Hale Family Dentistry

What Hale Family Dentistry does

Hale Family Dentistry is a privately-held, single-location dental practice founded in 2017 by Dr. Jonathan Hale in Fort Wayne, Indiana, serving individuals and families across all age groups — from first-infant exams through senior restorative care. The practice operates from one office at 4116 E State Blvd and employs a team of approximately 12, including one DDS, four registered dental hygienists, three dental assistants, an expanded-functions dental assistant, and front-office and financial coordinators. Service delivery is organized into three core categories: family dentistry (exams, cleanings, fillings, crowns, implants, bridges, dentures, partials, and flippers), pediatric dentistry (infant exams, child cleanings, sealants, fluoride), and dental sleep medicine (oral appliance therapy for obstructive sleep apnea and snoring).

The clinical technology stack consists of digital X-rays, 3-D digital impression scanners, ultrasonic scalers (Piezo and Cavitron), composite filling materials, and digital denture workflows. Custom prosthetics — crowns, bridges, and oral appliances — are fabricated at a local Fort Wayne dental laboratory rather than via in-office CAD/CAM. Sleep apnea treatment uses custom oral appliances billed under medical insurance (E0486 code), with diagnosis documentation coordinated through Lutheran Health and Parkview Health physicians — a structural GTM differentiator uncommon among general dental practices.

The business model combines unit-pricing for procedures ($75 routine cleanings to $5,000-$6,000 implants and $1,500-$5,000+ sleep appliances), an in-house Smile Membership Plan subscription ($28-$52/month) for uninsured patients, and in-network participation with 15+ major dental insurers plus Medicaid. Marketing is digital-first through the practice website, blog, Google reviews, Facebook/Instagram, and word-of-mouth referrals. The practice reports hundreds of patients served and has earned the Journal Gazette "Best Dentist in Fort Wayne 2022" recognition along with multiple prior "Best Dental Office" awards. Dr. Hale maintains Diplomate status with the American Board of Dental Sleep Medicine and is pursuing the AADSM Mastery Certificate.

Name

Hale Family Dentistry

Legal name

Hale Family Dentistry

Website

https://haledentistry.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Hale Family Dentistry is a privately-held, single-location dental practice in Fort Wayne, Indiana, founded in 2017 by Dr. Jonathan Hale, serving individuals and families across all ages with general dentistry, pediatric care, and credentialed dental sleep medicine services.

Ownership category

akta.pro rank

Product category

General and Family Dentistry Services

NAICS

Offices of Dentists (621210)

SIC

Services-Health Services (8000)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industries

General Dentistry Group Practices (HLABAKAB), Pediatric Dentistry Group Practices (HLABAKAD)

Keywords

• General dentistry services
• Family dental care
• Pediatric dentistry
• Sleep apnea treatment
• Cosmetic dental services

Headquarters

HQ city

Fort Wayne

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Dental Service Fees: One-time and recurring fees for dental procedures including exams, cleanings, fillings, crowns, extractions, implants, bridges, dentures, periodontal treatments, pediatric services, and cosmetic procedures. Revenue is generated per procedure with prices ranging from $75 (routine cleaning) to $5,000-$6,000 (dental implants).
2. Smile Membership Plan Subscription: Monthly or annual subscription plans (Child $28/mo or $266/yr; Adult $32/mo or $318/yr; Gum Maintenance $52/mo or $582/yr) providing included cleanings, exams, X-rays, fluoride treatments, and 15% discounts on all other services.
3. Teeth Whitening: One-time and recurring revenue from professional whitening services including in-office treatment ($300 for up to 3 applications) and at-home whitening kits ($75-$500).
4. Sleep Apnea Oral Appliance Therapy: Custom oral appliances for sleep apnea billed as medical equipment (E0486 code), accepted through medical insurance, Medicare, and commercial insurance. Cost ranges $1,500-$5,000+. This is a distinct revenue stream because the practice bills medical insurance rather than dental insurance.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Hale Family Dentistry is a single-location general and family dental practice that delivers comprehensive dental care directly to individual patients and families in Fort Wayne, Indiana. Its core offerings include oral exams and digital X-rays, routine and deep teeth cleanings, cavity fillings, dental crowns, tooth replacement services (implants, bridges, full and partial dentures, flipper teeth), pediatric dentistry (first infant exams, child cleanings, sealants), teeth whitening, and a specialized sleep apnea oral appliance therapy program billed through medical insurance. The practice also operates the Smile Membership Plan, an in-house subscription program for uninsured patients.

Product overview

Hale Family Dentistry is a family-focused dental practice in Fort Wayne, Indiana, offering a comprehensive portfolio of dental services. The practice is organized around three core service categories: Family Dentistry (including exams, cleanings, fillings, crowns, and tooth replacements like implants, bridges, dentures, and partials), Pediatric Services (infant exams, child cleanings, sealants), and Sleep Apnea Treatment (oral appliance therapy). Additional offerings include teeth whitening and an in-house Smile Membership Plan for uninsured patients. The practice does not offer same-day crowns, preferring to use local dental laboratories for custom crown fabrication.

Differentiator

Problem solved

Functional benefit

Products and services

• Family Dentistry
• Pediatric Dentistry
• Sleep Apnea Oral Appliance Therapy
• Teeth Whitening
• Smile Membership Plan In-house subscription dental discount program for uninsured patients. Three tiers: Child (ages 13 and younger) at $28/month or $266/year; Adult (ages 14+) at $32/month or $318/year; Gum Maintenance (ages 14+ with periodontal needs) at $52/month or $582/year. Each tier includes cleanings, exams, X-rays, fluoride treatments, and a 15% discount on all other services. Targets uninsured individuals and families.
• Custom Snoring Mouthguard Custom-fabricated oral appliance for snoring relief without requiring a sleep apnea diagnosis. Captures impressions using a 3-D digital scanner, sent to a local dental laboratory for fabrication, then fitted and adjusted in a follow-up appointment. Targets adults and children seeking relief from snoring without OSA.

Quantifiable outcome

• Sealants reduce cavity risk by 60%
• +2 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Henry ElectricminorImplementation/ SI/ Consulting Partner · 23 January 2024Henry Electric responded within 30 minutes to restore power after a utility truck incident brought down power lines at the practice. A team of 5-6 workers repaired damaged electrical lines and restored infrastructure over 5 hours. This was an emergency service response rather than an ongoing partnership.
• Indiana Michigan Power (AEP)minorOthers · 23 January 2024Indiana Michigan Power raised the electrical lines to a safer height following the incident. AEP is the utility provider for the Fort Wayne area. This was an emergency infrastructure repair rather than an ongoing strategic partnership.
• St. Martin's HealthcarecoreStrategic or Co-development PartnerDr. Hale volunteers once a month at St. Martin's Healthcare in Dekalb County, north of Fort Wayne. This clinic provides dental care to underserved communities, aligning with his commitment to community service and access to care.
• Lutheran Health and Parkview HealthcoreStrategic or Co-development PartnerHale Family Dentistry works alongside primary care physicians and sleep physicians at Lutheran and Parkview Health to ensure complete communication and thoroughness in sleep apnea treatment. This coordination ensures proper sleep study documentation and medical insurance billing for oral appliance therapy.
• Local Fort Wayne Dental LaboratorycoreTechnology or IntegrationCustom dental devices including bridges, crowns, and oral appliances for sleep apnea are fabricated at a local Fort Wayne dental laboratory. Dr. Hale prefers outsourcing crown fabrication to skilled dental lab technicians with college degrees in these specific skills rather than using same-day CAD/CAM in-office systems.
• Turnstone (Sled Hockey Team)minorOthersDr. Hale supports Turnstone's sled hockey team during their competitions. Turnstone is a local organization serving people with physical disabilities. This is a community charitable support relationship.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Pacific Dental Services: Major DSO supporting 900+ supported practices across the US. Comparable as a large, professionally managed dental platform with integrated specialty services (including dental sleep medicine partnerships); a likely acquirer or competitor for Hale in the Indiana market.
• Comfort Dental: Largest dental franchise in the US with 150+ affiliated offices. Comparable as a general dentistry franchise model with a similar independent-owner-driven structure and broad insurance acceptance; a structural alternative for any future Hale expansion or affiliate model.
• Heartland Dental: Largest US dental support organization (DSO) supporting 2,800+ offices across 39 states. Comparable as the dominant DSO platform Hale could join, partner with, or compete against; both serve general dentistry patients with insurance-driven models.
• Western Dental & Orthodontics: Large DSO with 350+ offices concentrated in California, Arizona, and Texas. Comparable as a high-volume general and specialty dental platform with integrated dental insurance operations, representing the scaled DSO model Hale could partner with or compete against as it enters Fort Wayne.
• Great Expressions Dental Centers: DSO with 250+ practices across 10 states offering general, specialty, and orthodontic care. Comparable as a multi-specialty dental group practice with insurance-driven revenue and an established referral management model similar to Hale's Lutheran/Parkview physician relationships.
• Aspen Dental: Large DSO operating 1,100+ branded offices with a heavy presence in the Midwest. Directly comparable as a multi-location general and restorative dental services competitor; both accept major dental insurance and emphasize tooth replacement (implants, dentures).

Direct peers

• Affordable Dentures & Implants: Largest network of dental practices focused on dentures and implants with 400+ US locations. Directly comparable to Hale's tooth replacement service line (implants $5K–$6K, partials $1.4K–$1.8K, flippers, full dentures) and a primary competitive threat in northeast Indiana.

Emerging players

• Tend: Tech-enabled, design-forward dental chain expanding across major US metros. Comparable as a modern, patient-experience-led dental brand (Hale differentiates on spa-inspired amenities and on-time appointments) and a benchmark for the kind of consumer brand-led growth Hale could pursue with capital.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/top
• LinkedInlinkedin.com/company/hale-family-dentistry

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hale Family Dentistry