Harry's Dolce Vita

What Harry's Dolce Vita does

Harry's Dolce Vita is a London-based Italian restaurant group operating six locations across central London: Covent Garden, King's Cross, Knightsbridge, Marylebone, and Victoria. The business is a trading name of Troia (UK) Restaurants Ltd, a privately held UK restaurant group that also owns The Ivy Collection, The Ivy Asia, and Brasserie of Light, placing Harry's within a broader portfolio of premium London dining brands. Founded in 2017, the company serves individual diners, families, corporate event clients, and celebration occasion customers through physical restaurants supplemented by four named private dining rooms (The Positano Room, The Amalfi Room, The Canaletto Room, and The Vittorio Room) with capacity ranging from 13 to 60 seated guests.

The offering is built around a multi-menu structure covering Breakfast, Brunch, A La Carte, the value-oriented La Dolce Vita Set Menu (£23.95 for two courses), Group menus, a Young Adult Menu for ages 13–18, a Super Kids Menu for ages 3–12, and dedicated Dessert, Drinks, and Wine menus. Signature items include the Harry's Toadstool dessert and Harry's Spritz cocktail, supported by theatrical presentation and Venetian-inspired interior design. The technology layer is conventional hospitality infrastructure: OpenTable integration for reservations, Toggle for the gift card e-commerce program (£25–£500 denominations), WordPress for the marketing website, and a standard martech stack including Google Analytics, Hotjar, Microsoft Clarity, Meta Pixel, and Google Ads for paid acquisition. No AI, ML, or proprietary technology platforms are referenced.

Harry's revenue model is predominantly transactional F&B sales across dine-in services, with ancillary streams from private dining bookings, gift card sales, and discretionary service charges (100% passed to staff under the Allocation of Tips Act 2023). Go-to-market is direct-to-consumer via the company website, OpenTable, walk-ins, and email/social channels, supplemented by seasonal event marketing, brand partnerships (notably St-Germain for Summer Spritz Menu 2026), and an aggressive promotional cadence (half-price wine, £40 dining credit offers, complimentary cocktail promotions). Pricing is anchored at accessible mid-market levels by the La Dolce Vita set menu while premium occasions are captured via Plated culinary events and bespoke private dining menus.

Name

Harry's Dolce Vita

Legal name

Troia (UK) Restaurants Ltd

Website

https://harrysdolcevita.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Harry's Dolce Vita is a Troia (UK) Restaurants Ltd-operated collection of six Italian restaurants across central London serving individual diners, families, corporate clients, and private event customers through à la carte dining, set menus, and four private dining rooms.

Ownership category

akta.pro rank

Product category

Italian Restaurants

NAICS

Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

All-Day Dining Restaurants (THAFACAJ)

akta.pro secondary industry

Special Occasion & Destination Restaurants (THAFACAK)

Keywords

• Italian restaurants
• Italian dining
• Private dining rooms
• Casual dining chain
• Restaurant group

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Food and Beverage Sales: Core revenue from dine-in restaurant services across 6 London locations, including à la carte dining, set menus, breakfast, brunch, and special event menus.
2. Private Dining: Revenue from exclusive private dining rooms (Positano Room, Amalfi Room, Canaletto Room, Vittorio Room) with bespoke menus and event services for celebrations and corporate events.
3. Gift Cards: Sale of gift vouchers ranging from £25 to £500, including promotional offers such as £100 for £75. Gift cards are valid for 12 months and redeemable across all Harry's locations.
4. Service Charges: Discretionary service charge added to guest bills, with 100% passed to employees per Allocation of Tips Act 2023.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Harry's Dolce Vita operates a portfolio of six Italian restaurants across central London (Covent Garden, King's Cross, Knightsbridge, Marylebone, Victoria) serving authentic Italian cuisine including breakfast, brunch, à la carte, set menus, and desserts. The brand offers four private dining rooms for events, a gift card program, seasonal menus, and live entertainment across its locations.

Product overview

Harry's Dolce Vita is a collection of Italian restaurants in central London comprising six locations: Harry's Dolce Vita, Harry's King's Cross, Harry's Knightsbridge, Harry's Marylebone, Harry's Victoria, and Harry's Covent Garden. The restaurants offer authentic Italian dining experiences featuring diverse menus including Breakfast, Brunch, A La Carte, La Dolce Vita Set Menu (value-oriented 2-3 course options), Group Dining menus, Young Adult Menu (ages 13-18), Super Kids Menu (ages 3-12), Desserts, Summer Spritz Season, Drinks, and Wine menus. The portfolio includes private dining services with four distinct rooms across locations: The Positano Room and The Amalfi Room at Covent Garden, The Canaletto Room at Knightsbridge, and The Vittorio Room at Victoria. Additional services include gift card programs, table reservations via OpenTable, live entertainment events, and seasonal promotions. The company is part of Troia (UK) Restaurants Ltd, which also operates The Ivy Collection, The Ivy Asia, and Brasserie of Light.

Differentiator

Problem solved

Functional benefit

Brands

• Harry's Dolce Vita: Italian restaurant brand with multiple locations in central London offering authentic Italian cuisine, cocktails, and private dining experiences.
• Harry's Bar James Street

Products and services

• Harry's Dolce Vita Italian Restaurants

Quantifiable outcome

• La Dolce Vita Set Menu available at £23.95 for 2 courses, making Italian dining accessible

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• St-GermaincoreStrategic or Co-development Partner · 4 July 2025St-Germain collaborated with Harry's on the Summer Spritz Menu (4th July - 31st August 2026). The menu features cocktails using St-Germain Elderflower liqueur, including Harry's Spritz and Portofino Sunset. St-Germain pop-up bars appear at Knightsbridge and Covent Garden terraces.
• The Ivy CollectioncoreOthersHarry's Dolce Vita is part of The Ivy Collection, operated by Troia (UK) Restaurants Ltd. The Ivy Collection is a well-known restaurant group with multiple Italian and contemporary dining brands across the UK.
• Caprice Holdings LtdminorOthersListed as a sister brand alongside Harry's Dolce Vita under the Troia (UK) Restaurants Ltd umbrella. Caprice Holdings operates related restaurants including J Sheekey, 34 Mayfair, Balthazar, and Scott's.
• Birley Club GroupminorOthersListed as a sister brand alongside Harry's Dolce Vita under the Troia (UK) Restaurants Ltd umbrella.
• OpenTablecoreTechnology or IntegrationOpenTable is used as the booking platform for Harry's restaurant reservations, allowing customers to book tables online.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat3 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HarrysDolceVita
• Instagraminstagram.com/harrysdolcevita
• LinkedInlinkedin.com/company/harry's-dolce-vita

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Harry's Dolce Vita