Hageland Educatief

What Hageland Educatief does

Hageland Educatief BVBA is a Belgian B2B supplier of educational materials, furniture, and care products, founded in 1945 and headquartered in Molenstede (Diest), Belgium. The company sells to schools, daycare centers, childcare facilities, and senior care organizations across Flanders through a registration-required e-commerce platform, supported by personal account managers, annual product catalogs, and on-site field visits. The product portfolio is organized into six main categories — creative materials, office and school supplies, developmental materials, play corners, care products, and furnishing — alongside a number of branded sub-offerings.

The company operates three differentiated service lines on top of its distribution business. The 'Maatwerk' in-house atelier, staffed by three seamstresses working five days a week, produces custom textile and foam items (chair covers, protective mats) using 35/m³ density foam and phthalate-free materials. The 'Akustik' service provides on-site acoustic measurement, installation, and post-installation optimization for schools and childcare facilities, including reverberation time analysis and tailored acoustic solutions. The proprietary Lummic reaction-training system uses light and audio stimuli controlled via iOS and Android apps, sold in Pro and Teams variants for athletes, children, and seniors. The company distributes and supplies a long list of third-party brands (Jollein, Babymoov, Smartmax, Viga, Classic World, etc.) alongside its own products.

Revenue is generated primarily through one-time product sales via the B2B webshop, custom fabrication services, and acoustic installation services. Pricing is unit-based, with free standard shipping above €251 and free bulk furniture shipping above €3,000, and gift vouchers available from €10. GTM is sales-led with personal representatives assigned to institutional customers. The company shares brand identity, operational messaging, and email infrastructure with the Baert group ([email protected]), indicating close integration with Baert's interior design business (baert-inrichting.com), though the precise ownership structure is not disclosed.

Name

Hageland Educatief

Legal name

Hageland Educatief BVBA

Website

https://hageland-educatief.be

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Hageland Educatief is a Belgian B2B supplier of educational materials, furniture, custom textile and foam products, and acoustic solutions for schools, daycare centers, childcare facilities, and senior care centers across Flanders, operating via a registration-required e-commerce platform with personal account management.

Ownership category

akta.pro rank

Product category

Educational Supplies and Childcare Equipment

NAICS

Doll, Toy, and Game Manufacturing (33993), Office Supplies (except Paper) Manufacturing (339940)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944), Pens, Pencils & Other Artists' Materials (3950)

akta.pro primary industry

Instructional Equipment & Classroom Tools (Whiteboards, Lab Kits, Manipulatives) (EDAEAIAB)

akta.pro secondary industries

Kids Crafts & Educational Craft Kits Retail (CRALACAG), Children’s Rooms & Toy Organization (HSAFAAAI), Nursery & Kids Home Textiles Retail (Crib Bedding, Kids Rugs, Kids Bath Textiles) (CRAIALAH)

Keywords

• Educational supplies
• School furniture
• Childcare equipment
• Developmental materials
• Classroom resources

Headquarters

HQ city

Molenstede (Diest)

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Educational Materials Sales: Physical product sales of educational materials, school supplies, craft materials, developmental materials, care products, and furniture to schools, daycare centers, and care facilities. Products sold through e-commerce platform with registration requirement.
2. Custom Fabrication Services: Custom textile and mousse fabrication services including chair covers, protective mats, and bespoke items. Produced in-house by three seamstresses.
3. Acoustic Solutions Installation: Acoustic measurement, installation, and optimization services for schools and childcare facilities. Includes on-site specialist visits and custom acoustic solutions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Hageland Educatief supplies educational materials, craft supplies, developmental toys, care products, school furniture, and classroom furnishings to schools, daycare centers, and care facilities in Belgium through a registration-required B2B e-commerce platform. The company also offers in-house custom textile and foam manufacturing (Maatwerk), acoustic measurement and installation services (Akustik), and the proprietary Lummic light-and-sound reaction training system.

Product overview

Hageland Educatief is a total supplier for education (kindergarten, primary school, special education), childcare, and care facilities. The company operates as a single unified platform offering six main product categories: Crea materiaal (creative materials), Kantoor en schoolmateriaal (office and school supplies), Ontwikkelingsmateriaal (developmental materials), Speelhoeken (play corners), Verzorging (care products), and Inrichting (furnishing). Key branded products include Lummic (a light and sound-based reaction training system with iOS/Android app control, available in Pro and Teams variants for different group sizes), Akustik (acoustic consulting and solutions service for schools and childcare), and custom manufacturing (Maatwerk) for textile and foam products. The company also offers interior design services for childcare facilities through partner websites.

Differentiator

Problem solved

Functional benefit

Brands

• Akustik: Acoustic solutions division providing measurement, installation, and optimization of acoustic environments for schools and childcare facilities.
• Maatwerk
• Lummic

Products and services

• Crea materiaal (Creative craft materials) Creative arts and craft supplies including decoration items, craft tools, painting supplies, drawing materials, paper and cardboard products, stickers, and party articles for schools, daycare centers, and educational institutions.
• Kantoor en schoolmateriaal (Office and school supplies) Office and school supplies including agendas, filing systems, office facilities, paper, presentation boards, notebooks, packaging materials, computer supplies, writing instruments, adhesives, and event articles.
• Ontwikkelingsmateriaal (Developmental materials) Educational development materials covering fine motor skills, sports and movement, language, social-emotional development, visual perception, mathematics, time, STEM, interactive learning, music, construction, games, puzzles, and reward systems for educational settings.
• Speelhoeken (Play corners) Play corner setups including play area furnishing, role-play, fantasy corners, sand and water play, open-ended toys, and snoezel/sensory play materials for childcare and toddler play areas.
• Verzorging (Care products) Care products for infants including sleeping items, eating and drinking equipment, textiles, baby care, and safety products for childcare and after-school care facilities.
• Inrichting (Furnishing and interior solutions) Furnishing and interior solutions including seating, tables, storage cabinets, interactive boards, acoustic solutions, outdoor furniture, baby furniture, and play furniture for educational and care facilities.
• Lummic (reaction training system)

Quantifiable outcome

• Class packaging free from 11+ article lines

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• BaertcoreStrategic or Co-development PartnerBaert is the parent company/group. Hageland Educatief operates as part of the Baert group. The companies are merging their expertise: 'Hageland en Baert groeien samen naar één verhaal! Met gebundelde expertise ondersteunen we onderwijs, kinderopvang en inrichting.' Hageland is also merging with Baert for interior design projects (baert-inrichting.com).
• Craft Material SuppliersminorOthersVarious named brands are distributed/supplied including: Jollein, Babymoov, Badabulle, Alecto, Harfield, Mepal, Bemini, Winther, Sico, Sassy, Tickit, Viga, Classic World, Smartmax, Skagfa. Brands are represented and guarantee quality.
• Baert InrichtingcoreStrategic or Co-development PartnerInterior design division for complete room installations in childcare centers. Showcases projects including Wonderland, De Bijtjes, Melopee. Professional installation service for play equipment and furniture.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Nenko: Specialist in snoezelen (sensory) and stimulation products for care facilities and special education — overlaps with Hageland's sensory/play corner and care-center segments.
• Pictogrammenmakers / Inclusion tools vendors: Smaller specialist suppliers of inclusion, special education, and care-facility tools — adjacent to Hageland's care and special-needs educational materials assortment.

Regional players

• Belgian federal learning materials wholesalers (e.g., Plantyn, Die Keure): Established Belgian educational publishers and suppliers of learning materials and classroom resources — overlapping Belgian/Flemish institutional customer base with Hageland.
• Baert: Belgian wholesale supplier of household and interior products that is publicly stated to be merging its story with Hageland Educatief — closely related corporate family and channel partner.

Broad incumbents

• Beter Bed / B2B divisions: Large European furniture retailer with B2B/contract operations supplying office and institutional furniture — overlapping furniture and furnishing categories that Hageland serves.
• Manutan: Large European B2B distributor of workplace, office, and facility supplies including furniture and equipment to public-sector buyers — a much larger incumbent with overlapping institutional procurement motion.

Direct peers

• Heutink: Leading Dutch B2B supplier of educational materials, school supplies, and classroom furniture to schools and childcare centers — directly comparable in assortment breadth, institutional customer base, and B2B distribution model.
• Erdi Educatief: Benelux B2B supplier of educational, developmental, and craft materials for schools and childcare — overlaps with Hageland's developmental and craft materials categories.
• Reinders: Dutch educational supplier providing learning materials, school supplies, and classroom furnishings to primary schools and daycare centers — overlapping assortment and B2B school-focused go-to-market.
• BKS Buro voor Kantoor & Schoolinrichting: Benelux supplier of school and office furniture, classroom equipment, and educational supplies — directly comparable in the furniture and school supply categories that Hageland serves.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hageland-educatief

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hageland Educatief