Harcourts Purba Bali Real Estate

What Harcourts Purba Bali Real Estate does

Harcourts Purba Bali Real Estate is a Bali-based real estate agency and property marketplace operating as a franchise division of Harcourts Indonesia, itself part of the global Harcourts International network of 900 offices across 9 countries. Founded in 2018 and headquartered in Tibubeneng, Kuta Utara (Badung, Bali), the company employs approximately 15 staff including sales consultants, property managers, and administrative support. Its core product is an online property listing marketplace built on the Houzez WordPress platform, covering villas, land, residential properties, commercial real estate, off-plan developments, and rentals across six Indonesian islands — Bali, Lombok, Flores, Sumba, Sumbawa, and Rote. The platform supports multi-currency display (IDR, USD, AUD, EUR) and advanced search filters by ownership type, location, price, bedrooms, and lifestyle attributes (beachfront, resort area, cliff front, etc.).

The company's revenue model is primarily transaction-based, earning commissions on successful property sales and purchases, supplemented by fees from rental property management services. It operates a direct-to-consumer go-to-market combining field sales agents, inside sales via website/WhatsApp/phone, and referral distribution through the Harcourts international network. The "Omni-Present Marketing Package" — professional videography and social media advertising provided at no upfront cost and deductible from commission upon sale — is positioned as a seller acquisition tool. Differentiated services include property appraisals, due diligence support (14–30 day process), and an ROI Simulator for investment evaluation.

Harcourts Purba Bali targets international property buyers (foreign nationals seeking villas, holiday homes, retirement residences, or investment properties) and Bali-based property sellers, with secondary segments including real estate developers, expatriate residents, and commercial/hospitality investors. The company's principal, Siti Salmah Purba (S.H.), and team include legally-trained professionals and agents with backgrounds in international hotel management and British investment banking. The company is a member of AREBI (Asosiasi Real Estate Broker Indonesia) and reports no external funding, operating as a privately-held franchise within the Harcourts network.

Name

Harcourts Purba Bali Real Estate

Legal name

Harcourts Purba Bali

Website

https://harcourtspurbabali.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Harcourts Purba Bali Real Estate is a Bali-based real estate agency and property marketplace operating within the Harcourts International franchise network, providing property sales, rentals, and advisory services to international buyers and investors across Bali and surrounding Indonesian islands.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Property Management Advisory & Leasing Administration (FSAEAJAN)

Keywords

• Bali real estate
• Villa sales
• Property management
• Leasehold properties
• Commercial real estate

Headquarters

HQ city

Tibubeneng, Kuta Utara

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Others

Revenue model

1. Real Estate Commission: The company earns commissions on successful property sales and purchases in Bali. They offer an Omni-Present Marketing Package where marketing costs are deductible from the commission when a property sells.
2. Rental Property Management: Assistance with rental management services for property owners, including managing villa rentals and the sales process.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Harcourts Purba Bali is a real estate brokerage operating in Bali and surrounding Indonesian islands (Lombok, Flores, Sumba, Sumbawa, Rote), brokering the sale, lease, and rental of villas, land, residential properties, and commercial real estate. As a division of Harcourts Indonesia within the global Harcourts network (900 offices across 9 countries), the firm also provides rental management, property appraisals, and an Omni-Present Marketing Package for sellers.

Product overview

Harcourts Purba Bali operates as a real estate agency and online property marketplace offering a comprehensive portfolio of Bali and Indonesian island properties. The platform provides a unified listing ecosystem comprising villa listings (freehold and leasehold), land parcels, residential properties (apartments, houses, penthouses, studios, townhouses), and commercial real estate (boutique hotels, resorts, restaurants, office spaces). The core product is the Property Listing Marketplace, which serves as the main interface for property discovery, supplemented by add-on services including Rental Management, Property Appraisal, and an Omni-Present Marketing Package for sellers. Additional tools like the ROI Simulator support investment decision-making. The platform distinguishes between freehold (Hak Milik) ownership for citizens and leasehold (Hak Sewa) arrangements, and covers key Bali locations including Canggu, Seminyak, Ubud, Bukit Peninsula, Jimbaran, Sanur, and surrounding islands.

Differentiator

Problem solved

Functional benefit

Products and services

• Villa Sales Brokerage Brokerage service for villa properties in Bali, covering freehold (Hak Milik) and leasehold (Hak Sewa) ownership options across popular areas including Canggu, Seminyak, Ubud, Bukit Peninsula, Jimbaran, Sanur, and surrounding regions. Targets individual international buyers, investors, and expats seeking villas for personal use, investment, or holiday homes.
• Land Sales Brokerage Brokerage service for land parcels across Bali, offered as freehold (Hak Milik) for Indonesian citizens or leasehold (Hak Sewa) options, covering residential and commercial development zones including Yellow, Red, and Green zoning areas. Targets developers, villa builders, and investors seeking land for projects.
• Residential Property Sales Brokerage Brokerage service for residential properties in Bali, including apartments, houses, penthouses, studios, and townhouses available for purchase or rental across Bali's neighborhoods. Targets individual buyers and expats seeking primary or secondary residences.
• Commercial Property Sales Brokerage Brokerage service for commercial real estate in Bali, including boutique hotels, guesthouses, resorts, restaurants, spas, office spaces, and retail properties for investment or business operations. Targets investors, hospitality operators, and business owners.
• Off-Plan Property Sales Brokerage Brokerage service for pre-development property listings, including new construction villas and residential developments, offering early investment opportunities at potentially lower prices before completion. Targets investors and buyers seeking new-build properties.
• Rental Management Services Property rental management services for villa owners in Bali, including tenant placement, property maintenance coordination, and rental income management. Helps property owners generate returns on Bali property investments.
• Property Appraisal Services Professional property valuation and market appraisal services provided by knowledgeable agents to help sellers determine fair market prices for their Bali properties. Targets property owners considering selling.
• Omni-Present Marketing Package Comprehensive marketing package offered to property sellers, including professional videography, social media advertising, and network-wide property promotion across Harcourts' international office locations. Cost is fully deductible from commission when Harcourts sells the villa. Targets villa and property owners in Bali seeking maximum market exposure.

Quantifiable outcome

• Due diligence process typically takes 14 to 30 days depending on property location and ownership type.
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Harcourts International LtdcoreChannel Partner/ Reseller/ DistributorHarcourts Purba Bali operates as a franchise/partner office within the Harcourts International network of 900 offices across 9 countries. This partnership provides access to international buyer networks, global brand recognition, marketing resources, and cross-referrals for Bali properties.
• Harcourts IndonesiacoreChannel Partner/ Reseller/ DistributorProud division of Harcourts Indonesia, providing national coverage and support for Bali real estate operations.
• AREBI (Indonesian Real Estate Association)minorStrategic or Co-development PartnerRecognized by the official Indonesian association of real estate brokers, demonstrating professional standards and industry compliance.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Engel & Völkers Bali: International luxury real estate franchise with a Bali office selling premium villas, residences, and investment properties to foreign investors. Mirrors Harcourts Purba Bali's international-franchise, expat-buyer positioning, though operating across a broader luxury real-estate portfolio.
• Knight Frank Indonesia: Global luxury real estate brand with an active Indonesian presence covering residential, commercial, and investment properties including Bali. Comparable as a full-service international real estate firm competing for the same foreign buyer pool in Bali, but with a broader geographic and product remit.
• Ray White Indonesia (Bali offices): International real estate franchise group with offices across Indonesia including Bali, serving residential and commercial buyers. Comparable as another global real estate franchise competing in Bali's international buyer market, operating across a broader product range.
• Sotheby's International Realty (Bali): Affiliated Sotheby's International Realty offices market luxury Bali villas and estates to a global HNW buyer base. Comparable as an internationally branded luxury brokerage competing for the same high-end Bali villa sales, though part of a much larger global portfolio.

Direct peers

• Seven Stones Indonesia: Bali real estate agency offering villa sales, off-plan purchases, and rental management with a focus on international buyers. Overlaps with Harcourts Purba Bali across brokerage, off-plan listings, and rental management services.
• Bali Villa Realty: Bali-focused villa and land brokerage serving international buyers seeking freehold and leasehold properties. Direct competitor in the same Bali villa niche, with comparable cross-border transaction support and foreign-buyer focus.
• Elite Havens: Luxury villa sales, rental management, and concierge services across Bali and Lombok. Closest direct competitor to Harcourts Purba Bali: same buyer profile (international HNW), same Bali villa focus, and a similar mix of brokerage commissions and recurring rental management fees.
• Expat Property Shop Bali: Bali-focused real estate agency built around expat and international buyer needs, covering villas, apartments, and rentals. Comparable as a boutique agency targeting the same foreign buyer segment with similar concierge-style transaction support.
• Tropical Beach Properties: Bali-based real estate agency specializing in beachfront villas, land, and investment properties aimed at foreign buyers. Closely comparable in target customer (international HNW expats) and product mix (villas, land, freehold and leasehold).

Emerging players

• VillaFinder Bali: Online-focused Bali villa marketplace connecting owners with buyers and renters, competing for inbound foreign demand via digital channels. Comparable as a Bali villa marketplace targeting foreign buyers, but more digital-first than the agency-led Harcourts Purba Bali model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/harcourtspurba
• YouTubeyoutube.com/@harcourtspurbabali
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/harcourtspurbarealestate
• Instagraminstagram.com/harcourtspurba_bali
• Pinterestid.pinterest.com/harcourtspurba

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Harcourts Purba Bali Real Estate