Hair Brasil

What Hair Brasil does

Hair Brasil, operated by São Paulo Feiras Comerciais Ltda. (CNPJ: 02.995.701/0001-33), is the organizer of the Fórum Hair Brasil Masters, a three-day professional forum for the Brazilian beauty industry held at Centro de Convenções Frei Caneca in São Paulo. The event targets hairstylists, salon owners, and beauty professionals, offering educational workshops, lectures, and networking with leading salon owners and industry "Masters" from Brazil and abroad. The company is part of Grupo Couromoda, a conglomerate with 50 years of experience in trade fairs and professional congresses, and operates with approximately 33 employees.

The business model is event-driven and multi-stream: revenue is generated from professional attendee registration fees for the Forum, from beauty brand sponsorships of dedicated content rooms (with associated data sharing), and from subscription-based virtual access to courses, lectures, and exhibitor content through the hairbrasil.com/digital platform. Distribution is direct, via online registration and email/interest-list capture, supported by an active presence on Instagram, YouTube, Facebook, Flickr, and email newsletters. No public pricing is disclosed; attendees are routed through interest notifications and direct contact.

The 2025 edition of the Forum was reprogrammed to 2026, and the traditional Expo floor was transferred to 2026 alongside it, narrowing the near-term offering to an education- and qualification-focused format. Operationally, the company has stood up dedicated functions for Comercial, Ingressos (tickets), Credenciamento (credentialing), Comunicação, Operacional, and Financeiro, and partners with Proevento for credentialing services and with external cloud providers for data storage. Technology, integrations, AI capabilities, patents, certifications, named customers, and funding history are not disclosed in the available data.

Name

Hair Brasil

Legal name

São Paulo Feiras Comerciais Ltda.

Website

https://hairbrasil.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

Hair Brasil operates the Fórum Hair Brasil Masters, an annual three-day professional beauty industry forum in São Paulo serving hairstylists, salon owners, and beauty brand exhibitors with education, workshops, networking, and a digital content platform.

Ownership category

akta.pro rank

Product category

Professional Beauty Industry Events

NAICS

Beauty Salons (812112)

akta.pro primary industry

Women's Hair Salons (HSALAAAA)

Keywords

• Beauty industry events
• Professional trade fairs
• Beauty professional education
• Hair salon networking
• Trade show management

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Event Registration Fees: Revenue generated from professional registration and attendance fees for the Forum Hair Brasil Masters event, including access to workshops, lectures, and networking sessions.
2. Sponsored Content & Sponsored Rooms: Revenue from brands sponsoring dedicated rooms and content sessions at the event. Data sharing with sponsors is offered as part of the sponsored content package.
3. Digital Platform Access: Revenue from virtual access to courses, lectures, webinars, and exhibitor digital content through the hairbrasil.com/digital platform.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Hair Brasil operates the Fórum Hair Brasil Masters, an annual professional forum and event for the beauty industry held in São Paulo, Brazil. The offering centers on a three-day intensive program of educational workshops, trend presentations, and high-level networking with leading salon professionals and beauty industry masters. A complementary digital platform (hairbrasil.com/digital) provides virtual access to courses, lectures, webinars, and exhibitor content for credentialed participants.

Product overview

Hair Brasil operates as a professional beauty industry event platform organized by São Paulo Feiras e Congressos (Couromoda Group). The main offering is the Fórum Hair Brasil Masters, an annual forum/conference for the beauty industry that provides educational programming, workshops, and networking opportunities with industry leaders. The event was scheduled for July 19-21, 2025 at Centro de Convenções Frei Caneca in São Paulo, with the Expo area transferred to 2026.

Differentiator

Problem solved

Functional benefit

Products and services

• Fórum Hair Brasil Masters
• Hair Brasil Digital Platform

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• São Paulo Feiras e CongressoscoreStrategic or Co-development PartnerSão Paulo Feiras e Congressos is the enterprise responsible for the planning, promotion, organization, and administration of the Forum Hair Brasil Masters. This company is part of Grupo Couromoda, which has 50 years of experience in trade fairs and professional congresses.
• Grupo CouromodacoreStrategic or Co-development PartnerGrupo Couromoda is the parent organization with 50 years of experience in the trade fair and professional congress sector. São Paulo Feiras e Congressos is part of this group.
• ProeventominorImplementation/ SI/ Consulting PartnerService provider responsible for user credentialing and physical/digital credential delivery for event participants.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Beautyworld Middle East: Major international beauty trade fair organized by Messe Frankfurt, serving the professional beauty industry. Comparable to Hair Brasil as a B2B trade fair platform for beauty brands and salon professionals, though much larger and global in scope.
• Beautycon: Beauty industry event and media platform connecting brands with beauty professionals and enthusiasts. Comparable to Hair Brasil as a beauty events company with B2B brand sponsorship and professional audience focus, though it targets a broader consumer/influencer audience.
• Cosmoprof Worldwide Bologna: One of the world's largest beauty trade shows, covering hair, nail, and skincare professional industries. Comparable to Hair Brasil as a professional beauty industry exhibition and networking platform, but operates at a global scale with broader product categories.

Direct peers

• Couromoda (sibling brand): Flagship leather goods and footwear trade fair of Grupo Couromoda, the parent organization that also operates Hair Brasil. Direct sibling peer running the same trade fair operating model (annual B2B event at São Paulo venues) under the same corporate umbrella.
• Beauty Fair Brazil: Brazil's largest professional beauty trade fair, focusing on hair, nails, and aesthetics products and services. Directly comparable to Hair Brasil as a Brazilian B2B beauty industry event serving the same professional audience of salon owners and stylists.

Regional players

• IBS New York (International Beauty Show): Long-running B2B beauty industry trade show in the US for salon owners, hairstylists, and beauty professionals. Comparable to Hair Brasil in its core audience of professional hairstylists and salon owners, though regionally focused on the North American market.
• Salon International (UK): Premier UK hair and beauty industry event organized by HJ Live. Comparable to Hair Brasil as a professional hair salon industry event with education and live demonstrations, though geographically focused on the UK market.

Emerging players

• HBA Global Expo: North American B2B event focused on beauty and personal care product development and packaging. Comparable to Hair Brasil as a B2B beauty industry event platform, though focused upstream on product development rather than salon services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/user/HairBrasil
• Facebookfacebook.com/HairBrasilProfissional
• Instagraminstagram.com/hairbrasil
• LinkedInlinkedin.com/company/hair-brasil

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hair Brasil