Hannam Supermarket

What Hannam Supermarket does

Hannam Supermarket (한남 수퍼마켓 / HNS Hannam Supermarket) is a privately held Korean and Asian grocery retail chain operating six stores across Metro Vancouver under parent company Westview Investment Inc. Founded in 1998 in Burnaby as the first large-scale Korean mart in Western Canada, the company has expanded to locations in Burnaby, Surrey, Vancouver (Robson and Yaletown), Langley, and Metrotown, serving 3,500-4,000+ customers daily with over 11,000 Korean food products, household items, and premium Asian kitchen appliances such as Cuchen, Dimchae, and Cuckoo rice cookers. The primary customer base is the Korean-Canadian community, with secondary service to broader Asian-Canadian and local Vancouver residents.

The company's core technology stack is a digital loyalty and payment layer built around the HNS E-Card mobile application (iOS and Android), the gc.hannamsm.com gift card platform, and a free e-membership program that converts points into in-store coupons (100 points = $1.50, 2X points on birthdays, 3-year validity). The company also operates two adjacent B2B revenue products: the K-Town advertising platform on KakaoTalk at $50/month per advertiser plus a $100 production fee, and the HNS Big Screen LED advertising product in Burnaby and Metrotown running 70 fifteen-second ad slots per store per day. Marketing channels span KakaoTalk, Instagram, YouTube, email and SMS, weekly flyers, and in-store screens. A Hannam AI chatbot was added to the public website as a customer service and product discovery tool. The company is PIPEDA-compliant and is led by CEO Grace Han.

Revenue is generated primarily through in-store grocery transactions across six locations, with secondary revenue from gift card sales and reloads, the K-Town KakaoTalk advertising program, and HNS Big Screen in-store LED advertising. The membership is free and functions as a retention and data-collection instrument rather than a recurring revenue stream. The model is fundamentally a high-velocity, small-basket specialty grocery operation with attach economics on houseware and advertising, and capital allocation is concentrated on physical retail expansion within Metro Vancouver, with the Metrotown store being the most recent opening in 2025.

Name

Hannam Supermarket

Legal name

Westview Investment Inc.

Website

https://hannamsm.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Hannam Supermarket is a family-owned Korean and Asian grocery chain operating six stores across Metro Vancouver, founded in 1998 in Burnaby. It serves 3,500-4,000+ daily customers with 11,000+ Korean SKUs, supported by a digital membership, gift card, and mobile app stack.

Ownership category

akta.pro rank

Product category

Korean Grocery Retail

NAICS

Supermarkets and Other Grocery Retailers (except Convenience Retailers) (445110), Grocery and Convenience Retailers (4451)

SIC

Retail-Grocery Stores (5411), Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Full-Line Supermarkets (National/Regional Chains) (CRAHAAAA)

Keywords

• Korean grocery retail
• Asian food products
• Retail supermarket chain
• Loyalty membership program
• Digital gift cards

Headquarters

HQ city

Burnaby

HQ country

Canada

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Grocery Sales: Physical retail sales of Korean and Asian food products, household items, and appliances across six store locations. Revenue generated from daily customer transactions.
2. Gift Card Sales: Sale and reload of gift cards at customer service desks. Cards can be purchased with any amount (minimum $10 for initial purchase) and reloaded as needed.
3. Membership Program: Free e-membership program enabling point accumulation (100 points = $1.50 cash coupon), birthday bonuses (2X points), and promotional communications.
4. Advertising Services: K-Town advertising through KakaoTalk channel ($50/month plus $100 production fee) and Big Screen LED advertising opportunities for local businesses.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Hannam Supermarket operates six physical retail grocery stores across Metro Vancouver selling over 11,000 Korean and Asian food products, household items, and premium kitchen appliances (Cuchen, Cuckoo, Dimchae). The retail operations are supported by a digital ecosystem including rechargeable HNS Gift Cards, a free e-membership loyalty program with point redemption, and the HNS E-Card mobile app for scan-and-pay and coupon access. The company also sells in-store Big Screen LED advertising slots and a KakaoTalk-based K-Town advertising platform to Korean and Asian local businesses.

Product overview

Hannam Supermarket operates as a multi-location Korean grocery retail chain across Metro Vancouver with six stores (Burnaby, Surrey, Robson, Langley, Yaletown Express, Metrotown). The company offers a unified retail platform combining physical supermarket operations with digital services: HNS Gift Cards (physical and e-card), HNS E-Membership loyalty program, and the Hannam e-Card App for mobile gift card management and membership linking. The product portfolio extends to advertising solutions including K-Town (KakaoTalk-based platform at $50/month) and HNS Big Screen (in-store LED advertising). Weekly specials and promotional flyers drive foot traffic across product categories including grocery, produce, deli, seafood, meat, snacks, houseware, and beauty & cosmetics. The company also retails premium Asian houseware brands like Cuchen and Dimchae with manufacturer warranties.

Differentiator

Problem solved

Functional benefit

Brands

• K-Town: Advertising platform through Hannam's KakaoTalk channel for local Korean businesses to promote their brands to the K-TOWN community.

Products and services

• Korean & Asian Grocery Products Over 11,000 Korean and Asian food products and household items sold across Hannam's six Metro Vancouver stores, including grocery, fresh produce, deli, seafood, meat, snacks, houseware, and beauty and cosmetics. Targeted at Korean-Canadian, Chinese, Vietnamese, Filipino, Indian, and broader local shoppers.
• Asian Housewares (Cuchen, Cuckoo, Dimchae) Premium Korean kitchen appliance brands (Cuchen, Cuckoo, Dimchae rice cookers and cooking appliances) retailed at Hannam stores with manufacturer warranties. Sold at the Customer Service desk.
• HNS Gift Card Rechargeable Hannam Supermarket gift cards (physical and digital) usable as cash at any of the six Hannam locations. Minimum $10 initial purchase, reloadable at any time.
• HNS E-Membership Free digital loyalty membership program enabling members to earn 100 points per $1.50 in purchases (redeemable as cash coupons, up to 4 per day), receive 2x points on birthdays, and receive weekly specials via email. Points are valid for 3 years.
• K-Town Advertising Platform Subscription-based advertising platform operating through Hannam's KakaoTalk Kakao Plus channel that allows Korean and Asian local businesses to advertise their brands, promotions, and offerings to the K-Town community via the website, weekly ads, and in-store TV displays.
• HNS Big Screen Advertising In-store LED screen advertising service at Hannam's Burnaby and Metrotown locations with 15-second ad slots running 70 times per store daily (10 hours/day, 365 days/year), giving advertisers 70 daily exposures per store.

Quantifiable outcome

• Serves 3,500-4,000+ daily customers across six locations
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• KakaoTalk (Kakao Plus Channel)coreGTM or Marketing PartnerHannam Supermarket operates its primary community and advertising presence through KakaoTalk's Kakao Plus platform. The K-Town advertising program leverages KakaoTalk to connect local Korean businesses with the K-Town community. Hannam maintains an official Kakao Channel for customer communication and promotions.
• Westview Investment Inc.coreOthersParent company and IT department of Hannam Supermarket. Manages website and technology infrastructure including the HNS mobile app and gift card platform.
• DimchaeminorOthersPremium Korean houseware brand specializing in rice cookers and cooking appliances. Featured in Hannam's houseware display section.
• CuchenminorOthersPremium Korean houseware brand featured in Hannam's houseware display. Known for high-quality kitchen appliances.
• CuckoominorOthersKorean brand known for rice cookers and home appliances. Covered under 1-year manufacturer warranty at Hannam.

Scale indicators6 records

Recent moves12 records

Expansion highlights5 records

Broad incumbents

• T&T Supermarket: Canada's largest Asian grocery chain, owned by Loblaw, operating in BC and other provinces. It carries a broader Asian assortment than Hannam and competes for the broader Asian-Canadian segment in Metro Vancouver.
• 168 Market: Pan-Asian supermarket chain with broad assortment including Korean products. Overlaps with Hannam in serving multi-ethnic Asian grocery shoppers in North American markets.
• Lotte Mart: South Korean hypermarket chain with international operations. Overlaps with Hannam's Korean grocery assortment and brand sourcing relationships, and represents a potential large-format competitive threat.

Direct peers

• Zion Market: Korean-American supermarket chain specializing in Korean groceries and housewares. Operates a similar store format and product mix targeting the Korean diaspora in North America.
• Galleria Supermarket: Korean-American supermarket chain with multiple locations. Comparable Korean-focused full-service supermarket model selling groceries, housewares, and prepared foods to the Korean diaspora.
• H Mart: Largest North American Korean grocery chain with multiple locations, including in the Metro Vancouver area. Hannam and H Mart are direct Korean supermarket competitors serving overlapping customer segments.
• Kim's Mart: Korean-Canadian grocery retailer operating in parts of Canada. Directly comparable Korean supermarket model competing for the same Korean-Canadian customer segment in select Canadian cities.

Regional players

• Hannam Chain (Korea): Korean home retailer that shares a name but is a different entity in Korea. Listed because brand-name adjacency could create customer confusion or trademark overlap considerations for Hannam Supermarket internationally.

Others

• Caffè Nero: Included for category adjacency only; a multi-location retail operator with similar footprint and loyalty mechanics in Metro Vancouver but unrelated product category. Weak relevance, included as a comparable small-format multi-store retailer benchmark.

Emerging players

• Oseyo: Korean supermarket concept focused on Korean groceries and snacks, primarily in the UK and expanding. Operates a similar Korean-focused grocery retail model with comparable SKU breadth to Hannam.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCCcQ00LT6QS0Rv7F9nHinng
• Instagraminstagram.com/hns_hannamsupermarket
• LinkedInlinkedin.com/company/hannam-supermarket

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hannam Supermarket