National Association of the Remodeling Industry

What National Association of the Remodeling Industry does

The National Association of the Remodeling Industry (NARI) is a U.S. nonprofit trade association headquartered in Wheeling, Illinois, serving professional remodelers and remodeler firms nationwide. Founded in its current form in 1982 through the merger of the National Remodelers Association and the National Home Improvement Council, with organizational roots tracing to 1935, NARI operates a chapter-based model covering 49 states and a staff of 51–100. Its core products are professional certifications (Certified Remodeler, Certified Remodeler Associate, Master Certified Remodeler, MCKBR, GCP), an annual awards program (Remodeler of the Year), continuing education, business resources, and a consumer-facing "Remodeling Done Right" portal that routes homeowners to member remodelers. Underlying technology is limited to an association management system, member portal, and online community platform (Tradewing); no public APIs or developer-facing platform components are disclosed. NARI's business model combines recurring membership dues (the primary revenue stream), certification and renewal fees, event and conference revenue, and industry-partner programs in which suppliers such as The Home Depot, DEWALT, and Bestbath provide exclusive discounts that generate association revenue and member value. Pricing is quote-based and not publicly disclosed. The customer base is segmented across professional remodelers (primary B2B), homeowners seeking vetted contractors, and industry partners (manufacturers and suppliers), with the association governed by an elected Board of Directors and led by a co-CEO structure.

Name

National Association of the Remodeling Industry

Legal name

The National Association of the Remodeling Industry

Website

https://nari.org

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

51–100 employees

Short description

NARI is a U.S. nonprofit trade association serving professional remodelers across 49 states. It offers certifications, ethics standards, chapter networking, industry partner discounts, and a homeowner referral portal, funded primarily through membership dues and certification fees.

Ownership category

akta.pro rank

Headquarters

HQ city

Wheeling

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D, Infrastructure

Revenue model

1. Membership Dues: NARI generates revenue through membership dues from professional remodelers across the United States. The association offers various membership tiers with benefits including certifications, marketing toolkit, business resources, industry partner discounts, and networking opportunities through local chapters.
2. Industry Partner Programs: NARI partners with industry suppliers and manufacturers (The Home Depot, DEWALT, Bestbath, etc.) to provide exclusive discounts and offers to members, generating partnership revenue through enrollment and promotional arrangements.
3. Certifications: The association offers professional remodeling certifications including Certified Remodeler (CR), Certified Remodeler Associate (CRA), and Master Certified Remodeler (MCR), generating revenue through certification fees and renewal programs.

Pricing tiers

Distribution channels4 records

Marketing channels7 records

Core offering

NARI is a membership-based trade association that provides professional remodelers with industry certifications (CR, CRA, MCR, MCKBR, GCP), a Code of Ethics and Standards of Practice, business resources and marketing toolkits, local chapter networking, annual conferences, awards programs, and workforce development initiatives. It also operates a consumer-facing Remodeling Done Right portal that helps homeowners locate qualified member remodelers, while industry partners fund member discount and rebate programs.

Product overview

NARI (National Association of the Remodeling Industry) is a trade association serving professional remodelers, not a software product company. The organization offers membership benefits including certifications (CR, CRA, MCR, MCKBR, GCP), education and professional development programs, business success tools, awards (RotY Awards), industry conferences, workforce development initiatives (Home Depot Path to Pro), and industry partner discount programs. The association also publishes the annual Remodeling Impact Report in partnership with the National Association of Realtors, covering industry spending trends and homeowner satisfaction metrics. No standalone software products or SaaS platforms are identified in the source material.

Differentiator

Problem solved

Functional benefit

Products and services

• NARI Professional Membership Annual membership for professional remodeling contractors and firms that grants access to NARI's Code of Ethics, Standards of Practice, marketing toolkit, business resources, local chapter networking, industry partner discounts, awards programs, and the Remodeling Done Right consumer directory.
• NARI Remodeling Certifications (CR, CRA, MCR, MCKBR, GCP) Industry-recognized professional designations awarded to remodeling professionals who meet NARI's experience, education, and ethics requirements: Certified Remodeler (CR), Certified Remodeler Associate (CRA), Master Certified Remodeler (MCR), Master Certified Kitchen & Bath Remodeler (MCKBR), and Green Certified Professional (GCP).
• NARI Annual Conference and Events Annual conference and additional events providing networking, education, and industry recognition opportunities for NARI members and the remodeling community.
• Remodeler of the Year (RotY) Awards National and regional awards program recognizing excellence in residential remodeling projects across categories such as kitchens, baths, and other project types, with separate Achievement Awards for industry contributors.
• Business Resources and Marketing Toolkit Member-only business resources and marketing toolkit designed to help professional remodelers grow their firms, including tools, templates, and best-practice content.
• Workforce Development Programs (Home Depot Path to Pro and Supporting the Trades) Initiatives designed to attract new talent to the remodeling trades, including the Home Depot Path to Pro program, Supporting the Trades awareness efforts, and a Career Center connecting job seekers with industry employers.
• Industry Partner Discount and Rebate Program Discount, rebate, and promotional program offering NARI members exclusive savings through partner suppliers such as The Home Depot (2% Pro Xtra rebate), DEWALT, Bestbath, Qwikkit, 2020 Design Live, Twindo, iGuide/Planix, Home Remodeler SEO, and GMS.
• Remodeling Impact Report (jointly with National Association of Realtors) Annual industry research report analyzing how home renovation projects affect homeowner satisfaction and property values, jointly published with the National Association of Realtors.

Quantifiable outcome

• Kitchen renovations achieved a perfect 10 Joy Score, the highest homeowner satisfaction rating among all home improvement projects
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• The Home DepotcoreGTM or Marketing PartnerNARI members enrolled in The Home Depot Pro Xtra Loyalty Program receive a 2% rebate on qualifying purchases, with payouts every 6 months when a minimum spend is met. Members gain access to pro-only pricing, volume discounts on key building materials, paint, and stain, as well as business tools like HOVER.
• BestbathminorGTM or Marketing PartnerNARI members receive 30% off when ordering from Bestbath.com. Set up as a dealer to get 40-45% off with terms.
• QwikkitminorGTM or Marketing PartnerQwikkit offers NARI members exclusive pricing for fast, easy, and affordable cabinet refacing solutions. With 10-day lead times, simple installation, and a fraction of the full box-replacement cost, Qwikkit helps members win more kitchen and bath jobs.
• DEWALTminorGTM or Marketing PartnerDEWALT regularly offers exclusive NARI promotions and limited-time savings throughout the year on select tools, accessories, batteries, and equipment.
• GMS (Group Management Services)minorImplementation/ SI/ Consulting PartnerNARI members are awarded 20% off standard GMS pricing. GMS relieves remodelers of burdensome HR tasks so they can focus on client relationships, improving their bottom line, and growing their business.
• National Association of Realtors (NAR)coreStrategic or Co-development PartnerNARI and the National Association of Realtors jointly publish the annual Remodeling Impact Report, analyzing how home renovation projects affect homeowner satisfaction and property values.

Scale indicators6 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• American Institute of Architects: AIA is the leading professional association for licensed architects, who are frequent collaborators with and referrers to remodelers. Although architect-focused, AIA overlaps NARI in continuing education, member benefits, and design award programming.
• Associated Builders and Contractors: ABC is a national trade association representing commercial and industrial contractors, but also serves residential remodelers through training, certification, and networking. Its broader scope and political clout make it an influential competitor for remodeling professional mindshare.
• American Society of Interior Designers: ASID serves interior designers, many of whom partner with remodelers on residential projects. Its continuing-education and member-benefit model mirrors NARI's, and it competes for design professionals' association loyalty and certifications.
• Natural Stone Institute: The Natural Stone Institute is a trade association for the natural stone industry serving architects, designers, and contractors, with a similar membership dues, accreditation, and educational programming model as NARI in an adjacent remodeling input vertical.
• National Roofing Contractors Association: NRCA is a national trade association dedicated to the roofing industry with a similar operating model to NARI: membership dues, certifications, education, and industry partner programs. It represents the same trade-association archetype in a directly adjacent vertical.
• National Association of Home Builders: NAHB is the largest U.S. trade association for residential construction, covering builders, remodelers, and suppliers through its Remodelers and Certified Aging-in-Place Specialists (CAPS) programs. It competes with NARI across credentialing and advocacy for professional remodelers.

Direct peers

• National Kitchen & Bath Association: NKBA is the primary trade association for kitchen and bath professionals, directly overlapping NARI's certification, education, and networking mission across the most lucrative remodeling verticals. Its competing credentials and design awards create direct substitution risk for NARI members.

Emerging players

• Houzz: Houzz is a leading digital marketplace and community connecting homeowners with remodelers, designers, and home improvement professionals. Its pro-directory directly competes with NARI's Remodeling Done Right consumer portal for homeowner discovery.
• Angi: Angi (formerly Angie's List) operates a marketplace that connects consumers with local home service professionals including remodelers. It competes with NARI's homeowner-facing value proposition by offering lead generation that traditional associations cannot match.

Regional players

• Building Industry Association: Various Building Industry Associations operate at regional/state levels to serve builders, remodelers, and contractors. While not a single national organization, they collectively represent a federated alternative to NARI's chapter structure for industry professionals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/nari_national
• Facebookfacebook.com/narinational
• LinkedInlinkedin.com/company/nari

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Association of the Remodeling Industry