet because both are founder-led alternative-health brands selling plant-based and whole-food supplements, leveraging personal health stories and loyal community followings.

Broad incumbents

• Garden of Life: Garden of Life is a major plant-based supplement and nutrition brand owned by Nestle Health Science. It is comparable to Hallelujah Diet because both sell whole-food and plant-based supplements (including organic juice powders, probiotics, and digestive health products) targeted at health-conscious consumers pursuing nutrition-led wellness.
• Nutrilite (Amway): Nutrilite is the plant-based supplement brand of Amway, sold through a global direct-selling network. It is comparable to Hallelujah Diet because both sell plant-derived vitamin, mineral, and herbal supplements through a non-retail, community-based distribution model with a focus on whole-food sourcing.

Emerging players

• Young Living Essential Oils: Young Living sells plant-derived wellness products (essential oils and supplements) primarily through a direct-selling member network. It is comparable to Hallelujah Diet because both market plant-based wellness products through a community of independent distributors with overlapping customer segments of wellness-motivated consumers.
• Christensen Farms / Hippocrates Health Institute: Hippocrates Health Institute offers immersive plant-based wellness retreats and education programs. It is comparable to Hallelujah Diet because both sell in-person lifestyle retreats anchored in plant-based nutrition and complementary educational content, addressing the same high-touch wellness transformation customer.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hallelujah-acres-lifestyle-center-lake-lure-nc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hallelujah Acres Lifestyle Center Lake Lure, NC