What Hartfield Academy does

Hartfield Academy is a private, covenant Christian school operating as a 501(c)(3) nonprofit in Flowood, Mississippi (Greater Jackson metro), serving students from preschool (K3) through 12th grade on a single main campus with an additional East Campus for preschool programs. Founded in 1965 and led by Head of School David Horner, the school organizes its academic offering into five divisions — Preschool (K3-K4), Elementary (K5-4th), Hartfield 56 (5th-6th transitional program), Junior High (7th-9th), and High School (9th-12th) — supplemented by the REACH Student Services program (dyslexia therapy, accommodations, tutoring) and a College Counseling function beginning in 6th grade. Dual-credit college courses are offered on-site through a partnership with Belhaven University, enabling students to graduate with 20+ hours of college credit. Academic programs are paired with 45 athletic teams across 16 sports, a fine arts program (theater, visual arts, worship, yearbook), and a comprehensive spiritual formation program anchored by weekly Awakening chapel services and the Hartfield Passport to Purpose initiative.

The school is fully accredited by Cognia, MAIS, and ACSI, and is a qualified Education Services Charitable Organization (ESCO) under Mississippi's Children's Promise Act, giving it access to up to $405,000 in tax-credit-donated funds annually. The business model is diversified across tuition and fees (primary), charitable donations including a 2025 year-end giving campaign goal of $225,000, Children's Promise Act donations, Hawk Club athletics fundraising (~ $70,000 annually), fine arts ticketing, and summer camps. Go-to-market is direct-to-consumer through campus tours, Preview Days, Visit Us events, and continuous enrollment via the school website, with multi-channel digital presence on Facebook, Instagram, and Twitter. The school's customer base consists of individual families in the Greater Jackson area seeking an integrated biblical-worldview college-preparatory education, and outcomes are marketed around a 100% college acceptance rate and $3.8M in scholarships to the Class of 2021.

The technology footprint is modest: the school operates the MyHartfield student learning management system (hosted on myschoolapp.com) and digital media arts production equipment, but there is no disclosed proprietary AI/ML capability or custom platform development. International partnerships (student exchange with Jan Blahoslav School in the Czech Republic, eight mission partners across Guatemala, the Dominican Republic, Haiti, the Bahamas, and Mexico) and domestic partnerships (Community Bank facility naming rights) support both educational programming and fundraising, positioning the school as a mission-driven, community-anchored educational institution rather than a technology-driven one.

Name

Hartfield Academy

Legal name

Hartfield Academy

Website

https://hartfield.org

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

51–100 employees

Short description

Hartfield Academy is a private covenant Christian school in Flowood, Mississippi, serving students from preschool (K3) through 12th grade with college-preparatory academics, dual-credit courses through Belhaven University, 16 sports, fine arts, and integrated spiritual formation, funded primarily through tuition and charitable donations.

Ownership category

akta.pro rank

Headquarters

HQ city

Flowood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Tuition and Fees: Primary revenue stream from tuition payments by families for preschool through 12th grade education. The school offers continuous enrollment and after school care as additional fee-based services.
2. Donations and Year-End Giving: Tax-deductible charitable contributions from parents, grandparents, alumni, employees, and friends. Year-end giving campaign with a stated goal of $225,000 for 2025, supporting teacher recruitment, academic programming, student life, facilities, and spiritual formation.
3. Children's Promise Act: Mississippi state program allowing businesses to earn dollar-for-dollar tax credits by donating to qualified Education Services Charitable Organizations (ESCO). Hartfield participates as a qualified ESCO, with a cap of $405,000 for 2026.
4. Hawk Club Athletics Support: Parent and community organization supporting athletics through membership fees ($50-$250), sports passes, chairback seats, parking passes, sponsorships, and Boston Butt sales. Generated nearly $70k in projects annually for athletic programs.
5. Fine Arts Events: Revenue from theater productions including spring musical and fall play ticket sales. Front Row VIP tickets at $20, adult tickets at $15, staff/student tickets at $10.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Hartfield Academy delivers a covenant Christian PK3 through 12th-grade education on its main campus in Flowood, Mississippi. Core offerings span Preschool, Elementary, the Hartfield 56 transitional program (5th-6th), Junior High, and High School divisions, augmented by REACH Student Services (dyslexia therapy, accommodations, tutoring), College Counseling, dual-credit courses through Belhaven University, and the Hartfield Passport to Purpose spiritual formation initiative. The school also operates a comprehensive athletics program (45 teams across 16 sports), fine arts (theater, visual arts, worship, yearbook), and mission trip programming through Arise Week.

Product overview

Hartfield Academy is a covenant Christian school offering a comprehensive PK3-12th grade educational program. The institution operates on a single-campus model with distinct academic divisions: Preschool (K3-K4), Elementary School (K5-4th), Hartfield 56 (5th-6th transitional program), Junior High (7th-9th), and High School (9th-12th). Academic offerings are complemented by extensive support services including the REACH Student Services Program (dyslexia therapy, accommodations, tutoring), College Counseling, Worldview & Culture Exchange Program, and the Hartfield Passport to Purpose spiritual formation initiative. Athletic programs span 45 teams across 16 sports, while Fine Arts include theater productions, visual arts, worship, and yearbook. The institution emphasizes mission trips through its Arise Week and Arise Day programs, and weekly Awakening chapel services for all grade levels.

Differentiator

Problem solved

Functional benefit

Brands

• Hartfield Hawks: Athletic teams mascot name representing Hartfield Academy's sports programs
• Hartfield 56
• Awakening
• Hawk Club
• Hartfield Passport to Purpose
• Arise Week

Products and services

• Preschool (K3-K4)
• Elementary School (K5-4th)
• Hartfield 56
• Junior High (7th-9th)
• High School (9th-12th)
• REACH Student Services Program
• College Counseling
• Worldview & Culture Exchange Program
• Hartfield Passport to Purpose
• Hartfield Fine Arts
• Awakening Chapel Services
• Missions Program
• Summer Camps

Quantifiable outcome

• 100% college acceptance rate for all graduates
• +5 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Jan Blahoslav School (Hejnice, Czech Republic)coreStrategic or Co-development Partner · 21 March 2026International exchange program with Czech partner school. Hartfield sends 8 students annually to live and study at Jan Blahoslav School (October 2024, October 2025, October 2026 trips planned). Czech students hosted at Hartfield for two-week exchanges (March 2026 marked third consecutive year). Deeply transformational for students spiritually, academically, and relationally.
• Mississippi Department of RevenueminorOthers · 1 January 2018State agency administering the Children's Promise Act tax credit program. Hartfield is a qualified Education Services Charitable Organization (ESCO) eligible to receive up to $405,000 through the program in 2026.
• Belhaven UniversitycoreStrategic or Co-development PartnerPartnership for dual-credit college courses allowing Hartfield students to take at least 3 hours in every core subject area of college classes without leaving campus. Many top students graduate with 20+ hours of college credit. Over 50% of seniors enrolled in dual-credit classes.
• Community BankcoreStrategic or Co-development PartnerMajor supporter providing Community Bank Field, a turf football field. Significant contributions to theater space, science labs, and athletic facilities. The Colbert family and Community Bank have been advocates and supporters with naming rights to field.
• Cepal Ministries (Antigua & Guatemala City, Guatemala)minorOthersMission partner organization serving students on international mission trips. Part of Arise Week program for 9th-12th grade students.
• Eagle's Nest International (Sololá, Guatemala)minorOthersMission partner organization serving students on international mission trips. Part of Arise Week program for 9th-12th grade students.
• Hispaniola Mountain Ministries (Dominican Republic & Haiti)minorOthersMission partner organization serving students on international mission trips. Part of Arise Week program for 9th-12th grade students.
• Good Life Church (Bradenton, Florida)minorOthersDomestic mission partner organization. Part of Arise Week program for 9th-12th grade students.
• Matamoros Children's Home (Matamoros, Mexico)minorOthersMission partner organization serving students on international mission trips. Part of Arise Week program for 9th-12th grade students.
• Reclaimed Ministries (Marks, Mississippi)minorOthersLocal Mississippi mission partner organization. Part of Arise Week program for 9th-12th grade students.
• Bahamas Mission PartnersminorOthersMission partner organization serving students on international mission trips. Part of Arise Week program for 9th-12th grade students.

Scale indicators13 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• The Baylor School: Independent day and boarding school in Chattanooga, TN, with strong college-preparatory academics and athletic tradition. Comparable in mission and program scope at a larger scale.
• Westminster Christian Academy: Faith-based college-preparatory K-12 school with comparable spiritual formation and academic rigor. National benchmark for Christian K-12 school operations and dual-enrollment partnerships.
• Brentwood Academy: Well-established independent Christian K-12 school in Nashville, TN, with comparable academic rigor, championship athletics, and faith-based curriculum. National benchmark for the type of school Hartfield aspires to be.

Direct peers

• Jackson Academy: Direct competitor located in Jackson, MS, offering PK3-12 private education with comparable academic, fine arts, and athletic programs. Operates in the same Greater Jackson MSA serving similar college-preparatory families.
• Madison-Ridgeland Academy: K-12 private school in Madison, MS (immediately adjacent to Flowood), with comparable academic and athletic programs. Direct regional competitor serving Madison County families.
• Presbyterian Christian School: Faith-based K-12 private school in Hattiesburg, MS, offering similar covenant Christian education with college-preparatory academics and athletics. Same-state competitor in the same faith-based private school category.
• Jackson Preparatory School: Direct peer in Flowood, MS, providing K-12 college-preparatory education with strong athletics and arts programs. Closest geographic competitor competing for the same Christian-leaning and college-focused families.
• Jackson Preparatory School Athletics: Athletic peer within Jackson Prep, competing in the same MAIS conferences for football, soccer, basketball, and other sports. Both schools regularly compete for MAIS state championships.

Regional players

• Copiah Academy: Independent K-12 private school in Gallman, MS, offering college-preparatory education with strong athletics and faith-based mission. Comparable model in the broader Mississippi private school ecosystem.
• Magnolia Speech School: Jackson, MS-area private school focused on speech-language and learning differences. Comparable in scale and location but specialized in special needs education rather than general K-12.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hartfieldhawks
• Facebookfacebook.com/HartfieldAcademy
• Instagraminstagram.com/hartfieldacademy
• LinkedInlinkedin.com/company/hartfieldacademy

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hartfield Academy