Honda Australia Rider Training

What Honda Australia Rider Training does

Honda Australia Rider Training (HART) is a wholly-owned training division of Honda Australia Motorcycle and Power Equipment Pty. Ltd., operating rider and driver education services in Victoria and New South Wales since 1989. The company is staffed by Honda World Instructor Standard-certified instructors and holds direct government accreditations from VicRoads (Victoria) and Transport for NSW, enabling it to deliver the full motorcycle licensing pathway in Victoria (Learner Permit, Check Ride, Licence Assessment) and the Transport for NSW Safer Drivers Course, plus NSW learner driver lessons and defensive and older-driver training. HART operates three purpose-built training academies — Somerton and Kilsyth in Victoria and St Ives in NSW — with the St Ives site including a 1.7km private road circuit and skidpan, and runs event-based acquisition through LAMS Test Ride Days and the "Lights On" learner driver program in partnership with NSW Police.

The product portfolio spans 25+ course SKUs organized by state and discipline, including progressive RoadTech advanced rider modules, off-road and adventure rider courses, kids and teens programs, side-by-side utility vehicle training (via Getabout Training Services), and corporate defensive driving plus facility hire. Courses are priced from A$70 to A$629 incl. GST on a per-course basis, with revenue generated through direct-to-consumer website and phone booking, gift vouchers, event marketing, and a growing corporate channel. Distribution leverages Honda's national motorcycle and car dealer network as a referral channel. The model is asset-heavy (real estate, fleet, instructor labor) and accreditation-anchored, with switching costs emerging from license pathway continuity and free retest guarantees on VIC courses.

Name

Honda Australia Rider Training

Legal name

Honda Australia Motorcycle and Power Equipment Pty. Ltd.

Website

https://hart.honda.com.au

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

Honda Australia Rider Training (HART) is a Honda-owned, VicRoads- and Transport for NSW-accredited rider and driver training operation running three purpose-built academies in Victoria and NSW, delivering licensed motorcycle and car training plus corporate and event programs since 1989.

Ownership category

akta.pro rank

Product category

Rider and Driver Training Services

NAICS

Automobile Driving Schools (611692)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Motorsport Driver Training Schools & Racing Academies (MPAKAJAJ)

Keywords

• Motorcycle rider training
• Driver education services
• Licence assessment training
• Defensive driving courses
• Off-road riding instruction

Headquarters

HQ city

Moonee Ponds

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Motorcycle Rider Training Courses: HART generates revenue primarily through fee-for-service motorcycle and driver training courses. Individual courses are priced from $70 to $629 depending on course type and duration. Revenue is transaction-based with customers paying per course/lesson.
2. Multi-Course Bookings: HART offers multi-course packages with 10% discount for booking 2+ courses in a single transaction (VIC only). This encourages higher transaction values and customer commitment.
3. Corporate Training & Facility Hire: HART provides bespoke corporate defensive driver training programs and hires out facilities (conference rooms, training rooms, outdoor areas) for corporate events. Corporate training is priced on application with customized curriculum.
4. Licence Assessment Services: As an accredited VicRoads provider, HART conducts official licence assessments for motorcycle licences in Victoria, charging assessment fees as part of the licensing process.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Honda Australia Rider Training (HART) is an accredited training provider delivering motorcycle licensing courses, progressive riding skills programs, and car driver education across Victoria and NSW. The company runs courses at purpose-built private road circuits in Somerton, Kilsyth, and St Ives, licensed by VicRoads and Transport for NSW. Revenue is generated through fee-for-service course bookings, corporate defensive driving programs, and facility hire.

Product overview

Honda Australia Rider Training (HART) is a training and licensing organization that operates as a single unified service platform delivering rider and driver training across Victoria and NSW. The core offering consists of accredited motorcycle licensing courses (Learner Permit, Check Ride, Licence Assessment) and progressive RoadTech training modules for riders of all levels. Driver training services include NSW learner driver lessons, the Transport for NSW Safer Drivers Course, defensive driver training, and personal training. Additional offerings encompass off-road training, adventure rider courses, kids and teens programs, corporate training, facility hire, and test ride events. The portfolio includes over 25 distinct course products organized by state (VIC/NSW) and discipline (motorcycle/car), with all courses delivered by VicRoads and Transport for NSW accredited instructors.

Differentiator

Problem solved

Functional benefit

Products and services

• VIC 2 Day Learner Permit Course Two-day VicRoads-accredited course providing critical riding skills and rider safety training for obtaining a motorcycle learner permit in Victoria, including theory and practical assessments and use of motorcycles and protective gear.
• VIC Check Ride Compulsory second-stage preparation course between learner permit and licence assessment, conducted on training range and public roads to develop bike control and roadcraft skills.
• VIC Licence Assessment Final VicRoads-accredited practical riding assessment for obtaining a Victorian motorcycle licence, conducted on training range and public roads with strict pass/fail criteria.
• RoadTech Courses (Levels 1-4) Progressive advanced riding courses (RoadTech 1-4) delivered at VIC and NSW facilities covering confidence building, urban skills, handling dynamics, and advanced cornering for licensed riders.
• VIC Off-Road Training Off-road riding course for adult riders with motorcycle learner permits, conducted at purpose-built VIC facility with dirt bike track access.
• VIC Adventure Tech Skills Advanced off-road riding skills course for riders wanting confidence to ride off the beaten track on dual-sport or adventure bikes.
• NSW Off-Road Tech Off-road riding course conducted on private bushland tracks at NSW covering sand crossing, clay, mud, and puddles with essential off-road skill development.
• NSW Adventure Rider Tech Skills Adventure riding skills course covering bike setup, posture, sitting/standing positions, and body weight steering for dual-sport or adventure bikes.
• VIC Practice Session One-on-one personalised riding practice sessions for beginners or experienced riders looking to improve skills in a safe environment at HART Victoria.
• VIC Pre-Learner / Try It Course 3.5-hour introductory course for those who have never ridden or want to refresh skills before completing their learners permit, conducted in controlled environment.
• NSW Private Motorcycle Lessons One-on-one personalised motorcycle tuition at NSW facility tailored for beginners or experienced riders, including auto-to-manual conversion assistance, with motorcycle and gear included.
• Kids Riding Courses (Levels 1 & 2) Off-road riding courses for children ages 6-12 (Level 1) and 6-11 (Level 2) designed to introduce motorcycle riding in a safe, controlled off-road environment.
• Teens Learn to Ride Riding course designed for teenagers aged 12-17 focusing on the fundamentals of riding and skills essential for safe motorcycling in a controlled environment.
• NSW Learner Driver Lessons Structured 1.5-hour or 3-hour driving lessons for NSW learner drivers conducted on private road circuit or public roads, providing 3 hours logbook credit per hour of instruction.
• NSW Safer Drivers Course Transport for NSW accredited combined theoretical and practical course for learner drivers who have completed a minimum of 50 driving hours, designed to develop low-risk driving skills, providing 20 hours logbook credit.
• Under 25s Defensive Driver Training Defensive driving course targeted at under 25 and P-plate drivers, run at the St Ives purpose-built closed-circuit facility with practical driving exercises.
• NSW Personal Driver Training One-on-one tailored 3.5-hour driving training session covering reversing, parking, new vehicle orientation, manual conversion, and confidence building on a 2km private course.
• NSW Older Driver Assessment Practical driving assessment and refreshers for drivers over 85, conducted from home on familiar streets by a licensed instructor holding a Senior Assessor Qualification.
• Corporate Defensive Driver Training Customised defensive driving training for corporate employees covering WHS driving responsibilities, hazard awareness, occupant safety, and modern vehicle technology, delivered at HART facilities or client workplaces.
• Facility Hire (St Ives) Venue hire at St Ives location featuring 1.65km dual lane closed road circuit, skidpan, conference rooms, and outdoor learning areas for corporate events and product launches.
• Side by Side Utility Vehicles Course Accredited training for safely operating side-by-side (SxS) utility vehicles, with practical training delivered by HART in partnership with Getabout Training Services.

Quantifiable outcome

• Free retest guarantee on Licence Assessment (within 3 months) and Check Ride (within 3 months) for VIC courses
• +3 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• VicRoadscoreStrategic or Co-development PartnerHART is accredited by VicRoads to provide learner permit and licence training and assessment services on behalf of the Victorian government. HART can issue learner permits and conduct official licence assessments for motorcycle riders in Victoria.
• Transport for NSWcoreStrategic or Co-development PartnerHART NSW is an accredited provider for the Transport for NSW Safer Drivers Course. This government partnership enables HART to deliver the official curriculum for learner drivers under 25, providing logbook hour credits upon completion.
• NSW PoliceminorStrategic or Co-development PartnerNSW Highway Patrol officers participate in HART's 'Lights On' learner driver events, conducting simulated Random Breath Testing (RBT) experiences to educate learner drivers about road safety and police interactions.
• Getabout Training ServicesminorImplementation/ SI/ Consulting PartnerPartnership for Side-by-Side (SxS) utility vehicle training courses. Getabout Training Services holds responsibility and direction for the accredited training and assessment, with HART conducting the practical training.

Scale indicators4 records

Recent moves17 records

Expansion highlights6 records

Regional players

• Ride To Work: Transport for NSW's broader rider safety initiative. Competes indirectly for government training funding and attention, and shapes the regulatory environment HART operates within for NSW motorcycle programmes.
• Q-Ride (Queensland): Queensland's government-managed motorcycle pre-learner training programme. HART does not have a permanent QLD facility and instead reaches the state via Norwell Motorplex events, making Q-Ride both a regulatory template and a regional competitor.
• CALSAFE Motorcycle Training: California-based motorcycle safety foundation-style programme operating in regional Australia. Comparable motorcycle safety curriculum and entry-level rider training focus as HART's Learner Permit and Pre-Learner courses.

Broad incumbents

• LTrent Driving School: Largest network of professional driving instructors in Australia. Competes for NSW learner driver business and benefits from a broader geographic footprint than HART's St Ives-centric operation.
• Honda Safety Driving Center (Suzuka): The original Honda traffic education centre in Japan that inspired HART. Operates a broader curriculum including four-wheel safety and is the corporate reference point for HART's methodology and instructor standards.

Others

• Getabout Training Services: Accredited Side-by-Side vehicle training partner of HART. Adjacent rather than competing — partner for the SxS course offering — illustrating HART's ecosystem of complementary training providers.

Direct peers

• Stay Upright: Australia's largest private motorcycle rider training provider, operating courses across multiple states. Most direct competitor to HART's licensing and advanced rider courses with similar product offering and customer base.
• OnRoad Driving School: Australian chain of accredited driving schools competing with HART's NSW car driver courses (Learner Driver Lessons, Safer Drivers Course). Overlaps in NSW learner driver segment and Transport for NSW accreditation pathways.
• Affordable Driving School: NSW-based accredited driving school providing lessons for learner drivers. Direct overlap with HART's learner driver lessons and Safer Drivers Course offering in NSW.

Emerging players

• BMW Rider Training: Manufacturer-backed (BMW) rider training operating in Australia. Comparable advanced and off-road curriculum, and competes with HART for advanced and adventure rider segments outside the licensing pathway.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/honda-australia-rider-training

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Honda Australia Rider Training