Harris Property
- Company typePrivate
- Founded-
- HeadquartersCannonvale, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
Harris Property firmographics
Firmographics- Name
- Harris Property
- Legal name
- Harris Property
- Website
- https://harrisproperty.au
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Harris Property industry classification
Industry- Product category
- Residential Real Estate Services
- NAICS
- Offices of Real Estate Agents and Brokers (531210), Offices of Real Estate Agents and Brokers (53121), Residential Property Managers (531311)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Seller Representation & Listing Services (BPAJAAAK)
- akta.pro secondary industries
- Buyer Representation Services (BPAJAAAJ), New Construction & Builder Sales (BPAJAAAB), Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)
Keywords
Where Harris Property is headquartered
LocationHeadquarters
- HQ city
- Cannonvale
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Harris Property business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Property Sales Commissions: Commission-based revenue from residential property sales across the Whitsundays region.
- Rental Management Fees: Property management services with deliberately capped portfolios, charging management fees from landlords for tenant placement and ongoing property management.
- Project Sales (Developer Partnerships): End-to-end sales campaigns for new development projects, working as appointed selling agent for developers bringing new projects to market.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free Property Appraisal |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Harris Property product offering
Product offeringCore offering
Harris Property is a specialist real estate agency offering residential property sales, rental property management with capped portfolios, and off-plan/new development project sales as appointed selling agent for developers across the Whitsundays region of Queensland, Australia. The agency also provides free property appraisals and SEO-optimised area guides for buyers, sellers, investors, and landlords.
Product overview
Harris Property is a specialist real estate agency operating across the Whitsundays region of Queensland, Australia. The company offers three integrated core services: Property Sales (residential buying and selling), Property Rentals (management with capped portfolios), and Project Sales (off-plan/new development sales). These are complemented by a Free Appraisal tool for property valuations, Area Guides providing locality insights for 7 suburbs, and Market Insights/Blog content covering property trends and investment analysis. The product portfolio positions the agency as a comprehensive, end-to-end property services provider for buyers, sellers, investors, and renters in the Whitsundays market.
Differentiator
Problem solved
Functional benefit
Products and services
- Property Sales
Quantifiable outcome
- Gross rental yields averaging 5.2–6.1% for houses in Airlie Beach
- +4 more outcomes
Companies that use Harris Property
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles6 records
Harris Property technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Harris Property partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- The Property MentorscoreThe Property Mentors is a dedicated property investment firm and sister company to Harris Property, operating under a shared ownership group. Harris Property works alongside The Property Mentors to present qualifying properties directly to an established investor network without traditional marketing costs. Both entities maintain distinct focus areas while benefiting from the shared relationship.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Harris Property competitors and assessment
Company assessmentBroad incumbents
- McGrath Estate Agents: McGrath is a large Australian residential real estate brand operating in Queensland coastal and lifestyle markets. Comparable on residential sales in lifestyle regions, but operating at a broader scale and premium positioning rather than as a regional specialist.
- Century 21 Australia: Century 21 is a major international and Australian residential real estate franchise with regional Queensland coverage. Comparable to Harris Property in residential sales and rental management service offerings, but operating at significantly broader national scale with standardized marketing systems.
- Belle Property: Belle Property is a national premium residential real estate brand with offices in select Queensland markets. Broader incumbent offering a wider portfolio of marketing services and premium positioning; competes with Harris Property on higher-end Whitsunday listings such as Hamilton Island properties.
Direct peers
- First National Real Estate: First National Real Estate operates an extensive network of independent regional Australian agencies. Comparable service offerings to Harris Property including residential sales, property management, and project marketing, with similar mid-market positioning in regional Queensland towns.
- Raine & Horne: Raine & Horne is an established Australian real estate franchise with regional Queensland presence. Comparable to Harris Property in residential sales, project marketing, and property management service offering, though operating under a national brand model rather than independent regional specialization.
- LJ Hooker: LJ Hooker operates a large Australian franchise network with regional Queensland offices servicing similar buyer, seller, and landlord segments. Competes head-to-head with Harris Property in residential sales and property management, often with deeper local agent rosters in regional centers.
- PRD Nationwide: PRD Nationwide is an Australian residential real estate franchise with regional Queensland offices, focusing on residential sales and project marketing. Comparable to Harris Property's buyer/seller representation and off-plan project sales capabilities, particularly in growth-corridor regional markets.
- Ray White Whitsundays: Ray White is Australia's largest real estate network with offices across Queensland including the Whitsundays region. Directly competes with Harris Property on residential sales, rentals, and project marketing, offering similar buyer representation, seller representation, and property management services but with substantially greater marketing scale and brand recognition.
- Elders Real Estate: Elders Real Estate has strong regional and rural Queensland coverage with residential sales and property management services. Highly comparable to Harris Property's regional Whitsundays focus, with particular overlap on lifestyle/rural-coastal listings and investor clientele in regional centers.
Emerging players
- The Property Mentors: The Property Mentors is a sister company to Harris Property under shared ownership, focused specifically on property investment advisory and buyer representation for investors. Directly comparable as a peer for investor-facing deal flow, with structural referral synergies to Harris Property listings.
Market position
Strengths2 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Harris Property social profiles
Digital presenceHarris Property financial estimates
Financial estimateRevenue estimate
Valuation estimate
Harris Property leadership team
Management profileNumber of profiles
Profiles3 records
Harris Property funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Harris Property M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Harris Property
What does Harris Property do?
Harris Property is a specialist real estate agency offering residential property sales, rental property management with capped portfolios, and off-plan/new development project sales as appointed selling agent for developers across the Whitsundays region of Queensland, Australia. The agency also provides free property appraisals and SEO-optimised area guides for buyers, sellers, investors, and landlords.
Is Harris Property a public or private company?
Harris Property is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Harris Property founded?
Harris Property was founded in -1. It employs 11 to 50 people.
Where is Harris Property based?
Harris Property is headquartered in Cannonvale, Australia, in the Oceania region.
How does Harris Property make money?
Three revenue lines are on record. Property Sales Commissions are the primary driver. The others are rental Management Fees and project Sales (Developer Partnerships).
Who are Harris Property's main competitors?
Broad incumbents on record are McGrath Estate Agents, Century 21 Australia and Belle Property. Direct peers are First National Real Estate, Raine & Horne, LJ Hooker, PRD Nationwide, Ray White Whitsundays and Elders Real Estate. The Property Mentors is listed as an emerging player.
Does Harris Property have an API?
No public API is recorded for Harris Property.
What industry is Harris Property in?
Harris Property's product category is Residential Real Estate Services. Its primary akta.pro industry code is BPAJAAAK, Seller Representation & Listing Services, with a secondary code of BPAJAAAJ, Buyer Representation Services. Its NAICS code is 531210 and its SIC code is 6531.