Affordable Driving School

What Affordable Driving School does

Affordable Driving School is a family-owned, state-approved driver education provider founded in 1996 and headquartered in Parker, Colorado. The company serves teen drivers (ages 14-17), adult learners (18+), and rural Colorado residents through a portfolio of services that include 30-hour in-person and online classroom instruction, permit testing, behind-the-wheel lessons, and third-party driver's license road testing. Core products are bundled into Complete Drivers Ed Packages priced from $615 to $1,000, with à la carte options spanning online-only classes at $125 to individual two-hour behind-the-wheel lessons at $190 and specialty road tests for interlock-equipped vehicles and deaf/hard of hearing applicants. Service delivery is anchored by two physical locations (Parker and Castle Rock) with free pickup and drop-off within a seven-mile radius, supplemented by state-authorized traveling testers performing road tests in eight rural Colorado cities.

The business operates a direct-to-consumer model with no disclosed external investment. Customers access services through self-service online registration and scheduling via the Drivers Ed Solutions platform, phone-based booking, or in-person visits. Marketing is driven by the company website, Google reviews, a $10 referral discount program, scholarship partnerships with Denver Metro Teen Driver Education, Mile-High RETAC, and Hagerty Drivers Foundation, and pickup/drop-off arrangements with more than twenty local high schools. The company maintains affiliations with the Driving School Association of the Americas (DSAA), AAA Colorado, the Better Business Bureau, and the Colorado Department of Transportation, reinforcing its credentialed position as a Colorado-certified third-party testing facility.

Underlying technology is intentionally simple and asset-light: dual-controlled Ford Focus vehicles (2012-2013) equipped with cameras and monitoring systems for in-car safety, plus the third-party Drivers Ed Solutions scheduling and student account platform powering online registration. No proprietary software, AI/ML capabilities, or mobile applications are disclosed. All payments are non-refundable and non-transferable, with deposits required to hold class spots and road test appointments, and the company actively solicits Google reviews and ongoing instructor hiring to support class capacity through 2026.

Name

Affordable Driving School

Legal name

Affordable Driving School

Website

https://affordabledrivingsch.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Affordable Driving School is a family-owned, Colorado state-approved driving school founded in 1996, serving teen and adult learners in Parker, Castle Rock, and eight rural Colorado cities with classroom instruction, behind-the-wheel lessons, and third-party license road testing.

Ownership category

akta.pro rank

Headquarters

HQ city

Parker

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Driver Education Packages: Comprehensive driver education packages combining classroom instruction, permit testing, behind-the-wheel lessons, and road testing. Packages range from classroom-only ($225) to complete packages including all services ($685-$1000). Revenue is generated through one-time package fees with deposit requirements.
2. Behind-the-Wheel Lessons: Individual and bundled behind-the-wheel driving lessons. Includes standard 6-hour packages ($565), accelerated packages ($780), adult lessons ($545), and single 2-hour lessons ($190). Free pick-up and drop-off to residences within 7 miles.
3. Road Testing Services: State-approved third-party driver license testing at Parker and Castle Rock locations, plus rural locations. Pricing varies by location and service type ($75-$295). Includes standard road tests, interlock device tests, and tests for deaf/hard of hearing individuals.
4. 30-Hour Classroom Instruction: In-person classroom driver education courses at Castle Rock and Parker locations, plus online options through AAA How to Drive Program. In-person classes include permit testing on the last day.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Affordable Driving School is a family-owned Colorado driving school that delivers the full lifecycle of driver education for teen and adult learners. Core offerings include a 30-hour state-approved classroom program (in-person at Parker and Castle Rock, or online through the AAA How to Drive Program), one-on-one behind-the-wheel lessons in dual-controlled vehicles, written permit testing, and Colorado DMV-approved third-party driver's license road testing, including accessible services for deaf/hard of hearing applicants and rural Colorado communities.

Product overview

Affordable Driving School is a family-owned driver education company offering comprehensive driver training services since 1996. The company provides a portfolio of driver education products including 30-hour in-person and online classroom instruction, behind-the-wheel driving lessons, and driver's license road testing. Services are delivered through two physical locations in Parker and Castle Rock, Colorado, with additional rural license testing available across multiple Colorado communities. The Complete Drivers Ed Packages integrate classroom education, behind-the-wheel training, and road testing into unified offerings for teens starting at age 14 years and 6 months, while Adult Driving Lessons and individual Road Test services serve adult learners. All driving lessons utilize dual-controlled, camera-monitored vehicles for safety.

Differentiator

Problem solved

Functional benefit

Products and services

• Complete Drivers Ed Package (6 Hours BTW) Comprehensive teen driver education package bundling 30 hours of classroom instruction (in-person), the written learner's permit test, three 2-hour behind-the-wheel driving lessons (6 total hours) with a certified instructor, and the driver's license road test. Priced at $685 with a $200 non-refundable deposit.
• 30-Hour Online Class + Permit Test + 6-Hour BTW Self-paced online 30-hour driver education course delivered through the AAA How to Drive Program, combined with the written permit test and three 2-hour behind-the-wheel lessons (6 total driving hours). Priced at $570; online class must be completed within 180 days.
• 30-Hour In-Class + Permit Test Classroom-only 30-hour in-person driver education course held at the Castle Rock or Parker location, with the written permit test administered on the last day. Priced at $225, with payment due in full upon registration.
• 30-Hour Online Class + Permit Test Self-paced 30-hour online driver education course via the AAA How to Drive Program with the written permit test included. Priced at $125; must be completed within 180 days.
• 6-Hour Behind-the-Wheel Lessons Three 2-hour one-on-one driving lessons with a certified instructor, scheduled one at a time over a minimum six-month period. Priced at $565. Includes free pick-up and drop-off to most residences and participating high schools within a 7-mile radius; must be completed within 12 months of permit date.
• Adult Driving Lessons Three 90-minute one-on-one driving lessons with a certified instructor for students aged 18 or older. Priced at $545 with free pick-up and drop-off within a 7-mile radius.
• Driver License Road Test (State-Approved Third-Party Testing) Colorado state-approved third-party driver's license road testing conducted by certified testers at the Parker and Castle Rock locations, in the school's vehicle (or applicant's vehicle if an ignition interlock is required). Available to enrolled students ($75, 35 minutes) and non-enrolled students ($95, 35 minutes with a $20 non-refundable deposit), with interlock ($115, 45 minutes) and interpreter-accompanied ($150, 50 minutes with $50 non-refundable deposit) variants.
• Rural Driver License Road Test Driver's license road testing service offered at rural Colorado locations including Burlington ($100), Canon City ($116), Gunnison ($145), Hot Sulphur Springs ($135), Springfield ($116), Telluride ($120), and Trinidad ($135). Tests are conducted in the applicant's own vehicle; interlock device variants are offered at the same price.

Quantifiable outcome

• 5-star government-rated vehicles with dual control brake, cameras, and monitoring system

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Driving School Association of the Americas (DSAA)coreStrategic or Co-development Partner · 1 January 1996Active member of the Driving School Association of the Americas (DSAA), indicating adherence to industry standards and best practices in driver education. DSAA is a professional organization for driving schools.
• AAA ColoradominorStrategic or Co-development PartnerAffiliated with AAA Colorado. The 30-hour online driver education course is provided through the AAA How to Drive Program.
• Better Business Bureau (BBB)minorStrategic or Co-development PartnerAccredited business with Better Business Bureau, demonstrating commitment to customer satisfaction and business ethics.
• Colorado Department of TransportationminorStrategic or Co-development PartnerAffiliated with Colorado Department of Transportation. The school provides resources including the Colorado Driver Handbook and follows state GDL requirements.
• Drivers Ed SolutionscoreTechnology or IntegrationProvides the drivers education scheduling software platform powering the website registration, scheduling, and student account management system.
• Denver Metro Teen Driver EducationminorGTM or Marketing PartnerPartnership offering driver education scholarships for teen drivers. Scholarship covers cost of 30 hours class time, 6 hours driving time, and written permit test. Limited number of scholarships available.
• Hagerty Drivers Foundation - License to the FutureminorGTM or Marketing PartnerPartners with License to the Future grant program offering up to $500 toward accredited driver's education tuition for young drivers ages 14-18.
• Mile-High RETACminorGTM or Marketing PartnerPartnership with Mile-High Regional Traffic Safety Coalition offering driver education scholarships covering 30 hours class, 6 hours driving, and permit test.
• Colorado Digital IDminorStrategic or Co-development PartnerAffiliated with Colorado Digital ID program, allowing students to use digital identification for DMV services.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Safeway Driving School: Colorado-based driver education school offering similar teen and adult driver training, classroom instruction, behind-the-wheel lessons, and road testing in the Denver metro market. Directly competes with Affordable Driving School for the same parent-teen customer segment in overlapping service areas.
• All-Star Driver Education: Multi-state driver education provider offering state-approved teen and adult driving courses with classroom, behind-the-wheel, and licensing services. Comparable in product mix and regulatory positioning (state-approved curriculum), with a broader geographic footprint.

Broad incumbents

• AAA (American Automobile Association): National membership organization that offers driver education programs through local AAA clubs, including the AAA How to Drive online program that Affordable Driving School itself resells. Operates broadly across insurance, roadside, and travel with driver ed as part of a much larger portfolio.

Emerging players

• Aceable: Online-first driver education provider delivering state-approved curriculum via mobile and web platforms. Competes primarily on the classroom segment of Affordable Driving School's bundle, with lower price points and greater convenience for self-directed learners.
• DriversEd.com: Established online driver education platform offering state-approved courses for teens and adults. Represents the same online-substitution pressure on Affordable Driving School's classroom revenue stream, though without the in-person BTW capability.
• I Drive Safely: Online driver education and traffic school provider with multi-state approvals for teen driver ed, adult driving, and traffic school (ticket dismissal). Competes in the same regulatory category of state-approved driver education with a digital-first delivery model.
• Coastline Academy: Online driver education provider offering state-approved teen and adult courses with mobile-first delivery. Represents the broader shift to online classroom that pressures traditional in-person driving school margins on the education component.

Others

• Drivers Ed Solutions: Technology platform provider powering Affordable Driving School's online registration, scheduling, and student account management system. A direct partner/enabler rather than a competitor, supplying the digital infrastructure that other driving schools could leverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/affordabledrivingschool1996
• LinkedInlinkedin.com/company/affordable-driving-school

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Affordable Driving School