Harry Potter - The Exhibition

What Harry Potter - The Exhibition does

Harry Potter - The Exhibition is a touring immersive exhibition experience featuring authentic props, costumes, and settings drawn from the Harry Potter and Fantastic Beasts film franchises. It is operated as a branded live-experience under Warner Bros. Discovery's (NASDAQ: WBD) Experiences division and licenses the Wizarding World intellectual property originally created by J.K. Rowling. The exhibition's German-market web presence (harrypotterexhibition.de) and Potsdam location indicate active operation in the German-speaking market, with the touring format supporting sequential city-by-city deployment.

The exhibition is not a standalone company in the conventional sense. Its legal and commercial anchor is Warner Bros. Entertainment Inc., a U.S.-domiciled subsidiary of Warner Bros. Discovery — a publicly traded diversified entertainment conglomerate formed through the 2022 merger of WarnerMedia and Discovery, Inc. The Harry Potter trademark is owned and actively protected by Warner Bros. Entertainment Inc. (TM & © 2026). The exhibition employs approximately 15 people, consistent with a lean touring-operations unit that relies on the parent's corporate, marketing, and IP-licensing infrastructure rather than building independent scale.

The business model is a consumer-facing ticketed live-entertainment attraction that monetizes the Harry Potter/Fantastic Beasts IP through ticket sales at each tour stop, supplemented by on-site merchandise typical of branded entertainment experiences. Revenue mechanics are not separately disclosed, and the exhibition's results are not broken out as a segment in WBD's public reporting. Go-to-market relies on the parent's distribution muscle — Warner Bros. Discovery's global social channels, public-relations apparatus, and licensing relationships — to drive awareness, while venue partnerships and local marketing in each host city handle demand capture. The customer base is mass-market: fans of the Wizarding World franchise, families, and tourist traffic at host-city venues.

Name

Harry Potter - The Exhibition

Legal name

Warner Bros. Entertainment Inc.

Website

https://harrypotterexhibition.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Harry Potter - The Exhibition is a touring immersive live experience showcasing authentic props, costumes, and settings from the Harry Potter and Fantastic Beasts films, operated by Warner Bros. Discovery's Experiences division and serving mass-market Wizarding World fans, families, and tourists.

Ownership category

akta.pro rank

Product category

Immersive Themed Entertainment Exhibitions

NAICS

Amusement and Theme Parks (713110), Amusement, Gambling, and Recreation Industries (713)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Circus, Magic & Variety Shows (THAJAFAH)

akta.pro secondary industries

General Consumer Expos & Trade Shows (MPAGAFAA), Entertainment Memorabilia Retail (Film/TV/Music) (CRALAGAJ)

Keywords

• Immersive exhibitions
• Themed entertainment
• Film franchise exhibits
• Fan experience tours
• Museum-style displays

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Infrastructure, Personnel, Supply Chain

Core offering

Harry Potter - The Exhibition is a touring immersive entertainment experience that displays authentic props, costumes, and settings from the Harry Potter and Fantastic Beasts film franchises. Produced by Warner Bros. Discovery's Experiences division, the exhibition travels across multiple international cities and is sold on a ticketed, walk-through basis to fans and family audiences. The core deliverable is a branded, in-person themed entertainment attraction that monetizes Warner Bros. Discovery's Wizarding World intellectual property.

Differentiator

Problem solved

Functional benefit

Brands

• Harry Potter - The Exhibition: A touring immersive exhibition experience featuring authentic props, costumes, and settings from the Harry Potter and Fantastic Beasts film franchises, operated under Warner Bros. Discovery's Experiences division.

Products and services

• Harry Potter - The Exhibition (touring immersive experience)

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Madame Tussauds (Merlin Entertainments): Operator of global wax-museum attractions featuring licensed celebrity and film IPs. Comparable as a branded immersive attraction operator monetizing third-party IP through ticketed walk-through experiences in major tourist cities.
• Walt Disney Parks and Experiences: Disney's global theme park and resort division operating branded immersive attractions including Wizarding World of Harry Potter areas at Universal. Comparable as the broader incumbent in studio-IP monetized themed entertainment, though at fixed-venue rather than touring scale.

Direct peers

• Marvel Avengers S.T.A.T.I.O.N. Touring Marvel Cinematic Universe immersive exhibition featuring authentic film props and costumes. Directly comparable format — studio-licensed, single-IP touring exhibition featuring props and settings from a major film franchise.
• The FRIENDS Experience: Touring immersive exhibition recreating sets from the Friends TV series. Directly comparable as a studio-licensed, single-IP touring exhibition that monetizes nostalgia through set recreation and props, targeting similar tourist and family demographics.
• Jurassic World: The Exhibition: Touring immersive exhibition based on Universal's Jurassic World franchise, featuring life-sized dinosaur animatronics and film-set recreations. Closely comparable as a touring, licensed, themed exhibition operated by a major film studio's experiences division.
• Disney100: The Exhibition: Touring immersive exhibition celebrating Walt Disney's centennial, featuring authentic film props, costumes, and settings. Directly comparable as a licensed touring immersive exhibition under a major film studio, monetizing a single entertainment IP across multiple global cities.
• Star Wars Identities: The Exhibition: Touring interactive Star Wars exhibition featuring original props, costumes, and models from the Lucasfilm archives. Directly comparable as a studio-licensed (Lucasfilm/Disney) touring exhibition featuring authentic film assets under a globally iconic sci-fi/fantasy IP.

Emerging players

• Beyond Van Gogh / Immersive Van Gogh: Touring immersive art exhibitions featuring projected Van Gogh works. Comparable as a touring ticketed immersive exhibition format, though monetizing public-domain art rather than licensed film IP; competes for the same tourist attraction dollars and venue slots.
• Tutankhamun: Treasures of the Golden Pharaoh: Touring blockbuster museum exhibition featuring authentic Egyptian artifacts from the Tutankhamun tomb collection. Comparable as a high-profile touring exhibition featuring authentic historic artifacts on a multi-city global tour, monetized through ticketed timed-entry admission.

Others

• Fever Labs: Discovery and ticketing platform for immersive experiences including branded exhibitions and live events. Comparable as an enabling ecosystem participant — Fever is a leading distribution and ticketing partner used by many of the same touring immersive exhibitions, and is a key channel through which audiences discover and purchase tickets for this category of experiences.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Warnerbros
• YouTubeyoutube.com/user/WarnerBrosPictures
• Facebookfacebook.com/warnerbrosent
• LinkedInlinkedin.com/company/harry-potter---the-exhibition
• Instagraminstagram.com/warnerbrosentertainment

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Harry Potter - The Exhibition