Brauerei Clemens Härle

What Brauerei Clemens Härle does

Brauerei Clemens Härle is a family-owned organic craft brewery founded in 1897 by Clemens Härle and currently managed by Gottfried Härle and Esther Straub as Geschäftsführer. The company operates from a single headquarters at Am Hopfengarten 5, Leutkirch im Allgäu, Baden-Württemberg, Germany, and is registered as Brauerei Clemens Härle KG (Kommanditgesellschaft). It employs approximately 50 people and produces a portfolio of roughly 17+ organic beer SKUs spanning lagers, pilsners, wheat (Weissbier) varieties, bock, unfiltered specialties, mixed radlers, and an alcohol-free line including the 2025-launched ApfelGold. Production uses traditional methods — top fermentation for wheat beers, long cold lagering, cold hopping (Kalthopfung), and natural fermentation (not dealcoholization) for alcohol-free products — with all inputs sourced from regional organic farms in Oberschwaben and Allgäu, hops from Biohof Bentele in Tettnang, and spring water from the Adelegg nature reserve; the brewery holds Bioland, DE-ÖKO-006, Best of Bio, and Biozeichen Baden-Württemberg certifications inspected annually by ABCERT AG.

The brewery's revenue model is multi-stream and regionally anchored: direct home delivery via the Heimdienst service within a ~30 km radius around Leutkirch, on-site retail at the brewery Kontor, regional wholesale through Getränkemärkte and Lebensmittelgeschäfte, draught-only distribution of the LandZüngle specialty via selected Gasthöfe, food and beverage revenue at the adjacent Brauereigasthof Mohren restaurant, event beverage and equipment rental through the Festservice (serving festivals from small gatherings to thousands of visitors), and recurring membership fees from the Härle-Klub loyalty program (€10/year after a free first year, 1,000+ members). Supporting activities include brewery tours, the recurring Bier & Spiele cultural events in the historic Malztenne, and a social media presence (Facebook, Instagram). Geographic scope is explicitly limited to the Allgäu/Oberschwaben region; international delivery is not offered, and all customers are regional consumers, regional SMB retailers, or regional event organizers — there are no enterprise or B2B platform customers.

Name

Brauerei Clemens Härle

Legal name

Brauerei Clemens Härle KG

Website

https://haerle.de

Company type

Private

Founded year

1897

Operating status

Operating

Headcount range

1–10 employees

Short description

Brauerei Clemens Härle is a family-owned organic craft brewery in Leutkirch im Allgäu, founded in 1897, producing ~17+ certified-organic beer varieties and refreshment beverages for regional consumers, gastronomy, and event organizers across the Allgäu/Oberschwaben region via direct delivery, retail, restaurant, and event-service channels.

Ownership category

akta.pro rank

Product category

Organic Craft Beer

NAICS

Breweries (312120), Beer and Ale Merchant Wholesalers (42481)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Beer Brewing & Brands (CRADAIAA)

akta.pro secondary industry

Microbreweries & Craft Breweries (THAFALAC)

Keywords

• Craft beer production
• Organic brewery
• Regional brewing
• Beer distribution
• Traditional brewing

Headquarters

HQ city

Leutkirch im Allgäu

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Beer and Beverage Sales: Direct sales of beer products through home delivery service (Heimdienst), retail stores, beverage markets, and restaurants. Products include organic lagers, weissbiers, pilsners, alcohol-free varieties, and mixed beer beverages.
2. Brewery Restaurant/Gasthof: Brauereigasthof Mohren operated as a restaurant connected to the brewery, serving beer and food.
3. Event Services and Equipment Rental: Festservice provides rental equipment (draft pavilions, cooling trailers, glass washing machines, tables, refrigerators) and beverage delivery for events ranging from small gatherings to large festivals with thousands of visitors.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Brauerei Clemens Härle is a traditional family-owned brewery founded in 1897 producing a diverse portfolio of organic beers (lagers, pilsners, wheat beers, radlers, and alcohol-free varieties) using regional ingredients sourced from 20+ organic farms in the Oberschwaben and Allgäu regions. The brewery operates an integrated business model combining home delivery (Heimdienst), the Brauereigasthof Mohren restaurant, event services (Festservice), brewery tours, and the Härle-Klub loyalty program with over 1,000 members.

Product overview

Brauerei Clemens Härle is a traditional family-owned craft brewery founded in 1897, producing a diverse portfolio of organic beers and beverages. The core product lineup includes: (1) Lagers/Pilsners: Export Gold, Bio Lager Hell, Bio Fidelio, Bio Härle Natur Pils; (2) Wheat Beisses: Härle Feine Weisse, Härle Leichte Weisse, Härle Dunkle Weisse, Bio Clemens Weißbier; (3) Specialty/Seasonal: Clemens Spezial (original 1897 recipe), Clemens ohne Filter (unfiltered), Bio Härle Böckle (winter seasonal), Bio LandZüngle (draft only specialty); (4) Mixed Drinks/Radler: Härle Echtes Radler, Härle NaturRadler; (5) Alcohol-Free Options: Bio Härle Freies Gold, Bio Härle Freie Weisse, Bio Härle ApfelGold (apple-pear mixed drink); (6) Light/Reduced: Härle Hopfenleicht. The brewery also produces SeeZüngle, a separate line of organic refreshment beverages. Services include home delivery (Heimdienst), event catering and equipment rental (Festservice), brewery tours, and the Härle-Klub loyalty program. The brewery emphasizes regional organic ingredients from Upper Swabia, Allgäu, and Tettnang, with spring water from the Adelegg nature reserve.

Differentiator

Problem solved

Functional benefit

Brands

• Härle: Primary brand under which beers are marketed, including Härle Export Gold, Härle NaturRadler, Härle Echtes Radler, Härle Leichte Weisse, Härle Feine Weisse, Härle Dunkle Weisse, Härle Hopfenleicht, and others.
• LandZüngle
• ApfelGold
• SeeZüngle

Products and services

• Härle Export Gold A flagship export lager with 5.1% ABV, featuring clear bright golden color, fine-pored white foam, and balanced character between hop and malt aromas with crisp attack and full-bodied mouthfeel. Part of the Härle core product lineup.
• Bio Lager Hell A traditional, naturally cloudy organic beer specialty featuring straw-yellow color with slight opacity, fine-pored foam, and mild-spicy taste balanced between malt and hop, with a harmonious dry finish achieved through long cold storage. Brewed since 1897.
• Bio Fidelio A traditional naturally cloudy organic beer specialty in a swing-top bottle featuring dark golden shimmering color, malty aroma transitioning to noble fullness with creamy grain and honey notes, finished dry and gentle.
• Bio Härle Natur Pils An organic specialty pilsner with pale yellow color and natural cloudiness, hop-aromatic smell evoking grasses, hay and flowers, light and slim attack with prickling mouthfeel, finishing dry with subtle soft bitter notes.
• Härle Feine Weisse A creamily golden-yellow wheat beer with fine-pored firm foam, fruity banana and light clove aroma, effervescent attack with full-bodied fruity-sweet mouthfeel, and a dry restrained aftertaste.
• Härle Leichte Weisse A light wheat beer offering with velvety-golden color, fine-pored firm yet loose foam, banana aroma in both smell and taste, with a prickly attack and gentle, reserved finish typical of light wheat beers.
• Härle Dunkle Weisse

Quantifiable outcome

• Alcohol-free beers crafted through fermentation, not dealcoholization, resulting in authentic craft character
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Biohöfe aus Oberschwaben und Allgäu (20+ organic farms)coreOthersOver 20 organic farms in Oberschwaben and Allgäu regions supplying brewing barley and wheat. These partnerships are fundamental to the brewery's organic certification and regional identity.
• Biohof Bentele, TettnangcoreOthersOrganic hop farm from Tettnang, pioneers in organic hop cultivation, supplying aromatic hops for all organic beers including LandZüngle, Fidelio, and Freies Gold.
• ABCERT AGminorOthersOrganic certification body conducting annual inspections to maintain DE-ÖKO-006 organic certification.
• SeeZüngle (Organic Beverages)minorStrategic or Co-development PartnerRelated organic beverage brand (rhubarb, blackcurrant, pear, cherry, aronia sodas) produced and distributed by the brewery.
• Brauer mit Leib und SeeleminorOthersTraining and seminar provider for brewers offering professional development opportunities.
• Brauereigasthof MohrencoreStrategic or Co-development PartnerAdjacent restaurant/tavern operated in connection with the brewery, serving beer and food. Website: haerle-brauereigasthof-mohren.de

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BrauereiHaerle
• Instagraminstagram.com/brauerei_clemens_haerle/?hl=de
• LinkedInlinkedin.com/company/brauerei-clemens-h%C3%A4rle

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brauerei Clemens Härle