Hamari Laado

What Hamari Laado does

Hamari Laado Foundation is a Section 8(1)(a) nonprofit registered in India, headquartered in Jaipur, Rajasthan, and focused on empowering rural, low-income girls. It operates three programs: NEEV, a 10-week experiential curriculum for grades 5-7 built on the Panch Kosha and Zones of Growth frameworks and culminating in a group 5K run; MARG, a career-guidance and aspiration-building program for grades 9-12 delivered in partnership with bodies such as BSF Rajasthan and the Army Wives Welfare Association; and the Giving Circle, which provides mentorship and ~₹1 lakh/year scholarships for talented first-generation rural girls pursuing higher education.

Program delivery is anchored on direct partnerships with government schools across 12+ Indian states (Rajasthan, Jharkhand, Uttar Pradesh, Gujarat, Maharashtra, Punjab, Tamil Nadu, Telangana, Madhya Pradesh, Odisha, Assam, West Bengal) and on a network of 150+ trained volunteer coaches recruited via the website. Operations are supported by an internal HLF App used by coaches and master coaches to log sessions and verify curriculum adherence, while the twice-yearly Global 5K Run events (March 8 / International Women's Day and October 11 / International Day of the Girl Child) drive awareness and fundraising, with institutional participation from IIT Bombay, XLRI Jamshedpur, and RUAS Bengaluru. NEEV was co-opted by the Ministry of Women & Child Development in Rajasthan for state-wide rollout under the Beti Bachao-Beti Padhao Maru Udaan initiative.

The organization's revenue model is donation-based: a ₹48,000 full-school NEEV sponsorship (covering 30 girls), a ₹1 lakh/year individual girl sponsorship (1-3 year terms), corporate CSR, institutional 5K fundraising, and individual Giving Circle contributions. All donations are accepted in INR with 80G/10BE tax certificates. The organization is governed by Founder/Director Premlata Poonia, Co-Founders Vishnu and Dr. Sankalp (Desai Sethi Chair Professor at IIT Bombay), and a board that includes former Tata Steel HR leader Deepa Verma. From a single school in March 2022, the organization scaled to 152 schools and 5,250 girls by October 2025.

Name

Hamari Laado

Legal name

Hamari Laado Foundation

Website

https://hamarilaado.org

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Hamari Laado Foundation is an India-based nonprofit that empowers rural, low-income girls through the NEEV experiential running-and-life-skills program, MARG career guidance, and Giving Circle scholarships, delivered via government school partnerships across 12+ Indian states.

Ownership category

akta.pro rank

Product category

Rural Girls Education and Empowerment

NAICS

Educational Support Services (611710), Educational Support Services (61171), Educational Services (611), Child and Youth Services (62411)

SIC

Services-Educational Services (8200), Services-Social Services (8300)

akta.pro primary industry

NGO/Nonprofit Education Programs & Service Delivery (EDADALAC)

akta.pro secondary industries

Title I & Compensatory Education Programs (EDAJAGAJ), Youth-to-Adult Transition & Life Skills (Independent Living, Soft Skills) (EDAAAFAN), Youth & Young Adult Workforce Programs (Out-of-School Youth) (EDAAAOAD)

Keywords

• Rural girls education
• Nonprofit youth empowerment
• Experiential life skills
• Running based learning
• Career guidance programs

Headquarters

HQ city

Not specified - operates across villages

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Sponsorships: Hamari Laado Foundation is a registered non-profit organization under Section 8(1)(a) of the Companies Act 2013, Government of India. The organization raises funds through donations, corporate sponsorships, and individual Giving Circle contributions to fund its programs NEEV, MARG, and Giving Circle that impact rural and low-income girls.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Hamari Laado Foundation delivers three flagship programs for rural, low-income girl children in India: NEEV (a 10-week experiential program for grades 5-7 using the Panch Kosha and Zones of Growth curriculum, culminating in a 5K run), MARG (career guidance and aspiration-building for grades 9-12 in collaboration with BSF), and Giving Circle (mentorship and financial sponsorship for first-generation rural college students). Programs are delivered in-person at partner government schools by 150+ trained volunteer coaches.

Differentiator

Problem solved

Functional benefit

Brands

• NEEV: A 10-week experiential program for rural girls in grades 5-7, using running and activities based on Panch Kosh and Zones of Growth curriculum to build confidence, life skills, and physical-mental-emotional resilience. Culminates with a 5K group run.
• MARG
• Giving Circle

Products and services

• NEEV A 10-week experiential program for rural girls in grades 5-7 using the Panch Kosha and Zones of Growth curriculum to build confidence, life skills, healthy habits, teamwork, and resilience, culminating in a 5K group run. Delivered in government schools by trained volunteer coaches.
• MARG A career guidance and aspiration-building program for rural girls in grades 9-12, connecting first-generation students with career information, role models, mentorship, and preparatory training (e.g., BSF 15-day camp).
• Giving Circle A sponsorship and mentorship program that funds the higher education of talented first-generation rural girls, covering academic and hostel fees for 1-3 years at an average of INR 100,000 per year, paired with mentor support.
• NEEV Global 5K Run

Quantifiable outcome

• Improved school attendance rate by 10 percentage points
• +3 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered core and minor.

• Army Wives Welfare Association (AWWA)coreStrategic or Co-development PartnerStrategic partnership with Army Wives Welfare Association to run NEEV program at army campuses. Lt Col (Retd) Aparna leads introduction of NEEV at Army Campuses. Awarded Best NGO Partner recognition in 2024.
• Ministry of Women & Child Development, RajasthancoreStrategic or Co-development PartnerNEEV has been co-opted by Ministry of Women & Child Development in Rajasthan for state-wide adoption under its Beti Bachao-Beti Padhao Maru Udaan initiative.
• Maru Udaan, BarmercoreStrategic or Co-development PartnerStrategic partner for state-wide adoption of NEEV program under Maru Udaan initiative in Rajasthan.
• Border Security Forces (BSF) RajasthancoreStrategic or Co-development PartnerCollaboration with BSF for MARG career awareness program. BSF team conducted sessions for grades 9-12 including career guidance, physical training, and inspiration. Led to 15-day preparatory training camp for students.
• Raising a Mathematician FoundationminorStrategic or Co-development PartnerPartner for Ganit Jyoti Math Camp initiative under MARG program. 60 bright girls from 24 schools participated in math camp held March 26-30, 2025.
• Umeed FoundationminorStrategic or Co-development PartnerPartner for Ganit Jyoti Math Camp initiative under MARG program.
• BYJU'SminorStrategic or Co-development PartnerOnline education platform partner enabling rural students like Sufali to prepare for exams from home, reducing cost and logistical challenges.
• IIT BombayminorGTM or Marketing PartnerInstitutional partner for NEEV Global 5K Run. Students and staff can participate in the global 5K run from the campus.
• XLRI JamshedpurminorGTM or Marketing PartnerInstitutional partner for NEEV Global 5K Run. Recognized Hamari Laado founder with Emerging Social Entrepreneur award.
• RUAS BengaluruminorGTM or Marketing PartnerInstitutional partner (Ramaiah University of Applied Sciences) for NEEV Global 5K Run.

Scale indicators5 records

Recent moves2 records

Expansion highlights6 records

Direct peers

• Educate Girls: India-based nonprofit focused on enrolling and retaining out-of-school rural and low-income girls in government schools, with comparable grassroots school-partnership delivery model in Rajasthan and other states. Directly comparable in target beneficiary, geography and operating model.
• Magic Bus India Foundation: Nonprofit delivering mentoring and life-skills programs for underprivileged children and adolescents through schools and communities across India. Comparable in school-based experiential learning and life-skills curriculum for low-income youth.
• Nanhi Kali (Mahindra Foundation): Nonprofit supporting underprivileged girls' education in India through sponsorship-based programs covering academic fees, materials and mentoring. Closely comparable beneficiary (rural/low-income girls), sponsorship model and outcome-focused positioning.

Regional players

• Bachpan Bachao Andolan: Indian child rights and education NGO founded by Nobel laureate Kailash Satyarthi, working on education access and child protection including for rural girls. Comparable in grassroots education rights advocacy and rural focus, though with a broader children's rights mandate.
• Beti Bachao Beti Padhao (Government of India): Central government campaign specifically addressing the declining child sex ratio and promoting girl-child education, into which NEEV's Maru Udaan adoption in Rajasthan falls. Closely comparable in mission and target beneficiary, and a key ecosystem/contextual partner rather than a direct operational peer.

Others

• Akshaya Patra Foundation: India's largest mid-day meal NGO, also operating across government schools in many of the same states as Hamari Laado. Comparable in government-school partnership footprint and scale, though focused on nutrition rather than empowerment programs.

Broad incumbents

• Pratham Education Foundation: One of India's largest education NGOs running multiple programs (including ASER and Read India) across rural government schools nationwide. Comparable as a large-scale Indian education nonprofit delivering through public-school partnerships, though broader in scope than Hamari Laado's focus on rural girls.
• Smile Foundation: Indian NGO working on education, health and livelihood across under-served communities, including a 'Swabhiman' program focused on adolescent girls' life-skills and awareness. Comparable in girls' empowerment programming in rural India through grassroots delivery.
• Room to Read: Global education nonprofit with deep India presence focusing on literacy and girls' life-skills/secondary education. Comparable in girls' empowerment and education-rural focus, but operates at much larger scale and geographic breadth.
• Bharti Foundation: Corporate foundation running rural education and teacher-training programs through partnerships with government schools across India. Comparable rural-school partnership model and CSR-driven funding approach, though with broader education mandate.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/HamariLaado
• YouTubeyoutube.com/channel/UCFyTVYo-G0-wBgUG5XHVHQA
• Facebookfacebook.com/hamarilaado2020
• LinkedInlinkedin.com/company/hamari-laado
• Instagraminstagram.com/hamarilaado

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hamari Laado