The Hair Boutique

What The Hair Boutique does

The Hair Boutique is a privately-held, full-service premium hair salon founded in 2014 by co-founders Nicky (a hairdresser) and Shaun (a businessman) and operating in Exeter, Devon, United Kingdom. The business serves individual walk-in and repeat local clients in Exeter and surrounding areas, with a stated focus on creative coloring, cutting, and premium treatments, and it additionally offers on-site wedding and event hair services. The operation is direct-to-consumer with no franchise or multi-location footprint disclosed as of the latest reporting.

The service offering is built on a layered menu of cuts, coloring, and premium brand-led treatments. Public pricing spans approximately £40–£77 for cut and blow dry services, with premium treatments such as Kerasilk reaching up to £242 per service. The salon distributes multiple professional product lines as retail and in-salon consumables, including Goldwell, Olaplex, K18, Redken, KMS, Moroccanoil, L'Oréal Professionnel, and Kerasilk. Gift vouchers are sold at face values of £5–£100, providing a low-ticket retail and gifting channel. Technology is limited to standard booking and marketing surfaces (Facebook, Google) with no proprietary digital platform, app, or API referenced.

The business model is a traditional local service provider: revenue is generated per chair per service, supplemented by retail product sales and event/wedding packages. The team has grown from two founders to approximately 17 individuals, including a dedicated digital marketing hire. The salon announced a relocation to a new Exeter premises in September 2024, which is the principal growth capital event in the available record. No external funding, M&A, or partnership investments are disclosed.

Name

The Hair Boutique

Legal name

The Hair Boutique Exeter Ltd

Website

https://hairboutique.co.uk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

The Hair Boutique is a premium full-service hair salon in Exeter, UK, founded in 2014, offering cutting, coloring, and premium treatments to individual local clients and wedding/event customers, with a team of roughly 17 staff.

Ownership category

akta.pro rank

NAICS

Beauty Salons (812112), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

akta.pro primary industry

Women's Hair Salons (HSALAAAA)

akta.pro secondary industries

Haircutting & Styling Services (HSALAAAD), Hair Coloring & Highlights Services (HSALAAAE), Professional/Salon Haircare (Backbar & Retail) (CRABABAK)

Keywords

• Hair salon services
• Professional hair colouring
• Hair extensions and cuts
• Wedding hair styling
• Hair care treatments

Headquarters

HQ city

Exeter

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Hair Services: Revenue generated from professional hairdressing services including cuts, colour treatments, extensions, styling, and wedding hair services. Services are priced by stylist level and service type.
2. Hair Care Products: Retail sales of professional hair care products including Olaplex, Moroccanoil, KMS, Redken, Goldwell, K18, and Kerasilk products for home use.
3. Gift Vouchers: Sale of gift vouchers in denominations of £5, £10, £20, £50, and £100 that can be redeemed for salon services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

The Hair Boutique is a premium full-service hair salon operating from a single Exeter city centre location, delivering professional hairdressing services to individual consumers. Its core offering covers colour services (highlights, balayage, babylights, blonde, brunette, copper/red, fashion colours, colour correction), ladies' and gents' cuts (including specialist curly cuts), hair extensions, blow-dry and event styling, and wedding hair services with venue travel. The salon also offers a menu of professional in-salon treatments (Kerasilk Keratin, Olaplex, Bond Pro, Redken ABC, K18 molecular repair, Glass Gloss Booster), retail sales of professional hair care products, and gift vouchers.

Product overview

The Hair Boutique is a premium full-service hair salon in Exeter offering a comprehensive range of hair services. The core offering consists of Colour Services (highlights, balayage, babylights, colour correction, fashion colours, blonds, brunettes, copper/red shades), Ladies Cuts (including specialist curly cuts, cut & blow dry, restyling), Gents Cuts, Styling Services (blow dries, hair up for events), Wedding Hair Services, Hair Extensions, and Hair Care Treatments. Hair care treatments include Kerasilk Keratin Treatment, Olaplex, Bond Pro, Redken Acidic Bonding Concentrate, K18 molecular repair, and Glass Gloss treatments. The salon uses Goldwell, KMS, Olaplex, Redken, Moroccanoil, and L'Oréal Professional products. Gift vouchers are available in £5-£100 denominations.

Differentiator

Problem solved

Functional benefit

Products and services

• Colour Services Professional hair colouring services including highlights, balayage, babylights, blonde, brunette, copper/red, fashion colours, and colour correction, using Goldwell and Olaplex products for individual consumers seeking premium colour work.
• Hair Extensions Hair extension services to add length and thickness using tape or other extension methods, integrated with natural hair for a seamless look, delivered to individual clients.
• Gents Cuts Men's hair cutting services including short styles, long styles, and graded cuts tailored to individual style preferences, delivered to male clients.
• Hair Care Treatments In-salon professional hair treatment services including Kerasilk Keratin Treatment, Olaplex, Bond Pro, Redken Acidic Bonding Concentrate, K18 molecular repair, Activated Glass Gloss Booster, and Moroccan Oil treatments for hair repair and conditioning.
• Ladies Cuts Women's hair cutting services including specialist curly cuts, cut and blow dry, and restyling, using KMS, Goldwell, and Moroccanoil products, delivered to female clients.
• Styling Services Blow dry and hair-up styling services for events including proms, weddings, and special occasions using Goldwell and KMS professional products.
• Wedding Hair Services Bridal hair styling including trial sessions, day-of styling for bride and bridal party, and venue travel, led by wedding specialist Nicky Mills with 25+ years of experience.
• Kerasilk Keratin Treatment Formaldehyde-free keratin smoothing treatment providing up to 5 months of frizz-free hair and a 60% reduction in blow drying time.
• Redken Acidic Bonding Concentrate Treatment Customisable hair repair treatment using protein, moisture, and acidic pH balance to restore damaged, dry, or overworked hair.
• Activated Glass Gloss Booster Treatment Express shine treatment using Redken Acidic pH Technology for up to 72 hours of mirror-like shine and frizz control.
• Olaplex Treatment Bond-building hair treatment that repairs damaged bonds from colouring, heat styling, and environmental exposure to reduce breakage.
• Bond Pro Treatment Goldwell Bond Pro inter-amino formula that penetrates and protects hair fibres during lightening treatments and as a standalone conditioning treatment.
• K18 Treatment Molecular-level hair repair using patented K18 peptide technology to reconnect broken keratin chains, restoring hair strength, elasticity, and shine in 4 minutes.
• Gift Vouchers Gift vouchers available in denominations of £5, £10, £20, £50, and £100 redeemable against salon services.
• Balayage Colour Service Hand-painted highlighting technique creating natural, sun-kissed looks with low-maintenance grow-out.
• Babylights Colour Service Tightly-packed highlights covering approximately 80% of hair for a more single-toned colour result, used for dramatic colour changes.
• Colour Correction Colour correction services for fixing uneven, patchy, or damaged hair colour including box dye corrections and dramatic colour changes.
• Fashion Colours Bold and vibrant fashion hair colours using Goldwell Elumen non-oxidative, ammonia-free products including pastel and vivid shades.
• Curly Cuts Specialist dry cutting technique for curly and textured hair performed on dry hair to see natural curl patterns and create appropriate shape.
• Blow Dry Services Professional blow dry styling including bouncy, GHD waves, and sleek straight finishes using KMS, Goldwell, or Moroccanoil products.
• Hair Up Services Event hairstyling for proms, weddings, and special occasions including updos, glamorous styles, and boho looks with conditioning treatments.
• Retail Hair Care Products Retail sales of professional hair care products for home use, including Olaplex, Moroccanoil, KMS, Redken, Goldwell, K18, Kerasilk, and L'Oréal Professionnel ranges.

Quantifiable outcome

• 100% customer satisfaction guarantee - stylists will keep working until client is happy
• +4 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered minor, core and supporting.

• John HarveyminorGTM or Marketing PartnerLocal partner for Ladies networking events at The Hair Boutique Exeter. John Harvey co-hosts women-in-business networking events combining business networking with beauty services.
• The Samphire ClubminorGTM or Marketing PartnerSME business networking organization partnering with The Hair Boutique for women-focused networking events. Event tickets sold through The Samphire Club platform.
• The Ivy ExeterminorStrategic or Co-development PartnerUpscale restaurant providing complimentary fizz and canapés for networking events hosted at The Hair Boutique. Partnership provides hospitality elements for events.
• GoldwellcoreTechnology or IntegrationPrimary colour product brand used exclusively in the salon. Stylists trained at London Goldwell Academy. Products include Kerasilk keratin treatments, Bond Pro, and Elumen fashion colours.
• OlaplexcoreTechnology or IntegrationBond-building treatment brand used for hair repair services and added to colour/lightening treatments to protect and repair hair bonds during chemical processing.
• K18coreTechnology or IntegrationMolecular-level hair repair treatment brand. Patented peptide technology for permanent keratin chain repair. Recently introduced to salon offerings.
• RedkencoreTechnology or IntegrationProfessional hair care brand used for Acidic Bonding Concentrate treatments, styling products, and colour services. Products include One United, ABC range, and Thermal Spray Iron Shape.
• KMSsupportingTechnology or IntegrationHair care product brand used in treatments and for retail sales. Products include Moist Repair and Volumetry Spray lines.
• MoroccanoilsupportingTechnology or IntegrationArgan oil-based hair care brand used in treatments and for retail sales.
• L'Oréal ProfessionnelsupportingTechnology or IntegrationProfessional hair colour and care brand. Products referenced include Metal Detox, Vitamino Color, and Blondifier Gloss.
• TimelycoreTechnology or IntegrationOnline appointment booking software provider used for managing salon appointments, gift vouchers, and client communications.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Josh Wood Colour: Premium London colour specialist with at-home and in-salon services. Comparable to The Hair Boutique on a colour-first proposition, Olaplex and similar treatment brands, and a stylists-as-brand positioning.
• Daniel Galvin: Premium UK salon renowned for colour expertise and celebrity clientele. Comparable to The Hair Boutique on advanced colour services (balayage, babylights, fashion colours, colour correction) and on positioning as a destination for complex colour work.
• Nicky Clarke: Premium UK salon brand with celebrity heritage and strong colour and bridal offerings. Comparable to The Hair Boutique on premium positioning, bridal hair services, and stylists with national visibility.
• Hershesons: Premium London salon group known for blow-dry bars and styling-led services. Comparable to The Hair Boutique on the styling/blow-dry club concept the salon has launched and on premium, media-visible brand positioning.
• Blue Tit: Premium independent-feeling multi-location UK salon chain with strong colour expertise and a similar stylist-academy growth model. Comparable to The Hair Boutique in target demographic, premium positioning, and treatment-led service mix.

Broad incumbents

• Headmasters: Established premium London-rooted salon chain offering cuts, colour, and treatments. Comparable to The Hair Boutique on premium pricing, professional product brands, and a stylists-as-talent-led operating model.
• Toni & Guy: One of the largest UK and global premium hair salon chains, founded in 1963. Comparable to The Hair Boutique in offering colour, cuts, and styling with professionally trained stylists, several of whom in The Hair Boutique's team came from Toni & Guy.
• Rush Hair: UK-wide premium salon chain with a strong colour and styling proposition. Comparable to The Hair Boutique in target customer (premium women), service mix, and stylist pedigree — Style Executive Emma Elliott trained at both Toni & Guy and Rush Hair.
• Charles Worthington: Established UK premium salon group with multiple London locations. Comparable to The Hair Boutique on full-service offerings, premium product stack, and stylists trained at elite academies.

Regional players

• Richard Ward Hair & Metrospa: Premium Chelsea-based salon and spa with strong bridal and event hair services. Comparable to The Hair Boutique on wedding hair as a differentiated service line and on premium price positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/_Hair_Boutique_
• YouTubeyoutube.com/channel/UCgjX2FCEG6M9CHdf7G05cIg
• Facebookfacebook.com/hairboutiqueexeter
• LinkedInlinkedin.com/company/the-hair-boutique
• Instagraminstagram.com/hairboutiqueexeter

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Hair Boutique