HAGARTY-WAYCHOFF-GRARUP FUNERAL SERVICE, INC.

What HAGARTY-WAYCHOFF-GRARUP FUNERAL SERVICE, INC. does

Hagarty-Waychoff-Grarup Funeral Service is a family-owned funeral home operating in Waterloo, Iowa. The firm runs two physical locations (a South Street facility and a West Ridgeway facility), suggesting deliberate geographic coverage within a single mid-sized Midwestern market. Its service portfolio spans traditional funerals, cremation, memorial services, and pre-need planning, with documented emphasis on serving bereaved families, veterans/military families, and pre-need customers. Family names associated with the business (Borcherding, Grarup) indicate multi-generational ownership and continuity, consistent with the deeply local, trust-based character of independent funeral service.

The business model combines at-need (post-death) professional service fees, merchandise revenue (caskets, vaults, urns), and pre-need planning contracts — the standard three-revenue-stream structure for U.S. funeral homes. The firm has adopted Tribute Technology as its case management / website platform vendor, which is a sector-standard SaaS used by independent funeral homes for obituary management, grief resources, and pre-need lead capture. There is no disclosed evidence of proprietary technology development, custom-built software, or differentiated technical architecture; the underlying technology stack is composed of third-party funeral-industry tools. No M&A activity, funding rounds, or institutional investors are referenced in the available data.

The company is best characterized as a small, locally embedded service business rather than a growth-stage or technology venture. Customer acquisition is overwhelmingly referral-driven and community-driven rather than through paid or digital channels at scale. Headcount appears small (approximately 8 staff based on the available staffing references). There are no public financial statements, revenue disclosures, or growth metrics in the source material, so any quantitative read on the business carries low confidence.

Name

HAGARTY-WAYCHOFF-GRARUP FUNERAL SERVICE, INC.

Legal name

Hagarty-Waychoff-Grarup Funeral Service, Inc.

Website

https://hagartywaychoffgrarup.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Hagarty-Waychoff-Grarup Funeral Service is a family-owned, two-location funeral home in Waterloo, Iowa, providing traditional funerals, cremation, memorial services, and pre-need planning to local bereaved and veteran families.

Ownership category

akta.pro rank

Product category

Funeral Services

NAICS

Funeral Homes and Funeral Services (812210)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Bereavement & Grief Support Services (Hospice-Affiliated/Independent) (HLADAHAL)

Keywords

• Funeral services
• Burial services
• Cremation services
• Pre-need planning
• Veteran funeral honors

Headquarters

HQ city

Waterloo

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Funeral Services: Professional funeral director services including funeral ceremonies, memorial services, visitations, burial services, and cremation services. Revenue generated from professional fees for arrangement, coordination, and conduct of services.
2. Merchandise Sales: Sale of funeral merchandise including caskets (metal), urns, burial vaults, keepsakes, and urn vaults. One-time product purchases at point of service.
3. Pre-Need Planning Services: Advance funeral planning services allowing customers to pre-arrange and pre-fund their funeral. Includes pre-need counseling to guide individuals through planning process.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Hagarty-Waychoff-Grarup Funeral Service provides full-service funeral, burial, and cremation coordination delivered through licensed funeral directors and pre-need counselors at two physical locations in Waterloo, Iowa. The company also sells funeral merchandise (caskets, urns, burial vaults, keepsakes), offers veteran honors coordination, and supports families with grief resources and digital memorial tools including live webcasting, tribute videos, and online payment and pre-planning services.

Product overview

Hagarty-Waychoff-Grarup Funeral Service operates as a traditional funeral home with digital service enhancements. The core offering is funeral service coordination (burial and cremation), supplemented by technology add-ons including Live Funeral Webcasting for remote attendance, Life Tribute Videos for personalized memorials, and a Digital Guestbook (Tribute eGuest). Their online platform provides Obituary Listings, an Online Payment Center, and an Online Pre-Planning Form. Additional services include Personalized Printing (stationery in 500+ themes), Tribute Wall (virtual memorial sites), Honoring Veterans Services (military tribute coordination), and Merchandise (caskets, urns, burial vaults, keepsakes). The 365 Days of Healing program offers daily grief support emails.

Differentiator

Problem solved

Functional benefit

Products and services

• Funeral Services Professional funeral director services including funeral ceremonies, memorial services, visitations, burial services, and cremation services for families in the Waterloo, Iowa community.
• Cremation Services Coordination and conduct of cremation services for families choosing cremation as a final disposition option.
• Pre-Need Planning Services Advance funeral planning services allowing customers to pre-arrange and pre-fund their funeral, including pre-need counseling to guide individuals through the planning process and documentation of vital statistics, personal history, military service, and final disposition preferences.
• Honoring Veterans Services Coordination of traditional military tributes for veterans and their families, including flag presentation, final salute, playing of Taps, and assistance with VA benefits such as Presidential Memorial Certificates, headstones, memorial plots, burial in VA National Cemetery, and burial expense reimbursement.
• Funeral Merchandise Sale of funeral merchandise including metal caskets, urns, burial vaults, keepsakes, and urn vaults available for display at the funeral homes.
• 365 Days of Healing Daily email support program providing messages of comfort and hope with advice, stories, and guidance for navigating grief for the year following a loss.
• Live Funeral Webcasting Technology-enabled service that broadcasts funeral services live, allowing family and friends unable to travel to watch the service in real-time or later at their convenience.
• Life Tribute Videos Custom video tributes combining family photographs with cinematic introductions, music, and professional effects to share the loved one's journey during the service.
• Digital Guestbook (Tribute eGuest) Electronic guestbook application using a weighted stylus to replicate traditional pen-on-paper feel, recording guest entries for thank-you cards, mailing labels, and a keepsake book.
• Personalized Printing Custom stationery including register books, memorial folders, prayer cards, and thank-you notes available in over 500 themes to honor the loved one's hobbies and life path.
• Tribute Wall Virtual memorial site allowing families to share stories, photos, videos, leave text/video/audio condolences, view obituary and service information, and order gifts and flowers.
• Online Payment Center Online payment processing system accepting credit card and eCheck payments for at-need, pre-need, merchandise, and other funeral services.
• Online Pre-Planning Form Digital form for individuals to pre-arrange funeral services, documenting vital statistics, personal history, military service, funeral instructions, and final disposition preferences.
• Virtual Tours 360-degree virtual walkthrough of the funeral home facilities allowing families to preview locations and amenities remotely before visiting in person.

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Iowa Funeral Directors Association (IFDA)coreStrategic or Co-development PartnerProfessional association membership providing industry leadership, continuing education, and professional standards adherence for funeral directors
• Guiding Star Cedar ValleyminorOthersLocal community organization partnership through Linktree referral platform

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Others

• Tribute Technology: SaaS provider powering the funeral home's website, online obituaries, payment processing, pre-planning, and digital tribute features. Acts as a key technology partner and a comparable ecosystem vendor serving other independent funeral homes.
• Batesville (a Hillenbrand brand): Largest North American manufacturer of caskets and cremation products. Supplies merchandise — including the metal caskets the funeral home sells — and represents a key upstream supplier relationship for any independent funeral home operator.
• Funeral Consumers Alliance: Nonprofit consumer advocacy organization promoting price transparency and affordable funeral options. Indirectly shapes competitive dynamics by educating families on funeral pricing and pressuring the industry to compete on cost.
• Matthews International (Memorialization segment): Provides funeral brand solutions including caskets, urns, and memorial products through brands like Yorkville and Milso Industries. Comparable as a death-care merchandise supplier and adjacent industry participant.

Direct peers

• Carriage Services: Publicly traded (NYSE: CSV) provider of funeral and cemetery services operating ~200 locations across the U.S. Closely comparable business model — professional services, merchandise, and pre-need — but at materially greater scale than the subject company.
• NorthStar Memorial Group: PE-backed funeral and cemetery platform with dozens of locations across the U.S. Shares the multi-location, full-service model and competes for both end customers and acquisition targets in regional markets.
• Foundation Partners Group: Private equity-backed funeral home and cemetery operator with 100+ locations. Pursues a roll-up strategy that often targets successful family-owned independents like Hagarty-Waychoff-Grarup as acquisition candidates.

Broad incumbents

• Service Corporation International (SCI): Largest North American funeral and cemetery operator (Dignity Memorial, Neptune Society brands) running thousands of locations. Represents the dominant scale competitor that independent local funeral homes like Hagarty-Waychoff-Grarup compete against for share in their markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/1593692287527664
• LinkedInlinkedin.com/company/hagarty-waychoff-grarup-funeral-service-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HAGARTY-WAYCHOFF-GRARUP FUNERAL SERVICE, INC.