Hammer Packaging Group
Hammer Packaging Group is a German folding-carton and POS display manufacturer founded in 1919, operating production sites in Lübeck and Poznan with 300+ employees, serving leading European brand manufacturers in food, confectionery, luxury food, and personal care through a concept-to-delivery packaging service.
- Company typePrivate
- Founded1919
- HeadquartersLübeck, Germany
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Hammer Packaging Group does
Hammer Packaging Group (legal entity Hammer GmbH) is a German folding-carton and point-of-sale display manufacturer founded in 1919 in Lübeck, Schleswig-Holstein. The company operates two production sites — a German headquarters and main plant at Herrenholz 6 in Lübeck and a wholly-owned Polish subsidiary, Hammer Sp. z o.o., in Sady near Poznan (production since 1996) — with a combined workforce of more than 300 employees. Its core offering comprises custom-designed folding cartons (offset, intaglio, and hot-foil embossing), three display categories (counter, floor, and decorative standing displays), and a sustainable cellulose window foil launched in July 2022. Five integrated service modules — Creation & Development (CAD design, sampling), Pre-press (platesetter), Printing & Finishing, Further Processing, and Logistics (storage, JIT, VMI, Kanban, EDI, consignment warehouse) — form a "concept to delivery" workflow.
The company is privately held as a GmbH with no disclosed external investors and is led by Managing Directors Milan von Blomberg and Wolfgang Grotmann. It holds ISO 9001:2015 (renewed 2025–2028), FSSC 22000, FSC Chain-of-Custody, PEFC, and SEDEX certifications across both German and Polish operations, making it qualified to supply major food-contact and sustainability-mandated brand customers. The named customer base — Storck, Niederegger, Wagner Pralinen, Schwarzkopf/Osis, and Carstens — is concentrated in European confectionery, luxury food, and personal care, with long-tenured relationships emphasized in the company's positioning as "hanseatisch solide" (Hanseatic-solid) and "fair, flexible, competent."
The business model is project-based custom manufacturing: each folding carton or display is quoted per specification with no public pricing, and revenue is recognized on delivery through integrated logistics services. The go-to-market is direct enterprise field sales targeting brand manufacturers rather than distributor or SMB channels. Recent strategic emphasis has been on sustainability credentials (cellulose window foil, mineral oil-free inks, FSC/PEFC fiber sourcing) and on industry recognition — ECMA Award 2012, Druck & Medien Award 2017 (Packaging Printer of the Year), German Packaging Award 2019, World Star Award 2020, Art of Packaging 2021, and Display Superstar Bronze 2023 — used as third-party marketing assets rather than via paid acquisition channels.
Hammer Packaging Group firmographics
Firmographics- Name
- Hammer Packaging Group
- Legal name
- Hammer GmbH
- Website
- https://hammer-luebeck.de
- Company type
- Private
- Founded year
- 1919
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hammer Packaging Group is a German folding-carton and POS display manufacturer founded in 1919, operating production sites in Lübeck and Poznan with 300+ employees, serving leading European brand manufacturers in food, confectionery, luxury food, and personal care through a concept-to-delivery packaging service.
- Ownership category
- akta.pro rank
Hammer Packaging Group industry classification
Industry- Product category
- Folding Carton and Display Manufacturing
- NAICS
- Folding Paperboard Box Manufacturing (322212)
- SIC
- Paperboard Containers & Boxes (2650)
- akta.pro primary industry
- Folding Cartons (Folding Boxboard, SBS/SUS) (IMALACAB)
- akta.pro secondary industries
- Folding Carton & Paperboard Packaging Printing (IMALAKAH), Folding Cartons & Paperboard Packaging Converting (IMAMAHAB)
Keywords
Where Hammer Packaging Group is headquartered
LocationHeadquarters
- HQ city
- Lübeck
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Hammer Packaging Group business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Folding Carton Manufacturing: Design, development, and manufacturing of innovative folding cartons for various industries with a focus on food and luxury food packaging. Services include pre-press, printing, finishing, and further processing.
- Display Production: Manufacturing of point-of-sale displays including counter displays, floor displays, and decorative standing displays with customization and logistics services.
- Logistics Services: Professional storage, transport, and just-in-time delivery services integrated with packaging solutions, including supply chain management (VMI), Kanban, EDI connectivity, and consignment warehouse options.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Hammer Packaging Group product offering
Product offeringCore offering
Hammer Packaging Group manufactures custom folding cartons and point-of-sale displays (counter, floor, and decorative standing) primarily for enterprise customers in the food, confectionery, and luxury-food sectors. The company delivers a full concept-to-delivery packaging service spanning CAD-based product development, pre-press/plate-making, offset and intaglio printing, hot-foil embossing, cutting/gluing/assembly, and logistics with VMI, Kanban, and EDI connectivity. Production is carried out at two automated sites in Lübeck, Germany and Poznań, Poland, supported by FSC, PEFC, and FSSC 22000 certifications and a proprietary cellulose-based compostable window foil.
Product overview
Hammer Packaging Group operates as a folding carton and display manufacturer with a portfolio of core products and supporting service modules. The core product portfolio includes Folding Boxes (Faltschachteln) — custom offset-printed cartons primarily for the food and luxury food sectors — along with three display types: Counter Displays (Thekendisplays), Floor Displays (Bodendisplays), and Decorative Standing Displays (Dekoaufsteller). The company also offers Cellulose Window Foil as a sustainable material component. These products are supported by five integrated service modules: Creation & Development (product design, CAD, samples), Preliminary Stage (pre-press/platesetter), Printing & Finishing (offset/intaglio/embossing), Further Processing (cutting/assembly), and Logistics (storage/transport with EDI capability). The offering functions as a unified 'concept to delivery' packaging solution.
Differentiator
Problem solved
Functional benefit
Products and services
- Folding Boxes (Faltschachteln) Custom-designed folding cartons manufactured using offset printing, with finishing options including hot-foil embossing. Produced primarily for enterprise customers in the food and luxury-food sectors and supplied through integrated logistics with VMI/Kanban/EDI options.
- Counter Displays (Thekendisplays) Point-of-sale display units designed for checkout counters and retail counters to showcase products effectively at the point of purchase, produced as customized POS solutions for consumer-goods brand owners.
- Floor Displays (Bodendisplays) Freestanding floor-standing display units for retail environments, designed to maximize product visibility and attract customer attention at the point of sale.
- Decorative Standing Displays (Dekoaufsteller) Decorative display units used for promotional and point-of-sale advertising purposes, customized for brand and seasonal retail campaigns.
- Cellulose Window Foil High-transparent window foil made of cellulose fiber, available in various strengths, designed to be recyclable with the folding box and home/industrially compostable for use as a sustainable window material in folding cartons.
Quantifiable outcome
- 100% traceable goods flow through barcode tracking system
- +1 more outcomes
Companies that use Hammer Packaging Group
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Hammer Packaging Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Hammer Packaging Group partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- GFA Certification GmbHminorIndependent certification body ensuring FSC standards for responsible forestry management are adhered to for Hammer's FSC certification.
- FFI (Fachverband Faltschachtel-Industrie)coreIndustry association membership providing close contact with folding carton industry developments, regulatory changes, and collaborative solutions for industry-wide challenges such as mineral oil contamination in recycled cardboard.
- WPV (Wirtschaftsverbände Papierverarbeitung)coreMembership in paper processing industry associations for networking, regulatory advocacy, and industry collaboration on sustainability and food safety standards.
- Carton Manufacturers, Printing Ink Producers, Publishers, and Packaging IndustrycoreClose collaboration with raw material suppliers including carton manufacturers, printing ink producers, publishers through industry associations to jointly address challenges such as mineral oil contamination in recycled paper fibers.
Scale indicators4 records
Recent moves8 records
Expansion highlights5 records
Hammer Packaging Group competitors and assessment
Company assessmentBroad incumbents
- Graphic Packaging Holding Company: Global folding carton leader (NYSE-listed) operating across Europe including via the acquired AR Packaging group. Competes with Hammer for enterprise food and beverage accounts at significantly greater scale and with integrated board sourcing.
- Stora Enso Oyj: Finnish-Swedish forest products major producing folding boxboard (e.g., Tambrite) and consumer packaging boards used as inputs by converters like Hammer. Functions partly as upstream supplier and partly as competitor through its own consumer packaging converting arm.
- Mondi plc: LSE-listed paper and packaging group with European footprint spanning containerboard, kraft paper, and corrugated/paper-based consumer packaging. Operates as both supplier to and competitor with folding carton converters in the same end-markets Hammer serves.
- Smurfit Kappa Group: Global paper-based packaging major with significant European folding carton and corrugated operations. Competes with Hammer across multiple paperboard packaging formats and against the same European CPG accounts, but at far greater scale and geographic breadth.
- Mayr-Melnhof Karton: Austrian-based vertically integrated paperboard and folding carton group with its own board production plus conversion. Larger incumbent competing in the same folding boxboard and folding carton categories as Hammer, with broader product portfolio and greater scale.
Direct peers
- Karl Knauer KG: German manufacturer of folding cartons, displays, and premium packaging solutions with strong focus on branded consumer goods and sustainability. Closely comparable product mix to Hammer including counter/floor displays and specialty folding cartons for confectionery and cosmetics.
- rlc packaging group: German-based folding carton and packaging converter with multiple production sites, very similar customer focus on branded consumer goods, food, and cosmetics. Direct competitor to Hammer in the same product category, mid-sized specialty converters compete head-to-head on the same RFPs.
- Van Genechten Packaging: Belgian-headquartered European folding carton specialist with plants across multiple countries, serving food, confectionery, and personal care brand owners. Direct competitor to Hammer with comparable integrated pre-press, printing, finishing, and logistics offerings.
- Carl Edelmann GmbH: German folding carton and packaging manufacturer with a similar premium/luxury positioning in food, confectionery, and cosmetics markets. Direct competitor to Hammer with overlapping use of offset printing, finishing techniques, and FSC/PEFC certified production.
Others
- Schäfer Werkzeug- und Sondermaschinenbau: Specialist German supplier of converting and finishing machinery to folding carton and packaging manufacturers. Functions as an equipment/integrator to the same value chain Hammer operates in, providing tooling for further-processing lines that complement KBA and Bobst installations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Customer concentration
Hammer Packaging Group social profiles
Digital presenceHammer Packaging Group compliance and trust
Trust signalCompliance6 records
Hammer Packaging Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hammer Packaging Group leadership team
Management profileNumber of profiles
Profiles2 records
Hammer Packaging Group subsidiaries and ownership
Company hierarchySubsidiaries1 record
Hammer Packaging Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hammer Packaging Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hammer Packaging Group
What does Hammer Packaging Group do?
Hammer Packaging Group manufactures custom folding cartons and point-of-sale displays (counter, floor, and decorative standing) primarily for enterprise customers in the food, confectionery, and luxury-food sectors. The company delivers a full concept-to-delivery packaging service spanning CAD-based product development, pre-press/plate-making, offset and intaglio printing, hot-foil embossing, cutting/gluing/assembly, and logistics with VMI, Kanban, and EDI connectivity. Production is carried out at two automated sites in Lübeck, Germany and Poznań, Poland, supported by FSC, PEFC, and FSSC 22000 certifications and a proprietary cellulose-based compostable window foil.
Is Hammer Packaging Group a public or private company?
Hammer Packaging Group is a private company. It is classified as unknown and is currently operating.
When was Hammer Packaging Group founded?
Hammer Packaging Group was founded in 1919. It employs 11 to 50 people.
Where is Hammer Packaging Group based?
Hammer Packaging Group is headquartered in Lübeck, Germany, in the Europe region.
How does Hammer Packaging Group make money?
Three revenue lines are on record. Folding Carton Manufacturing is the primary driver. The others are display Production and logistics Services.
Who are Hammer Packaging Group's main competitors?
Broad incumbents on record are Graphic Packaging Holding Company, Stora Enso Oyj, Mondi plc, Smurfit Kappa Group and Mayr-Melnhof Karton. Direct peers are Karl Knauer KG, rlc packaging group, Van Genechten Packaging and Carl Edelmann GmbH. Schäfer Werkzeug- und Sondermaschinenbau is listed as an others.
Does Hammer Packaging Group have an API?
No public API is recorded for Hammer Packaging Group.
What industry is Hammer Packaging Group in?
Hammer Packaging Group's product category is Folding Carton and Display Manufacturing. Its primary akta.pro industry code is IMALACAB, Folding Cartons (Folding Boxboard, SBS/SUS), with a secondary code of IMALAKAH, Folding Carton & Paperboard Packaging Printing. Its NAICS code is 322212 and its SIC code is 2650.