TUSSIES Metzingen Handball Bundesliga GmbH

What TUSSIES Metzingen Handball Bundesliga GmbH does

TUSSIES Metzingen Handball Bundesliga GmbH is a German professional women's handball club structured as a GmbH (limited liability company) and competing in the ALSCO Handball-Bundesliga-Frauen, the top tier of German women's handball. The operating company is led by Managing Director Ferenc Rott, with Sven Gernhardt as Deputy Managing Director, and operates with a small staff of approximately six employees supporting a roster of around twenty players across the first team, second team (HSG Stuttgart-Metzingen), and youth squads. The club is owned by the parent association Turn- und Sportvereinigung Metzingen e.V. (founded 1861); the "TUSSIES" brand identity was created on December 19, 2009. For the 2025/26 season, the team relocated home matches from the Öschhölle in Metzingen to the larger Paul Horn Arena in Tübingen.

The club's commercial model is event-driven and built around four revenue streams: single-match and season ticket sales (sold via the Vivenu platform, with a 2026/27 promotion bundling a free team jersey with season tickets), a multi-tier sponsorship program (platinum/gold/silver/bronze with 50+ named partners including Hugo Boss, RAMPF Group, Kreissparkasse Reutlingen, AXSOS, and Stadtwerke Metzingen), merchandise sales through the official Fanshop (currently under redesign), and VIP/hospitality packages for home games. The go-to-market motion is community-led, anchored by the "PINK FÜR ALLE" 1-Euro ticket initiative that targets families, schools, and social institutions to broaden accessibility, supported by Instagram-driven fan engagement and on-the-ground community events. Competitive milestones include promotion to the 1st Bundesliga in 2012, first EHF Cup qualification in 2015, and the first major trophy in club history — the 2024 DHB-Pokal won at the Final4 in Stuttgart — followed by qualification for European competition in 2026/27.

Name

TUSSIES Metzingen Handball Bundesliga GmbH

Legal name

TuS Metzingen Handball-Bundesliga GmbH

Website

https://handball-tussies.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

TUSSIES Metzingen is a German professional women's handball Bundesliga club (GmbH) based in Metzingen, competing in the ALSCO Handball-Bundesliga-Frauen and funded primarily through ticket sales, a 50+ partner sponsorship program, merchandise, and VIP hospitality for regional fans and corporate sponsors.

Ownership category

akta.pro rank

Product category

Professional Women's Handball Sports Entertainment

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Handball Leagues (MPAKAAAM)

akta.pro secondary industry

Championship & Cup Organizers (MPAKADAB)

Keywords

• Professional women's handball
• Bundesliga sports team
• Sports ticketing services
• Team merchandise sales
• Corporate sports sponsorships

Headquarters

HQ city

Metzingen

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Ticket Sales: Revenue from individual match tickets and season tickets (Dauerkarten) sold through the Vivenu platform and at the box office. Season tickets include playoff games and offer promotional incentives like free jerseys.
2. Sponsorship: Multi-tiered sponsorship program including platinum, gold, silver, and bronze partners. Main sponsor appears to be Hugo Boss. Revenue from corporate sponsorship agreements with approximately 50+ named sponsors across various categories.
3. Merchandise Sales: Fan shop (Fanshop) sales of team merchandise including fanwear, player clothing, and calendars. Currently under new concept development.
4. VIP/Hospitality: VIP hospitality packages for home games offering premium matchday experience in special atmosphere.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

TUSSIES Metzingen is a professional women's handball team competing in the ALSCO Handball-Bundesliga-Frauen (Germany's top women's handball league). The club sells match tickets (single game and season) for home games at the Paul Horn Arena in Tübingen, operates an official fan shop for team merchandise, and provides VIP/hospitality packages. Revenue is also generated through multi-tiered corporate sponsorship programs.

Product overview

TUSSIES Metzingen is a professional women's handball Bundesliga team (ALSCO Handball-Bundesliga-Frauen) based in Metzingen, Germany. The organization offers a unified product centered around live professional handball games, supplemented by ticket sales (single game and season tickets), an official fan shop for merchandise, and VIP hospitality packages. The team plays home games at the Paul Horn Arena in Tübingen and competes in the Bundesliga, DHB-Pokal, and European competitions.

Differentiator

Problem solved

Functional benefit

Products and services

• Professional Handball Matchday (Bundesliga Games) Live professional women's handball match experience as part of the ALSCO Handball-Bundesliga-Frauen, including Bundesliga main round, playoffs, DHB-Pokal, and European competition (EHF European League) games. Sold to individual spectators and fan groups.
• Single Game Tickets Individual match tickets for Bundesliga home games, playoff matches, and cup competitions, sold through the Vivenu online platform and on-site at the Paul Horn Arena box office.
• Season Tickets (Dauerkarten) Annual season ticket covering all Bundesliga main round and playoff home games, with promotional offers such as a complimentary team jersey for early purchasers.
• Official Fan Shop (Fanshop) Official online and on-site merchandise store selling TUSSIES-branded fanwear, player apparel, team jerseys, calendars, and other team-branded items.
• VIP and Hospitality Packages Premium matchday hospitality experiences at Paul Horn Arena including exclusive seating and access for corporate clients and premium fans.

Quantifiable outcome

• Achieved 6th place in Bundesliga (2025/26), securing competitive playoff position
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• Hugo BosscoreStrategic or Co-development PartnerMajor platinum/gold sponsor of TUSSIES. Logo appears prominently on team branding and website. The partnership aligns the premium fashion brand with women's handball.
• RAMPF GroupcoreStrategic or Co-development PartnerPlatinum/gold sponsor appearing on team jerseys and website. Regional industrial company supporting the handball club.
• Kreissparkasse Reutlingen (KSK-RT)majorStrategic or Co-development PartnerRegional savings bank sponsor with logos on team materials.
• AXSOSmajorStrategic or Co-development PartnerTechnology/IT services company sponsor of TUSSIES.
• Stadtwerke Metzingen (SWM)majorStrategic or Co-development PartnerLocal municipal utility company supporting the team.
• VivenucoreChannel Partner/ Reseller/ DistributorOfficial ticketing platform partner for TUSSIES match and season ticket sales. Platform provides online ticket sales infrastructure.
• ALSCO (Healthcare Linen Services)coreStrategic or Co-development PartnerLeague naming sponsor for ALSCO Handball-Bundesliga-Frauen. TUSSIES competes in the ALSCO HBF.
• Paul Horn Arena TübingencoreOthersHome arena partnership. First season (2025/26) at this venue. Previously played at 'Öschhölle' in Metzingen.
• SCM Ramnicu ValceaminorStrategic or Co-development PartnerOpponent in European League qualification. Romanian club ranked 4th in Romanian Liga and vice cup finalist. First match October 3, 2026 in Romania, return October 10 in Metzingen.
• Ikast HåndboldminorStrategic or Co-development PartnerDanish Champions League club that loaned Lois van Vliet from TUSSIES for the remainder of the 2025/26 season to gain playing experience.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Th\u00fcringer HC: Top-flight women's handball Bundesliga club and TUSSIES' scheduled first home opponent of 2026/27. Comparable competitive positioning and revenue model centered on ticketing, sponsorship, and regional fan base.
• Sport-Union Neckarsulm: Regional rival and direct Bundesliga women's handball opponent; opponent in the record-attendance 1-Euro promotional game on May 16, 2026. Same league, same regional women\u2019s handball club format.
• Buxtehuder SV: Direct Bundesliga women's handball competitor; recent transfer destination for Nele Franz from TUSSIES. Operates identical Bundesliga club business model with comparable sponsorship and ticketing structure.
• Frisch Auf G\u00f6ppingen (Frauen): Regional rival and direct Bundesliga competitor; defeated TUSSIES 33:29 in a 2025/26 playoff. Comparable women's handball Bundesliga club with similar regional sponsor base.
• VfL Oldenburg Handball: Direct Bundesliga competitor racing TUSSIES for 5th place; identified as competitor and recent transfer source (Lotta R\u00f6pcke to TUSSIES). Operates the same women's handball club business model with regional sponsors.
• HSG Blomberg-Lippe: Long-standing women's handball Bundesliga club with comparable mid-table competitive position and regional club structure. Operates the same Bundesliga women\u2019s handball business model.
• BSV Sachsen Zwickau: Women's handball Bundesliga competitor; identified as the source club for incoming player Charlotte K\u00e4hr. Operates the same Bundesliga club business model and competes in the same league.
• SV Union Halle-Neustadt (Wildcats): Direct Bundesliga opponent and TUSSIES' first 2026/27 away opponent; finished 11th in 2025/26 facing relegation. Same league, same format, comparable mid/lower-table women's handball club structure.
• Borussia Dortmund Handball (Frauen): Direct Bundesliga competitor currently leading the league; comparable in competing for DHB-Pokal (defeated by TUSSIES in 2024 Final4) and for top players (Kusian transferred from BVB to TUSSIES). Identical women's handball Bundesliga business model.

Others

• TuS Metzingen (Parent Association): Parent sports club (founded 1861) that owns TUSSIES GmbH and provides the operational backbone (second team HSG Stuttgart-Metzingen, youth teams). Most closely related entity given shared identity, facilities, and governance.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/tussiesmetzingen
• LinkedInlinkedin.com/company/tussiesmetzingen

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TUSSIES Metzingen Handball Bundesliga GmbH