Hagadone Technologies

Name

Hagadone Technologies

Legal name

Hagadone Technologies

Website

https://hagadonetech.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Coeur D'Alene, ID

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Website Design & Development: One-time fees for website design and development services across multiple service tiers (Starter, Business, Pro, Enhanced, Premium) with associated monthly hosting fees. Revenue generated from project-based web development contracts.
2. Website Hosting Services: Recurring monthly or annual hosting fees for managed web hosting services including security, backups, and maintenance. Monthly fees of $30-50 depending on service tier.
3. Ticket Goat Ticketing Platform: Transaction-based revenue model charging $1 per ticket sold (or $0.75 for 501(c)(3) non-profits) with no hidden fees or long-term commitments.
4. Publication Software Licensing: Software licensing revenue from newspaper and publishing advertising management solutions.
5. Custom App Development: Project-based revenue from developing personalized applications for business requirements.
6. AI Interaction Optimizations (AIO): Premium services for website AI optimization including agent interactions, AI search optimization, schema implementation, integrations, and ongoing scheduled AIO reports.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Hagadone Technologies designs, develops, hosts, and maintains custom websites and web applications for businesses, and licenses proprietary software products including the Ticket Goat ticketing platform, Publication Software for publishers, the HTPowered Sites DIY website builder, and AI Interaction Optimizations (AIO). Service tiers range from one-time custom website builds ($750 to $7,700+) to recurring monthly hosting/maintenance subscriptions and per-ticket ticketing fees.

Product overview

Hagadone Technologies offers a portfolio of SaaS products and web services. Their core software products include Ticket Goat (event ticketing), Publication Software (newspaper/magazine advertising management), and upcoming Spa Software. They provide website design and development services, custom app development, and AI Interaction Optimizations (AIO) for AI-enhanced websites. Their HTPowered Site Builder is a DIY website platform with AI content assistance. Additional services include hosting with managed SSL, security updates, and staging environments. The products serve industries including publishing, event management, hospitality, and general business.

Differentiator

Problem solved

Functional benefit

Brands

• Ticket Goat: Ticketing software for events including concerts, conferences, and sports events with venue seating, reporting tools, and voucher options
• HTPowered Sites
• Publication Software
• AIO (AI Interaction Optimizations)

Products and services

• Ticket Goat An event ticketing platform that lets event organizers, venues, non-profits, schools, and community groups sell tickets online; charges $1 per ticket sold with integrated payment processing.
• Publication Software Proprietary advertising and content management software for newspaper and magazine publishers, providing ad management, rate cards, ad sizing, and editorial workflows.
• HTPowered Sites A drag-and-drop DIY website builder with 500+ templates, a free tier with no monthly fee, and paid subscription tiers including eCommerce functionality for small businesses.
• AI Interaction Optimizations (AIO) A subscription-based service that optimizes client websites and content for AI-driven discovery and visibility, paired with an AI-powered content assistant tool.
• Custom Website Design and Development Custom website design and development service delivered across tiered packages (Starter $750, Business $2,400, Pro $3,800, Enhanced $4,800, Premium $7,700+) including copy/content, imagery, branding, ADA-compliant design, and built on PHP/JavaScript/WordPress.
• Custom App Development Custom web application development service for businesses needing tailored functionality beyond standard websites, including booking systems, property listings, payment portals, and other bespoke web apps.
• Website Hosting Services Managed website hosting with automated daily backups, security monitoring, malware protection, and bundled maintenance options for clients of Hagadone Technologies.

Quantifiable outcome

• 99.9% Service Uptime Guarantee
• +1 more outcomes

Named customers9 records

Segments9 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature5 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Wix: Wix is a broad DIY website builder with significant SMB market share and an agency partner program — overlapping directly with HTPowered Sites and competing for Hagadone's SMB build customers.
• Webflow: Webflow is a professional website builder that blends DIY tooling with agency-grade design — directly comparable to Hagadone's combination of HTPowered Sites DIY plus custom development services for SMB and mid-market customers.
• Squarespace: Squarespace is a leading DIY website builder targeting SMBs and creators — overlapping with HTPowered Sites DIY tier and competing for the same small-business customers Hagadone serves with lower-priced web packages.
• Eventbrite: Eventbrite is the dominant event ticketing platform and the most direct competitor to Hagadone's Ticket Goat product for concerts, conferences, and similar events, differing mainly on scale and feature breadth.
• WP Engine: WP Engine is a managed WordPress hosting provider competing directly with Hagadone's $30–$50/month hosting service, and serves as a partner platform for many WordPress-focused agencies of similar size to Hagadone.
• Kinsta: Kinsta is a premium managed WordPress hosting provider with a similar partner/agency model, competing with Hagadone's managed hosting and WordPress specialization in the mid-market segment.
• Ticket Tailor: Ticket Tailor is an SMB-focused ticketing platform with transparent per-ticket pricing similar to Ticket Goat's $1/ticket model, targeting the same small venue and event organizer customers.

Broad incumbents

• GoDaddy Websites: GoDaddy offers website builders, hosting, and domain services as part of a broader small-business platform — overlapping with Hagadone's DIY builder and entry-level custom packages but at much larger scale and broader product breadth.
• BrightEdge: BrightEdge is an enterprise SEO and content performance platform with growing AI-search capabilities — a larger incumbent that competes for the same AI-optimization and search-visibility budgets Hagadone is targeting with AIO.

Emerging players

• Surfer SEO: Surfer SEO is a content optimization platform increasingly focused on AI-search visibility — adjacent to Hagadone's AIO service and a likely specialist competitor as the AI-search optimization category matures.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hagadone-technologies

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hagadone Technologies