Hages AB

What Hages AB does

Hages AB is a privately held Swedish consumer electronics and smart home retailer founded in 1947 (originally as Hages TV & Video) and headquartered in Gamla Enskede, Stockholm. The company operates a single physical retail store at Nynäsvägen 365 and an e-commerce storefront at hages.se (powered by the Ashop platform), distributing consumer electronics and professional audio/visual equipment across four main categories: Bild (TVs, projectors, displays), Ljud (headphones, speakers, home theater, stereo), Smarta Hem (smart home, lighting, security, multi-room audio), and Professionell miljö (commercial A/V). The product mix spans premium brands including Sonos, Samsung, LG, Bose, Control4, KEF, Devialet, Bang & Olufsen, and Panasonic, with price points ranging from ~199 kr for accessories to over 100,000 kr for premium audio/video systems. Payment processing is handled via Klarna and BankID.

Hages operates a dual go-to-market model. The consumer-facing channel combines the Stockholm showroom, e-commerce, and a customer club newsletter to drive retail and direct-to-consumer sales. In parallel, a project-based B2B channel delivers consultative design, installation, programming, and ongoing support for hotels, restaurants, bars, churches, schools, and corporate venues, with named reference projects including Nobis Hotel Palma, Rival Hotel, Hasselbacken, Vår Gård Saltsjöbaden, Restaurang NOEMA, Södra Teatern, Boo Kyrka, Raoul Wallenbergskolorna, and Dream Viggbyholm. The company is a member of the Euronics European retail chain association and holds authorized dealer status in ecosystems such as Control4 and Sonos, which generate downstream integration and support lock-in. The team is reported at approximately 5 employees, revenue is not publicly disclosed, and the company carries no disclosed external funding.

Name

Hages AB

Legal name

Hages AB

Website

https://hages.se

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

1–10 employees

Short description

Hages AB is a Stockholm-based consumer electronics and smart home retailer offering premium A/V products, Control4/Sonos integration, and project-based professional installations for hospitality, food service, and residential clients across Sweden.

Ownership category

akta.pro rank

Product category

Consumer Electronics Retail

NAICS

Electronics and Appliance Retailers (4492), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Commercial/Pro AV & Home Theater (Prosumer) Retail (CRACAEAL)

akta.pro secondary industries

AV Receivers, Amplifiers & Hi‑Fi Components Retail (CRACAEAE), Pro Audio & Recording Equipment Retail (MI-adjacent) (CRALAEAC)

Keywords

• Consumer electronics retail
• Audio video equipment
• Smart home integration
• Professional AV installation
• Home theater systems

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: One-time sales of consumer electronics including TVs, speakers, headphones, home theater systems, and smart home devices through retail store and e-commerce.
2. Professional Installation Services: Project-based revenue from designing, installing, and programming A/V systems for commercial clients including hotels, restaurants, and public venues. Services include consultation, project management, installation, programming, and ongoing support.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Hages AB is a Stockholm-based consumer electronics and A/V retailer selling TVs, audio systems, headphones, projectors, and smart home products (Control4, Sonos, Philips Hue, security) through a physical showroom in Gamla Enskede and the hages.se e-commerce store. The company also designs, installs, and programs professional audio/visual systems and smart home integration for commercial venues such as hotels, restaurants, bars, churches, and corporate environments.

Product overview

Hages AB operates as a specialized consumer electronics and smart home integration retailer based in Stockholm, Sweden. The company offers a comprehensive portfolio organized into four main product categories: Bild (TVs, projectors, displays, and accessories), Ljud (audio systems including headphones, speakers, home theater, and stereo equipment), Smarta Hem (smart home control systems, lighting, and security), and Professionell miljö (professional AV solutions for commercial spaces). Key brands include Sonos, Samsung, LG, Bose, Control4, KEF, Devialet, Bang & Olufsen, and Panasonic. The company also provides professional installation services for both residential and commercial projects including hotels, restaurants, conference facilities, and retail environments.

Differentiator

Problem solved

Functional benefit

Products and services

• TVs and Displays (Bild) Televisions including OLED, QLED, and 4K/UHD models from brands such as LG, Samsung, Panasonic, Sony, and Philips, along with projectors, stands/furniture, and TV/video accessories, sold to individual consumers.
• Audio Systems (Ljud) Audio offerings including headphones, speakers, home theater systems, stereo equipment, outdoor audio, and portable audio from brands such as Sonos, Bose, KEF, Devialet, and Bang & Olufsen, sold to individual consumers.
• Smart Home Solutions (Smarta Hem) Smart home control systems including Control4 automation, eelectron, Philips Hue lighting, security cameras, multi-room audio, and media players for integrated residential control of audio, video, lighting, climate, security, and sun protection.
• Professional AV Solutions (Professionell miljö) Commercial audio-visual solutions for meeting rooms, conference facilities, restaurants, hotels, and retail spaces, featuring Bose, Genelec, Q-sys, and Control4 professional systems, delivered as project-based engagements to commercial clients.
• Installation and Integration Services Professional installation services including antenna/satellite setup, network installation, A/V system installation, Control4 programming, and full project design and ongoing support for residential and commercial environments such as hotels, arenas, restaurants, and retail stores.

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Imagine Film & VideominorStrategic or Co-development PartnerPartnership for video transfer services. Hages accepts media including VHS, Hi8, MiniDV, film, and cassette tapes for digitization. Imagine Film&Video handles the copying with minimal quality loss at reasonable prices.
• EuronicsminorChannel Partner/ Reseller/ DistributorHages is a member of the Euronics retail chain, a European association of consumer electronics retailers.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• MediaMarkt: Major European consumer electronics retailer with Swedish presence. Overlaps with Hages on TVs, audio, smart home, and white-good categories, but competes on scale, assortment breadth, and price.
• NetOnNet: One of Sweden's largest consumer electronics and home appliance e-commerce retailers, also operating physical outlets. Comparable to Hages in product categories (TVs, audio, smart home) but with national scale and a value-oriented positioning.
• Bang & Olufsen: Premium Danish audio and AV brand with its own flagship retail network. Comparable to Hages at the high-end of the premium AV market, particularly in the Nordic region, with overlapping high-net-worth customer base.
• Elgiganten: Sweden's largest consumer electronics retailer with a chain of physical stores and online presence. Overlaps with Hages across TVs, audio, and home appliances, but competes primarily on price and volume.

Others

• Euronics: European association of independent consumer electronics retailers of which Hages is a member. Comparable as the coordinating network that provides shared supply, marketing, and branding to retailers like Hages.
• Sonos (direct / Sonos Pro): Manufacturer of Hages' anchor product line and increasingly a direct competitor through its Sonos Pro installer network. Relevant peer today as supplier, but advancing toward a direct go-to-market that competes with Hages' installation services.

Direct peers

• Webhallen: Swedish electronics and audio retailer with strong focus on premium audio, gaming, and home entertainment. Compares to Hages in premium audio and hi-fi expertise, with both physical stores and e-commerce.
• Hifiklubben: Scandinavian hi-fi and home audio retailer operating across the Nordics with physical stores and e-commerce. Directly comparable to Hages in product mix (premium speakers, headphones, home theater) and customer base, though larger in scale.

Regional players

• KJ Denmark / HiFi Klubben Denmark: Peers Hages in product mix and customer base but operates primarily in Denmark and other Nordic markets. Useful as a regional comparability reference for premium audio retail in Scandinavia.

Emerging players

• Apple Premium Reseller (e.g., mStore): Authorized Apple premium reseller in Sweden with physical storefronts. Compares to Hages in premium consumer electronics retail and service-led customer experience, though concentrated on the Apple ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hages-ab

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hages AB