HALO FURNISHINGS LIMITED

What HALO FURNISHINGS LIMITED does

Halo Furnishings Limited operates as Halo Living, a privately-held UK house-builder founded in 2014 by Robbie Hubball, Richie Hubball, and Simon Blower. The company is headquartered in Wolverhampton and operates across the West Midlands region, including developments in Dudley, Redditch, Stratford-upon-Avon, and Bridgnorth. Halo Living's core technology centres on modern, energy-efficient residential construction: all homes are delivered to A-Grade EPC standard with solar panel roofs and EV charging points installed as standard, alongside bespoke interior customisation options for kitchens, fittings, and flooring.

The company's product portfolio is structured across three ranges. The Halo Range is the core line of 2-4 bedroom homes built to A-Grade EPC. The Heritage Range focuses on barn conversions that preserve historic character features (exposed beams, vaulted ceilings, natural stonework) while incorporating modern amenities and energy-efficient solutions. The Prestige Range extends the portfolio upmarket with premium fittings and finishes. Active developments include Blowers Green Park (60 units in Dudley), Catstree Farm (8 heritage units in Bridgnorth), Meon Way Gardens (Stratford-upon-Avon), and The View (Redditch). House types span 2-5 bedrooms across multiple named models (Elmhurst, Elford, Bromley, Shenstone, Farewell, Hanbury, Hatfield, Clayton, Sherwood).

Halo Living operates a direct-to-consumer go-to-market model with no third-party distribution agents. Revenue is generated primarily through one-off new-build property sales (priced on application) to first-time buyers, home movers, downsizers, and luxury/heritage property seekers, with a smaller recurring rental income stream at £1,500-£1,900 per calendar month across a limited portfolio. The company employs 150+ professionals and operates under Halo Living Investments Ltd (company number 09038871), with no external equity investors or institutional backers disclosed in the source material.

Name

HALO FURNISHINGS LIMITED

Legal name

Halo Living Investments Ltd

Website

https://haloliving.co.uk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Halo Furnishings Limited (trading as Halo Living) is a privately-held UK regional house-builder founded in 2014, building A-Grade EPC energy-efficient homes, heritage barn conversions, and prestige properties across the West Midlands for first-time buyers, families, and downsizers.

Ownership category

akta.pro rank

Product category

Residential Property Development

NAICS

New Housing For-Sale Builders (236117), Residential Building Construction (23611)

akta.pro primary industry

Residential Green / High-Performance Home Construction (Net-Zero, Passive House) (IMAFABAH)

akta.pro secondary industry

Residential Luxury / High-End Home Construction (IMAFABAJ)

Keywords

• Residential home building
• Energy-efficient new builds
• Barn conversion homes
• New build developments
• Luxury property development

Headquarters

HQ city

Wolverhampton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. New Build Residential Property Sales: Direct sale of newly constructed residential homes to consumers including first-time buyers, home movers, and downsizers. Revenue generated from property sales across multiple developments in the West Midlands region.
2. Rental Properties: Some properties available for rent with monthly rental prices ranging from £1500-£1900pcm. Properties include Hanbury (£1500pcm), Hatfield (£1695pcm), Clayton (£1900pcm), and Sherwood (£1650pcm).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Halo Living designs, constructs and sells newly built residential homes across three product ranges (Halo, Heritage, Prestige) at multiple developments in the West Midlands. Every home is built to an A-Grade EPC standard with solar panel roofs and EV charging points fitted as standard, and a 10-year warranty is included. A smaller portfolio of completed homes is also offered for rent.

Product overview

Halo Living operates as a modern house-builder with three distinct product ranges: the Halo Range (core energy-efficient homes with solar panels and EV charging, A-Grade EPC rated), the Heritage Range (luxury barn conversions preserving historic character), and the Prestige Range (premium higher-end homes). The portfolio includes multiple developments across the West Midlands, Warwickshire, and Worcestershire, including Blowers Green Park in Dudley (60 new build homes with 5 house types: Elmhurst, Elford, Bromley, Shenstone, Farewell), Catstree Farm in Bridgnorth (8-unit barn conversion), Meon Way Gardens in Stratford-upon-Avon, and The View in Redditch. Each development offers various house types ranging from 2 to 5 bedrooms, all built to A-Grade EPC standards with a 10-Year Warranty as standard.

Differentiator

Problem solved

Functional benefit

Brands

• Halo Range: Purposefully designed practical, comfortable, energy efficient homes with A-Grade EPC rating, featuring 2, 3, and 4 bedroom options.
• Heritage Range
• Prestige Range

Products and services

• Halo Range Halo Living's core product line of A-Grade EPC, energy-efficient homes with solar panel roofs and EV charging points fitted as standard. Offers 2-, 3- and 4-bedroom homes intended for first-time buyers, home movers and downsizers seeking modern construction with low running costs and a 10-year warranty.
• Heritage Range Luxury barn-conversion product line that transforms historic buildings into modern homes, preserving unique character features such as exposed beams, vaulted ceilings and natural stonework while incorporating contemporary amenities and energy-efficient solutions. Targeted at buyers seeking characterful, low-volume homes.
• Prestige Range Premium home collection within the Halo Living portfolio offering higher-end finishes, fittings and specifications. Marketed as 'coming soon' as a higher-tier alternative within the company's three-range strategy.
• Blowers Green Park Development A development of 60 A-Grade EPC new-build homes on Blowers Green Road, Dudley, in the Black Country. Features five designed house types (The Elmhurst, The Elford, The Bromley, The Shenstone and The Farewell) in 2-, 3- and 4-bedroom configurations, with solar panels and EV charging points fitted as standard.
• Catstree Farm Development An 8-unit modern barn-conversion development in Bridgnorth showcasing the Heritage Range. Features a communal courtyard, landscaped grounds and good-sized private gardens, retaining heritage details such as exposed beams, vaulted ceilings and natural stonework while delivering modern energy-efficient amenities.
• Meon Way Gardens Development A contemporary Halo Living development in Stratford-upon-Avon, Warwickshire, offering 2-, 3-, 4- and 5-bedroom homes across multiple house types including Hanbury, Hatfield and Clayton. Properties are also available for rent on the development at £1,500–£1,900 per calendar month.
• The View Development A contemporary Halo Living development in Redditch, Worcestershire, offering a range of thoughtfully designed 3-bedroom detached family homes with modern open-plan layouts and private gardens. Showcases the Sherwood house type.
• Residential Rental Properties Residential letting of selected Halo Living new-build homes in Stratford-upon-Avon and Redditch. Available properties include Hanbury (3-bed semi-detached from £1,500pcm), Hatfield (3-bed detached from £1,695pcm), Clayton (3-bed from £1,900pcm) and Sherwood (3-bed detached from £1,650pcm), let on a monthly recurring basis.

Quantifiable outcome

• A-Grade EPC rating on all homes
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Story Homes: Privately held regional UK homebuilder focused on the North of England and Midlands with quality family homes — comparable scale and regional builder profile to Halo, useful as a private-sector growth benchmark.

Broad incumbents

• Bellway: Top-five UK national homebuilder with broad geographic coverage. Larger incumbent competing for the same first-time buyer and family mover segments that Halo's Halo Range serves, particularly across Midlands divisions.
• Barratt Developments: Largest UK volume homebuilder by output. Broad incumbent competing on price, land bank depth, and national marketing reach versus Halo's regional position.
• Persimmon: Largest UK homebuilder by unit volume, with broad geographic coverage including the Midlands. National volume competitor that sets the pricing benchmark Halo must respond to in entry-level segments.
• Redrow: National UK premium homebuilder (now part of Barratt Redrow) with the 'Heritage' collection closely aligned to Halo's Heritage Range in character, finishes, and buyer segment. Larger scale but directly comparable premium positioning.
• Taylor Wimpey: Major UK national homebuilder with strong Midlands and Northern presence. Broader scale incumbent competing for similar first-time buyer and family mover demand in overlapping geographies.

Direct peers

• Wain Homes: Family-founded regional UK homebuilder delivering bespoke and standard new homes across the Midlands, North West, and South West. Comparable on family-led origins, regional focus, and bespoke interior customisation.
• Linden Homes: Regional UK homebuilder (subsidiary of Galliford Try) operating across the Midlands and South, delivering energy-efficient family homes — directly comparable product mix and regional overlap with Halo's West Midlands developments.
• Avant Homes: Privately held UK regional homebuilder operating across the Midlands, North East, Yorkshire, and Scotland with a portfolio of distinct sub-brands — closely mirrors Halo's Halo/Heritage/Prestige multi-range structure at similar scale.
• Keepmoat Homes: UK regional housebuilder focused on energy-efficient, family-oriented new homes across the Midlands and North of England. Closest comparable on size, regional concentration, and energy-efficiency positioning to Halo Living's core Halo Range.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/halo-furnishings-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HALO FURNISHINGS LIMITED