Haier Air Conditioning & Heating - Europe

What Haier Air Conditioning & Heating - Europe does

Haier Air Conditioning & Heating - Europe is the European HVAC and heating subsidiary of China's Haier Group, headquartered in Revine Lago, Italy, with regional offices in Spain and the United Kingdom and active sales coverage in more than 24 European countries. The business manufactures, sources, and distributes residential, light commercial, and commercial climate systems, including split and multi-split air conditioners, R290 and R32 air-to-water heat pumps, VRF/MRV commercial systems, heat pump water heaters, and an expanding portfolio of energy storage products (hybrid inverters, E-Tower battery storage, balcony solar kits, EV chargers). All connected products are unified under the hOn app, which spans 8 million users, 418,000 connected HVAC systems, and 29 product families, and integrates voice control, scheduling, energy monitoring, and the Eco Sensor presence-detection feature.

The company operates a hybrid go-to-market model. Consumer and SMB volume is routed through authorized distributors in each European country, supported by dedicated technical sales and after-sales teams and by training academies in Barcelona and Revine Lago. Larger commercial and industrial projects (rail infrastructure, cultural venues, sports facilities, multi-storey residential, food service) are handled through direct enterprise field sales. The portfolio is positioned to comply with the EU F-Gas Regulation 2024/573 phase-down via R32 commercial VRF and R290 heat pump lines, and the group-level manufacturing footprint of 27 million sets per year across 16 factories (8 overseas) provides cost leverage and SKU breadth that European HVAC peers struggle to match. Brand building is supported by multi-year global sponsorships with Liverpool FC, Paris Saint-Germain, ATP Tour, LALIGA, Roland-Garros, and cricket properties.

Commercial mechanics are predominantly hardware sales through distributor wholesale, with emerging service and software surfaces through the hOn platform; no subscription or recurring revenue model is disclosed. Customer segments span residential end-users, installers, multi-site commercial operators, and industrial buyers, with no single end-customer materially dominating. Recent strategic priorities are geographic (Netherlands deepening via Masterwatt and Technoclima), product (energy storage and commercial R290 ATW), and regulatory (R290/R32 portfolio repositioning ahead of the F-Gas phase-down).

Name

Haier Air Conditioning & Heating - Europe

Legal name

Haier HVAC Solutions Italy Spa Unipersonale

Website

https://haierhvac.eu

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Haier HVAC Europe is the European HVAC, heating, and energy storage arm of China's Haier Group, distributing R290 and R32 heat pumps, VRF/MRV systems, and renewable energy solutions through authorized distributors and direct enterprise sales across 24+ European countries.

Ownership category

akta.pro rank

Product category

HVAC Systems and Equipment

NAICS

Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Warm Air Heating and Air-Conditioning Equipment and Supplies Merchant Wholesalers (42373)

SIC

Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Auto Controls For Regulating Residential & Comml Environments (3822)

akta.pro primary industry

HVAC Equipment (Heating, Cooling & Air Handling) (IMAHAKAB)

akta.pro secondary industries

HVAC & Air Treatment Appliance Retail (Air Conditioners, Heat Pumps, Air Purifiers/Dehumidifiers) (CRACACAE), HVAC Controls & Optimization (Smart Thermostats, VAV, Chillers/Boilers Controls) (BPABAGAB), HVAC, Water Heaters & Indoor Air Quality Distribution (CRAOAFAJ)

Keywords

• HVAC equipment
• Air conditioning systems
• Heat pump solutions
• VRF commercial systems
• Residential energy storage

Headquarters

HQ city

Revine Lago

HQ country

Italy

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. HVAC Hardware Sales: Sale of heating, ventilation, and air conditioning equipment including residential split systems, commercial VRF/MRV units, heat pumps, chillers, and control systems. Products are sold through distributor network across European markets.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Haier Air Conditioning & Heating - Europe designs, manufactures (via parent Haier Group factories), and distributes a full HVAC portfolio for the European market, including residential monosplit and multisplit air conditioners, air-to-water heat pumps, VRF/MRV commercial systems, modular chillers, heat pump water heaters, and integrated residential energy storage (hybrid inverters, batteries, EV chargers, balcony solar kits). All products are unified through the proprietary hOn IoT app for control, scheduling, and energy monitoring, and sold primarily through a network of authorized European distributors with direct enterprise sales for large commercial projects.

Product overview

Haier Air Conditioning & Heating Europe offers a comprehensive portfolio spanning three key sectors: Air Conditioning, Heating, and Green Energy. The product range covers residential solutions (monosplit/multisplit systems including Pearl Premium, Pearl Nordic, Pearl R290, Revive Plus, Expert, Expert Nordic, Flexis Plus, Flexis S, and Serene), light commercial solutions (console, cabinet, and cassette units), and commercial/industrial solutions (MRV S, MRV 5, MRV 5-H, MRV 7S VRF systems, chillers, and comprehensive indoor unit ranges). The heating portfolio includes air-to-water heat pumps (R290 Monobloc GT, R290 All-In-One, R290 Hydro Split, R32 Monobloc HE, commercial heat pumps, Mini R290), heat pump water heaters (M8, M7), and electric water heaters. Green energy solutions encompass energy storage systems (E-Tower, hybrid inverters, battery storage), EV chargers, and balcony solar kits. All products are managed through the hOn App ecosystem providing unified control, scheduling, and energy monitoring.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Monosplit Air Conditioners

Quantifiable outcome

• Reduces energy consumption, running costs and CO2 emissions compared to conventional oil and gas boilers
• +4 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature9 records

Partnerships

Twelve partnerships are on record, tiered strategic, minor and core.

• MasterwattstrategicChannel Partner/ Reseller/ Distributor · 13 May 2026Strategic partnership marking an important milestone in Haier HVAC Solutions Europe's continued expansion across the Netherlands. Reinforces commitment to delivering innovative, high-performance, and sustainable HVAC technologies to the Dutch market.
• Gloucestershire Cricket ClubminorGTM or Marketing Partner · 1 January 2026Official HVAC partner and front-of-shirt sponsor for the Club's Men's and Women's Vitality Blast campaigns in 2026.
• Warwickshire County Cricket ClubcoreGTM or Marketing Partner · 1 January 2026Lead Partner from 2026 season, featuring on men's playing shirts at Edgbaston as a leading UK sports and entertainment venue.
• Technoclima BVstrategicChannel Partner/ Reseller/ Distributor · 23 October 2025Strategic partnership to strengthen presence in Northern Europe and deliver innovative, high-performance, and sustainable HVAC technologies to the Dutch market.
• Liverpool Football ClubcoreGTM or Marketing Partner · 4 September 2025Global pluriannual partnership announced at IFA Berlin. Haier activates presence in stadiums, digital channels and points of sale; offers exclusive fan experiences; explores co-branded smart home products.
• Paris Saint-GermaincoreGTM or Marketing Partner · 4 September 2025Global pluriannual partnership bringing one of the world's most followed football clubs together with Haier's user-centric innovation brand.
• Climatherm Energy ShowminorGTM or Marketing Partner · 1 February 2025Participation as exhibitor at premier international exhibition for energy, HVAC, and building technologies in Athens, Greece.
• ATP TourcoreGTM or Marketing Partner · 1 January 2025Strategic partnership renewal until 2028 as ATP Tour Gold Partner. Includes visibility at tournaments like Plava Laguna Croatia Open, ABN Amro Open, BMW Open Munich, and Nitto ATP Finals Turin. Premium hospitality exposure and product integration at events reaching over 1 billion online audience.
• LALIGAminorGTM or Marketing Partner · 1 January 2025Football partnership with one of the most viewed leagues globally, reinforcing Haier's sports marketing strategy.
• Liga PortugalminorGTM or Marketing Partner · 1 January 2025Partnership with one of Europe's fastest growing national competitions.
• Roland-Garros (French Open)minorGTM or Marketing Partner · 1 January 2025Tennis tournament partnership within ATP Tour ecosystem.
• Kate Axford (Adidas Athlete)minorGTM or Marketing Partner · 1 January 2025Partnership with Britain's promising middle-distance runner united by shared values of health, efficiency, and pursuit of excellence.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Vaillant Group: European heating specialist (Vaillant, Saunier Duval, Bulex). Competes with Haier's air-to-water heat pump portfolio for boiler replacements in residential and light commercial across Germany, France, UK, Spain.
• LG Air Conditioning (Europe): Korean HVAC manufacturer with growing European footprint. Competes directly in residential AC, VRF systems, and emerging heat pump categories — a close analogue to Haier as another Asian brand scaling in Europe.
• Gree Electric: Chinese HVAC manufacturer expanding internationally with residential and commercial product lines. Most direct peer to Haier in origin, manufacturing scale, and European market entry trajectory.
• Samsung Climate Solutions: Korean competitor offering residential and commercial HVAC including heat pumps and VRF systems in Europe. Comparable go-to-market through distribution, similar product breadth across residential and commercial.
• Daikin Europe: Global HVAC leader with strong European presence headquartered in Belgium. Directly competes with Haier across VRF/heat pump/residential AC, with deeper installer relationships and the highest European heat pump share. Closest comparable in product breadth and channel model.
• Midea (MCC) Europe: Direct Chinese competitor expanding aggressively in European HVAC. Closest peer in origin, scale, channel model, and product portfolio — competes on price-performance in residential and commercial segments.
• Bosch Thermotechnology: European HVAC leader with brands including Buderus and Junkers. Directly competes with Haier in air-to-water heat pumps, residential heating, and commercial HVAC, with strong installer networks in Germany and broader EU.
• Panasonic Heating & Cooling Europe: Japanese HVAC manufacturer with established European presence competing across residential AC, Aquarea heat pumps, and commercial VRF systems. Comparable portfolio breadth and channel-based model.
• Hitachi HVAC (Johnson Controls-Hitachi): Major HVAC player in Europe (now under Johnson Controls for commercial). Overlaps with Haier in VRF, chillers, and residential AC for both residential and commercial projects.
• Mitsubishi Electric Europe - HVAC: Major Japanese HVAC manufacturer with extensive European operations. Competes head-to-head with Haier in VRF systems, residential splits, and air-to-water heat pumps for residential and commercial projects.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/haier-air-conditioning-heating

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haier Air Conditioning & Heating - Europe