翰林國際企業股份有限公司

What 翰林國際企業股份有限公司 does

Hanlin International Enterprise Co., Ltd. (翰林國際企業股份有限公司) is a Taiwanese tea-centered restaurant group founded in 1986 by Tu Zonghe (涂宗和) in Tainan, Taiwan, and is widely credited as the originator of bubble milk tea. The company operates a multi-format retail and dining platform consisting of three core brands: 翰林茶館 (Hanlin Tea House), a full-service dine-in tea restaurant offering set meals in the NT$388-NT$1,688 range; 翰林茶棧 (Hanlin Tea Stand), a quick-service tea and light-food format; and 翰林鍋物 (Hanlin Hot Pot), a hot-pot dining format. The company also franchises the 嘩茶 (Shiny Tea) brand internationally and operates a direct-to-consumer online shop.

The company's underlying product platform is built around proprietary tea sourcing from high-altitude tea farms and in-house roasting and brewing techniques, with signature items including the original bubble milk tea, the registered trademark 翡翠綠茶 (Emerald Green Tea), and Iron Goddess Kung Fu Tea Noodles. Distribution is omnichannel — 40+ physical locations across Taiwan (including airports and major malls), an e-commerce online shop, and a global franchise network — supported by a membership APP that is being migrated onto the parent group's Six Circle Food Pass APP by 2025-09-30.

The business model is omnichannel retail and franchise, with revenue generated from dine-in covers, beverage and food sales at quick-service stands, hot-pot dining, packaged/gift-set e-commerce, and franchise fees from 嘩茶. The company is privately held, has a small corporate headcount of approximately 33 employees, and became a subsidiary of the publicly listed Six Star International (六角國際事業) in January 2025. Revenue is not publicly disclosed. The strategic posture is preserved-heritage brand operating inside a larger F&B platform, with selective expansion into new dining formats and international franchising.

Name

翰林國際企業股份有限公司

Legal name

HANLIN INTERNATIONAL ENTERPRISE CO. LTD.

Website

https://hanlin-tea.com.tw

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Hanlin International Enterprise Co., Ltd. is a Taiwanese tea restaurant group founded in 1986 in Tainan, credited as the originator of bubble milk tea, operating 40+ locations across Taiwan under dine-in tea houses, quick-service tea stands, and hot-pot formats, plus international franchising under the 嘩茶 (Shiny Tea) brand.

Ownership category

akta.pro rank

Product category

Tea Restaurants / Bubble Tea F&B Services

NAICS

Restaurants and Other Eating Places (7225), Beverage Manufacturing (3121), Coffee and Tea Manufacturing (31192)

SIC

Retail-Eating Places (5812), Beverages (2080)

akta.pro primary industry

Tea Rooms & Tea Cafes (THAFADAF)

Keywords

• Bubble milk tea
• Taiwanese tea restaurants
• Tea chain F&B
• Hotpot dining
• Tea brand franchising

Headquarters

HQ city

Tainan City

HQ country

Taiwan

HQ region

Asia

Offices40 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Dine-in Restaurant Sales (翰林茶館): Full-service tea restaurants offering premium tea beverages, Taiwanese cuisine set meals, hot pot, and tea-infused dishes for dine-in customers, generating revenue per-transaction at per-seat and per-order level.
2. Quick-Service Take-out (翰林茶棧): Grab-and-go tea stands featuring oden (關東煮), hand-shaken drinks, and light meals, operating in department stores, shopping malls, and transit hubs.
3. Hot Pot Restaurant (翰林鍋物): Single-person hot pot meals with tea-inspired broths and specialty drinks, positioned as a refined convenience dining option.
4. Franchise Royalty - 嚮茶 Brand: Hanlin's first franchise brand, 嚮茶, opens take-out tea shops globally, generating franchise fees and ongoing royalty income.
5. Retail Merchandise and Gift Products: Sales of packaged tea products, 功夫茶麵 noodles, gift sets, and co-branded merchandise through the Hanlin online shop and physical stores.
6. Lunar New Year and Festival Meal Pre-orders: Seasonal pre-order products such as 年菜 (New Year banquet sets) sold ahead of Chinese New Year.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

翰林國際企業股份有限公司 is a Taiwanese tea-F&B group that operates multi-format tea and food service concepts, including the full-service 翰林茶館 (Hanlin Tea Restaurant), the quick-service 翰林茶棧 (Hanlin Tea Stop), the 翰林鍋物 (Hanlin Hot Pot) restaurant format, and the franchise tea brand 嶢茶 (Shiny Tea). Its signature offering is bubble (pearl) milk tea, which the company is credited with creating in 1986, and it runs more than 40 locations across Taiwan through both company-owned and franchised stores.

Product overview

Hanlin International Enterprise Co., Ltd. operates a multi-brand tea food and beverage portfolio consisting of three main restaurant formats: Hanlin Tea House (翰林茶館) for dine-in service offering signature bubble milk tea, hotpot meals, and Taiwanese cuisine; Hanlin Tea Zhan (翰林茶棧) for quick-service takeout with oden and tea beverages; and Hanlin Hotpot (翰林鍋物) for individual hotpot dining. The company also licenses the Shiny Tea (嚮茶) franchise brand. Core signature products include the Original Bubble Milk Tea invented in 1986 (world's first bubble milk tea), the patented Jade Green Tea (翡翠綠茶), Panda Bubble Milk Tea (熊貓珍奶), and Iron Goddess Tea Noodles (炭燒鐵觀音茶麵). The company supports its brands through a mobile membership app and online shopping mall (翰林禮坊).

Differentiator

Problem solved

Functional benefit

Brands

• 嚐茶: 翰林國際茶餐飲集團首次開放加盟之外帶茶吧品牌，分店布及全球，將好茶分享給更多人。

Products and services

• 翰林茶館 (Hanlin Tea Restaurant) Full-service Taiwanese tea restaurant concept serving tea-leaf brewed teas, the signature bubble milk tea, tea-based snacks, and set meals in a sit-down dining format aimed at families, groups, and individual diners in Taiwan.
• 翰林茶棧 (Hanlin Tea Stop) Quick-service tea-beverage counter format under the Hanlin brand offering freshly brewed teas and bubble milk tea for takeaway and short-stay consumption at a faster service pace than the full-service tea restaurant.
• 翰林鍋物 (Hanlin Hot Pot) Hotpot restaurant concept under the Hanlin umbrella offering hotpot meals paired with the group's tea beverages, targeting shared/family dining occasions.
• 嶢茶 (Shiny Tea) Franchise tea brand under the group that licenses third-party operators to open standardized bubble tea and tea beverage stores in Taiwan, leveraging the group's bubble milk tea heritage.
• Bubble (Pearl) Milk Tea Signature beverage created by the founder in 1986, combining brewed tea, milk, and tapioca pearls; sold across all Hanlin-group formats (tea restaurant, tea stop, hotpot, Shiny Tea franchise).

Quantifiable outcome

• 40+ store locations across Taiwan's north, central, and south regions
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered minor and core.

• 萬秀洗衣店 (Wanshow Laundry)minorGTM or Marketing Partner · 1 October 2025Limited-edition co-branded 茄芷袋 (traditional Taiwanese tote bag) released to celebrate Hanlin's 39th anniversary. The collaboration combined Hanlin's bubble milk tea imagery with Wanshow Laundry's iconic vintage aesthetic.
• 聯合勸募 (United Way Taiwan)minorOthers · 1 July 2025Hanlin participated in the 2025 United Way Taiwan 'Small Community Exhibition' charity initiative, using its store network to promote the one-day donation campaign and raise awareness for 16 categories of disadvantaged groups in Taiwan.
• 六角國際 (Six Star International)coreStrategic or Co-development Partner · 1 January 2025In January 2025, Hanlin International Tea Restaurant Group officially joined the Six Star International (六角國際) food and beverage conglomerate. The acquisition brings Hanlin into a larger brand portfolio and enables integration with the Six Circle Food Pass (六角美食通) APP for member loyalty, with all existing Hanlin APP points and benefits migrating to the new platform by September 30, 2025.
• 臺南400 (Tainan 400)minorGTM or Marketing Partner · 1 July 2024Hanlin participated in the Tainan 400 cultural heritage celebration as a featured merchant. Customers completing Tainan 400 summer mission tasks earned Hanlin loyalty points redeemable for bubble milk tea and other rewards at designated Tainan stores.
• 春河劇團 (Spring River Theatre)minorGTM or Marketing Partner · 1 April 2024Cultural co-marketing partnership for the stage play '把我娶回家!' (Marry Me Home). Hanlin offered exclusive promotional discounts to theater-goers, including lucky draw prizes for free tickets (60 prizes valued at over $1.6M NTD total), 9% discount on tickets purchased through TixFune with code HANLINTEA09, and ongoing 9% discount at all Hanlin locations for theater ticket holders through July 2024.

Scale indicators4 records

Recent moves13 records

Expansion highlights6 records

Direct peers

• Chatime (日出茶太): Large Taiwan-origin international bubble tea franchise system. Comparable to Hanlin's Shiny Tea (哢茶) franchise as an asset-light global expansion model competing for the same consumer occasion.
• Chun Shui Tang (春水堂): Taiwanese tea restaurant chain and a competitor claim to the invention of bubble milk tea (also 1980s origin). Operates dine-in tea restaurants serving tea cuisine, hot pot, and tea beverages with a comparable heritage-driven premium positioning in Taiwan.
• Share Tea (歇腳亭): Taiwan bubble tea chain with domestic stores and international franchises. Direct competitor to Hanlin's Tea Zhan and Shiny Tea formats in both local and international markets.
• Milkshop (迷客夏): Taiwan tea chain known for fresh milk tea positioning with broad domestic footprint. Direct competitor in Taiwan's specialty tea and milk tea category, competing for similar consumer occasions and locations.
• 50 Lan (50嵐): Taiwan-founded bubble tea chain with broad domestic and international footprint. Direct competitor in the Taiwan quick-service tea segment and benchmark for mass-market bubble milk tea pricing and unit economics.
• CoCo (都可茶飲): One of Taiwan's largest bubble tea chains with extensive direct and franchised global presence. Competes directly with Hanlin's quick-service Tea Zhan (翰林茶棧) format and Shiny Tea franchise in the global take-out tea category.

Others

• Six Star International (六角國際事業): Publicly listed Taiwanese F&B conglomerate and Hanlin's parent company since January 2025. Not a competitor but a strategic operator providing capital, supply chain, and cross-brand loyalty reach (Six Circle Food Pass) that materially affects Hanlin's trajectory.

Emerging players

• Tiger Sugar (老虎堂): Viral Taiwan bubble tea brand known for brown sugar boba. Represents the trend-driven challenger positioning Hanlin may lose share to among younger consumers.
• Tenfu's Tea (天福茗茶): Major Chinese tea retailer and food-and-beverage chain with tea cultivation, processing, and themed restaurants. Comparable to Hanlin in tea cultivation heritage and food-retail format, operating in adjacent Greater China market.

Broad incumbents

• Ten Ren Tea (天仁茶業): Established Taiwanese tea company with vertically integrated farm-to-cup operations, branded retail tea shops, and packaged tea products. Comparable in tea sourcing, roasting, and branded retail but with a broader packaged-goods business model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCHrcCDz6m1hHZcNJpQamhBQ
• Facebookfacebook.com/HanLinChaGuan
• Instagraminstagram.com/hanlin.tea
• LinkedInlinkedin.com/company/%E7%BF%B0%E6%9E%97%E5%9C%8B%E9%9A%9B%E4%BC%81%E6%A5%AD%E8%82%A1%E4%BB%BD%E6%9C%89%E9%99%90%E5%85%AC%E5%8F%B8

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 翰林國際企業股份有限公司