What Lotte Mart does

Lotte Mart is a South Korean hypermarket chain operating as a business division of publicly listed Lotte Shopping Co., Ltd. (KRX:023530) within the Lotte Group conglomerate. Founded in 1998, the company operates physical hypermarket stores across South Korea selling groceries, fresh produce, household items, clothing, toys, and electronics, supplemented by approximately 900 in-store rental tenant stores across 112 locations. The company serves broad Korean general consumers exhibiting K-shaped consumption patterns (both premium and budget segments), small business tenants operating within stores, and increasingly international consumers via Lotte Mall West Lake Hanoi in Vietnam (opened September 2023) and Lotte Plaza Market stores in Florida, United States.

The business operates a platform-plus-modules architecture centered on Zetta, an online fresh grocery platform launched April 2025, augmented by Zetta Pass (monthly subscription for unlimited free shipping, introduced August 2025) and Zetta Flex automated fulfillment centers. Lotte Mart has committed approximately 1 trillion won through 2030 to build six automated logistics centers nationwide for online grocery competitive positioning against Coupang. Internally, the company employs AI-based produce sorting technology for fresh food quality control and operational efficiency. The company benefits from Lotte Group ecosystem integration through L.Pass, which bundles Lotte Mart with department stores, duty-free, hotels, entertainment, and dining under unified loyalty and promotional campaigns.

Revenue is generated primarily through physical store retail sales (1.6643 trillion won in Q1 2026), supplemented by Zetta Pass subscription revenue, rental income from in-store small business tenants, and promotional partnerships with credit card issuers (Samsung Card, Lotte Card), payment platforms (KakaoPay, Toss), and government relief payment channels. Q1 2026 showed 20.2% year-on-year profit growth to 33.8 billion won, partly driven by share gains from competitor Homeplus's financial difficulties and store closures. The South Korean government's deregulation of early-morning delivery by large discount stores represents a significant upcoming tailwind, removing a 13-14 year regulatory barrier that had favored Coupang's dawn delivery service.

Name

Lotte Mart

Legal name

Lotte Shopping Co., Ltd. Lotte Mart Business Division (롯데쇼핑(주)롯데마트사업본부)

Website

https://lottemart.com

Company type

Public

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Short description

Lotte Mart is a South Korean hypermarket chain operating physical retail stores and the Zetta online grocery platform, serving general consumers in South Korea, Vietnam, and the United States through the Lotte Group conglomerate.

Ownership category

akta.pro rank

Product category

Hypermarket Retail

NAICS

Warehouse Clubs, Supercenters, and Other General Merchandise Retailers (45521)

SIC

Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

National Big-Box Mass Merchandisers (CRAGABAA)

Keywords

• Hypermarket retail
• Online grocery delivery
• Fresh produce retail
• Big-box supermarket
• Consumer goods retail

Headquarters

HQ city

Songpadong

HQ country

South Korea

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Physical Store Sales: Revenue from hypermarket retail operations with 1.6643 trillion won in Q1 sales. Physical store network provides foundation for both in-store and online delivery operations.
2. Online Grocery Delivery (Zetta): Online grocery platform offering delivery services. Subscription-based Zetta Pass introduced in August 2025 for delivery benefits. Competes with Coupang and Emart in online fresh grocery market.
3. Zetta Pass Subscription: Subscription-based delivery service launched August 2025 to reverse declining MAU trend. Part of strategy to compete with dominant players in online fresh grocery market.
4. Rental Store Tenant Revenue: Small business tenant stores operating within Lotte Mart premises. Approximately 900 rental stores (30% of 3,000 leased spaces) across 112 stores accept government relief payments.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Lotte Mart operates a South Korean hypermarket retail chain selling groceries, fresh produce, household goods, clothing, toys, and electronics through more than 100 physical stores nationwide. The company complements its physical retail with the Zetta online fresh grocery platform offering same-day delivery and the Zetta Pass subscription service for unlimited free shipping. Lotte Mart generates revenue through retail product sales, Zetta Pass subscriptions, and rental income from in-store tenant shops, while expanding internationally through Lotte Mall in Vietnam and Lotte Plaza Market locations in the United States.

Product overview

Lotte Mart operates a platform-plus-modules architecture centered on its Zetta online grocery platform (launched April 2025). The core Zetta platform provides fresh food and household item delivery, augmented by Zetta Pass subscription for unlimited free shipping and Zetta Flex automated fulfillment centers. The platform competes directly with Coupang's early-morning delivery service and faces regulatory changes allowing large discount stores to expand dawn delivery operations. Recent additions include L.Pass loyalty bundling across Lotte Group affiliates.

Differentiator

Problem solved

Functional benefit

Brands

• Zetta: Online fresh grocery delivery platform and subscription service operated by Lotte Mart
• Zetta Pass

Products and services

• Lotte Mart Hypermarket Stores Physical hypermarket stores across South Korea offering in-store shopping for groceries, fresh produce, household items, clothing, toys, and electronics. Stores also house approximately 900 rental tenant shops across 112 locations, creating a one-stop shopping environment for individual consumers. Q1 2026 sales reached 1.6643 trillion won.
• Zetta Online Fresh Grocery Platform Online fresh grocery shopping platform offering home delivery of perishables, household goods, and everyday items with same-day and scheduled delivery options from store locations. Integrated with Naver and Kakao membership services and L.POINT loyalty program for Korean consumers seeking convenient grocery delivery.
• Zetta Pass Subscription Delivery Service Monthly subscription-based delivery service offering unlimited free shipping benefits on the Zetta online grocery platform for members. Designed to drive recurring usage and compete with Coupang's early-morning delivery dominance in the Korean online grocery market.
• Lotte Mall West Lake Hanoi Flagship retail and lifestyle complex in Hanoi, Vietnam offering premium shopping, dining, entertainment, hotel, and duty-free experiences. Attracted 30 million cumulative visitors with total sales of 600 billion won as of end-2025, with annual sales projected to exceed 1 trillion won in 2026. Targets Vietnamese consumers and tourists seeking premium lifestyle experiences.
• Lotte Plaza Market (United States) Asian supermarket chain under Lotte Group operating stores in Florida featuring international food courts, fresh markets, and Asian specialty grocery items. Locations include Jacksonville (opened September 12, 2025) and Pembroke Pines (under construction). Targets Asian-American and diverse consumers in Florida seeking authentic Asian grocery products and cultural shopping experiences.

Quantifiable outcome

• 20.2% year-on-year profit increase in Q1 2026
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability1 record

Feature3 records

Partnerships

13 partnerships are on record, tiered core, minor and major.

• Lotte Department StorecoreStrategic or Co-development Partner · 28 May 2026Lotte Department Store launched groupwide digital promotion L.Pass bundling seven affiliates including Lotte Mart across retail, duty-free, hotels, entertainment, and dining. Campaign running May 28 to June 7 with stacked coupons up to 12% and credit card discounts up to 15%.
• Lotte HotelcoreStrategic or Co-development Partner · 28 May 2026Part of Lotte Group ecosystem included in L.Pass promotion bundling retail, duty-free, hotels, entertainment, and dining into single campaign.
• Lotte Culture WorkscoreStrategic or Co-development Partner · 28 May 2026Lotte Group affiliate included in L.Pass group promotion for entertainment offerings including 38% off Lotte World attractions.
• Samsung CardminorGTM or Marketing PartnerCredit card partnership offering up to 15% discount on Lotte Mart purchases through Samsung Card.
• Lotte CardminorGTM or Marketing PartnerLotte-branded credit card offering 6% monthly benefits and integrated with Lotte Members Card program.
• NaverminorGTM or Marketing PartnerNaver membership X Lotte Mart Zetta partnership offering combined loyalty benefits for members.
• KakaoPayminorGTM or Marketing PartnerKakaoPay Money instant discount promotions available on Zetta platform.
• Busan BankminorGTM or Marketing PartnerBusan Bank X Zetta partnership offering up to 5,000 won discount benefits for customers.
• TossminorGTM or Marketing PartnerToss Prime X Zetta partnership offering 1 item at half price for subscribers.
• Lotte Glovy (롯데잇츠)minorGTM or Marketing PartnerLotte Eats partnership offering 3,000 won discount coupon for new Zetta members.
• CJ Korea ExpresscoreTechnology or IntegrationLogistics company benefiting from increased parcel volume through hypermarket dawn delivery expansion if regulations are eased.
• HanjincoreTechnology or IntegrationLogistics partner expected to benefit from hypermarket online delivery expansion through regulatory changes.
• Vietnamese GovernmentmajorStrategic or Co-development PartnerChairman Shin Dong-bin met with Vietnamese officials to discuss cooperation in urban development and investment as part of South Korea's President Lee Jae Myung's state visit to Vietnam.

Scale indicators9 records

Recent moves10 records

Expansion highlights3 records

Direct peers

• E-Mart (Shinsegae): E-Mart is Lotte Mart's primary domestic competitor, operating the largest hypermarket chain in South Korea. Both compete head-to-head on price, private label, online grocery, and now early-morning delivery expansion.
• Homeplus: Homeplus is a top-three Korean hypermarket chain currently undergoing store closures, providing direct share-gain opportunities for Lotte Mart. Comparable hypermarket format and customer base.
• Coupang: Coupang is Lotte Mart's primary online fresh grocery competitor in Korea, dominating early-morning delivery and forcing Lotte Mart to launch Zetta. Both compete for the same Korean grocery consumer across delivery and pickup.
• H Mart: H Mart is the leading Asian-American supermarket chain in the US, directly competing with Lotte Plaza Market in Florida and other Asian grocery markets. Same niche (Asian grocery) and customer base (Asian-American consumers).
• 99 Ranch Market: 99 Ranch Market is a major Asian-American supermarket chain competing with Lotte Plaza Market for Asian grocery share in the US, with comparable fresh produce focus and customer demographic.

Broad incumbents

• Costco Korea: Costco operates warehouse club retail in Korea with membership-based bulk grocery sales, competing with Lotte Mart for share of Korean household grocery spend in a related big-box format.
• Walmart: Walmart is the global benchmark for hypermarket and supercenter retail with an integrated omnichannel strategy. Comparable in big-box mass merchandise, private label, and online grocery ambitions.
• Carrefour: Carrefour is a global hypermarket operator with strong private-label programs and an integrated digital/physical strategy. Comparable in scale, format, and international footprint outside Asia.
• Tesco: Tesco is a UK-headquartered hypermarket and online grocery operator with a strong loyalty program (Clubcard) analogous to L.POINT. Comparable in integrated retail format and digital transformation journey.

Emerging players

• Aeon (MaxValu): Aeon is a Japan-based retail group operating hypermarkets, supermarkets, and mini-supermarkets across Asia with comparable multi-format grocery strategy. Useful benchmark for Asian hypermarket economics and private label execution.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCvcEiiSBO-D0QX8vDJs1qzQ
• Facebookfacebook.com/lottemart
• Instagraminstagram.com/accounts/login/?next=%2Flottemart_kr%2F&source=omni_redirect
• Xx.com/lottemart
• LinkedInlinkedin.com/company/lotte-mart-vietnam

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lotte Mart