Harrell Design + Build

Residential Design-Build Remodelingharrelldesignbuild.com

Harrell Design + Build is an employee-owned, full-service residential design-build firm founded in 1985 in Mountain View, California, providing integrated design and construction for high-end homeowners across the Peninsula and South Bay, with projects typically ranging from $100K to $1M+.

Company typePrivate
Founded1985
HeadquartersMountain View, United States
Headcount11–50
GTM typeB2C
OfferingServices

What Harrell Design + Build does

Harrell Design + Build is a privately held, 100% employee-owned full-service residential design-build firm headquartered in Mountain View, California, operating continuously since 1985 under California Contractor License No. B479799. The firm serves high-end homeowners across the San Francisco Peninsula and South Bay — including Los Altos, Palo Alto, Los Altos Hills, Menlo Park, Redwood City, San Carlos, San Mateo, San Jose, Los Gatos, and surrounding communities — delivering an integrated offering where a single point of contact manages the project from initial design concept through final construction and cleanup.

The company's service portfolio spans seven core practice areas: Whole House + Additions Remodeling, Kitchen Remodeling, Bathroom Remodeling, Specialty Spaces (home offices, libraries, wine cellars), Outdoor Living Design, Green/Eco-conscious Remodeling, and Universal Design/Aging in Place. Underlying tooling consists of standard construction and project management software (Sage100, BuilderTrend for estimating, Chief Architect or equivalent for cabinet/layout design, plus productivity suites), with the firm's principal differentiator being process integration rather than proprietary technology.

Commercially, Harrell operates a project-based professional services model with no published pricing; quotes are determined per project, with typical engagements ranging from $100K to $1M+. Sales is consultative and field-based via initial designer consultations, portfolio presentations, and on-site estimates, with the majority of new work sourced from referrals and repeat clients. Brand awareness is supported by a multi-year run of Best of Houzz awards for design and service (2012-2017, 2021), a registered customer-care tagline trademark, and a 2019 Bay Area News Group Top Workplaces recognition. Ownership has been transferred progressively to employees via an Employee Stock Ownership Plan in place since 2001, making all staff working owners of the firm.

Harrell Design + Build firmographics

Firmographics

Name: Harrell Design + Build
Legal name: Harrell Design + Build
Website: https://harrelldesignbuild.com
Company type: Private
Founded year: 1985
Operating status: Operating
Headcount range: 11–50 employees
Short description: Harrell Design + Build is an employee-owned, full-service residential design-build firm founded in 1985 in Mountain View, California, providing integrated design and construction for high-end homeowners across the Peninsula and South Bay, with projects typically ranging from $100K to $1M+.
Ownership category
akta.pro rank

Harrell Design + Build industry classification

Industry

Product category: Residential Design-Build Remodeling
NAICS: Residential Remodelers (236118)
SIC: General Bldg Contractors - Residential Bldgs (1520)
akta.pro primary industry: Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)
akta.pro secondary industries: Design-Build / EPC General Contracting (IMAFAAAD), Luxury Whole-Home Renovation (High-End Finishes & Custom Build) (HSAPAEAI), Full Bathroom Remodel (Design-Build) (HSAPABAA)

Keywords

Residential design build
Home remodeling services
Kitchen renovation
Bathroom remodeling
Whole house renovation

Where Harrell Design + Build is headquartered

Location

Headquarters

HQ city: Mountain View
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Harrell Design + Build business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

Residential Remodeling Services: Project-based fees for full-service residential design and build remodeling including whole house remodels, kitchens, bathrooms, specialty spaces, outdoor living, green/eco-conscious remodeling, and universal design. Projects range from $100K to $1M+.

Pricing tiers

Model	Billing	Price
Other	Multi-year contract	Custom project-based pricing based on scope, size, and complexity

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Harrell Design + Build product offering

Product offering

Core offering

Product overview

Harrell Design + Build operates as a full-service residential Design + Build firm offering integrated design and construction management under one roof. The company provides a unified service model where a single team oversees projects from initial design concept through final construction and cleanup. Their core service portfolio consists of seven main offerings: Whole House + Additions Remodeling, Kitchen Remodeling, Bathroom Remodeling, Specialty Spaces, Outdoor Living Design, Green/Eco-Conscience Remodeling, and Universal Design/Aging in Place. Each service category functions as a distinct practice area within the company's integrated approach, with specialized designers and project managers dedicated to each type of remodel.

Differentiator

Problem solved

Functional benefit

Brands

HarrellCARE: Customer care and service program mentioned in footer and contact information

Products and services

Whole House + Additions Remodeling

Quantifiable outcome

Majority of work comes from referrals and repeat business

Companies that use Harrell Design + Build

Customer profile

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Harrell Design + Build technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature3 records

Harrell Design + Build partnerships and signals

Strategic signal

Partnerships

Four partnerships are on record, tiered minor.

National Association of the Remodeling Industry (NARI)minorOthersProfessional membership organization providing industry credentials, networking, and professional development for remodeling contractors.
National Kitchen Bath Association (NKBA)minorOthersProfessional membership organization for kitchen and bathroom design professionals, providing certification and industry standards.
Karen Aitken & Associates (Landscape Architects)minorStrategic or Co-development PartnerLandscape architecture firm referenced in project portfolio for outdoor living designs.
Red Roots Landscape, Inc. (Landscape Installers)minorStrategic or Co-development PartnerLandscape installation contractor referenced in project portfolio for outdoor living projects.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Harrell Design + Build competitors and assessment

Company assessment

Others

Houzz: Home remodeling marketplace and platform where Harrell showcases its portfolio and has won multiple Best of Houzz awards; a key ecosystem channel rather than a direct competitor.

Emerging players

Swatt | Miers Architects: Bay Area architecture firm designing custom modern homes and major remodels; adjacent to Harrell's design-build scope on the architectural design portion of high-end projects.

Direct peers

J.S. Robinson Design Build: Design-build residential remodeler serving homeowners in the broader California market with a similar integrated design-plus-construction delivery model.
Markay Johnson Construction: San Carlos-based design-build firm offering custom residential remodeling and additions to Bay Area homeowners, comparable in scale and integrated service offering.
Studio S Squared Architecture: Los Gatos architecture and design firm delivering high-end residential remodels and additions across the South Bay, overlapping Harrell's design-led project pipeline.
Design Line Construction: Bay Area residential design-build contractor delivering kitchens, baths, additions, and whole-home remodels in the same price band and geography as Harrell.
KCP Remodeling: Palo Alto-based design-build remodeling firm specializing in kitchens, baths, and whole-house renovations for high-end Bay Area homeowners with an integrated design-build model.
De Mattei Construction: Bay Area design-build firm headquartered in Los Altos serving the same Peninsula high-end residential remodeling market with integrated design and construction services.
Robert N. Pyle & Associates: Palo Alto-based custom home builder and remodeler operating in the same premium Peninsula market with comparable whole-house renovation projects.
Kelly Construction: California-focused residential design-build contractor performing kitchens, baths, additions, and whole-home remodels comparable to Harrell's premium project profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

Harrell Design + Build financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Harrell Design + Build leadership team

Management profile

Number of profiles

Profiles5 records

Harrell Design + Build funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Harrell Design + Build M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Harrell Design + Build

What does Harrell Design + Build do?

Is Harrell Design + Build a public or private company?

Harrell Design + Build is a private company. It is classified as management employee owned and is currently operating.

When was Harrell Design + Build founded?

Harrell Design + Build was founded in 1985. It employs 11 to 50 people.

Where is Harrell Design + Build based?

Harrell Design + Build is headquartered in Mountain View, United States, in the North America region.

How does Harrell Design + Build make money?

One revenue line is on record: residential Remodeling Services.

Who are Harrell Design + Build's main competitors?

Houzz is listed as an others. Swatt | Miers Architects is listed as an emerging player. Direct peers are J.S. Robinson Design Build, Markay Johnson Construction, Studio S Squared Architecture, Design Line Construction, KCP Remodeling, De Mattei Construction, Robert N. Pyle & Associates and Kelly Construction.

Does Harrell Design + Build have an API?

No public API is recorded for Harrell Design + Build.

What industry is Harrell Design + Build in?

Harrell Design + Build's product category is Residential Design-Build Remodeling. Its primary akta.pro industry code is IMAFABAE, Residential Design-Build & Renovation-Integrated Builders, with a secondary code of IMAFAAAD, Design-Build / EPC General Contracting. Its NAICS code is 236118 and its SIC code is 1520.