Jurassic World: The Experience

What Jurassic World: The Experience does

Jurassic World: The Experience is a globally touring immersive dinosaur exhibition produced by Cityneon Holdings Pte Ltd (NEON), a Singapore-based private company, under a trademark and copyright license from Universal Studios and Amblin Entertainment. The product pairs life-size audio-anatronic dinosaurs (Brachiosaurus, T. Rex, Velociraptors, Carnotaurus, Stygimoloch, and juvenile dinosaurs) with theatrical set pieces — Gyrosphere Valley, Creation Lab, Predator Pavilion, T. Rex paddock — and multi-sensory effects including theatrical fog, strobe lighting, and high-decibel sound, staged within landmark urban venues rather than dedicated theme parks. Residencies are active or confirmed in Singapore (Cloud Forest at Gardens by the Bay), Bangkok (Asiatique The Riverfront Destination, including the Fossil & Flame themed restaurant and retail), Munich (Kleine Olympiahalle, April-September 2026), and Buenos Aires (Complejo Al Río, Vicente López). A Milano (Italy) URL is present in global navigation, indicating pipeline markets.

Name

Jurassic World: The Experience

Legal name

Cityneon Holdings Pte Ltd

Website

https://jurassicworldexperience.com

Company type

Private

Operating status

Operating

Short description

Jurassic World: The Experience is a touring, IP-licensed immersive dinosaur exhibition operated by Cityneon Holdings (NEON) under license from Universal Studios and Amblin Entertainment, serving families, tourists, schools, and corporate groups across multiple international cities via timed-entry tickets, themed dining, merchandise, and premium add-ons.

Ownership category

akta.pro rank

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. Timed-entry admission tickets: Visitors purchase time-slotted admission tickets online in advance or at on-site counters. Pricing varies by residency status (Singapore Residents vs Non-Residents), age (Child, Adult, Senior in Singapore), and time period (Off-Peak vs Peak in Bangkok, day-of-week variations in Germany).
2. Food & Beverage — Fossil & Flame themed restaurant: On-site Jurassic World-themed restaurant (Fossil & Flame) at Bangkok location, offering themed F&B packages for individuals and groups, including birthday party bundles, child and adult meal packages, and alcoholic beverage add-ons. First Jurassic World restaurant outside a theme park.
3. Merchandise retail: On-site retail stores selling Jurassic World branded merchandise and exclusive licensed products at each venue location.
4. Group and private tours: Private guided tours with docents for groups (10+ in Germany; dedicated corporate/school packages in Singapore, Bangkok, and Argentina), offered at premium pricing above standard admission.
5. VIP and premium ticket tiers: Germany site offers VIP tickets, monthly flex tickets (no fixed time within selected month), and time-slot tickets. Bangkok offers ticket + meal bundles and birthday party packages.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Jurassic World: The Experience is a touring, IP-licensed immersive exhibition that brings the Jurassic World film franchise to life in major urban venues via life-sized dinosaur animatronics, theatrical set designs, and multi-sensory effects (fog, strobe lighting, sound). Customers purchase timed-entry walkthrough tickets, with supplementary on-site revenue from themed dining (Fossil & Flame restaurant in Bangkok), branded merchandise, group bookings, private guided tours, VIP ticket tiers, and birthday/event packages.

Product overview

Jurassic World: The Experience is a single immersive exhibition product featuring life-sized animatronic dinosaurs, themed zones, and interactive experiences based on the Jurassic World film franchise. The core offering is the exhibition experience itself, with optional add-on packages including the Dino-mite Birthday Party Package for private celebrations and the Ticket + Meal Bundle for combined admission and dining. An associated dining venue, the Fossil & Flame Restaurant, provides themed food service but operates as a separate attraction.

Differentiator

Problem solved

Functional benefit

Brands

• Fossil & Flame Restaurant: Themed Jurassic World restaurant at the Bangkok location, the first Jurassic World restaurant outside of a theme park. Located at Asiatique The Riverfront Destination.

Products and services

• Jurassic World: The Experience (immersive dinosaur exhibition) A 45–90 minute timed-entry, walk-through immersive exhibition featuring life-sized animatronic dinosaurs (Brachiosaurus, Carnotaurus, T. Rex, Velociraptors, Stygimoloch and baby dinosaurs) and multi-sensory theatrical environments (fog, strobe lighting, sound) replicating scenes from the Jurassic World films. Designed for families, tourists, school groups, and corporate visitors of all ages.
• Fossil & Flame Restaurant (Bangkok) The first Jurassic World themed restaurant outside of a theme park, located at the Bangkok installation. Offers immersive themed dining experiences, F&B packages, and alcoholic beverage options to exhibition visitors and walk-in guests, with reservations via SevenRooms.
• Dino-Mite Birthday Party Package Birthday celebration package (Bangkok) combining a private tour of Jurassic World: The Experience with exclusive birthday cake at Fossil & Flame and optional entertainment add-ons such as private balloon artists, face painters, and magicians. Minimum 10, maximum 25 pax.
• Ticket + Meal Bundle Combined exhibition admission and Fossil & Flame dining bundle available in Bangkok from 839 THB, providing up to 20% savings versus purchasing admission and meals separately.
• Jurassic World branded merchandise (on-site retail) On-site retail stores at each Jurassic World: The Experience venue selling branded and exclusive licensed merchandise tied to the Jurassic World franchise.
• Private guided group tours and VIP ticket tiers Premium guided tour experiences led by docents, available for groups of 10+ persons (Germany), schools and corporates (Singapore, Bangkok, Argentina), and as VIP or monthly flex tickets. Priced above standard admission (e.g., Bangkok private tour from 3,000+ THB per group).

Quantifiable outcome

• Approximately 45–90 minutes average visit duration (varies by location)
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Universal Studios and Amblin EntertainmentcoreOEM/ Whitelabel/ Licensing PartnerUniversal Studios and Amblin Entertainment are the IP licensors for the Jurassic World franchise. Cityneon Holdings (Neon) operates all exhibitions under license from Universal Studios Licensing LLC. All content, dinosaur designs, and branding are licensed.
• Gardens by the BaycoreStrategic or Co-development PartnerGardens by the Bay hosts the Singapore installation of Jurassic World: The Experience within the Cloud Forest, one of Singapore's marquee nature attractions. The Cloud Forest ranks No. 3 in TripAdvisor's Top Attractions in the World (Travellers' Choice Awards 2026), providing significant venue credibility.
• Cityneon Holdings (Neon)coreStrategic or Co-development PartnerCityneon Holdings Pte Ltd (branded as Neon) is the global exhibitions company that conceives, develops, and operates Jurassic World: The Experience across all city installations. Corporate HQ at 25 Tai Seng Avenue, Singapore 534104.
• AssetWorld Corp-Th (Thailand)coreChannel Partner/ Reseller/ DistributorAssetWorld Corp-Th is the local operator of Jurassic World: The Experience in Bangkok. Handles local ticketing, marketing, group sales, and F&B operations at Asiatique The Riverfront Destination. Contact: [email protected].
• Eventim (Germany)coreChannel Partner/ Reseller/ DistributorEventim is the primary online ticketing platform for Jurassic World: The Experience in Germany (Munich location at Kleine Olympiahalle). Also handles group bookings and VIP ticket sales.
• Battersea Power Station (implied UK reference)minorStrategic or Co-development PartnerFooter branding on the German site references 'NBCU + NEON | Battersea Power Station & Fever', suggesting a connection to the Battersea Power Station exhibition location in London.
• Enigma Tickets (Argentina)coreChannel Partner/ Reseller/ DistributorEnigma Tickets is the ticketing platform for the Buenos Aires/Vicente López installation. Tickets available at enigmaickets.com. Parking available within the Enigma app.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Madame Tussauds (Merlin Entertainments): Globally scaled wax-museum and IP-themed attraction chain operated by Merlin Entertainments across 20+ cities. Comparable as a multi-city premium IP-driven attraction experience with timed-entry ticketing, but operates as a permanent (not touring) attraction network.
• teamLab Borderless / Planets: Large-scale immersive digital art installations operating in permanent and limited-run formats in Tokyo, Shanghai, and other global cities. Competes for the same Instagram-driven immersive experience consumer segment with higher production values but no licensed IP.
• Merlin Entertainments (LEGOLAND, Madame Tussauds, etc.): Global attractions operator with a portfolio of branded theme parks and IP-based experiences across 140+ venues. Comparable as the largest scaled operator of branded, ticketed immersive attractions worldwide; competes indirectly for global leisure spend.
• Disney on Ice / Disney Live!: Touring branded Disney entertainment productions with city-to-city residencies. Comparable in touring licensed-IP entertainment model and target demographic of families and tourists, though the format is staged performance versus immersive walkthrough exhibition.

Direct peers

• Avatar: The Experience: Touring immersive exhibition based on James Cameron's Avatar franchise, deployed in multiple international cities. Same licensed-IP touring exhibition model with themed set pieces, premium timed-entry ticketing, and merchandise.
• Marvel Avengers S.T.A.T.I.O.N. Touring Marvel-themed interactive exhibition operated by NEON/Cityneon Holdings (the same operator as Jurassic World: The Experience). Uses licensed Marvel IP with set recreations and immersive environments, deployed in multiple global cities — making it a sibling product under the same parent exhibitions business.
• The FRIENDS Experience: Touring immersive exhibition based on the Friends TV franchise, featuring set recreations and photo experiences in multiple cities. Same touring-IP-exhibition model, similar premium timed-entry ticketing and merchandise retail, targeting similar family/adult demographics.
• Harry Potter: The Exhibition: Premier touring IP-based immersive exhibition based on the Harry Potter/Wizarding World franchise, produced under license from Warner Bros. Same business model as Jurassic World: The Experience — life-size set recreations, premium timed-entry ticketing, and multi-city global touring with branded merchandise and F&B add-ons.

Emerging players

• Van Gogh: The Immersive Experience (Fever): Touring immersive art exhibition produced and distributed globally by Fever. Competes directly for the same family/tourist/cultural-attendee spend in major cities with lower price points (typically $20-35), creating pricing and frequency competition for JW:TE.
• Frameless (Immersive Art Experience): Immersive art exhibition venue in London offering projected fine-art experiences. Competes with JW:TE for the urban tourist premium immersive experience spend, with longer dwell times and lower ticket price points.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/jurassicworldexhibition
• Instagraminstagram.com/jurassicworldexhibition
• Xx.com/jworldexp

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jurassic World: The Experience