Hale Yoga
Hale Yoga is a Singapore-based boutique fitness studio operating three branches (Somerset, Tanjong Pagar, Paya Lebar) offering aerial yoga, hoop yoga, and Reformer Pilates group classes, plus Yoga Alliance accredited 100-hour teacher training courses, serving individual fitness consumers and aspiring instructors.
- Company typePrivate
- Founded2017
- HeadquartersSingapore, Singapore, Singapore
- Headcount1–10
- GTM typeB2C
- OfferingServices
Hale Yoga firmographics
Firmographics- Name
- Hale Yoga
- Legal name
- Hale Studio Singapore
- Website
- https://hale.sg
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Hale Yoga is a Singapore-based boutique fitness studio operating three branches (Somerset, Tanjong Pagar, Paya Lebar) offering aerial yoga, hoop yoga, and Reformer Pilates group classes, plus Yoga Alliance accredited 100-hour teacher training courses, serving individual fitness consumers and aspiring instructors.
- Ownership category
- akta.pro rank
Hale Yoga industry classification
Industry- Product category
- Yoga and Fitness Studio Services
- NAICS
- Fitness and Recreational Sports Centers (71394)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Aerial Yoga & Specialty Yoga Modalities (HSADACAH)
- akta.pro secondary industries
- General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA), Yoga, Pilates & Mind-Body Movement Education (EDAAAHAC)
Keywords
Where Hale Yoga is headquartered
LocationHeadquarters
- HQ city
- Singapore, Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices3 records
Markets served
Hale Yoga business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain
Revenue model
- Group Class Packages: Hale offers class credit packages that can be used across all 3 branches and all group classes. Packages have varying validity periods and are non-refundable, non-shareable. Credits can be transferred to another person with a $50 administration charge.
- Starter Pack (First-Timers): 5-class and 15-class starter packs available exclusively for first-time customers, valid for 2 months from first class.
- Recurring Packages: Monthly recurring subscription packages with automatic renewal and billing. Has maximum roll-over of credits. Cancellation results in forfeiture of remaining class credits.
- Private Classes: Fully paid via PayNow prior to booking. Rescheduling requires minimum 9 days notice with $35 administrative fee. Late changes incur $85 penalty. Full forfeit for late cancellation.
- Teacher Training Courses: 100-Hour Aerial Yoga Teacher Training (Early bird $2950, Full Tuition $3250) and 100-Hour Hoop Yoga Teacher Training (Early bird $3250, Full Tuition $3650). Yoga Alliance Accredited Course.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Class Starter Pack - $95 for 5 classes |
| Unit Pricing | Pay-as-you-go | Group Class Credits Package |
| Subscription | Monthly | Recurring Monthly Package |
| Unit Pricing | Pay-as-you-go | Private Class |
| Unit Pricing | Pay-as-you-go | Grippy Socks (Compulsory for Reformer) |
| One time/ perpetual license | Pay-as-you-go | 100-Hour Aerial Yoga Teacher Training |
| One time/ perpetual license | Pay-as-you-go | 100-Hour Hoop Yoga Teacher Training |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Hale Yoga product offering
Product offeringCore offering
Hale Yoga operates a multi-branch fitness studio in Singapore offering group classes in aerial yoga (using parachute trapeze and stretchy silk), aerial hoop/Lyra, yoga wheel, reformer Pilates, and aerial spinning workshops for individual consumers. The studio also runs Yoga Alliance accredited 100-hour teacher training courses in aerial yoga and hoop yoga for aspiring instructors.
Product overview
Hale Yoga is a Singapore-based aerial and floor yoga studio operating three branches with four practice rooms. The core offering consists of group fitness classes across multiple disciplines: Aerial Yoga (using parachute trapeze and stretchy silk fabrics), Aerial Hoop/Lyra, Wheel Vinyasa, Reformer Pilates, and Aerial Spinning Workshops. Classes range from beginner-friendly to intermediate/advanced levels. The company also operates an Academy division offering Yoga Alliance accredited teacher training courses in Aerial Yoga and Hoop Yoga, taught by founder Geraldine Chia. Class packages and starter packs are available for purchase, with packages strictly non-extendable.
Differentiator
Problem solved
Functional benefit
Products and services
- Aerial Yoga Classes Group aerial yoga classes using parachute trapeze and stretchy silk hammocks, covering exercises, inversions, and flow sequences across beginner to advanced levels for individual fitness enthusiasts in Singapore.
- Aerial Hoop Classes Group classes on the Lyra aerial hoop including stretch, spinning, and technique variations designed to build strength, flexibility, and hoop conditioning for individual students.
- Wheel Vinyasa Yoga wheel classes focused on backbends, flexibility, and inversions using a yoga wheel as the primary apparatus, available to individual students.
- Reformer Pilates Group reformer Pilates classes using reformer machines for strength, flexibility, and endurance training, available in Foundation, Intermediate, and Stretch formats.
- Aerial Spinning Workshop Workshop class incorporating aerial hammock poses into spinning variations with different flows each week for individual students.
- 100-Hour Aerial Yoga Teacher Training Yoga Alliance accredited 10-day part-time teacher training course covering aerial yoga history, teaching methodology, class planning, anatomy, and practical teaching for aspiring aerial yoga instructors.
- 100-Hour Hoop Yoga Teacher Training Part-time teacher training course covering Lyra hoop apparatus, teaching methodology, hoop poses, spinning techniques, and class planning for aspiring hoop yoga instructors.
Companies that use Hale Yoga
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Hale Yoga technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Hale Yoga partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
Hale Yoga competitors and assessment
Company assessmentBroad incumbents
- F45 Training: Global functional training franchise with multiple Singapore studios. Not a direct aerial yoga competitor, but a broad incumbent in the Singapore boutique fitness category competing for the same urban professional customer and wallet share.
- True Yoga (True Fitness): Regional Asian fitness and yoga chain with a strong Singapore presence. A broader incumbent offering yoga, Pilates, and general fitness under membership, with significant overlap on the group class and aerial/Pilates consumer.
- Fitness First: Large regional fitness chain operating several premium Singapore clubs. A broader incumbent offering group classes, yoga, and Pilates under a single membership, competing for the same class-pack consumer with greater scale and brand recognition.
Regional players
- COMO Shambhala: Asia-based wellness brand under COMO Hotels offering yoga, Pilates, and holistic wellness programs across Singapore and other Asian markets. Comparable as a premium yoga and wellness provider, though primarily anchored in resort and hotel settings rather than urban studios.
- Hoyamas Aerial Yoga: Regional aerial yoga studio operator in Asia focused on aerial yoga and circus-arts fitness. Comparable as a niche aerial yoga specialist competing for the same instructor and student pool, currently outside Singapore.
Direct peers
- KX Pilates: Australian-origin Reformer Pilates studio chain with presence in Singapore. Comparable on the Reformer Pilates modality that Hale is adding at the Tanjong Pagar branch, with a similar subscription and class-pack model.
- Yoga Movement: Singapore-based yoga studio chain offering multiple class styles across several locations. Closest direct competitor in the Singapore group yoga category, with overlapping aerial and flow classes and similar multi-location digital booking model.
- Barre Lab: Singapore boutique studio combining barre, aerial, and Pilates classes. Direct competitor for the same female, urban, apparatus-driven fitness consumer, with a similar grouping of aerial and floor-based modalities.
- ALYATANA Aerial Yoga: Singapore-based aerial yoga studio specializing in aerial silks and hammock classes. Most direct head-to-head competitor in the aerial yoga niche Hale dominates, with overlapping customer base and similar apparatus-led positioning.
- PURE Yoga: Premium yoga studio brand headquartered in Hong Kong with multiple Singapore locations under parent PURE Group. Comparable as a multi-location, premium-priced yoga studio targeting urban professionals, though broader in scope (yoga, Pilates, fitness, F&B).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Hale Yoga social profiles
Digital presenceHale Yoga financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hale Yoga leadership team
Management profileNumber of profiles
Profiles1 record
Hale Yoga funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hale Yoga M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hale Yoga
What does Hale Yoga do?
Hale Yoga operates a multi-branch fitness studio in Singapore offering group classes in aerial yoga (using parachute trapeze and stretchy silk), aerial hoop/Lyra, yoga wheel, reformer Pilates, and aerial spinning workshops for individual consumers. The studio also runs Yoga Alliance accredited 100-hour teacher training courses in aerial yoga and hoop yoga for aspiring instructors.
Is Hale Yoga a public or private company?
Hale Yoga is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hale Yoga founded?
Hale Yoga was founded in 2017. It employs 1 to 10 people.
Where is Hale Yoga based?
Hale Yoga is headquartered in Singapore, Singapore, Singapore, in the Asia region.
How does Hale Yoga make money?
Five revenue lines are on record. Group Class Packages are the primary driver. The others are starter Pack (First-Timers), recurring Packages, private Classes and teacher Training Courses.
Who are Hale Yoga's main competitors?
Broad incumbents on record are F45 Training, True Yoga (True Fitness) and Fitness First. Regional players are COMO Shambhala and Hoyamas Aerial Yoga. Direct peers are KX Pilates, Yoga Movement, Barre Lab, ALYATANA Aerial Yoga and PURE Yoga.
Does Hale Yoga have an API?
No public API is recorded for Hale Yoga.
What industry is Hale Yoga in?
Hale Yoga's product category is Yoga and Fitness Studio Services. Its primary akta.pro industry code is HSADACAH, Aerial Yoga & Specialty Yoga Modalities, with a secondary code of HSADACAA, General Yoga Instruction (Hatha/Vinyasa/Flow). Its NAICS code is 71394 and its SIC code is 7997.