Richard Ward Hair & Metrospa

What Richard Ward Hair & Metrospa does

Richard Ward Hair & Metrospa is a London-based, privately held luxury hair and beauty salon operating from a single 5,000 sq ft flagship at 82 Duke of York Square, Sloane Square, Chelsea, founded in 1992 by eponymous celebrity and Royal hairdresser Richard Ward and legally constituted as Richard Ward Associates Ltd. The business is structured around two core service pillars — couture hairdressing (cutting, styling, colouring, extensions) and Metrospa beauty and wellness treatments (facials, nails, waxing, massage, alternative therapies such as acupuncture, reiki, sound healing and nutrition) — delivered by a team of over 90 long-serving experts to approximately 1,200 clients per week.

Revenue is generated primarily through in-salon professional services on tiered pricing aligned to stylist experience (men's cuts £45-£125, eye/ear services £22-£100, acupuncture £85-£140), supplemented by three tiers of bridal packages (£595-£1,695) delivered both in-salon and on-location at wedding venues beyond the M25. A secondary retail stream sells professional haircare (Kérastase, Sebastian Professional, Oribe) and beauty supplements (Viviscal, GLOWWA, RevitaLash) through an e-commerce storefront with UK-wide delivery via Evri. Operational technology is limited to standard SaaS integrations: Phorest for booking, Stripe for payments, and ColourStart for allergy/colour passport data; there is no proprietary technology platform.

The customer base is concentrated in affluent London consumers and a celebrity/royal clientele halo, with no disclosed enterprise contracts or institutional investors. Distribution is single-site physical plus UK-domestic e-commerce; international orders are not accepted. Compliance posture includes CQC registration for IPL laser hair removal and PCI DSS Level 1 payment processing via Stripe.

Name

Richard Ward Hair & Metrospa

Legal name

Richard Ward Associates Ltd

Website

https://richardward.com

Company type

Private

Founded year

1992

Operating status

Operating

Short description

Richard Ward Hair & Metrospa operates a single 5,000 sq ft luxury hair, beauty and wellness flagship in Chelsea, London, employing 90+ experts and serving about 1,200 affluent clients per week across hairdressing, Metrospa treatments, bridal packages and professional product retail.

Ownership category

akta.pro rank

Product category

Luxury Hair Salon & Beauty Spa

NAICS

Beauty Salons (812112)

akta.pro primary industry

Haircutting & Styling Services (HSALAAAD)

akta.pro secondary industries

Professional/Salon Haircare (Backbar & Retail) (CRABABAK), Special Occasion Hair & Makeup Services (Non-Bridal) (HSALALAH)

Keywords

• Luxury hair salon
• Beauty spa services
• Bridal hair styling
• Professional hair products
• Men's grooming services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Salon Services: Hair cutting, styling, colouring, and beauty treatments offered in-salon including Metrospa services, alternative therapies, men's grooming, bridal services, hair extensions, and eye/ear services. Revenue generated through service appointments with tiered pricing based on stylist experience level.
2. Product Retail: Online shop selling professional hair care products including Kérastase, Sebastian Professional, Oribe, Viviscal supplements, GLOWWA supplements, RevitaLash, and other salon brands. Products include shampoos, conditioners, treatments, styling products, and vitamins.
3. Bridal Packages: Comprehensive bridal hair and beauty packages ranging from Standard (£695-£795) to Premium (£795-£995) to Deluxe (£1295-£1695), including pre-wedding preparation packages. Services provided on-location for weddings outside the salon.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Richard Ward Hair & Metrospa is a luxury hair and beauty salon delivering couture hair services (cutting, colouring, styling, extensions, bridal packages), Metrospa beauty and spa treatments, men's grooming, eyes and ears services, and holistic alternative therapies from a 5,000 sq ft Chelsea flagship. A team of over 90 experts serves approximately 1,200 clients per week, complemented by a retail arm selling professional hair care and beauty supplement brands through an online shop.

Product overview

Richard Ward Hair & Metrospa operates as a unified luxury hair and beauty salon offering couture hair services and bespoke beauty treatments. The core offering consists of Hair Services (cutting, styling, colouring) and Metrospa Services (beauty, spa, alternative therapies), supplemented by specialised add-on services including Hair Extensions, Men's Grooming, Bridal Packages, Eyes & Ears treatments, and Alternative Therapies (acupuncture, reiki, sound healing). The salon also operates a retail arm selling professional hair care products (Kérastase, Sebastian Professional, Oribe) and beauty supplements (Viviscal, GLOWWA, Revitalash), complemented by a licensed bar and kitchen. Services are delivered by a team of 90+ experts across 5,000 sq ft in Chelsea, London.

Differentiator

Problem solved

Functional benefit

Products and services

• Hair Services Comprehensive couture hair services including cutting and styling, colouring, signature Chelsea Blowdry, and technical treatments delivered by expert stylists in Chelsea, London. Pricing is tiered by stylist experience level, with services from Richard Ward priced at the top tier.
• Metrospa Services Beauty and spa treatments including facials, body treatments, nail services, waxing, massage, and alternative therapies, complementing the core hair services in a holistic mind-and-body wellness offering.
• Bridal Packages Tiered wedding-day hair and makeup packages (Standard, Premium, Deluxe) with trials, bridal party services, pre-wedding pamper add-ons, and on-location delivery at UK wedding venues with mileage-based pricing.
• Men's Grooming Men's cut and finish (with Richard Ward at £125), the Chelsea Barber Shop experience, and a suite of men's spa services including manicure, pedicure, medi-pedi, waxing, massage, and Ellipse IPL laser hair removal (CQC licensed).
• Hair Extensions Professional hair extension application by Sonia (Creative and Hair Extension Director) using real human hair from brands including Great Lengths, Beauty Works, and the CombLine Hair Enhancement System, with pricing for added length (from £950) and added volume (from £300 inclusive of hair).
• Eyes & Ears Services Eyelash and eyebrow tinting, LVL lash lifts and lash lift & tint combinations, and ear piercing using the Inverness System 2000 with options for gold, diamond, or titanium earrings.
• Alternative Therapies Holistic alternative therapy services including acupuncture with Chinese herbal medicine (Imran Mohammed), Reiki and crystal healing/Chakra balancing (Ella Young), Tibetan Sound Therapy (Justyna Kwiatkowska), and nutrition consultations (Bonnie Weddell).
• Retail Professional Products Online and in-salon retail of professional hair care and beauty supplement brands including Kérastase (with refill station), Sebastian Professional, Oribe, Viviscal, GLOWWA, and RevitaLash, with UK delivery via Evri.

Quantifiable outcome

• Serves over 1,200 clients per week
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Taylor Taylor London: East London luxury salon with strong design-led identity and celebrity clientele; comparable on premium positioning, large footprint, and full-service hair and beauty offering.
• Rush Hair: UK-based multi-site salon chain offering premium hair and beauty services; relevant for scaling/operating benchmarks and as a larger peer competing for stylists and clients.
• Daniel Galvin Salons: Premier London colour specialist salon with a founder-led hair brand and celebrity clientele; competes for the same high-end London hair colour and styling client and offers similar premium price points.
• John Frieda Salons: Celebrity-named luxury hair brand spanning salons and products; overlaps with Richard Ward on premium celebrity-hairdresser positioning and product retail.
• Hershesons: London-based luxury hair salon brand with celebrity stylist pedigree and multiple locations; closest comparable to Richard Ward in terms of premium positioning, tiered stylist pricing, and media-savvy founder brand.
• Charles Worthington Salons: Long-established London luxury hairdresser with a founder brand and multiple sites; comparable brand heritage, premium pricing, and broad service portfolio.
• Neville Hair & Beauty: Central London luxury hair and beauty salon offering high-end services to a similar affluent clientele, including bridal packages — overlaps directly with Richard Ward's bridal and prestige services.
• Josh Wood Colour: London luxury hair salon and colour brand founded by a celebrity colourist; comparable in founder-led brand, premium price points, and integrated product retail.
• Windle & Moodie: London luxury hair salon and product brand with a founder-led identity; comparable in prestige positioning, integrated retail, and A-list clientele.

Broad incumbents

• Urban Retreat at Harrods: Large multi-brand luxury beauty and hair destination within Harrods; broader offering but overlaps with the Metrospa concept on luxury hair, beauty, and wellness services under one roof.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/richardwardhair
• Xx.com/RichardWardHair
• Facebookfacebook.com/richardwardhair

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Richard Ward Hair & Metrospa