HANSENS FURNITURE

Name

HANSENS FURNITURE

Legal name

Hansen's Furniture

Website

https://hansensfurniture.biz

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Furniture Retail

NAICS

Furniture Retailers (449110), Furniture Retailers (44911)

SIC

Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Bedroom Furniture Retail (Beds, Dressers, Nightstands, Armoires) (CRAIAAAC)

Keywords

• Furniture retail store
• Home furnishings
• Mattress sales
• Amish furniture
• In-house delivery

Headquarters

HQ city

Mount Vernon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Furniture Retail Sales: Primary revenue stream from direct sales of furniture including living room, bedroom, dining room, mattresses, recliners, and lift chairs. Both in-stock items from showroom floor and warehouse as well as special orders from brand partners are available. All merchandise available for immediate delivery or same-day pickup.
2. Delivery Services: In-house delivery services with removal of old furniture included when new furniture is delivered.
3. Financing and Layaway: 60-day in-store layaway plan available. Financing available with approved credit for customers who prefer to pay over time.
4. Gift Certificates: Gift certificates available for purchase at any amount, providing flexible gifting options for customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Hansen's Furniture is a family-owned, full-service retail furniture store operating from a 30,000+ sq ft showroom in Mount Vernon, WA. It sells living room, bedroom, and dining room furniture, mattresses, recliners, lift chairs, and Amish furniture from brand partners including Ashley, Sealy, Stearns & Foster, and Tempur-Pedic. The store supports purchases with in-house delivery (including old furniture removal), 60-day layaway, and customer financing.

Product overview

Hansen's Furniture is a family-owned, full-service retail furniture store serving the Skagit Valley and Island County since 1947. The company operates as a traditional brick-and-mortar retailer with over 30,000 square feet of showroom space in Mount Vernon, WA. The product portfolio centers on five core furniture categories: Living Room Furniture (sofas, sectionals, recliners, lift chairs, coffee tables, entertainment centers), Bedroom Furniture (beds, nightstands, dressers, bedroom sets, including Amish and solid wood pieces), Dining Room Furniture (tables, chairs, sets, buffets, barstools), Mattresses (twin to king from Sealy, Stearns & Foster, Tempur-Pedic), and Recliners and Lift Chairs. The store differentiates through Amish-made furniture, in-house delivery with old furniture removal, a 60-day layaway plan, and competitive financing options. All merchandise is available for immediate delivery or same-day pickup.

Differentiator

Problem solved

Functional benefit

Products and services

• Living Room Furniture

Named customers5 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered standard, core, minor and strategic.

• A-AmericastandardOthersFurniture brand partner offering additional product options for the retail showroom.
• Ashley FurniturecoreOthersMajor furniture brand partner providing living room, bedroom, and dining furniture selections.
• SealycoreOthersMattress brand partner offering twin, full, queen, and king mattresses in-store.
• Stearns & Foster MattressescoreOthersPremium mattress brand partner for high-end mattress offerings.
• Tempur-PediccoreOthersPremium memory foam mattress brand partner for specialty mattress products.
• NOAHminorOthersLocal community partner supported by Hansen's Furniture through charitable contributions and community involvement.
• YMCAminorOthersLocal community organization supported through charitable partnerships and community donations.
• Humane SocietyminorOthersLocal animal welfare organization supported through community partnership programs.
• United WayminorOthersNational community service organization supported through local chapter partnerships and charitable giving.
• Amish Furniture Makers (Can-Am Amish, Country Classic Amish, Fusion Designs Amish, Green Gables Amish)strategicOthersAmish furniture craftsmen providing handcrafted, high-quality wood furniture products made in Lancaster, PA, distinguishing Hansen's from competitors. These partnerships emphasize American-made quality and craftsmanship.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Regional players

• American Furniture Warehouse: Large-format regional furniture retailer in the Western US selling furniture and mattresses at value pricing. Comparable on showroom scale and full-room assortment, though it competes on price scale rather than Hansen's family-service positioning.
• Raymour & Flanigan: Northeast US furniture chain with in-house delivery and a broad living/bedroom/dining assortment. Comparable as a regional multi-store retailer competing on full-service delivery, although at a far larger scale than Hansen's single showroom.
• Haverty's Furniture: Regional furniture chain across the Southeast and Mid-Atlantic selling living room, bedroom, dining, and mattress. Comparable in assortment and full-service retail model, though it operates a multi-state footprint rather than Hansen's single-store regional model.
• Mor Furniture for Less: West Coast regional furniture chain selling living, bedroom, dining, and mattresses with in-house delivery. Comparable on assortment, regional geography, and service-led positioning, though Mor operates multiple showrooms rather than a single-store model.
• RC Willey: Regional furniture and appliance retailer in the Western US with in-house delivery. Comparable on the showroom-plus-delivery service model and furniture-and-mattress assortment, though it operates a multi-store footprint and is part of the Berkshire group.
• Mathis Brothers Furniture: Regional large-format furniture retailer across multiple US states selling furniture and mattresses with in-house delivery. Comparable on showroom scale, full-room assortment, and full-service delivery — the closest analog to Hansen's model but at a multi-state chain scale.

Broad incumbents

• Ashley HomeStore: National chain selling Ashley brand furniture across living, bedroom, and dining — same primary product categories as Hansen's, but at vastly larger scale and with hundreds of locations. Comparable as the dominant national incumbent in the exact brand and category mix Hansen's carries.
• Living Spaces: Large-format furniture retailer with showroom-plus-delivery model across the Western US. Comparable in product mix and service-led model, though it operates at significantly larger scale and with broader geographic reach than Hansen's.
• Rooms To Go: Large multi-category furniture retailer specializing in living room, bedroom, and dining room sets, with in-house delivery. Comparable to Hansen's on the core product mix (room sets, bundled purchases, in-house delivery) but operates at a much larger regional-chain scale.

Emerging players

• Wayfair: Direct-to-consumer online furniture and home furnishings retailer competing on assortment, price transparency, and home delivery. Comparable as the dominant online alternative to Hansen's brick-and-mortar model, and a primary reason the single-store, no-ecommerce approach faces structural pressure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HansensFurnitureMtVernon
• LinkedInlinkedin.com/company/hansens-furniture

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HANSENS FURNITURE