HANZ
Stiftung Hamburger Ausbildungs Netzwerk (HANZ) is a Hamburg-based nonprofit foundation operating the meinjobobotschafter.de digital platform that connects students with volunteer career ambassadors from 75+ partner companies for 1:1 vocational orientation across Germany.
- Company typePrivate
- Founded2000
- HeadquartersHamburg, Germany
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What HANZ does
HANZ (Stiftung Hamburger Ausbildungs Netzwerk) is a Hamburg-based charitable trust foundation (gemeinnützige Treuhandstiftung) founded in 2000 by Dr. Michael Otto and Bernd Wrede to address youth unemployment and skilled-worker shortages in Germany. Operating under the umbrella of Haspa Hamburg Stiftung, the organization coordinates a tripartite network linking 75+ cooperating companies, 91 Hamburg schools, and students across 19+ additional German regions. As of November 2024, the core operating team consisted of three full-time staff — Chair Maren von Nordeck, Anica Emmett, and Philipp Unger — supported by a board drawn from Otto Group, Hapag-Lloyd, and Haspa Hamburg Stiftung, with Dr. Michael Otto (Otto Group) serving as patron. The organization's measurable track record includes a doubling of Hamburg Hauptschüler placement rates into unsubsidized vocational training within five years and a tripling of direct apprenticeship starts among ESA graduates within ten years, validated externally by the 2005 Carl Bertelsmann Prize from Bertelsmann Stiftung.
HANZ firmographics
Firmographics- Name
- HANZ
- Legal name
- Stiftung Hamburger Ausbildungs Netzwerk (HANZ)
- Website
- https://hanz.hamburg
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Stiftung Hamburger Ausbildungs Netzwerk (HANZ) is a Hamburg-based nonprofit foundation operating the meinjobobotschafter.de digital platform that connects students with volunteer career ambassadors from 75+ partner companies for 1:1 vocational orientation across Germany.
- Ownership category
- akta.pro rank
HANZ industry classification
Industry- Product category
- Vocational Training and Career Orientation Services
- NAICS
- Educational Support Services (611710)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Internship/Apprenticeship Matching & Work-Based Learning Platforms (EDAFAMAL)
Keywords
Where HANZ is headquartered
LocationHeadquarters
- HQ city
- Hamburg
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
HANZ business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Corporate Membership Contributions: Member companies provide time, expertise, and resources. The membership itself is free, but companies contribute through active participation as Jobbotschafter, offering internship positions, company tours, and training slots.
- Donations and Grants: As a nonprofit charitable foundation (gemeinnützige Treuhandstiftung), HANZ relies on donations from private donors and companies, as well as grants. Donation account: IBAN DE20 2005 0550 1280 1703 64.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | Free network membership for companies |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
HANZ product offering
Product offeringCore offering
HANZ runs a free, donation-funded vocational orientation network that connects students, schools, and companies in Germany to improve the school-to-apprenticeship transition. Its flagship digital product is the meinjobbotschafter.de platform, which enables 1:1 online video calls between students and corporate career ambassadors (Jobbotschafter) for authentic career guidance, complemented by regular in-person and digital Netzwerktreffen (network meetings) and curated school partnerships.
Product overview
HANZ operates as a dual offering: a digital career orientation platform (Meinjobbotschafter.de) that connects students with job ambassadors via 1:1 video calls, and a broader network (HANZ Netzwerk) that brings together companies, schools, and political stakeholders to strengthen vocational training in Germany. The platform serves as the user-facing digital product while the network provides the organizational framework for collaboration and support.
Differentiator
Problem solved
Functional benefit
Products and services
- meinjobbotschafter.de digital platform Digital career orientation platform that connects students with corporate career ambassadors (Jobbotschafter) through 1:1 video call sessions, providing authentic professional insights and personal guidance for career discovery. The platform is embedded in the school system so students can reach ambassadors without selection processes.
- HANZ Netzwerk (corporate-school-student network) Free professional network connecting 75+ companies, 91 Hamburg schools, and political stakeholders to improve vocational training and facilitate collaboration on career orientation initiatives. Includes regular digital and in-person Netzwerktreffen with expert presentations.
Quantifiable outcome
- Doubled the placement rate of Hamburg Hauptschüler graduates into non-subsidized vocational training within 5 years
- +2 more outcomes
Companies that use HANZ
Customer profileNamed customers26 records
Segments4 records
Ideal customer profiles3 records
HANZ technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature2 records
HANZ partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core, major and minor.
- Handelskammer HamburgcoreLong-standing cooperation for vocational orientation. Supports HANZ platform as complementary to existing offerings. Dr. Malte Heyne (Hauptgeschäftsführer) actively supports the initiative.
- Haspa Hamburg StiftungcoreParent foundation under whose umbrella HANZ operates as a charitable trust foundation. Provides governance and administrative support for the organization.
- Handwerkskammer HamburgcoreHjalmar Stemmann (Präsident) actively supports HANZ. Partnership extends reach to craft trades and vocational training in Hamburg.
- Agentur für Arbeit (Federal Employment Agency)majorPartnership since inception in 2000. Original collaborator in Hamburger Hauptschulmodell along with schools and Arbeitsstiftung Hamburg.
- Leuphana University LüneburgminorAcademic partnership where a student completed a master's thesis analyzing needs and trends in digital career orientation using HANZ platform as example.
- Schulsenatorin Hamburg (Ksenija Bekeris)majorSenatorin für Schule, Familie und Berufsbildung supports HANZ on behalf of Hamburg Senate. Provided explicit endorsement for digital platform approach.
- Gymnasium EppendorfcoreFocus group partner for platform testing. One of four partner schools participating in prototype testing with ~30 students.
- Stadtteilschule BlankenesecoreFocus group partner for platform testing. One of four partner schools participating in prototype testing with ~30 students.
- Stadtteilschule WilhelmsburgcoreFocus group partner for platform testing. One of four partner schools participating in prototype testing with ~30 students.
- Stadtteilschule LohbrüggecoreFocus group partner for platform testing. One of four partner schools participating in prototype testing with ~30 students.
- Autonome Jugendwerkstätten Hamburg (ajw)minorHANZ funding supports PC workstations in 'ABO-Werkstatt' for vocational orientation. ajw helps youth find apprenticeships through hands-on learning.
- MUT AcademyminorHANZ funding supports mentorship for 5 apprentices during their probation period. Focus on self-image development and preventing training dropouts.
- SchlauFox (JEA! Program)minorHANZ funding supports 'Jeder*Jedem ein Abschluss!' program helping youth obtain first general education certificate (ESA). Coaching since 2009.
- AquaAgentenminorSocial partner organization collaborating with HANZ on youth support initiatives.
- CocietyminorSocial partner organization in HANZ's partner network.
- FinlitminorSocial partner organization in HANZ's partner network.
- Michael Otto Foundation for SustainabilityminorSocial partner organization in HANZ's partner network.
- YoungClassXminorSocial partner organization in HANZ's partner network.
- Klischee FreiminorSocial partner organization in HANZ's partner network focused on overcoming stereotypes.
- Social EntrminorSocial partner organization in HANZ's partner network.
Scale indicators7 records
Recent moves9 records
Expansion highlights5 records
HANZ competitors and assessment
Company assessmentDirect peers
- Jobmensa: German platform connecting students and graduates with side jobs, internships, and entry-level roles. Comparable as a student-employer matching service targeting the same youth demographic as HANZ.
- Jobvector: Specialized job matching platform focused on technical, scientific, and professional roles in German-speaking markets. Comparable as a niche career-matching platform for early-career and skilled professionals.
- Praktikum.de: German platform for internships, apprenticeships, and entry-level positions. Directly comparable as a student-to-employer matching service in the vocational and early-career space.
- Azubis.de: German apprenticeship search and matching platform targeting school leavers. Competes directly with meinjobbotschafter.de on the same student-employer matching problem in the vocational training space.
- Ausbildung.de: Germany's largest dedicated apprenticeship matching platform. Directly comparable as a digital platform connecting students with apprenticeship opportunities and employers, serving the same student-employer matching use case as HANZ.
Regional players
- Stiftung Bildung: German nonprofit foundation focused on education and youth development outcomes. Comparable as a charitable foundation operating in the German education and youth-employment space, though with broader thematic scope than HANZ.
Broad incumbents
- Bundesagentur für Arbeit (Jobbörse / Ausbildungsstellen): German federal employment agency operating the official apprenticeship and job matching platform. Comparable as the statutory nationwide incumbent HANZ positions itself as complementary to; vastly larger scale and budget.
- LinkedIn (Career Exploration / Apprenticeships): Global professional network increasingly offering apprenticeship listings, career exploration tools, and school integrations. Broad incumbent with growing overlap to HANZ's career-orientation use case.
- Indeed Germany: Global job search platform with significant German presence and apprenticeship listings. Broad incumbent whose general search product partially substitutes for HANZ's employer-matching role.
- StepStone (Germany): One of Germany's largest general job platforms, with dedicated apprenticeship and entry-level sections. Broad incumbent offering overlapping career-orientation functionality at much greater scale.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
HANZ social profiles
Digital presenceHANZ compliance and trust
Trust signalCompliance1 record
HANZ financial estimates
Financial estimateRevenue estimate
Valuation estimate
HANZ leadership team
Management profileNumber of profiles
Profiles6 records
HANZ funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HANZ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HANZ
What does HANZ do?
HANZ runs a free, donation-funded vocational orientation network that connects students, schools, and companies in Germany to improve the school-to-apprenticeship transition. Its flagship digital product is the meinjobbotschafter.de platform, which enables 1:1 online video calls between students and corporate career ambassadors (Jobbotschafter) for authentic career guidance, complemented by regular in-person and digital Netzwerktreffen (network meetings) and curated school partnerships.
Is HANZ a public or private company?
HANZ is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was HANZ founded?
HANZ was founded in 2000. It employs 1 to 10 people.
Where is HANZ based?
HANZ is headquartered in Hamburg, Germany, in the Europe region.
How does HANZ make money?
Two revenue lines are on record. Corporate Membership Contributions are the primary driver. The others are donations and Grants.
Who are HANZ's main competitors?
Direct peers on record are Jobmensa, Jobvector, Praktikum.de, Azubis.de and Ausbildung.de. Stiftung Bildung is listed as a regional player. Broad incumbents are Bundesagentur für Arbeit (Jobbörse / Ausbildungsstellen), LinkedIn (Career Exploration / Apprenticeships), Indeed Germany and StepStone (Germany).
Does HANZ have an API?
No public API is recorded for HANZ.
What industry is HANZ in?
HANZ's product category is Vocational Training and Career Orientation Services. Its primary akta.pro industry code is EDAFAMAL, Internship/Apprenticeship Matching & Work-Based Learning Platforms. Its NAICS code is 611710 and its SIC code is 8200.