HAIG Legal Group

Name

HAIG Legal Group

Legal name

HAIG Legal Group Limited

Website

https://haiglegalgroup.co.uk

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Estate Planning Legal Services

NAICS

Offices of Lawyers (54111), Offices of Lawyers (541110), Trusts, Estates, and Agency Accounts (525920), Other Legal Services (54119)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Family & Private Client (Trusts & Estates) Law (BPAHAAAK)

akta.pro secondary industries

Estate Administration & Probate Services (FSAAANAE), Estate & Probate Administration Services (FSAEAKAD)

Keywords

• Estate planning services
• Wills and probate
• Private client legal
• Trusts and conveyancing
• Lasting powers of attorney

Headquarters

HQ city

Lincoln

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Wills and Estate Planning Services: Simpler Law offers Wills and other Estate Planning products to members of the public with free signing advice and document validation, plus insured secure storage options.
2. Trusts, Wills, Estate Planning, and Probate: Fidelis Legal Services operates as a specialist provider in trusts, wills, estate planning, and probate services.
3. Fixed Fee Private Client Legal Services: Northwood Banks pioneered fixed fees for Wills, Trusts, Conveyancing and Probate services, serving individual clients in the UK.
4. Partnership Services: Provides Wills, Lasting Powers of Attorney, and Trusts to support partner organisations including Financial Planners, Mortgage Advisors and Healthcare Schemes.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

HAIG Legal Group delivers Private Client Legal Services to UK families through three subsidiary brands: Simpler Law (consumer Wills and Estate Planning via telephone appointments), Fidelis Legal Services (specialist trusts, wills, estate planning and probate with STEP-qualified practitioners), and Northwood Banks & Co. (fixed-fee wills, trusts, conveyancing and probate). Services are delivered by trained telephone-based advisors and specialist consultants, with bespoke document preparation, free signing advice and validation, and fully insured secure storage.

Product overview

HAIG Legal Group is a holding company comprising three subsidiary sub-brands (Simpler Law, Fidelis Legal Services, and Northwood Banks & Co.) plus Platinum Wills, all focused on Private Client Legal Services. The group offers Wills, Lasting Powers of Attorney, Trusts, Estate Planning, Probate, and Conveyancing services to UK families. Simpler Law targets consumers directly with telephone-based services; Fidelis provides specialist legal services with qualified practitioners; Northwood Banks offers fixed-fee services including conveyancing; together they form a comprehensive end-of-life and estate planning service network.

Differentiator

Problem solved

Functional benefit

Brands

• Simpler Law: Wills and Estate Planning products offered to members of the public through telephone appointments with fully trained professionals.
• Fidelis Legal Services
• Northwood Banks & Co.

Products and services

• Simpler Law

Quantifiable outcome

• Over 220,000 satisfied customers served by Simpler Law
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Financial PlannerscoreGTM or Marketing PartnerHAIG Legal Group provides Wills, Lasting Powers of Attorney, and Trusts to support the services Financial Planners offer their clients. The group works closely with financial planning professionals to deliver comprehensive estate planning solutions.
• Mortgage AdvisorscoreGTM or Marketing PartnerPartnership arrangement where HAIG Legal Group offers Wills, Lasting Powers of Attorney, and Trusts to complement mortgage advisory services, providing complete financial planning solutions for clients.
• Healthcare SchemescoreStrategic or Co-development PartnerClose working relationships with healthcare providers and schemes, offering estate planning services to support the holistic needs of healthcare scheme members.
• UK Employers (Employee Benefits)coreChannel Partner/ Reseller/ DistributorHAIG Legal Group works with numerous employers across the UK to make Private Client Legal Services available to staff through Employee Benefits programmes, helping achieve the group's aim of accessible and affordable legal services for everyone.
• Regional Estate Planning FirmsminorChannel Partner/ Reseller/ DistributorProfessional introducer relationships with regional estate planning firms who refer clients to Simpler Law services.
• Mortgage BrokersminorChannel Partner/ Reseller/ DistributorProfessional introducer network through mortgage brokers who direct clients seeking estate planning services to HAIG Legal Group subsidiaries.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Slater and Gordon: Large UK consumer-facing law firm with wills and probate offerings alongside personal injury and other consumer legal services. Comparable in targeting UK consumers for private client legal work, but at materially larger scale.
• Irwin Mitchell Solicitors: Major UK full-service law firm with a substantial Private Wealth practice covering wills, trusts, tax planning, and probate. Competes with HAIG's Fidelis and Northwood Banks brands for higher-end private client work, but offers much broader legal services.
• Co-op Legal Services: Large UK legal services provider offering wills, probate, family law, and more — backed by the Co-operative Group. Competes with HAIG in private client services but operates at significantly greater scale with broader service breadth.

Direct peers

• Stephensons Solicitors LLP: UK mid-sized law firm with established wills, probate, and estate planning practice serving individual clients. Comparable in product offering and target customer (UK individuals needing private client services) and competitive positioning.
• Hugh Jones Solicitors: UK specialist private client law firm focused on wills, probate, trusts, and estate administration for individuals. Highly comparable in niche focus on end-of-life and estate planning legal services, similar mid-market positioning.
• Farewill: UK digital-first will-writing and probate platform offering low-cost wills and LPAs online. Directly competes with Simpler Law on affordable, accessible will-writing for UK consumers, but differentiates through a pure-digital model versus HAIG's telephone-led approach.
• Beyond (formerly Beyond.life): UK online wills, probate, and estate planning platform targeting consumers with digital-first delivery. Comparable in target market (UK consumers seeking affordable estate planning) and product set, though operating at smaller scale.

Others

• Certainty National Will Register: UK will registration and search service. Not a direct competitor, but operates adjacent in the estate planning ecosystem where HAIG's will-writing subsidiaries participate and could be a partnership/distribution channel.
• St James's Place (Wealth Management — Estate Planning referrals): Large UK wealth manager whose advisers routinely refer clients to estate planning legal providers. Not a direct competitor but a major potential introducer channel for HAIG's Fidelis and partnership offerings.

Emerging players

• Saga (Wills and Probate services): UK over-50s focused brand offering will writing, probate, and estate planning services to its membership. Comparable in targeting UK consumers for private client legal services, leveraging affinity brand rather than legal brand recognition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@HAIGConsumerGroup
• LinkedInlinkedin.com/company/haig-legal-group

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HAIG Legal Group