Hans&FranzBiergarten

What Hans&FranzBiergarten does

Hans & Franz Biergarten is a privately held, single-location German restaurant and outdoor biergarten located at 3124 South Highway 14 in Greenville, South Carolina. The establishment operates Tuesday through Sunday with a mix of lunch and dinner service and is closed on Mondays. Its core offering is authentic German cuisine prepared in-house under the direction of German chef Juergen Haubach, with sausages and cold cuts sourced from trusted German butchers and daily specials personally prepared by the owner.

The restaurant features an outdoor biergarten with a pet-friendly area and a designated smoking section, plus a spacious Stammtisch table for larger groups. A seasonal WinterWonderland decoration transforms the venue into a South German ski lodge aesthetic from early December through February. Supporting offerings include a curated German-style beer list (featuring Weihenstephan beers), hosted events such as Oktoberfest and FIFA World Cup viewing parties, table reservations, and a small in-house merchandise line under the Bier-Vergnugen brand (T-shirts and tote bags, no shipping).

The business operates on a traditional restaurant revenue model, monetizing through per-order food and beverage sales to walk-in diners and reserved parties. Go-to-market relies primarily on an active Facebook presence, a WordPress-based website with reservation capability, and an email newsletter, with event-driven traffic spikes around Oktoberfest, World Cup viewing, and WinterWonderland. The company has 11 employees and serves a horizontal consumer segment of local diners, tourists, and sports enthusiasts; there is no delivery, catering, or e-commerce channel, and the single-location footprint shows no expansion signals.

Name

Hans&FranzBiergarten

Legal name

Hans & Franz Biergarten

Website

https://hansandfranzbiergarten.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Hans & Franz Biergarten is a single-location German restaurant and outdoor biergarten in Greenville, SC, serving authentic German cuisine and beer to local diners, tourists, and sports enthusiasts via dine-in service and seasonal events.

Ownership category

akta.pro rank

Product category

German Restaurant and Biergarten

NAICS

Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Casual Dining Restaurants (THAFACAB)

Keywords

• German restaurant dining
• Biergarten beer garden
• Authentic German cuisine
• Seasonal dining events
• Craft beer selection

Headquarters

HQ city

Greenville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Food and Beverage Sales: Traditional restaurant revenue from selling German cuisine, sausages, cold cuts, burgers, craft beers (including Weihenstephan beers), and other beverages. Customers pay per order for dine-in service.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Hans & Franz Biergarten is a single-location German restaurant and outdoor biergarten in Greenville, South Carolina, selling authentic German cuisine (sausages, cold cuts, burgers, and daily specials) prepared in-house under German chef Juergen Haubach, paired with a curated draft beer list including Weihenstephan beers. The restaurant provides dine-in lunch and dinner service, table reservations, seasonal event hosting (Oktoberfest, World Cup viewing, WinterWonderland), and on-site only merchandise (Bier-Vergnugen T-shirts and tote bags).

Product overview

Hans & Franz Biergarten is a single-location German restaurant and outdoor biergarten offering authentic German dining experiences in Greenville, SC. The core offering consists of dine-in restaurant services with a German-inspired menu crafted by chef Juergen Haubach, featuring in-house prepared dishes and imported German sausages and cold cuts. Supporting services include a curated beer list, table reservations, and hosted events such as Oktoberfest and World Cup viewing parties. The establishment also offers branded merchandise under the Bier-Vergnugen name. All offerings are tied to the physical restaurant location with no digital or e-commerce component.

Differentiator

Problem solved

Functional benefit

Products and services

• German Restaurant & Biergarten Dining Authentic German restaurant offering dine-in experiences with a cozy indoor setting and an outdoor biergarten, including a pet-friendly area and a designated smoking section.
• Lunch & Dinner Menu German-inspired menu featuring in-house crafted dishes under German chef Juergen Haubach's direction, with sausages and cold cuts sourced from trusted German butchers and owner-prepared daily specials.
• Beer List Curated selection of draft beers and German-style beverages served at the establishment, including Weihenstephan beers.
• Hosted Events & Private Dining Hosted events including Oktoberfest celebrations, FIFA World Cup viewing parties, and WinterWonderland seasonal events, featuring a spacious Stammtisch table for larger group gatherings.
• Bier-Vergnugen Merchandise Branded merchandise including T-shirts and shopping tote bags available for purchase at the restaurant (no shipping offered).

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• Prost Brewing: German-style brewery and restaurant in Denver pairing German-inspired food with German draft beers in a casual, event-driven venue. Comparable in the German beer-led casual dining positioning and in leveraging a brewery/beer program as a core traffic driver.
• Wurstküche: German sausage-focused casual restaurant in Los Angeles pairing imported German sausages and craft beers in a casual dine-in setting. Highly comparable in core menu strategy (German sausages + curated beer list) and casual dining service model.
• The Berghoff: Historic German restaurant in Chicago offering traditional German cuisine, German beer, and full-service dining. Comparable in authentic German culinary positioning, full-service casual dining model, and long-standing brand built around heritage German fare.
• Black Forest Inn: Long-established German restaurant in Minneapolis serving traditional German fare, German beers, and hosting private events with a German-themed atmosphere. Comparable in authentic German cuisine positioning, full-service casual dining format, and event hosting.
• Hofbräuhaus Las Vegas: Anchored German beer hall and biergarten serving authentic German cuisine, German draft beers (including Weihenstephan), and seasonal events like Oktoberfest in a destination dining format. Directly comparable in concept (authentic German food + biergarten + event programming) though operating at substantially larger scale than Hans & Franz.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/biergartengreenville
• Instagraminstagram.com/hansandfranzbiergarten
• LinkedInlinkedin.com/company/hans&franzbiergarten

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hans&FranzBiergarten