What McRent does

McRent is a Germany-based motorhome rental company headquartered in Mülheim an der Ruhr that operates a single core service — Wohnmobilvermietung (motorhome/campervan rental) — for individual travelers across European destinations. The company's product offering is a consumer-facing recreational vehicle rental service, with the website mcrent.de serving as the primary booking and information channel. The product description frames the business as a Europe-wide rental operation rather than a single-location rental lot.

The business model is a classic transactional rental model: customers reserve a motorhome for a defined rental period, pay a rental fee, and return the vehicle. Pricing details, fleet size, deposit mechanics, insurance structure, and pick-up/drop-off location network are not disclosed in the source data. No enterprise customers, B2B contracts, or corporate fleet programs are mentioned. The customer base is implicitly individual leisure travelers.

The firmographic footprint is small in employee terms (9 employees), which is atypical for a pan-European rental operator and may indicate that McRent operates as a marketing/booking brand over a third-party fleet, a franchise structure, or that the scraped headcount understates the operating organization. No management team, ownership structure, funding history, or subsidiary information is available in the input. No technology stack, AI/ML capabilities, proprietary software, or integration partners are disclosed; the operating model appears to be a standard e-commerce rental booking workflow without stated intelligent automation.

Name

McRent

Website

https://mcrent.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

McRent is a German motorhome rental company based in Mülheim an der Ruhr that rents recreational vehicles (Wohnmobile) to individual leisure travelers across European destinations through its website mcrent.de.

Ownership category

akta.pro rank

Product category

Motorhome Rental Services

NAICS

Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (53212)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Motorhome / RV Rentals (Class A & Class C) (THADAIAB)

akta.pro secondary industry

Luxury / Premium RV & Motorhome Rentals (THADAIAG)

Keywords

• Motorhome rental
• RV rental services
• Campervan hire
• Recreational vehicle rental
• Travel vehicle leasing

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales

Core offering

McRent provides motorhome (Wohnmobil) rental services throughout Europe, allowing individual customers to hire recreational vehicles for travel and holiday purposes. The company maintains a fleet of motorhomes available for short-term rental at European locations.

Product overview

McRent is a motorhome rental company offering recreational vehicle rentals throughout Europe. The company provides a single core service offering focused on motorhome/campervan rentals to customers seeking vehicle-based travel experiences across European destinations.

Differentiator

Problem solved

Functional benefit

Products and services

• Wohnmobilvermietung (Motorhome Rental)

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Expansion highlights1 record

Broad incumbents

• Britz: Long-standing international RV rental brand with European operations. Larger incumbent serving similar leisure RV travel customers across multiple geographies.
• Apollo Motorhome Holidays: Established international RV rental operator with European presence. Broader incumbent competing for European RV rental demand with a wider fleet and longer operating history.

Direct peers

• CamperDays: European online booking platform aggregating motorhome and campervan rental supply across multiple operators and destinations. Competes with McRent for the same end-customer bookings, acting as a distribution channel and indirect competitor.
• Goboony: Peer-to-peer motorhome and campervan rental platform operating across Europe with strong presence in the Netherlands, Germany, and the UK. Competes with McRent in the European leisure RV rental market.
• Touring Cars: European motorhome rental company with stations across multiple countries. Direct competitor to McRent in fleet-based RV rental for cross-border European travel.
• Yescapa: European peer-to-peer motorhome and campervan rental marketplace active across France, Germany, Spain, and other markets. Competes for the same European RV-rental demand, particularly among travelers seeking flexible vehicle-based travel.
• roadsurfer: Munich-based motorhome and campervan rental company operating across Europe with rental stations in multiple countries. Direct competitor to McRent in fleet-based RV rentals to leisure travelers.

Regional players

• Campervan Iceland: Specialized RV rental operator focused on a specific European destination (Iceland). Comparable to McRent in product offering but regionally focused rather than pan-European.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/mcrent

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about McRent