Hamel Hyundai

What Hamel Hyundai does

Hamel Hyundai is a privately-held authorized Hyundai automobile dealership headquartered at 130 rue Dubois, Saint-Eustache, Quebec, Canada. Founded in 1993 and operating continuously for over 30 years, the company sells new Hyundai vehicles spanning sedans (Elantra, Sonata), SUVs (Tucson, Santa Fe, Palisade, Venue, Kona), performance variants (Elantra N, IONIQ 5 N), and an expanding electrified portfolio including hybrids, plug-in hybrids, and fully electric models (IONIQ 5, IONIQ 6, IONIQ 9, Kona Electric). The facility includes two showrooms — one dedicated to new vehicles and one exclusively to pre-owned inventory — supported by an on-site service and parts department, nearly 30 demonstration vehicles, and a staff of approximately 33 employees.

The business operates a traditional automotive retail model, generating revenue from new vehicle sales (MSRP margin), pre-owned vehicle sales (including Hyundai certified pre-owned), service and maintenance (parts, labor, tires, roadside assistance), financing and leasing commissions arranged through third-party financial institutions, and OEM parts and accessories. The dealership's technology stack is built on the Magnetis Auto dealer platform, which provides online inventory browsing, quote requests, trade-in evaluation, and service scheduling; the bilingual French/English website supports the Quebec consumer market. Marketing is conducted across Facebook, Instagram, X, YouTube, and a Google Business Profile with a 4.3-star rating.

Hamel Hyundai's strategic and operational moats rest on long-standing franchisee status with Hyundai Canada and Hyundai Auto Canada, geographic positioning serving the Greater Montreal area (Saint-Eustache, Laval, St-Jérôme), and three decades of local brand equity. Revenue is not publicly disclosed, and the company has no disclosed funding, M&A, or expansion outside the single Saint-Eustache rooftop. Customer concentration is exclusively retail consumer, and no proprietary AI/ML capabilities exist in the business.

Name

Hamel Hyundai

Legal name

Hamel Hyundai

Website

https://hamelhyundai.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Hamel Hyundai is a privately-held authorized Hyundai dealership founded in 1993 in Saint-Eustache, Quebec, selling new, pre-owned, and electrified Hyundai vehicles plus financing, leasing, service, and parts to individual consumers across the Greater Montreal area.

Ownership category

akta.pro rank

Headquarters

HQ city

Saint-Eustache

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. New Vehicle Sales: Sales of new Hyundai vehicles including sedans, SUVs, hybrids, plug-in hybrids, and electric vehicles. Revenue generated from the difference between MSRP/negotiated price and dealer cost.
2. Pre-owned Vehicle Sales: Sales of certified pre-owned and general used vehicles. One dedicated showroom for pre-owned vehicles. Vehicles carefully selected including Hyundai certified programs.
3. Vehicle Service and Maintenance: Service department providing maintenance, repairs, tire orders, parts and accessories, and roadside assistance.
4. Financing and Leasing: Vehicle financing and leasing arrangements facilitated through partnerships with financial institutions. Dealer may earn commissions on financing arranged.
5. Parts and Accessories: Sale of OEM parts and accessories for vehicle maintenance and customization.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Hamel Hyundai is an authorized Hyundai dealership that retails new, pre-owned, and demonstrator Hyundai vehicles through two physical showrooms in Saint-Eustache, Quebec. The dealership complements vehicle sales with in-house financing and leasing facilitation, a service and parts department, roadside assistance, tire ordering, and trade-in evaluations. Online channels (bilingual website) support inventory browsing, test-drive scheduling, quote requests, and service appointments.

Product overview

Hamel Hyundai is a Hyundai automobile dealership located in Saint-Eustache, Quebec, operating since 1993. The company offers a comprehensive portfolio of new Hyundai vehicles spanning sedans, SUVs, and electrified options including fully electric (IONIQ 5, IONIQ 6, IONIQ 9, Kona Electric), hybrid (Sonata Hybrid, Tucson Hybrid, Palisade Hybrid, Santa Fe Hybrid), and plug-in hybrid (Tucson Plug-in Hybrid) models. The product lineup includes performance variants (Elantra N, IONIQ 5 N) and spans from subcompact vehicles (Venue, Kona) to full-size three-row SUVs (Palisade, Santa Fe, IONIQ 9). The company provides complementary services including vehicle financing, leasing, maintenance and repair, roadside assistance, and certified pre-owned vehicle programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Hyundai Elantra 2026 Compact sedan offering modern design and technology features for everyday driving, retailed through the dealership.
• Hyundai Elantra N 2026 High-performance variant of the Elantra with enhanced powertrain and sport-tuned features for enthusiast drivers.
• Hyundai IONIQ 5 2026 All-electric SUV featuring advanced battery technology, fast charging, and futuristic design.
• Hyundai IONIQ 5 N 2025 High-performance electric SUV variant with enhanced driving dynamics and power output.
• Hyundai IONIQ 6 2025 All-electric sedan with aerodynamic design and extended driving range.
• Hyundai IONIQ 9 2026 Three-row all-electric SUV offering spacious interior and advanced electric vehicle technology.
• Hyundai Kona 2026 Urban subcompact SUV with modern styling and versatile functionality.
• Hyundai Kona Electric 2026 Electric urban SUV featuring 64.8 kWh battery, 150 kW electric motor, 6.1 hour recharge time, advanced safety features including highway driving assist and 360-degree camera system.
• Hyundai Palisade 2026 Full-size three-row SUV offering premium comfort and advanced safety features for families.
• Hyundai Palisade 2025 Full-size three-row SUV with luxury features and versatile seating configurations.
• Hyundai Palisade Hybrid 2026 Hybrid variant of the Palisade combining gasoline and electric power for improved efficiency.
• Hyundai Santa Fe 2025 Mid-size SUV with refined design and comprehensive feature set.
• Hyundai Santa Fe Hybrid 2026 Hybrid version of the Santa Fe offering enhanced fuel efficiency.
• Hyundai Sonata 2026 Mid-size sedan featuring sophisticated design and advanced technology features.
• Hyundai Sonata 2025 Mid-size sedan with comfortable interior and efficient powertrain options.
• Hyundai Sonata Hybrid 2026 Hybrid sedan featuring 2.0L GDI engine with lithium-polymer battery, achieving 5.3 L/100km city and 4.6 L/100km highway fuel efficiency.
• Hyundai Tucson 2026 Compact SUV offering versatile capabilities with modern technology and design.
• Hyundai Tucson Hybrid 2026

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Hyundai CanadacoreChannel Partner/ Reseller/ DistributorAuthorized Hyundai dealership representing Hyundai Canada brand. Sells new Hyundai vehicles including sedans, SUVs, hybrids, plug-in hybrids, and electric vehicles. Access to manufacturer warranties, certified pre-owned programs, and promotional offers.
• Hyundai Auto Canada (HACC)coreTechnology or IntegrationProvides warranty coverage, service information, owner manuals, and connected services (Bluelink). Supports right-to-repair requirements under Quebec Consumer Protection Act.
• Magnetis AutocoreTechnology or IntegrationWebsite development and hosting platform provider for automotive dealerships. Provides the dealer website platform, inventory management system, and online customer tools.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Groupe Spinelli: Quebec-based multi-brand automotive dealer group operating franchised showrooms around Montreal. Comparable to Hamel Hyundai as a regional Quebec franchised dealer operating new and pre-owned vehicle sales plus service.

Emerging players

• Clutch: Canadian online used-vehicle retailer offering home delivery and a digital purchase experience. Comparable as a digital competitor in the used-car segment serving the same Quebec/Canadian market.
• Carvana: Online used-car retailer pioneering fully digital vehicle purchasing. Comparable as a competitor for used vehicle demand and as a benchmark for the online-buying experience Hamel Hyundai's Magnetis storefront competes against.

Others

• Hyundai Motor America: Hyundai's US sales arm (analogous to Hyundai Canada for the Quebec market). Comparable as the OEM counterpart that defines the franchise economics, product allocation, and EV strategy that ultimately drive Hamel Hyundai's results.
• AutoTrader.ca: Canada's leading online vehicle marketplace. Comparable as an enabling channel where Hamel Hyundai lists inventory and where Quebec consumers research competing vehicles before purchase.

Broad incumbents

• AutoCanada: Canadian TSX-listed multi-brand auto dealer group with dozens of franchised rooftops across the country, including Quebec. Comparable to Hamel Hyundai as a franchised new-vehicle dealer operating the same core business model of new and used vehicle sales plus service, parts, and F&I.
• Sonic Automotive: US franchised auto retailer with EchoPark used-vehicle and new-vehicle operations. Comparable in franchise-based new vehicle sales plus pre-owned and F&I revenue streams.
• Dilawri Group: One of Canada's largest privately-held automotive dealer groups with multiple franchised dealerships. Comparable as a multi-OEM franchised dealer group in the Canadian market, sharing the new/used vehicle, service, and F&I revenue mix.
• Holman Automotive: Large North American automotive services group with franchised dealership operations. Comparable in terms of franchised retail and fleet service exposure and the same OEM franchise model.
• Lithia Motors: Large US-headquartered automotive retailer with global franchised operations. Comparable as a scaled franchised new-vehicle retail platform with similar service and F&I revenue mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hyundaicanada
• YouTubeyoutube.com/channel/UC3JQukbcDTIlX0HJOwZ23oA
• Facebookfacebook.com/169053753140973
• Instagraminstagram.com/hyundaicanada
• LinkedInlinkedin.com/company/hamel-hyundai

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hamel Hyundai