What Hanami Marketing does

Hanami S.R.L., operating as Hanami Marketing, is a privately held Italian growth marketing agency founded in 2019 by Andrea Vineis and Andrea Quilici. The firm is headquartered in Pisa with additional offices in Milan and Bari, and operates exclusively in Italy under a founder-owned, bootstrapped structure with no disclosed institutional funding beyond a modest €108K EU TECNONIDI 2024 grant. Its service portfolio spans lead generation, e-commerce marketing, growth marketing, product/service launch support, fractional CMO engagements, and offline marketing (events, field marketing, OOH), supported by execution services in branding, paid search, visual advertising, SEO, social media, website development, email marketing, marketing automation, and analytics.

The company's core technology layer combines marketing automation with AI-assisted capabilities for predictive analytics, generative content, and process optimization, applied across email/SMS flows, lead scoring, CRM synchronization, and audience segmentation. The firm has codified two proprietary methodologies — the Phygital Validation Method (integrating digital analytics with physical field testing via trained promoters) and the ICE Prioritization Method for growth sprint backlogs. It holds Google Premier Partner 2025 and Meta Business Partner certifications, which provide priority platform support and beta-feature access, and reports managing more than €8M in advertising spend across 100+ clients in the trailing twelve months.

Hanami generates revenue through professional-services fees on a quote-based, post-consultation pricing model with no publicly disclosed tiers. Its go-to-market centers on a 45-minute free consultation funnel that converts into custom growth plans covering strategy, budget, and roadmap. The customer base spans Italian SMEs and startups as the primary segment, with secondary reach into growth-stage companies via fractional CMO engagements and into enterprise accounts (Ford, Ducati, Allurion, Hankook, Hertz) for campaign-level work. Distribution is regional and direct, relying on website lead generation, consultation-driven proposals, and partner referrals rather than channel partnerships.

Name

Hanami Marketing

Legal name

Hanami S.R.L.

Website

https://hanamisrl.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Hanami is an Italian growth marketing agency founded in 2019 that delivers data-driven digital, AI-enhanced, and offline marketing services to SMEs, startups, and select enterprise clients across Italy, with Google Premier Partner and Meta Business Partner credentials.

Ownership category

akta.pro rank

Product category

Marketing Services

NAICS

Indoor and Outdoor Display Advertising (541850)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311), Services-Management Services (8741)

akta.pro primary industry

Marketing Automation Operations for Demand Gen (Email/CRM Workflows) (BPAFAKAM)

akta.pro secondary industry

Account-Based Marketing (ABM) Services (BPAFAKAG)

Keywords

• Growth marketing services
• Performance marketing agency
• Digital advertising management
• Marketing automation consulting
• Fractional CMO services

Headquarters

HQ city

Pisa

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Growth Marketing Services: Full-service marketing agency offering strategic consulting, digital marketing execution, and performance marketing services. Revenue generated through professional service fees for marketing strategy, campaign management, and implementation.
2. Fractional CMO: Part-time senior marketing leadership service providing strategic guidance, budget governance, and team alignment without full-time employment costs.
3. Offline Marketing Services: Event organization, field marketing, and OOH campaigns with measurable ROI, including logistics, permits, and staff management.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Hanami is a performance-based growth marketing agency that builds customer acquisition systems for Italian SMEs and startups. It delivers lead generation, e-commerce marketing, growth marketing, product/service launch, fractional CMO, and offline marketing (events, field marketing, OOH) services, supported by AI-enhanced digital advertising, marketing automation, and analytics integrated with sales processes.

Product overview

Hanami is a performance-based growth marketing agency offering a comprehensive portfolio of marketing services. The agency provides lead generation, e-commerce marketing, growth marketing, product launch services, fractional CMO, and offline marketing (events, field marketing, OOH) as core solutions, supported by specialized services including branding, paid search (Google Ads), visual ads, SEO, social media & content, website development, email marketing, marketing automation & AI, and marketing analytics. Founded in 2019 by Andrea Vineis and Andrea Quilici, with offices in Milan, Pisa, and Bari, the agency builds customer acquisition systems combining digital advertising and AI-powered automations with measurable results, integrated with sales processes for predictable monthly growth.

Differentiator

Problem solved

Functional benefit

Products and services

• Lead Generation Targeted strategies to generate qualified business leads through content, landing pages, and advertising campaigns designed to attract and convert potential customers. Offered to Italian SMEs and startups seeking measurable customer acquisition.
• E-commerce Marketing Optimization and promotion of online stores to improve visibility, conversions, and customer retention through SEO, SEM, social media, and email marketing. Targeted at retail and e-commerce brands.
• Growth Marketing Data-driven approach to rapidly scale businesses through continuous testing and optimization of acquisition, activation, and retention strategies using the ICE prioritization methodology.
• Product/Service Launch Planning and execution of MVP launches with market validation strategies designed to minimize risks and maximize feedback and adaptations. Targeted at startups and new ventures.
• Fractional CMO Part-time marketing leadership service providing strategic and operational flexibility for growing companies without the commitment of a full-time CMO, including quarterly roadmaps, budget governance, KPI dashboards, and team alignment.
• Offline Marketing (Events, Field Marketing, OOH) Integrated offline marketing including event organization, field marketing activations with sampling and brand ambassadors, and out-of-home advertising with measurable ROI, including logistics, permits, and staff management.
• Branding Creation of unique and consistent brand identity including naming, tone of voice, and design system across all touchpoints.
• Paid Search (Google Ads) Search engine advertising campaigns on Google targeting users actively searching for products or services, including search ads, display, video, Performance Max, and Demand Gen campaigns. Delivered as a Google Premier Partner service.
• Visual Ads (Social Media Advertising) Visual advertising campaigns on Facebook, Instagram, LinkedIn, and TikTok using images, videos, animations, and banners with A/B testing and continuous optimization. Delivered as a Meta Business Partner service.
• SEO Search engine optimization including technical foundation and intent-based content to drive organic growth and qualified traffic.
• Social Media & Content Editorial planning and content creation that drives traffic, leads, and sales, not just engagement metrics. Includes organic social media management.
• Website & E-commerce Development Design and development of fast, tracked, and SEO-optimized landing pages, websites, and e-commerce stores designed to convert visitors into customers.
• Email Marketing Segmented and automated email campaigns with A/B testing to increase opens, clicks, and revenue.
• Marketing Automation & AI Email/SMS flows, lead scoring, and CRM-synchronized workflows with AI for more effective timing, messaging, predictive analytics, and personalized content generation.
• Marketing Analytics Performance analysis across email, social, SEO, and advertising channels using advanced tools to optimize ROI and reduce waste.

Quantifiable outcome

• +193% orders and +317% revenues in 3 months for e-commerce client after migration, CRO, and technical SEO
• +6 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• GooglecoreTechnology or IntegrationGoogle Premier Partner status providing certified expertise in Google Ads, YouTube, and performance marketing platforms. Grants access to beta features, priority support, and best practices.
• Meta (Facebook)coreTechnology or IntegrationMeta Business Partner status for advertising on Facebook, Instagram, and other Meta platforms with certified expertise and support.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Dentsu Italy: Global advertising and marketing services network with Italian operations covering paid media, creative, and customer experience. Competes for the same enterprise marketing budgets as Hanami but as part of a much larger portfolio.
• Publicis Groupe Italy: Major global advertising holding company with significant Italian presence. Operates as broader incumbent offering advertising, media, digital, and marketing services across Italian enterprise clients.
• Dept: Global digital agency offering performance marketing, creative, and technology services with offices across Europe. Overlaps with Hanami on digital marketing execution but at much larger scale and broader service portfolio.
• Jellyfish (Brandtech Group): Global digital marketing agency with strong Google and Meta partnerships offering paid media, SEO, content, and analytics. Larger incumbent with overlapping platform-certified execution capability but broader enterprise focus.

Direct peers

• DoLab: Italian digital marketing agency focused on growth, performance, and lead generation for SMEs and startups. Comparable in service mix and target customer segment to Hanami.
• Croud: Global digital marketing agency specializing in paid media, SEO, and programmatic across Google and Meta platforms. Comparable Google Premier Partner positioning and performance marketing focus, but larger geographic footprint.
• AQuest: Italian growth marketing agency specializing in performance marketing, lead generation, and digital strategy. Directly comparable to Hanami on target market (Italian SMEs/startups), service mix, and revenue model (professional services fees).
• MOCA Interactive: Italian growth marketing and digital agency with comparable offering across performance marketing, SEO, paid media, and content. Similar Italian SME/startup focus and full-service agency model.
• Bewe Agency: Italian growth marketing and performance agency offering lead generation, paid media, and marketing automation. Directly comparable in size, geography, and service model.
• Webidoo: Italian growth marketing agency serving SMEs with digital marketing, lead generation, and performance campaigns. Operates in same Italian SME segment with overlapping service portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hanami-marketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hanami Marketing