Hannay Lawyers

What Hannay Lawyers does

Hannay Lawyers (trading as Hannay Criminal Defence) is a specialist criminal and traffic law firm operating across Queensland and New South Wales, Australia. The firm provides defence representation across ten core service modules — drug offences, assault, fraud and dishonesty, break and enter, sexual offences, domestic violence, murder and manslaughter, traffic offences, drink driving, and disciplinary law — through three physical offices in Brisbane, Gold Coast, and Sydney. It is led by Director Daniel Hannay (over 16 years' experience in serious criminal matters) and supported by two Managing Solicitors, three Solicitors, a Law Clerk, and two Office Managers.

The firm operates on a fee-for-service professional services model, with legal fees quoted per matter based on case complexity and jurisdiction. A free initial consultation functions as the customer acquisition mechanism, supplemented by a 24-hour hotline, after-hours line, online booking forms, and content marketing across Facebook, YouTube, and a Criminal Law News blog. Customer acquisition is direct-to-consumer, targeting individuals charged with criminal or traffic offences, with secondary focus on licensed professionals, police officers, professional athletes, and company directors facing disciplinary or white-collar matters. The firm has no proprietary technology platforms, no AI/ML capabilities, and no external funding; it operates as a founder-owned private practice with no parent company or subsidiaries.

Revenue mechanics are entirely service-fee based with no disclosed pricing. The business relies on referral networks, organic search, and community engagement rather than paid acquisition channels. Distribution is exclusively direct, delivered through qualified legal professionals at fixed office locations and in court appearances from local courts through to Supreme Court level. No products, partnerships, awards, patents, or regulatory actions are publicly disclosed beyond self-reported claims of multi-award recognition and extensive court experience.

Name

Hannay Lawyers

Legal name

Hannay Criminal Defence

Website

https://hannaylawyers.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Hannay Lawyers is a specialist Australian criminal and traffic defence firm operating across Queensland and New South Wales through three offices (Brisbane, Gold Coast, Sydney). It provides fee-for-service defence representation across ten charge categories, targeting individuals charged with criminal offences and licensed professionals facing disciplinary matters.

Ownership category

akta.pro rank

Product category

Criminal Defence Legal Services

NAICS

Offices of Lawyers (54111)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Criminal Defense (BPAHAAAN)

Keywords

• Criminal defence services
• Traffic law representation
• Criminal law firm
• Disciplinary law services
• Legal defence representation

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Legal Representation Services: Fee-for-service legal representation for criminal and traffic law matters. Charges apply for ongoing legal counsel, court appearances, and defence services across summary and indictable offences. Free initial consultation provided as customer acquisition.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Hannay Lawyers is an Australian criminal defence law practice that delivers specialist legal representation to individuals and licensed professionals charged with criminal, traffic, or disciplinary offences. The firm provides end-to-end defence services — from initial consultation and bail advice through negotiation, trial, and appeal — across offence categories spanning drug charges, assault, fraud, burglary, sexual offences, domestic violence, homicide, traffic, and drink driving matters in Queensland and New South Wales. Its singular focus on criminal and traffic law differentiates it from generalist practices.

Product overview

Hannay Criminal Defence is a criminal law firm operating as a single-service legal practice specialising exclusively in criminal and traffic law defence. The firm offers ten core legal service modules across Queensland and New South Wales: Drug Offences, Assault Charges, Fraud & Dishonesty Charges, Break and Enter/Burglary, Sexual Offences, Domestic Violence Offences, Murder & Manslaughter, Traffic Offences, Drink Driving, and Disciplinary Law. These services are delivered through three physical office locations in Brisbane, Gold Coast, and Sydney. The practice does not offer family law, property law, or commercial dispute services, maintaining a singular focus on criminal defence.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Section 19 non-conviction orders under Penalties and Sentences Act 1992 (Qld) achieved for eligible clients
• +1 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Victoria Legal Aid: Victoria's public criminal defence provider; not a direct competitor in Hannay's QLD/NSW geography, but the type of regional incumbent any future interstate expansion would face.

Broad incumbents

• Legal Aid NSW: NSW government legal aid body providing publicly funded criminal defence; the dominant low-cost alternative in Hannay's Sydney market and an indirect competitive constraint on pricing.
• Legal Aid Queensland: Government-funded legal services provider for indigent defendants in Queensland; competes for the same criminal defendant pool on price (free vs. private fees) and is the principal alternative for clients Hannay targets.

Direct peers

• O'Brien Criminal & Civil Solicitors: Multi-office Australian criminal defence firm with comparable QLD/NSW presence and overlapping practice in serious criminal matters.
• Armstrong Legal: Sydney-based criminal and traffic law firm with similar focus on defendant representation, SEO-driven acquisition, and a multi-office footprint overlapping Hannay's NSW presence.
• National Criminal Lawyers: Australian criminal defence firm operating across multiple states with strong digital marketing presence; directly comparable business model and target clientele to Hannay Lawyers.
• Sydney Criminal Lawyers: Sydney-focused criminal defence practice with a comparable direct-to-consumer GTM, website-led acquisition, and concentration on summary and indictable offences overlapping Hannay's Sydney office.
• Stinson Criminal Lawyers: Brisbane-based criminal law firm with multi-state coverage, comparable specialisation in serious criminal defence and similar target clientele to Hannay's Queensland practice.
• Kaldas & Co Criminal Lawyers: Brisbane criminal defence firm with comparable focus on serious indictable matters and similar geographic overlap in Queensland.
• Nyman Gibson Miralis: Specialist Sydney-based criminal defence firm with national reach in serious and complex criminal matters, comparable to Hannay's positioning as a high-stakes criminal-only practice.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/HannayLawyersAUS
• Facebookfacebook.com/hannaylaw
• LinkedInlinkedin.com/company/hannay-lawyers

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hannay Lawyers