Harms Real Estate Agency

What Harms Real Estate Agency does

Harms Real Estate Agency is a privately held, independent residential real estate brokerage headquartered in a single office at 43 Clinton Avenue, Rockville Centre, New York. Founded in 1947 and self-described as Rockville Centre's oldest independent real estate agency, the firm has served the South Shore communities of Long Island for 71 years through a team of five named agents — Elizabeth Byrne (Real Estate Broker), Mary DeFuria and Christine O'Reilly (Associate Real Estate Brokers), and Christine Dunn and Marissa Heitshusen (Licensed Real Estate Agents) — all of whom live in the local community. The agency provides a single core service: traditional residential real estate brokerage, representing buyers and sellers in home purchase and sale transactions, with listed property prices ranging from $800,000 to $1.699 million.

The firm operates with no proprietary technology platform. Its digital footprint is limited to a basic website that displays current property listings, agent contact information, and office hours, supplemented by standard email and phone communication. There is no evidence of CRM infrastructure, customer-facing applications, API integrations, or any in-house software development. Marketing is conducted through the website, the physical office presence, and word-of-mouth referrals within the local community, with no formal digital marketing or paid acquisition channels documented.

Harms generates revenue through transaction commissions on residential buy-side and sell-side representation. Commission rates are not publicly disclosed, and pricing is transaction-fee based, standard for the industry. The agency has no disclosed subsidiaries, no parent company, no outside investors, no funding history, and no partnerships or alliances. Customer concentration is structurally low because the business serves individual residential consumers on a per-transaction basis. Ownership is privately held and likely founder- or family-owned, consistent with a long-established independent local brokerage.

Name

Harms Real Estate Agency

Legal name

Harms Real Estate

Website

https://harmsrealestate.com

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

1–10 employees

Short description

Harms Real Estate Agency is an independent residential real estate brokerage headquartered in Rockville Centre, NY, serving South Shore Long Island communities since 1947 through a five-agent team that earns commissions on individual home buyer and seller transactions.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Real Estate Buyer Representation (FSAEAJAG), Buyer Representation Services (BPAJAAAJ)

Keywords

• Residential real estate brokerage
• Home buying services
• Home selling services
• Property listing services
• Local real estate agency

Headquarters

HQ city

Rockville Centre

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Real Estate Commission: The agency earns revenue through commissions on residential property sales and purchases. Agents represent buyers and sellers in transactions on the South Shore of Long Island. Commission rates are not publicly disclosed.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Harms Real Estate is a traditional, independent residential real estate brokerage that helps people in the Village of Rockville Centre and the South Shore communities of Long Island market, buy, and sell their homes. The firm represents buyers and sellers of residential properties through a team of licensed agents, all of whom live in the community they serve, and earns revenue through commissions on completed transactions.

Product overview

Harms Real Estate is a traditional residential real estate brokerage offering a single unified service: real estate brokerage. The company markets and sells residential homes, with all agents living in the local community. The brokerage provides property listings across multiple Long Island communities and assists clients throughout the home buying and selling process. There are no separate product modules, digital products, or technology offerings—it's a people-driven, service-based business focused exclusively on residential real estate transactions.

Differentiator

Problem solved

Functional benefit

Products and services

• Real Estate Brokerage Services

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves3 records

Expansion highlights1 record

Broad incumbents

• Coldwell Banker: National residential real estate franchise with strong Long Island agent network. Competes with Harms in the same suburban residential segment via local affiliated agents in Rockville Centre-adjacent areas.
• Douglas Elliman: Large New York metro residential brokerage with established Long Island operations. Competes with Harms for the same affluent suburban buyer/seller pool in Rockville Centre and surrounding South Shore communities.
• Sotheby's International Realty: Luxury-focused international real estate franchise network with Long Island affiliates. Targets the same affluent South Shore Long Island seller/buyer demographic that Harms serves, with listings in comparable price tiers.
• Berkshire Hathaway HomeServices: National residential brokerage franchise system with Long Island presence through multiple affiliated brokerages. Comparable to Harms in targeting suburban residential buyers/sellers in similar Long Island communities.
• Compass: Tech-enabled national residential brokerage with significant Long Island presence. Represents the digital-first competitive threat to traditional brokerages like Harms, with proprietary platform, agent tools, and consumer-facing technology.

Regional players

• Signature Premier Properties: Independent Long Island-based residential brokerage headquartered in Mineola. Directly comparable regional peer competing for the same South Shore Long Island residential market as Harms.
• Coach Real Estate: Long Island-based residential real estate firm serving Nassau and Suffolk counties. Comparable independent regional peer operating in similar South Shore Long Island communities to Harms.
• Daniel Gale Sotheby's International Realty: Long Island-headquartered residential brokerage operating across Nassau and Suffolk counties. Comparable to Harms as a Long Island-focused residential real estate firm serving similar South Shore communities, though significantly larger and franchise-affiliated with Sotheby's.
• Howard Hanna | Rand Realty: Major independent residential brokerage serving the New York / New Jersey / Connecticut tri-state area with strong Long Island presence through Rand Realty. Directly comparable to Harms in serving suburban residential buyers/sellers in Rockville Centre-adjacent communities.

Emerging players

• Redfin: Digital-first residential brokerage with growing Long Island market presence. Represents the technology-enabled competitive model that threatens traditional brokerages like Harms by offering lower-commission, consumer-direct alternatives.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/harms-real-estate-agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Harms Real Estate Agency