Hainaut Caravaning center s.a.

What Hainaut Caravaning center s.a. does

Hainaut Caravaning center s.a. (operating commercially as 'Hainaut Véhicules de Loisirs') is a Belgian recreational vehicle dealership founded in 1971 by François Hainaut in Lodelinsart, Hainaut, Belgium. The company sells new and pre-owned motorhomes (vans, profilés, capucines, intégrals, and XXL formats) and caravans from approximately 15 European marques including Adria, Benimar, Bürstner, Caravelair, Carthago, Challenger, Font Vendôme, Hobby, Kabe, Malibu, Mc Louis, Morelo, Pilote, and Sun Living. Operations are run through two physical retail sites: a flagship 12,000m2 covered showroom with 2,500m2 workshop in Gosselies (Charleroi) and a nearly 2-hectare outdoor exhibition park in Awans (Liège), together stocking over 200 vehicles for immediate delivery.

The business model is multi-stream and retail-anchored: primary revenue comes from one-time vehicle sales (new units starting at €9,015 for caravans and €60,970 for vans, up to €192,390 for XXL motorhomes; used units from €7,900-€54,900), supplemented by intermediated consumer financing (up to 144 months at 4.39% TAEG), accessories sales through the ACCESSTORE network, vehicle buyback, and referral commissions to partner rental operators. Distribution is direct-to-consumer via showrooms with online appointment booking and an inventory-search-enabled website; marketing is supplemented by first-time-buyer information sessions and a travel-inspiration blog ('Nos Escapades du Weekend').

Since 2012, the company has been owned by DICAR Group and a private Walloon partner, together forming Belgium's largest motorhome group with approximately 30% of national registrations. The current structure reflects post-acquisition expansion: a 2018 Liège site development, a 2020 relocation and rebranding to the Gosselies flagship, and ongoing marque portfolio additions. Headcount is reported as approximately 50 people across the two sites, and revenue is not publicly disclosed.

Name

Hainaut Caravaning center s.a.

Legal name

Hainaut Caravaning s.a.

Website

https://hainaut-caravaning.be

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

11–50 employees

Short description

Hainaut Caravaning center s.a. (Hainaut Véhicules de Loisirs) is a Belgian recreational vehicle dealership selling new and used motorhomes, caravans, and converted vans across two large showrooms in Gosselies and Awans, serving individual leisure travelers and families in Wallonia and Belgium as part of the DICAR Group.

Ownership category

akta.pro rank

Product category

Recreational Vehicle Dealership

NAICS

Recreational Vehicle Dealers (44121), Recreational Vehicle Dealers (441210)

SIC

Retail-Mobile Home Dealers (5271)

akta.pro primary industry

Motorhome / RV Rentals (Class A & Class C) (THADAIAB)

akta.pro secondary industries

Campervan Rentals (Class B / Converted Vans) (THADAIAA), RV Rental Marketplaces & Booking Platforms (THADAIAI)

Keywords

• Recreational vehicle dealer
• Motorhome sales
• Caravan dealership
• Rv financing
• Camping accessories

Headquarters

HQ city

Gosselies (Charleroi)

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. New Vehicle Sales: Sale of new motorhomes (including vans, profils, capucines, integrally built, and XXL) and new caravans from European brands including Adria, Benimar, Bürstner, Carthago, Challenger, Font Vendôme, Le Voyageur, Malibu, Mc Louis, Morelo, Sun Living, and Caravans from Adria, Bürstner, and Caravelair.
2. Used Vehicle Sales: Sale of pre-owned motorhomes and caravans. All used vehicles are fully inspected, serviced with original parts, and come with 12-month warranty. Includes end-of-series and closeout models.
3. Financing Services: Classical financing formula allowing customers to finance acquisition over extended periods up to 144 months for motorhomes and 120 months for caravans. Interest rate of 4.39% TAEG fixed. Intermediary of credit.
4. Accessories Shop: Sales of camping accessories including gas camping equipment, furniture (chairs and tables), solar panels, GPS, rear-view cameras, satellite antennas, coolers. Partner of ACCESSTORE network with thousands of references.
5. Vehicle Buyback: The company offers to purchase customers' existing motorhomes, vans, or caravans at competitive prices. Customers contact via email for evaluation and receive a firm repurchase offer after vehicle presentation.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Hainaut Caravaning center s.a. is a Belgian recreational vehicle dealership that sells new and pre-owned motorhomes (camping-cars) and caravans from about 15 European brands—including Adria, Benimar, Bürstner, Caravelair, Carthago, Challenger, Font Vendôme, Malibu, Mc Louis, Morelo, Pilote, and Sun Living—through two large showroom sites in Gosselies and Awans. The dealership complements vehicle sales with in-house credit financing, an accessories shop, a vehicle buyback program, rental referrals to partner companies, and educational information sessions for first-time motorhome buyers.

Product overview

Hainaut Caravaning center s.a. is a recreational vehicle dealership operating as part of the Dicar group, the largest motorhome group in Belgium with nearly 30-40% market share. The company operates two showrooms in Belgium: Gosselies (Charleroi) with 12,000 m² covered space and Awans (Liège) with nearly 2 hectares of exhibition area. The core product offering consists of new and pre-owned motorhomes (camping-cars) and caravans from 15 major European brands including Adria, Benimar, Bürstner, Caravelair, Carthago, Challenger, Font Vendôme, Hobby, Kabe, Malibu, Mc Louis, Morelo, Pilote, and Sun Living. Additional services include converted vans, accessories through ACCESSTORE partnership, financial solutions (financing up to 144 months), vehicle buyback programs, rental referrals to partner companies, and educational information sessions for first-time buyers. The company stocks approximately 200 vehicles available for quick delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• New Motorhomes (Camping-Cars) New motorhomes (camping-cars) from major European brands including Adria, Benimar, Bürstner, Carthago, Challenger, Font Vendôme, Malibu, Mc Louis, Morelo, Pilote, and Sun Living, available in Van, Profilé, Capucine, Intégral, and XXL configurations.
• New Caravans New caravans from brands including Adria, Bürstner, and Caravelair, with ranges such as Alba, Action, Sportline, Averso, Adora, and Exclusive Line models.
• Used Motorhomes (Motorhomes d'Occasion) Pre-owned motorhomes fully inspected and serviced in the workshop with original manufacturer parts, guaranteed for 12 months. Includes end-of-series and closeout models.
• Used Caravans (Caravanes d'Occasion) Pre-owned caravans in 2-, 3-, or 6-berth configurations with layouts including French beds, twin beds, and dinette conversions.
• Converted Vans (Vans Aménagés) Compact converted vans and minivans including Mercedes Marco Polo and Westfalia models, offering a compact motorhome solution for couples.
• Financial Solutions (Credit Financing) In-house credit financing solutions allowing customers to finance motorhome and caravan purchases over up to 144 months (motorhomes) or 120 months (caravans) at a fixed 4.39% TAEG. The company acts as an intermediary of credit.
• Accessories Shop (Shop Accessoires) Sales of camping accessories delivered through the ACCESSTORE network partnership, including gas camping equipment, furniture (chairs and tables), solar panels, GPS, rear-view cameras, satellite antennas, and coolers, with thousands of references.
• Vehicle Buyback (Rachat de Véhicule) Buyback program allowing customers to sell their existing motorhome, van, or caravan to Hainaut Caravaning at competitive prices following evaluation.
• Rental Referrals (Location Motorhome) Referral service directing customers to partner rental companies (Camper Evasion, Yes We Camp, Mobilhus, Dicar Verhuur, and others) for short-term motorhome hire.
• Information Sessions (Sessions d'Infos) Educational conferences titled "Mon Premier Camping-Car" for first-time motorhome buyers covering motorhome selection, taxes and insurance, permits, essential equipment, and Europe parking.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

Others

• McRent: Europe's largest motorhome rental operator with stations across the continent; Hainaut refers rental customers to partners including adjacent operators. Comparable as an adjacent ecosystem participant in the European RV value chain.
• DICAR Group: Parent conglomerate and Belgium's largest motorhome group with ~40% national registration share. Hainaut operates as a core subsidiary within the DICAR dealer network, sharing procurement, brand portfolios, and strategic direction.

Broad incumbents

• Knaus Tabbert AG: One of Europe's largest RV manufacturers (Knaus, Tabbert, Weinsberg, T@b, Morelo) listed in Germany; Hainaut retails several of its brands including Morelo. Comparable as a major European RV incumbent with overlapping distribution footprint.
• Rapido Group: French RV manufacturer producing motorhomes and caravans across multiple brands distributed across Europe. Comparable as a broad incumbent in the European RV ecosystem competing for the same end consumer via overlapping dealer networks.
• Adria Mobil: Slovenian RV manufacturer whose Adria brand is one of Hainaut's flagship offerings. Comparable as a broad incumbent supplying premium European-built motorhomes and caravans into the same dealership channel.
• Pilote Group: French RV manufacturer and owner of the Pilote brand that Hainaut retails. Comparable as a broad incumbent supplying into the same European dealer channel with overlapping premium and mid-range product lines.
• Hobby Wohnwagenwerk: German caravan manufacturer and one of Europe's largest caravan producers, listed among Hainaut's brand portfolio. Comparable as a broad incumbent with overlapping caravan product lines and European dealer footprint.
• Carthago Group: German premium RV manufacturer whose Carthago and Malibu brands are retailed by Hainaut. Comparable as a broad incumbent in the premium European RV segment where Hainaut is a key Belgian distribution partner.
• Trigano Group: Pan-European RV and outdoor equipment group that owns Challenger, Caravelair, and other Hainaut-carried brands. Comparable as a broad incumbent shaping European RV distribution, though operating primarily as manufacturer/distributor rather than multi-brand retailer.

Direct peers

• Camperland: Dutch multi-brand RV dealer chain operating large showrooms across the Netherlands and Belgium, offering new and used motorhomes and caravans from many of the same European brands as Hainaut. Closest direct peer along multi-brand RV retail model and customer demographic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hainaut-caravaning-center-s.a.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hainaut Caravaning center s.a.