Haman Group

What Haman Group does

Haman Group is a privately held Nordic incoming tour operator founded in 1964 in Stockholm by Kurt Hahmann and now headquartered in Oslo, Norway (Haman Group AS). The group comprises four specialist travel sub-brands — Haman Travel, Haman Terra Nova, Authentic Scandinavia, and Authentic Europe — operating from offices in Oslo, Stockholm, Vaasa (Finland), and Tromsø (Northern Norway). It serves two end markets in parallel: (1) travel professionals and tour operators in more than 15 countries seeking a local Nordic destination partner, and (2) direct consumers purchasing complete Nordic and European travel arrangements. The company offers both pre-packaged tours and tailor-made itineraries, supported by multi-language account management (seven languages) and 24/7 emergency assistance. Customer segments include international travel agencies (documented in Australia, the Netherlands, the UK, the USA, and France), local Nordic suppliers (hotels, transport, activities), and end consumers.

Haman Group's technology stack is described as internal booking systems and supplier relationship management tools rather than a proprietary platform; no APIs, SDKs, or AI capabilities are publicly disclosed. The group is organized through six wholly owned subsidiaries (Haman Scandinavia AS, Terra Nova Scandinavia AS, Authentic Scandinavia AS, Authentic Europe AS, Haman Support AB, Haman Properties AB) under the parent Haman Group AS. Revenue is generated through transaction-based tour package sales (pre-packaged and tailor-made itineraries) and commission arrangements with hotels, transportation providers, and activity suppliers across Scandinavia. Pricing is quote-based and not publicly disclosed. Leadership comprises CEO Anette Karlsson and CFO Orijana Biberovic, with functional heads in purchasing and accounting.

The company's growth posture emphasizes brand portfolio breadth, multi-channel distribution (B2B partners plus direct consumer), and sustainability positioning, including a Travelife certification obtained in June 2024 and an annual donation partnership with the Swedish Society for Nature Conservation. Compliance with Norway's Åpenhetsloven (Transparency Act) is documented, with the CEO designated as the responsible party. The group reports 86 employees across four offices and serves clients primarily from Europe, the USA, and Australia, with no public revenue disclosure.

Name

Haman Group

Legal name

Haman Group AS

Website

https://hamangroup.com

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

51–100 employees

Short description

Haman Group is a privately held Nordic incoming tour operator founded in 1964, operating four specialist sub-brands from offices in Oslo, Stockholm, Vaasa, and Tromsø, serving B2B travel professionals in 15+ countries and direct consumers with pre-packaged tours and tailor-made Nordic and European itineraries.

Ownership category

akta.pro rank

Product category

Inbound Tour Operator Services

NAICS

Tour Operators (56152), Tour Operators (561520)

akta.pro primary industry

Domestic/In-Country Multi-Day Tour Operators (THAKADAL)

akta.pro secondary industry

Group & Series Tour Operators (Seat-in-Coach/Fixed Departures) (THAKAEAD)

Keywords

• Incoming tour operator
• Nordic travel packages
• Tailor-made itineraries
• Scandinavian destination tours
• B2B travel partnerships

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Tour Package Sales: Haman Group generates revenue by creating and selling pre-packaged tours and tailor-made itineraries for clients visiting Nordic destinations. The company acts as an incoming tour operator, bundling accommodation, transportation, and activities into complete travel experiences sold to both B2B partners (travel agents, tour operators in 15+ countries) and direct consumers.
2. B2B Partner Commissions: Revenue is earned through commission arrangements with hotels, transportation companies, and activity suppliers across Scandinavia. The company maintains relationships with suppliers and receives compensation for bookings routed through their network.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Haman Group is an incoming tour operator in the Nordics that creates and sells pre-packaged tours and tailor-made itineraries bundling accommodation, transportation, and activities for visitors to Scandinavia and Europe. The group operates through four specialist brands (Haman Travel, Haman Terra Nova, Authentic Scandinavia, Authentic Europe), serving both travel professionals and direct clients from offices in Oslo and Stockholm.

Product overview

Haman Group operates as a unified platform comprising four specialist travel sub-brands: Haman Travel, Haman Terra Nova, Authentic Scandinavia, and Authentic Europe. The company offers two primary service types: pre-packaged tours (ready-made journey packages) and tailor-made itineraries (customized travel planning). As an incoming tour operator specializing in the Nordics, the group serves both industry professionals and direct clients, creating travel experiences for visitors to Scandinavia and Europe.

Differentiator

Problem solved

Functional benefit

Products and services

• Haman Travel Specialist travel brand within Haman Group offering pre-packaged tours and tailor-made itineraries in the Nordic region for B2B travel professionals and direct clients.
• Authentic Scandinavia Specialist brand within Haman Group focusing on authentic Scandinavian travel experiences, offering its own portfolio of tours and itineraries via a dedicated website.
• Authentic Europe Specialist brand within Haman Group focusing on European travel experiences beyond Scandinavia, offered via a dedicated website.
• Pre-packaged Tours Ready-made journey packages offered by Haman Group covering Nordic destinations, bundling accommodation, transportation, and activities for clients.
• Tailor-made Itineraries Custom itinerary planning services for clients seeking personalized Nordic travel experiences, with bespoke combinations of accommodation, transportation, and activities.

Quantifiable outcome

• Travelife Certificate in Sustainable Tourism obtained June 2024

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• TravelifecoreStrategic or Co-development Partner · 1 June 2024Haman Group and the rest of Haman Group obtained the Travelife for Tour Operators & Travel Agents Certificate in Sustainable Tourism in June 2024. Travelife is a certification system for sustainable tourism that helps tour operators and travel agents monitor and improve their environmental and social performance.
• Swedish Society for Nature ConservationminorOthersHaman Group supports the Swedish Society for Nature Conservation through annual donations. This non-profit environmental organization spreads knowledge, charts environmental threats, proposes solutions, and influences politicians and authorities nationally and internationally. Under democratic forms, they work with around 40 organizations in Africa, Asia, Latin America, and Eastern Europe, and participate in various global and EU networks.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Discover Scandinavia: US-based Scandinavian tour operator creating pre-packaged and custom Nordic itineraries for North American travelers; comparable B2C focus and overlapping source markets (especially USA) with Haman's distribution.
• Nordic Visitor: Iceland-headquartered incoming tour operator offering pre-packaged and tailor-made itineraries across Scandinavia and the Nordics, serving B2B partners and direct consumers in international source markets — directly comparable to Haman Group's core offering and customer base.
• Off the Map Travel: UK-based specialist tour operator focused on bespoke Nordic and Arctic itineraries (Northern Lights, Norway, Finland, Sweden); comparable business model targeting the same UK/international B2B and direct consumer segment.
• Fjord Tours: Norwegian incoming tour operator providing packaged Norway and fjord-region itineraries to international B2B travel agents and direct consumers; competes head-to-head with Haman's Norwegian destination offering.
• 50 Degrees North: Norwegian-headquartered specialist tour operator offering tailor-made and small-group Scandinavia and Nordic itineraries to international travelers; operates with similar B2B and direct-to-consumer channels as Haman Group.
• Trolltunga Active Holidays: Norwegian tour operator specializing in active and outdoor Nordic experiences with strong B2B and direct channels; overlaps with Haman's adventure and tailor-made product lines in Western Norway.

Broad incumbents

• G Adventures: Global tour operator with Nordic and Scandinavia itineraries sold through B2B agent networks and direct channels; comparable end-customer profile but operates across many regions rather than specializing in the Nordics.
• Intrepid Travel: Large global small-group adventure tour operator offering Scandinavia itineraries as part of a worldwide portfolio; competes for B2B partner allocations in source markets but at significantly greater scale than Haman Group.

Regional players

• Fjord Norway / Visit Norway partner DMC operators: Network of Norwegian destination management companies and tour operators aggregated under Norway's national tourism body; represents the local DMC ecosystem that Haman Group competes with for inbound bookings to Norway.
• Visit Finland / Finnish DMC operators: Network of Finland-focused incoming tour operators and DMCs; Haman's Vaasa field office positions it against these local players for inbound Finland bookings through its B2B channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/haman-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haman Group