The Property Mentors

What The Property Mentors does

The Property Mentors is a privately held Australian property mentoring firm headquartered in Melbourne (Prahran), founded in 2014 by Luke Harris, who achieved financial independence through property at age 45. The company offers an annual membership at $997/year that provides individual residential property investors with unlimited mentoring sessions, investment sourcing, portfolio strategy support, professional investment analysis, and access to a Learning Portal built on TalentLMS and a Client Portal powered by myprosperity for portfolio management, document storage, and communications. Its core differentiator is an education-first positioning that focuses on building client decision frameworks rather than acting as a buyer's agent or recommending specific transactions, targeting long-term, disciplined investors across Australia who value understanding over urgency. The go-to-market is consultative and sales-led: prospects begin with a free initial conversation to assess fit, then convert to the membership, with mentor matching based on alignment and an emphasis on quality over volume (5-year average relationship length). Leadership transitioned in the 2020s from founder Luke Harris to co-leaders Herman and Pat, both long-tenured, and the firm operates an integrated ecosystem including Harris Property (execution and management, with a 1% member discount), Augur Investor (data and forecasting tools), and Investor Intelligence (education platform), plus a referral partnership with Crown Money for structured debt reduction. The firm has no proprietary technology beyond integration of standard third-party platforms (Stripe, TalentLMS, myprosperity, Lovable, Microsoft Outlook), no disclosed funding rounds, no AI capabilities, and operates Australia-wide for mentoring with a newly launched property selling service limited to Victoria and Queensland.

Name

The Property Mentors

Legal name

The Property Mentors Trading Pty Ltd

Website

https://thepropertymentors.com.au

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

The Property Mentors is a Melbourne-based, privately held firm founded in 2014 that sells an annual membership providing education-first property mentoring, investment sourcing, and portfolio strategy support to long-term Australian residential property investors, supported by an ecosystem of related property, data, and education brands.

Ownership category

akta.pro rank

Product category

Residential Property Investment Mentoring

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)

SIC

Investment Advice (6282), Services-Management Consulting Services (8742)

akta.pro primary industry

Fee-Only Advisory (FSAEAAAL)

Keywords

• Property investment education
• Real estate mentoring
• Residential property guidance
• Investor coaching services
• Property portfolio advisory

Headquarters

HQ city

Prahran

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Annual Membership: The company generates revenue through an annual membership program priced at $997/year. Membership includes unlimited mentoring sessions, investment sourcing, portfolio strategy, learning centre access, professional analysis, and access to referral network and partner discounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

The Property Mentors is an education-first residential property mentoring service for individual Australian investors. The flagship offering is an annual membership at $997/year delivering unlimited mentoring sessions, investment sourcing, portfolio strategy development, structured learning via the Learning Portal, and consolidated portfolio management via the Client Portal, all oriented around building long-term decision-making frameworks rather than recommending specific transactions.

Product overview

The Property Mentors is an education-first property mentoring service for residential property investors. The core offering is the Mentoring Program, an annual membership that includes unlimited mentoring sessions, investment sourcing, and structured education delivered through the Learning Portal. Members access a Client Portal powered by MyProsperity for portfolio management. The ecosystem includes related brands: Harris Property (property execution and management), Augur Investor (data and forecasting tools), and Investor Intelligence (education and market analysis). The company was established in 2014 and operates across Australia, with the Mentoring Program as the central product that connects these supplementary services.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Mentoring Program Annual education-first property mentoring program for individual Australian residential property investors, providing unlimited mentoring sessions, investment sourcing, portfolio strategy development, and structured decision-support frameworks designed to build long-term judgement rather than recommend specific transactions.
• Learning Portal Member education hub providing structured learning content, practical frameworks, and supporting resources designed to build property investment understanding over time, delivered via the TalentLMS platform with guided mentor-supported learning.
• Client Portal Secure member portal powered by the MyProsperity platform that delivers a consolidated portfolio view, financial tracking, key document storage, member communications, and coordination with external professionals such as accountants, brokers, and solicitors.

Quantifiable outcome

• 1000+ clients mentored since founding in 2014
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Four partnerships are on record, tiered core.

• myprosperitycoreTechnology or IntegrationThird-party client portal provider used for portfolio management, financial tracking, and secure document storage. Members access their consolidated portfolio view, key documents, and communications through this platform. Available on web, iOS, and Android.
• Harris PropertycoreStrategic or Co-development PartnerProperty execution and management capability integrated with The Property Mentors ecosystem. Provides property management services with 1% member discount. All mentors have experience in property management and understand practical realities of managing assets. The company is a sister entity within the broader ecosystem.
• Augur InvestorcoreStrategic or Co-development PartnerData, forecasting, and investor tools platform providing evidence-based decision-making resources. Part of the integrated ecosystem supporting informed property investment alongside mentoring services.
• Investor IntelligencecoreStrategic or Co-development PartnerEducation platform providing insights, analysis, and ongoing learning resources. Complements The Property Mentors' core education offering with additional market insights and educational content.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• BuyersBuyers: Australian national buyer's agency operating with a multi-agent franchise model. Comparable in serving residential property investors but different in revenue model (commission-based) and execution-led rather than education-led positioning.

Direct peers

• Propertyology: Australia-wide property advisory firm specializing in investment-grade residential property research and buyer representation. Comparable in educating retail investors and providing market-led guidance for portfolio construction.
• Opencorp: Australian property investment advisory and buyers agency offering structured investment plans for residential investors. Comparable in serving the same Australian retail-investor segment with advisory plus execution services.
• Knowledge Source: Australian property investment education and mentoring company founded by Peter Spann. Comparable as a long-running education-first mentoring service targeting retail residential investors.
• Positive Property: Australian property investment education and mentoring service led by Adrian Kelly. Directly comparable as a content-driven mentoring brand serving retail residential investors seeking education before purchase.
• Metropole Property Strategists: Australian property advisory firm providing strategic investment advice and portfolio planning for residential property investors. Closely comparable in business model — fee-based advisory rather than buyer's agency — and overlapping client base of long-term residential investors.

Emerging players

• DFP (Direct Financial Partners): Australian financial advisory and property investment firm providing strategic advice and wealth creation services. Comparable in advisory-led approach to building long-term residential property portfolios.
• Your Property Empire: Australian property investment mentoring and education service for retail investors. Comparable as a smaller-scale education-and-mentoring player in the same Australian residential investor niche.
• Rask: Australian finance education and investment platform offering courses, podcasts, and investment research. Adjacent in serving Australian retail investors with educational content, though broader than property and not mentoring-based.

Others

• Crown Money: Australian debt-reduction and money management firm referenced as a strategic partner. Comparable in addressing a critical pre-investment need (home loan payoff) for the same retail investor client base.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/propmentorsau

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Property Mentors