Visit Hardangerfjord
Visit Hardangerfjord is a non-profit destination marketing organization owned by five Norwegian municipalities, operating the Hardangerfjord.com tourism platform to attract B2C travelers and B2B tour operators to the Hardanger region in western Norway.
- Company typePrivate
- Founded-
- HeadquartersHardanger region, Norway
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Visit Hardangerfjord does
Visit Hardangerfjord is a destination management organization (destinasjonsselskap) that markets the Hardanger region in western Norway, covering the municipalities of Kvam, Eidfjord, Ulvik, Ullensvang, and Kvinnherad. The organization operates hardangerfjord.com, a multilingual (Norwegian, English, German) digital tourism platform that aggregates attractions, accommodations, dining, events, and travel planning content for the region. It serves two primary customer groups: individual tourists (B2C) seeking itinerary information and bookings, and international tour operators (B2B) seeking familiarization with the destination to integrate Hardanger into travel packages. Its revenue is drawn from three streams: recurring membership fees from tourism businesses (hotels, activity providers, restaurants, cruise operators, cider producers), advertising sold to members and non-members on the website and in print publications, and municipal/regional funding from the five owner municipalities plus Vestland County Municipality and Sparebankstiftinga Hardanger.
The organization is led by a CEO and four functional managers (Content Marketing, SoMe, Product Marketing, and Project Leader for regional tourism strategy and sustainability certification), operating as a non-profit with approximately ten staff. Its technology stack centers on the Hardangerfjord.com platform with booking/listing capabilities, supported by an active social media presence (Instagram, Facebook, YouTube), an annual printed Hardangerfjord Guide distributed in hundreds of thousands of copies, and a physical Hardanger Lounge in Bergen's tourist information center reaching approximately 600,000 annual visitors. The go-to-market combines B2C digital marketing (social, influencer collaborations, content production) with B2B trade engagement (NTW, Nordic Marketplace, ITB Berlin, workshops in Europe/USA/Asia, press tours, fam trips). The organization holds Bærekraftig reisemål (Sustainable Destination) certification from Innovasjon Norge and strategic distribution partnerships with Visit Norway and Fjord Norway, positioning it as the official destination marketing channel for one of Norway's most iconic fjord regions.
Visit Hardangerfjord firmographics
Firmographics- Name
- Visit Hardangerfjord
- Legal name
- Visit Hardangerfjord
- Website
- https://hardangerfjord.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Visit Hardangerfjord is a non-profit destination marketing organization owned by five Norwegian municipalities, operating the Hardangerfjord.com tourism platform to attract B2C travelers and B2B tour operators to the Hardanger region in western Norway.
- Ownership category
- akta.pro rank
Visit Hardangerfjord industry classification
Industry- Product category
- Destination Marketing and Tourism Promotion
- NAICS
- Convention and Visitors Bureaus (561591), Tour Operators (561520), Tour Operators (56152)
- akta.pro primary industry
- Full-Service Destination Management (Ground Handling & Onsite Operations) (THAHADAA)
- akta.pro secondary industry
- Adventure & Outdoor Local Operators (Trekking/Safari/Diving) (THAKAEAF)
Keywords
Where Visit Hardangerfjord is headquartered
LocationHeadquarters
- HQ city
- Hardanger region
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Visit Hardangerfjord business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others
Revenue model
- Membership Fees: Tourism businesses (accommodations, restaurants, activity providers) pay membership fees to Join Visit Hardangerfjord and receive marketing exposure, advertising discounts, access to workshops and training, and inclusion in print and digital materials.
- Advertising: Members receive discounted advertising rates on the website and in print publications. Non-members can also purchase advertising space.
- Municipal/Regional Funding: The organization is owned and financed by the municipalities of Ullensvang, Eidfjord, Ulvik, Kvam, and Kvinnherad, with support from Vestland County Municipality and Sparebankstiftinga Hardanger.
Go-to-market motion3 records
Distribution channels5 records
Marketing channels10 records
Visit Hardangerfjord product offering
Product offeringCore offering
Visit Hardangerfjord is a municipally owned destination marketing organization that promotes the Hardangerfjord region in Norway by aggregating and marketing local tourism offerings (attractions, accommodations, dining, activities, events) through the Hardangerfjord.com website, print guides, social media, trade show participation, and B2B operator outreach. It recruits local tourism businesses as members and provides them marketing exposure in exchange for membership fees, while also developing regional tourism strategy and sustainability certification.
Product overview
Visit Hardangerfjord is a destination marketing company (destinasjonsselskap) that markets the Hardangerfjord region in Norway, comprising the municipalities of Kvam, Eidfjord, Ulvik, Ullensvang, and Kvinnherad. The organization operates hardangerfjord.com, a comprehensive tourism information portal providing listings and information about attractions, accommodations, dining, events, and travel planning throughout the region. Their services include digital marketing, content production, B2B operator outreach, and member support for tourism businesses in the region. They do not offer a standalone software product but rather serve as a marketing and tourism promotion entity for the Hardanger region.
Differentiator
Problem solved
Functional benefit
Brands
- Hardangerfjord Guide: Annual printed tourism guide distributed in hundreds of thousands of copies
- Hardanger Ferietips
- Hardangerkartet
Products and services
- Hardangerfjord.com Digital Tourism Platform
Companies that use Visit Hardangerfjord
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles3 records
Visit Hardangerfjord technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Visit Hardangerfjord partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Visit NorwaycoreOfficial partner providing access to national tourism marketing platforms and campaigns. Visit Hardangerfjord products and listings appear on VisitNorway.com.
- Fjord Norge (Fjord Norway)coreRegional tourism organization for fjord Norway. Joint marketing campaigns, B2B workshops, and press tours conducted in collaboration.
- Mimir ASminorExternal facilitator for regional tourism strategy development. Provides professional facilitation for strategy processes and sustainability certification work.
- NTB (Norsk Telegrambyrå)minorNorwegian news agency used for press release distribution to generate earned media coverage.
- NorledcoreFjord cruise operator providing sightseeing experiences on Hardangerfjord. Featured in marketing content and travel itineraries.
- Rødne Fjord CruisecoreFerry operator connecting Bergen with Hardanger destinations including Rosendal. Featured in cruise and sightseeing content.
- Five Municipalities (Ullensvang, Eidfjord, Ulvik, Kvam, Kvinnherad)coreMunicipal owners and financers of Visit Hardangerfjord. Provide strategic direction and funding for destination marketing activities.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Visit Hardangerfjord competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Visit Hardangerfjord social profiles
Digital presenceVisit Hardangerfjord compliance and trust
Trust signalCompliance1 record
Visit Hardangerfjord financial estimates
Financial estimateRevenue estimate
Valuation estimate
Visit Hardangerfjord leadership team
Management profileNumber of profiles
Profiles5 records
Visit Hardangerfjord funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Visit Hardangerfjord M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Visit Hardangerfjord
What does Visit Hardangerfjord do?
Visit Hardangerfjord is a municipally owned destination marketing organization that promotes the Hardangerfjord region in Norway by aggregating and marketing local tourism offerings (attractions, accommodations, dining, activities, events) through the Hardangerfjord.com website, print guides, social media, trade show participation, and B2B operator outreach. It recruits local tourism businesses as members and provides them marketing exposure in exchange for membership fees, while also developing regional tourism strategy and sustainability certification.
Is Visit Hardangerfjord a public or private company?
Visit Hardangerfjord is a private company. It is classified as state government owned and is currently operating.
When was Visit Hardangerfjord founded?
Visit Hardangerfjord was founded in -1. It employs 1 to 10 people.
Where is Visit Hardangerfjord based?
Visit Hardangerfjord is headquartered in Hardanger region, Norway, in the Europe region.
How does Visit Hardangerfjord make money?
Three revenue lines are on record. Membership Fees are the primary driver. The others are advertising and municipal/Regional Funding.
Does Visit Hardangerfjord have an API?
No public API is recorded for Visit Hardangerfjord.
What industry is Visit Hardangerfjord in?
Visit Hardangerfjord's product category is Destination Marketing and Tourism Promotion. Its primary akta.pro industry code is THAHADAA, Full-Service Destination Management (Ground Handling & Onsite Operations), with a secondary code of THAKAEAF, Adventure & Outdoor Local Operators (Trekking/Safari/Diving). Its NAICS code is 561591.