Webhallen
Webhallen is a Swedish specialty retailer founded in 1999 that sells gaming PCs, components, peripherals, consoles, and consumer electronics online and through physical stores, targeting gamers and technology enthusiasts in Sweden.
- Company typePrivate
- Founded1999
- HeadquartersSolna, Sweden
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Webhallen does
Webhallen is a Swedish specialty retailer focused on the gaming and consumer electronics category. Founded in 1999, the company sells gaming PCs, components, peripherals, consoles, and a broader range of consumer electronics, operating an omnichannel model that combines a transactional e-commerce site (webhallen.com) with physical retail stores in Sweden. The company explicitly targets two intertwined end-customer personas — gamers and technology enthusiasts — positioning itself as a dedicated destination for gaming hardware, PC building components, and enthusiast-grade electronics rather than a generalist electronics mass merchant. Its tagline and category focus reflect a horizontal segmentation approach addressing the needs of these overlapping consumer segments.
The business model is that of a high-velocity consumer retail operation, monetizing through unit sales of branded hardware (PCs, components, peripherals, consoles) and adjacent consumer electronics. Webhallen derives revenue from product margins on a broad SKU assortment across multiple price tiers, serving a fragmented long-tail of individual consumers rather than enterprise accounts. Pricing is not publicly disclosed in the available source data, and no subscription, services, or recurring revenue components are indicated.
A significant data gap exists between the company's stated operating history (founded 1999, active storefronts) and the reported headcount band of 1–10 employees, which is internally inconsistent with a multi-channel retail operation of 25+ years. Ownership, parent-company relationships, funding history, and management team beyond co-founder Bendik Cavallin are also undisclosed in the available material, limiting conclusions on capital structure, governance, and recent strategic activity.
Webhallen firmographics
Firmographics- Name
- Webhallen
- Legal name
- Webhallen
- Website
- https://webhallen.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Webhallen is a Swedish specialty retailer founded in 1999 that sells gaming PCs, components, peripherals, consoles, and consumer electronics online and through physical stores, targeting gamers and technology enthusiasts in Sweden.
- Ownership category
- akta.pro rank
Webhallen industry classification
Industry- Product category
- Consumer Electronics Retail
- NAICS
- Electronics and Appliance Retailers (4492), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)
- SIC
- Retail-Radio, Tv & Consumer Electronics Stores (5731), Retail-Hobby, Toy & Game Shops (5945), Retail-Computer & Computer Software Stores (5734)
- akta.pro primary industry
- Gaming Networking & Streaming Gear Retail (Routers, Capture Cards, Webcams, Mics) (CRACAFAK)
- akta.pro secondary industry
- E-commerce & Digital Membership Clubs (CRAEADAF)
Keywords
Where Webhallen is headquartered
LocationHeadquarters
- HQ city
- Solna
- HQ country
- Sweden
- HQ region
- Europe
Markets served
Webhallen business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Webhallen product offering
Product offeringCore offering
Webhallen is a Swedish online and physical retailer that sells gaming PCs, PC components, peripherals, gaming consoles, and consumer electronics. The company targets gamers and technology enthusiasts, providing access to gaming hardware and the latest tech products through its e-commerce platform and Swedish retail presence.
Product overview
Webhallen is a Swedish consumer electronics and gaming retail company serving gamers and tech enthusiasts. The source data contains only the company tagline without specific product portfolio details.
Differentiator
Problem solved
Functional benefit
Products and services
- Gaming PCs and components
- Gaming peripherals and consoles
- Consumer electronics
Companies that use Webhallen
Customer profileSegments1 record
Ideal customer profiles1 record
Webhallen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Webhallen partnerships and signals
Strategic signalRecent moves1 record
Expansion highlights1 record
Webhallen competitors and assessment
Company assessmentDirect peers
- CDON: Nordic marketplace/retailer with broad consumer electronics, gaming, and tech assortment. Comparable to Webhallen on online Nordic e-commerce for gaming and electronics buyers.
- Inet: Swedish gaming and PC hardware retailer with strong enthusiast positioning. Closely comparable to Webhallen on assortment (gaming PCs, components, peripherals) and target audience.
- Proshop: Nordic online retailer specializing in PCs, components, and gaming hardware. Closely comparable to Webhallen on enthusiast PC-builder audience and online-only distribution.
- NetOnNet: Swedish e-commerce-first retailer focused on consumer electronics and home appliances. Directly comparable online-led GTM and product overlap with Webhallen's electronics range.
- Komplett: Nordic online retailer of computers, components, gaming gear, and consumer electronics. Directly comparable to Webhallen in product mix, target customer (gamers and tech enthusiasts), and online-led go-to-market in the Nordics.
Broad incumbents
- MediaMarkt: Large pan-European consumer electronics retailer with strong Swedish presence. Overlaps with Webhallen on gaming consoles, accessories, and electronics, but operates a much broader portfolio across many categories.
- Power: Nordic consumer electronics chain selling gaming hardware, TVs, and appliances. Comparable to Webhallen on gaming and electronics assortment, but with a more generalist, store-led model.
- Elgiganten: Major Swedish consumer electronics and home appliance retailer with both physical stores and e-commerce. Competes with Webhallen on gaming consoles, accessories, and broader electronics, though it is a generalist rather than a gaming specialist.
- Dustin: Large Nordic B2B/B2C reseller of IT hardware, networking, and consumer electronics. Overlaps with Webhallen on consumer electronics and gaming categories but operates at much greater scale and with a broader portfolio.
- Amazon Sweden: Global marketplace with growing Swedish footprint selling gaming PCs, consoles, peripherals, and consumer electronics. Represents the principal price and selection competitor for any Nordic specialty electronics retailer like Webhallen.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat3 records
Key risks4 records
Key highlights4 records
Customer concentration
Webhallen social profiles
Digital presenceWebhallen financial estimates
Financial estimateRevenue estimate
Valuation estimate
Webhallen leadership team
Management profileNumber of profiles
Profiles1 record
Webhallen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Webhallen M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Webhallen
What does Webhallen do?
Webhallen is a Swedish online and physical retailer that sells gaming PCs, PC components, peripherals, gaming consoles, and consumer electronics. The company targets gamers and technology enthusiasts, providing access to gaming hardware and the latest tech products through its e-commerce platform and Swedish retail presence.
Is Webhallen a public or private company?
Webhallen is a private company. It is classified as unknown and is currently operating.
When was Webhallen founded?
Webhallen was founded in 1999. It employs 1 to 10 people.
Where is Webhallen based?
Webhallen is headquartered in Solna, Sweden, in the Europe region.
Who are Webhallen's main competitors?
Direct peers on record are CDON, Inet, Proshop, NetOnNet and Komplett. Broad incumbents are MediaMarkt, Power, Elgiganten, Dustin and Amazon Sweden.
Does Webhallen have an API?
No public API is recorded for Webhallen.
What industry is Webhallen in?
Webhallen's product category is Consumer Electronics Retail. Its primary akta.pro industry code is CRACAFAK, Gaming Networking & Streaming Gear Retail (Routers, Capture Cards, Webcams, Mics), with a secondary code of CRAEADAF, E-commerce & Digital Membership Clubs. Its NAICS code is 4492 and its SIC code is 5731.